Tips for Conducting Business Across Continents

If you’re looking to conduct cross-continent business, know that you can, but the task is not easy. Managing one location has it’s own challenges like keeping up with all of your departments including Human Resources, sales, marketing and the like. Now, think about doing that, but all over the world where there are different time zones, cultures and expectations. Those of you that already run a multi-location enterprise know how difficult this can be. Again, it might not be simple, but with the right frame of mind and the best practices in place, you’ll be able to grow and strengthen your cross-continental presence and allow your business to truly thrive. The following are some tips that will enable you to conduct your global business successfully.

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About the Author

Benoit GruberBenoît Gruber joined Sage in 2008 and is the Vice President of Corporate Communication for Sage Enterprise Market and Sage X3. He is responsible for Product Management & Marketing for Sage X3 globally, and is in charge of ensuring that the Operating Company (OpCo) teams are aligned behind the product strategy. He also serves as the Sage X3 solution expert in relationships with thought leaders, analysts and press. Prior to working at Sage, Benoît worked at SAP (from 2000-2008), where he held a variety of marketing and product management positions before becoming Sr. Industry Principle (Product & Business Development). He was a member of the EMEA Manufacturing Industries Business Group. Prior to working at SAP, Benoît worked for management consulting and technology services companies dedicated to ERP, Business Intelligence and new technologies. Benoît has also owned a company in the Media and Publishing sectors.

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