While organizations thrive on change, people often don’t. We don’t all embrace change at the same rate or pace (and a few even reject it outright). How new ideas are communicated can hinder or accelerate adoption. If you’re an innovator, it’s tempting to think that conveying your enthusiasm and excitement will accelerate others’ acceptance—it turns out, that won’t work most of the time.
Effectively communicating the need or reason to change is an important skill for change agents and a big factor in innovation velocity.
Click here to view the entire document: Communication Framework for Change Agents