StrategyDriven

An individual’s perception of circumstances and events is largely shaped by his/her knowledge and experience, beliefs, values, and biases. In the organizational setting, this perception is influenced by the organization’s shared history, its culture, and the individual’s relationships with seniors, peers, and subordinates. Additionally, event perception is often limited by the individual’s finite, relevant knowledge and experience, as well as his/her employment impact concerns and desire for self-promotion. To be effective, a strategic analysis must be free of the impairments and limitations individuals within the organization have when assessing internal events and impactful external circumstances.

Independent assessors are often engaged by an organization in order to evaluate internal performance and external environmental conditions in a significantly more unbiased manner. Because these outsiders are free from the organization’s vestiges, they tend to be able to provide executives and managers with a more accurate picture of performance, including hard-hitting and insightful opportunities for improvement. The independent assessor’s perception of conditions, occurrences, and organizational factors gives him/her several advantages over internal evaluators including:

• not biased by the organization’s shared history and culture
• less relationship driven or biased
• typically possess knowledge and experience beyond that resident within the organization, in particular, those learned from interactions with other similar companies
• significantly less employment impact risk for identifying organizational shortcomings

These factors also serve to in enhance the independent assessor’s credibility with executives and managers; increasing the likelihood that action will be taken based on the recommendations presented.

While independent assessors are often thought of as outside consultants hired by the organization to perform a particular evaluation, they may come from a variety of different sources including:

• consultants
• government inspectors
• benchmarking partners and peer mentors from outside the organization
• employees from other business units, departments, or crews

Regardless of the source of the independent assessor, it is important that these individuals be sufficiently removed from the organization so that they are not subject to the biases common to those within the group being evaluated.

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