Podcast and website reviewers praised us for our bold Traditional Black look. However, several StrategyDriven readers told us they had difficulty reading white text on a black background.
At StrategyDriven, we did not see our readers’ differing needs as an either/or crossroads, a choice between who to serve. Rather, we viewed this challenge as an opportunity to better serve all of our readers; to more completely fulfill our mission goals by making StrategyDriven articles accessible to a larger audience.
We are proud to offer you a choice. Introducing StrategyDriven ‘s new look, Contemporary White. You, the reader, can now choose between our Traditional Black background with white text or our new Contemporary White background with black text. Both provide you with the same great content formatted to your reading preference. And once chosen, StrategyDriven will ‘remember’ your preference; returning to your selected format every time you visit our website.
To select either Contemporary White or Traditional Black (the default format), scroll down until you see Choose StrategyDriven’s Appearance in the sidebar, then click on the title of the background you prefer. It’s that simple!
I would like to personally thank all those who have helped us better serve our community by providing us with their insights on StrategyDriven ‘s readability. Because it is only through feedback that our community grows larger and stronger, I invite you to share your thoughts with me by email at [email protected] or by voicemail at (678) 810-0892.
Again, I’d like to thank you for your ongoing support of StrategyDriven and hope you continue to enjoy and benefit from our many articles, podcasts, whitepapers, and models.
All the Best,
Director, Communications and Marketing