In today’s information-packed business world, it is easy to communicate, but it isn’t always easy to be heard. Here’s some advice on how to create messages that people really remember.
Today we are overwhelmed with messages. Some are just 140 characters long. Others are much longer, but they are constantly bombarding us – trying to lure us to acquire and consume information (then repeat the process over and over). Technology – social media specifically – allows for constant communication, but easy communication doesn’t necessarily translate to messages that are received, understood, and capable of driving action.
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About the Author
Nancy Duarte, author of resonate: Present Visual Stories that Transform Audiences, is CEO of Duarte Design in Silicon Valley, one of the few agencies in the world focused solely on presentations, whether delivered in person, online, or via mobile device. Nancy’s firm has worked with the top brands and thought leaders in the world helping them develop their presentations. She has over twenty years of experience working with global companies and thought leaders and has influenced the perception of some of the world’s most valuable brands and many of humanity’s common causes.