Your business can be the tightest and most impressively run ship in the world. It’s likely you’re working towards this end. However, without the power of a customer and client base behind you, you’ll agree that things will likely not last very long. This means that no matter how good your product is, you need someone to buy it. While it’s possible to make the most perfect product in the world and price it such that only one customer justifies the entire cost of your firm, it’s statistically unlikely that your firm will. Sorry to be the bearer of bad news.
However, this doesn’t mean the end of the world. After all, who wants that? Communicating with and building a network of supporters for your firm, in clients, business-to-business connections and partnerships alike is a whole heap more fun. This means that it’s important to know how to develop business-client communication. Without it, it’s unlikely that your company will succeed naturally. If two children are selling equal lemonade on two different stands along the street, it’s likely the one who advertises and presents their product in a superior fashion will gain the most sales.
This means that communication is key, as in all walks of life. To develop this particularly well, it could be beneficial to peruse our advice:
Customers want to be respected. More and more, they understand that they are entitled to the decision of where their money goes. This is because in a wide array of industries, the free market affords competition. This allows the best products to rise, but also those who offer the best customer service. After all, a purchase isn’t simply a transaction. It’s an experience. From the first step placed in your store to the first click of your website, a customer will be judging your firm. Respect is a good lense to view your beneficial efforts through in this case.
What does this mean? Well, it certainly doesn’t mean you aggressively sell to your clients. You attempt to draw them in with respectfully caring about them first. This means giving them the necessary information about a product with use of brevity. It means allowing the client to dictate their terms. It means potentially going a little further to secure the sale by potentially offering custom deals of promotions. At the very least, it means deeply thanking them and routinely rewarding them for their loyalty.
Respect goes a long way in business, and it always will. No matter how innovative and new the marketing methods, respect will always win out, and can be applied in many manners. Sometimes, respecting the intelligence of your customer in your communication is the only thing you need to do. This is the central core idea behind the phrase ‘the customer is always right.’ It’s not simply a phrase to torment your floor workers, although it’s not hard to see why it’s sometimes viewed this way.
Clients are more and more interested in being accurately sold products. This means that a clear picture of what they are getting is key. Even firms like McDonald’s are heavily criticised for their use of oversized burgers in their promotional material, especially considered to the actual products given. Marketers simply do not have control over the cultural discourse as they once did. It might be that using the phrase ‘magic!’ in your advertising campaign once suggested you had the only formula to achieve a task. Let’s say laundry detergent’s effectiveness in reducing stains in white clothing.
Now, more than ever, practical sharing of your product or servicing results can be shared through social media. People will read reviews, consult images, and generally get a picture of the product they are buying well in advance of purchasing your item. This is why accurate marketing is so beneficial in the modern day. It assumes that customers are smart and know what they want. It means instead of deceiving you can promote your product more creatively, submitting fun and challenging briefs to the best advertising agency of your choice.
Accurate marketing allows the very first step of the potential sale to be on good terms. While it’s never a crime to oversell or focus on the strengths of your product exclusively, doing so in a way that sticks close to reality shows that you needn’t over embellish the fantasies of your product. It also doesn’t mean you can’t sell a lifestyle, or a beautiful picture with your product involved. It simply means you do so in a way that allows a customer to feel intellectually respected and admired. This method of putting the customer on a pedestal allows people to feel well catered to, and it will likely allow communications to proceed with a strong foundation.
Firms work best when clients can set the agenda. This means allowing for personalized services if possible. Of course, not all businesses work this way. It might not be that Levi Strauss can personally attend and tailor you a pair of $50 jeans, and ensure a certain style is stonewashed to your liking. However, they can take on certain feedback, and do so for the continued life of their firm. If you are a smaller firm, particularly if you are in the servicing field, it might be that firmly allowing your client to dictate their terms can allow for a strong potential push in retaining that business.
For example, let’s say you run a simple cafe. You learn that a certain customer enjoys having two tea bags in their pot as they read the morning newspaper. Doing so might mean you lose out on a few cents a day in the transaction and eat into your profits. Overall, this repeat business means that you keep a stronger transaction history with this client, and benefit long-term. This is a low-consequence and relatively simple example, but as you grow consider that this could help you through many different lulls in your popularity. Gaining a reputation as a firm that cares about clients is not easy, and can only be achieved through actually making it a reality. This way, consumer care allows communication to thrive, and always stay within good terms. Complaints and defence are the strongest ways to kill a business that is otherwise working effectively.
With these small tidbits of advice in mind, setting the stage for your customer/client relationship is likely to be that little bit more effective.