Social media marketing can seem like a quick win for many businesses, but if you don’t fully understand how to utilize these platforms, the millions of likes and followers won’t mean much if they are not converting. Many businesses are fixated on high numbers when it comes to social presence, but in fact, engagement is an accurate representation of the quality leads you can expect from this form of marketing. By focusing on the bigger picture, you can implement a precise strategy to make the most out of this vast arena. It’s not enough to just upload content and hope for the best, as most people want to be a part of the brand experience plus if you interact and communicate on a deeper level, this can have enormous benefits for your company.
Take a look at the ways to make a start in social media marketing, so that you can utilize its potential.
Understand what you are trying to achieve
When you create content or promotions for your social media platform, it’s naïve to think that if you just pop it up that people will find it. Feeds change every second, so if you haven’t got anything interesting to shout about, it’ll get lost in the ether. Unless you know what you want to get out of the post, you will have no idea how to measure its success. It could be a simple tally of likes, or how many followers you achieved but delving deeper could identify the engagement level and what type of people are looking at your content.
You can’t be good at everything
You will rarely see one brand doing every platform well. There are so many to choose from that spreading yourself too thin will mean that each may fall under the radar in the long run. Looking at how the different platforms work and what type of people they attract will help you decide on where to focus your efforts. For example, young people love Snapchat and Instagram, whereas professionals will be on LinkedIn, so knowing your audience is key to delivering the right message and not wasting your time trying to promote to people that have no interest.
Make it visual
Posts that are wordy can put people off reading them, but if you have a succinct, snappy message with a high-quality image, you will generally grab people’s attention. You can also use free resources such as MailChimp landing pages to create a call-to-action to share on your social media. This helps to give your audience a specific message such as promotional offers, sign up page or competition entry form in a simple way.
There are many things to think about when using social media to target new and returning customers. By utilizing these platforms and creating content that is interesting and shareable, you will begin to see excellent results both in engagement and sales. Like all marketing efforts, this aspect can take time to grow so unless you’re one of the very few lucky ones to get that moment in the viral spotlight, you’ll have to be patient and persistent.