The last decade ushered in an economic meltdown and technological breakthroughs that have forever changed the business world as we knew it. The changes have been so dramatic that most companies are still scrambling to figure out the new rules of the game.
We are facing a new world – one that calls for new approaches to generating consistent competitive advantage. Unfortunately contemporary management theory and practices have ill prepared us for our current reality. The near-universal rush to cut costs and headcount is more likely distracting us from, rather than enabling, the real work of retooling our enterprises to be competitive in this new world. The world is making tectonic shifts, which most business leaders are meeting with puny incremental responses.
Historic innovation often comes during times of historic difficulty, as these breakdowns create the demand for something new to emerge. As such, they are also times of great opportunity, providing a new way of seeing the world.
Hi there! This article is available for free. Login or register as a StrategyDriven Personal Business Advisor Self-Guided Client by:
About the Author
Chris Majer, Founder and Chief Executive Officer of The Human Potential Project, is the author of The Power to Transform: Passion, Power, and Purpose in Daily Life (Rodale), which teaches the strategies corporate, military, and sports leaders have used to positively transform themselves and their organizations in a way readers can adept to their own lives and professions. He may be reached at www.humanpotentialproject.com.