Look at More: A Proven Approach to Innovation, Growth, and Change
by Andy Stefanovich
About the Book
Look at More by Andy Stefanovich details a framework for unleashing an organization's creativity to develop new products, build brands and audiences, and grow market share. Andy's framework specifically targets the liberation of the '5Ms' of innovation:
- Mood: attitudes, feelings, and emotions creating the context for creativity and innovation
- Mindset: intellectual foundation of creativity, the baseline capacity each of us has for getting inspired, staying excited, and thinking differently
- Mechanisms: tools and processes of creativity; helping individuals incorporate inspiration into the way they work and fostering innovative behaviors
- Measurement: qualitative and quantitative assessments providing employees with direction and feedback
- Momentum: active reinforcement of the creative behaviors supporting innovation
Benefits of Using this Book
StrategyDriven Contributors like Look At More for its immediately actionable framework that encourages and reinforces the behaviors unleashing an organization's innovative creativity. Additionally, we appreciate the detailed examples Andy provides from his experience implementing the framework at world renown corporations.
Besides driving innovation, we believe organization implementing Andy's methods will also experience an increased level of employee engagement that, in our experience, significantly enhances productivity and the bottom line.
Look At More prescribes an immediately actionable method for unleashing employee creativity to support achievement of organizational goals; making it a StrategyDriven recommended read.
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