Business Communications – Language and Words Matter

StrategyDriven Business Communications ArticleNowhere is it clearer than in politics that language matters. Indeed, we often hear about the ‘spin’ politicians follow-up with after using poorly chosen words or making a not so well thought-out statement. While we might criticize politicians’ use of key words and tricky phrases that we feel distort the meaning or interpretation of a set of circumstances, we should step back for a moment, consider why they do this, and learn from their example because language and words do matter.


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