The Apollo Attitude – When Failure is Not an Option

It’s hard to beat the movie Apollo 13 for drama. Over 200,000 miles from Earth, in the vacuum of space, an explosion disabled a space capsule on its way to the Moon.

The mission was over. And it would have been reasonable to assume the astronauts’ lives were over, too. Yet three days later, the astronauts were standing on the deck of an aircraft carrier.

Then there was the three-masted sailing ship Endurance, which left England in August 1914 under the command of Ernest Shackleton with twenty-eight men determined to cross Antarctica by sled.

The Endurance ended up trapped and crushed to splinters by ice floes. The men lived on the Antarctic ice for another two years.

Total survivors out of the original twenty-eight men? Twenty-eight.

What if you approached every challenge in your life and in your work as if you simply HAD to overcome it? I’ll tell you what – you would do it. You would find a way, and you would get it done.

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About the Author

Roxanne Emmerich’s Thank God It’s Monday!: How to Create a Workplace You and Your Customers Love is a New York Times, Wall Street Journal and #1 Amazon bestseller. Roxanne is renowned for her ability to transform “ho-hum” workplaces into dynamic, results-oriented, “bring-it-on” cultures in a day. Listen to the free 60-second audio with teammates each Monday to clean up the craziness in your workplace and focus on getting massive results. Sign up today at

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