It can feel pretty defeating when you’ve put your oh-so-valuable time and energy into planning and executing a marketing plan, only to barely see a difference in your bottom line. It makes you want to throw in the towel and give up on this seemingly useless time-sucking endeavor that every business publication keeps promising is your silver bullet. Well, guess what – you’re not alone.
According to a report by SBI Research, it’s estimated that as many as 71% of marketers are falling short of their revenue targets by adopting the wrong marketing strategies. That’s right, not only are you not alone, but you’re in the majority! So, let’s put our past marketing grievances aside for a moment and determine what went wrong.
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About the Author
Molly Jacobson is the owner and founder of Jacobson Strategy, empowering small businesses to grow their brands with the strategy, support and expertise of online marketing coaching. For more information, visit www.jacobsonstrategy.com.