StrategyDriven Podcast Special Edition 32 – An Interview with Nilofer Merchant, author of The New How

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.

Special Edition 32 – An Interview with Nilofer Merchant, author of The New How explores the transformation of the traditional, top-down approach to strategy planning and execution into a collaborative process proven to be significantly more effective. During our discussion, Nilofer Merchant, author of The New How: Creating Business Solutions Through Collaborative Strategy and Chief Executive Officer of Rubicon Consulting, shares with us her insights and illustrative examples regarding:

  • the definition of business strategy
  • why input from those lower in the organization is needed when formulating the organization’s strategy
  • why being the ‘Chief of Answers’ is harmful to the planning process and what can be done to avoid assuming this role
  • why it’s important for everyone within an organization to understand its strategy
  • the ‘First Principles of the New How‘ and why they are important to strategy development and execution

Additional Information

In addition to the invaluable insights Nilofer shares in The New How and this special edition podcast are the resources accessible from her websites, www.RubiconConsulting.com and www.The-New-How.com.   Nilofer’s book, The New How, can be purchased by clicking here.

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About the Author

Nilofer Merchant, author of The New How, is Chief Executive Officer of Rubicon Consulting, a strategy and marketing consultancy designed specifically to serve the needs of technology companies. Nilofer has honed her unique collaborative approach to solving tough business problems while working with and for companies such as Adobe, Apple, Nokia, and HP. To read Nilofer’s complete biography, click here.

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