Strategic Analysis Introduction
Strategic analysis is a critical component of the strategic planning process. An integral part of a company’s evaluation and control program, it provides managers with a comprehensive assessment of the organization’s capabilities and market factors; revealing growth opportunities and vulnerabilities. Armed with this information, managers can more effectively choose from among today’s strategic alternatives to create the greatest future reward potential.
Strategic analysis combines in-depth information from a number of internal and external sources to create a picture of the subject company’s current health and future viability. A multi-phased approach to data acquisition and analysis includes:
- Strategic Posture and Performance Analysis
- Internal Capabilities Assessment
- External Environment Assessment
- Analysis of Strategic Factors
- Strategic Alternatives and Recommended Actions
Execution of these iterative processes takes place throughout the year with a frequency dictated by the pace of both internal and external environmental change.
Articles in this category are dedicated to discussing the leading practices of companies that successfully execute strategic analysis processes to support the ongoing strategic planning process.
Additional Information
Additional information regarding strategic analysis can be found in the StrategyDriven whitepaper series Strategic Planning.
Register for the complimentary StrategyDriven Newsletter and receive instant access to our Organizational Performance Measures whitepaper series. Using these whitepapers, you'll learn how to create a performance measurement system that drives superior performance by aligning managerial decisions and employee actions with your corporate strategy.
