The Leader Phrase Book by Patrick Alain provides professionals with the ‘right thing to say’ across a multitude of situations and spectrum of approaches. These phrases can help anyone prepare for interactions of all kinds with seniors, peers, and subordinates. A small sample of the situations covered include:
General Conversation – How to Agree, How to Disagree
At Work – How to Ask for a Raise, How to Ask for Time Off
Conflicts and Anger – How to Diffuse a Tense Situation, How to Stop a Conflict Between Other People
Diplomacy – How to Open Up a Topic for Debate, How to Wrap Up a Debate
Negotiation – How to Ask a Question, How to Stall
Problem Solving – How to Address/Acknowledge a Problem, How to Ask Someone for Help
Courtesy – How to Offer Your Help, When Someone Asks You for Help
Machiavellian Techniques – How to Destabilize Someone, How to Threaten Someone
Benefits of Using this Reference
StrategyDriven Contributors like The Leader Phrase Book because of its broad situational applicability and immediately implementable recommendations. This book helps new and experienced professionals build out their communications toolkit with approaches that will help them gracefully navigate difficult situations. Whether one desires to be formal or casual, courteous or rude, The Leader Phrase Book can be used to prepare for difficult conversations and, with practice, its phrases will become second nature; enabling the professional to adapt ‘on-the-fly’ when challenging circumstances arise. For its quality and actionable insights, The Leader Phrase Book is a StrategyDriven recommended read.
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In many professions, the idea of full-scope, sophisticated positioning has been foreign up until now. Business development has occurred primarily by accident or through market demand.
Because of economic realities and the increased numbers of firms providing comparable services, the notion of business development is now a necessity, rather than a luxury.
Competition for customers-clients is sharpening. The professions are no longer held on a pedestal… a condition which mandates them to portray or enhance public images.
As companies adjust comfort levels and acquire confidence in the arena of business development, there is a direct relationship to billings, client mix diversity, market share, competitive advantage, stock price and levels of business which enable other planned growth.
Public perceptions are called credence goods by economists. Every organization must educate outside publics about what they do… and how they do it.
This holds for corporate operating units and departments. You must always educate corporate opinion makers on how you function… and the skill with which you operate.
Gaining confidence is crucial… as business relationships with professionals are established to be long-term in duration.
Each organization or should determine and craft its own character and personality… seeking to differentiate from others. That appeals to professionals within your own staff, those professionals whom your firm would like to attract and clients.
Top management must endorse corporate imaging and other forms of practice development, if your company is to grow and prosper. Few companies can even sustain present levels of sales without some degree of business development.
Some people in your organization will devote much time to promotions, public relations, marketing and advertising. This quality should be recognized and rewarded… since professionals with a sense of business direction play an important part in company growth.
Be it a ‘necessary evil’ or not, corporate imaging activity can be accomplished with skill and success…provided that organizations follow the advice of professional communicators.
Companies must maintain a delicate balance between seeking new business, replacing lost clients and nurturing client relationships. Operating units and departments must schedule and follow a program to market their worth to their companies.
No matter what time allocation basis is selected by the organization, it is vital that some basis exists in writing and in execution.
Guidelines and Customs to be Observed in Corporate Communications
The professional organization that evokes a caring image – and backs it up with service – will prosper in today’s marketplace.
In image building, the following ideas should be considered:
Your company and profession fill essential needs of society.
Each key staff member represents a learned profession.
Qualities that denote your company include skill, expertise, objectivity and independence.
Work and abilities of your employees are diverse and creative.
Your key management team is dynamic, in terms of business issues.
The marketplace is rapidly expanding and is an excellent career choice for young people.
Your team encompasses multi-dimensional professionals…concerned with much more than the immediate responsibilities of the work at hand.
Recognize the role of professional communicators. Seek qualified counsel.
Corporate Communications Program – Essential Ingredients
Strategic Plan
Mission statement.
Visioning document.
Goals and objectives.
Tactics.
Timeline for implementation.
Benchmarks for measurement.
Policies and Procedures
Investor Relations Program
Public Relations Program
Complete generic press kits.
Guidelines on working with the media.
Pointers on training staff and volunteers as media spokespersons.
Company collateral literature system.
Guidelines on arranging speeches, seminars and town hall meetings.
Ways to improve local community and government relations.
Opinion pieces and bylined articles on key topics, suitable for placing in newspapers under local bylines.
Formula press releases and features, which can be locally customized.
Other components of a program which can and should be customized.
Preventive programs to keep crises from occurring.
Training and testing.
Timeline for implementation.
Benchmarks for measurement.
Compensation, Benefits and Other Financial Plans
Accounts Payable and Accounts Receivable Plans
Continuous Quality Improvement Program
Ethics Statement
Literature and Audio Visual Programs Which Portray Company Image
Special Financial Publics Program
Internal Auditing and Assessment Program
Government Relations Program
Community Relations Program
Staff Development and Professional Enhancement Program
Conflict Resolution and Arbitration Plans
Corporate Philanthropy Program
Contingency Program for Specified and Unplanned Emergencies
About the Author
Hank Moore has advised 5,000+ client organizations worldwide (including 100 of the Fortune 500, public sector agencies, small businesses and non-profit organizations). He has advised two U.S. Presidents and spoke at five Economic Summits. He guides companies through growth strategies, visioning, strategic planning, executive leadership development, Futurism and Big Picture issues which profoundly affect the business climate. He conducts company evaluations, creates the big ideas and anchors the enterprise to its next tier. The Business Tree™ is his trademarked approach to growing, strengthening and evolving business, while mastering change. To read Hank’s complete biography, click here.
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Planning a presentation? Once you’ve analyzed your audience and determined what you want to say, give lots of attention to the presentation’s two most critical parts: the opening and the close. They’re the parts the audience will remember best – and each of them serves a vital purpose.
Begin with a Bang
Begin the presentation by seizing everyone’s attention with what we at Communispond call ‘the grabber’. Wake them up. Shake them up. Involve them. Create an opening that makes the audience members put away their hand-held gizmos and focus on what you’re saying.
Among the most compelling of grabbers is a dramatic story. That’s because everyone loves a story. We’ve loved them from early childhood, since mankind’s early beginnings and they’re loved across all cultures. Telling a story does much more than command the audience’s attention, though. It helps you make an emotional connection with everyone.
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Bill Rosenthal is the Chief Executive Officer of Communispond Inc., an organization that has taught business communications skills to more than 600,000 persons. Bill is responsible all aspects of the business including sales, marketing, content development, and the delivery of Communispond courses by certified faculty. Prior to joining Communispond, Bill was CEO of Digi-Block Inc., a K-12 education publisher focusing on mathematics. He also served as President of Kaplan College, a division of Kaplan Inc., the well-known test preparation company, where he developed and launched the online college that offers Associates and Bachelors degrees and certificates in Business, Information Technology, Nursing, and Law. In a previous role as President of Ziff-Davis Education (now called Element K), Bill oversaw the leading supplier of computer training products worldwide and supervised the operations of ZD University, the leading web-based computer skills site.
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Should you share your firm’s financial results with this staff? This is one of the questions that business owners face every day, and all too often the answer is no.
But no is probably the wrong answer. An organization can very often improve performance and get its employees bought into it’s mission and purpose simply by sharing financial results with the employees.
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Bill Hettinger, Ph.D. is an internationally known consultant, educator, and thought leader who has trained numerous students, business owners, and managers in finance, entrepreneurship and small-business creation.
His latest book is Finance Without Fear: A Guide to Creating and Managing a Profitable Business. Finance Without Fear is an easy to understand guide to finance that not only explains the key concepts of finance, but also explains what the numbers mean and how finance can be used to create a business with a competitive advantage. He can be contacted at [email protected]. To read Bill’s complete biography, click here.
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Organizations are accustomed to looking at concepts and practices one way at a time. Clinging to obsolete definitions and viewpoints have a way of perpetuating companies into downward spirals.
By viewing from others’ viewpoints on life, we find real nuggets of gold with which to redefine organizations.
Companies that adopt new viewpoints and defy their conventional definitions will create new opportunities, organizational effectiveness, marketplaces and relationships.
As a Big Picture business strategist, I encourage clients toward adopting new ways of thinking about old processes, including those which brought past and enduring successes. Symbolic are these phrase definitions which I have created for familiar business words. I have created new acronyms for well-known business terms, in order to help us visualize opportunities differently.
My acronym for BUSINESS: Big-picture Understanding Symbiosis In Nomenclature, Economics, Systems, and Services
WORK: Windows of Opportunity, Requiring Know-how
My acronym for GOALS: Getting Organized Allowing Lifeblood Systems
Growth Opportunities And Legacy Support
THINK: To Have Ideas, New Keys
FAILURE: Finding Answers In Life, Utilizing Retrospective Enlightenment
SETBACK: See Experiences
in Terms of Business Accomplishments, Commending Knowledge
SUCCESS: Sophisticated Utilizing of Conditions, Contributions, Energies, Strengths and Synergies
My acronyms for FEAR: Find Excellence After Reflection
Formulating Energies Actions and Responsibilities
TECHNOLOGY Teaching Excellence Can Have Numerous Outcomes on the Life Of the Global You
WEB: Worthwhile Economical Business
EMAIL: Enlightening Marketplaces And Initiating Links
The purpose of any business is not just to make money. It is to be just:
Committed to customers.
Respectful of employees.
Successful enough to grow, pay its dues and continue growing.
Upholding standards of quality and commitment.
Focused through everything else we back to our customers.
Too often, one hears about what goes wrong in business relationships. From our viewpoint, if business is conducted honorably and professionally, then profitability and success flow from doing the right things… not from pursuing false goals.
The best successes are earned and learned. We should not take good fortune for granted. Business track records are garnered by going the distance, reading the trends and continually changing. As the years go by, one continues paying dues. Learning, experiencing and evaluating is the best process to achieve lasting success. The best dues yield nuggets of wisdom that couldn’t have been earned any other way.
The smartest person is the one who knows what he-she does not know. With maturity comes the quest to learn more, understand the factors and apply newly acquired insights to higher purposes. The person who commits to a path of professional development never stops achieving… and profitably impacts his-her business relationships.
Language is food for the mind. Browse a dictionary, and you create new ideas. Words are fun and connect your business to tomorrow. Technology cannot take the place of human communication… only may add to it. Every opportunity should be taken to enhance literacy skills of employees and entire organization. The language of success is initially found in a dictionary.
My acronyms for EDUCATION:
Standpoint of students: Earning Distinction Usually Capitalizes After Training and Instruction Optimize Net-rewards
Standpoint of teachers: Each Day Unleash Creativity After Teaching and Inspiration Occur Noticeably
MUSIC: Masterfully Utilizing Symbiosis, Imagination and Congruence
TRAINING Teaching Radiant And Innovative Nourishment Inspires Natural Growth
LISTEN Language In Studying The Evident Networks
PROBLEM Polarizing Routine Obstacles By Letting Elegance Materialize
SERVICE Securing Excellence Requires Visualizing Innovating Customer Effectiveness
PROGRESS Pursuing Royal Objective Gauges… Rewarding Empowered Super Service
FORTUNE Future Operations Require Teams Understanding Needs and Expectations
INNOVATE Imagining Niches and Norms, Optimizing Valuable Alliances, Training and Experiences
Every business, company or organization goes through cycles in its evolution. At any point, each program or business unit is in a different phase from others. The astute organization assesses the status of each branch on its Business Tree™ and orients its management and team members to meet constant changes and fluctuations. Going ‘outside the box’ to shift perceptions enables any company to think, plan and operate in productive new ways.
Characteristics of Creative Business Definitions… thus, Company Philosophy…
Focus upon the customer.
Honor the employees.
Show business life as a continuous quality process (not a quick fix or rapid gain).
Portray their company as a contributor (not a savior).
Clearly define their niche (not trying to be all things).
Say things that inspire you to think.
Compatible with other company activities and behaviors.
Remain consistent with their products, services and track record.
About the Author
Hank Moore has advised 5,000+ client organizations worldwide (including 100 of the Fortune 500, public sector agencies, small businesses and non-profit organizations). He has advised two U.S. Presidents and spoke at five Economic Summits. He guides companies through growth strategies, visioning, strategic planning, executive leadership development, Futurism and Big Picture issues which profoundly affect the business climate. He conducts company evaluations, creates the big ideas and anchors the enterprise to its next tier. The Business Tree™ is his trademarked approach to growing, strengthening and evolving business, while mastering change. To read Hank’s complete biography, click here.
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