The internet is rife with competition. To compete online, you must implement effective SEO tactics to rank higher than your direct and indirect rivals in the search engines. To ensure your online success, read the seven ways to improve your site’s ranking.
1. Write & Publish Relevant Content
Companies who want to rank highly in the search engines must write and publish quality content on a regular basis. It is easily one of the most effective SEO tactics to boost your place in the search engine results pages, increase your traffic, boost your site’s domain authority, and can even help you to remain relevant.
2. Incorporate Keywords
To maximize your visibility, it is important to use a target keyword for each page. Try to identify how a visitor might search for a specific page. For instance, if they were looking for a bakery in London, a web user might search for phrases in Google such as “London bakery” or “birthday cakes in London”. Once you have identified the different phrases they might use, aim to naturally incorporate the phrases several times throughout a piece of content, but avoid stuffing the copy with keywords. If you are unsure how to find the best keywords for your website, consult an experienced SEO company to help increase your rank in Google.
3. Create a Link-worthy Website
Aim to incorporate relevant links into your web content, as this is in an effective way to improve your search engine rankings, while increasing the ranking of the page you have chosen to link to on your landing page. The anchor text should, therefore, link to the relevant landing page you want to rank highly for in the search engine results pages.
4. Utilize Alt Tags
It is important to describe both your visual and video media with alt tags, also known as alternative text descriptions, as it can help the search engines to successfully locate your landing page, which is essential for those who use text-only browsers. As the alt tags can increase your website’s opportunities to be found by Google, it can boost your search engine ranking.
5. A Mobile Responsive Website
Nearly 60% of all web searches are performed on mobile devices, such as a tablet or smartphone. Google has therefore stated that a mobile responsive website is a ranking factor. It is essential to improve the user experience and your ranking by developing a mobile responsive web design if you haven’t already done so. You’ll be surprised by the difference it can make to your place in Google.
6. Add a Sitemap
Simply put, a sitemap is a page that both lists and creates links to major pages across your website, which allows the search spiders to locate your landing pages quickly. The important pages will, therefore, be easier for both the search spiders and users to discover, as they can be accessed with fewer clicks.
7. Avoid Flash
Modern websites must avoid Flash like the plague, because Google will always rank a website lower in comparison to sites that operate on an alternative platform. The main reason is that you are unable to link to an individual page. So, while Flash might be easier and cheaper to launch, you will have a greater chance of increasing your rankings with a WordPress website.