Improve Marketing Emails to Boost Sales

Everyone has experienced the sensation of being overwhelmed by seemingly useless emails filled with coupons, special offers, information about new product launches and other messages you do not have time to read. Business users sent and received on average 121 emails a day in 2014, and this is expected to grow to 140 emails a day by 2018. While it can be annoying to receive messages from every company you ever purchased something from or expressed interest in, email is a necessary part of business and making sales in the digital age.

If you as a business owner or employee of a company are annoyed by the number of messages you receive from businesses you have interacted with in the past, you have to assume that your current or potential customers may feel the same way about emails you are sending them.

Instead of sending the same tired sales and marketing emails you typically blast to customers, take this week and the following tips to put a new spin on your digital customer communications.


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About the Author

John McGeeJohn McGee, President OptifiNow

As the President of OptifiNow, John leads the company’s vision, strategy and growth. John founded OptifiNow to solve a common problem of enterprise customers – the shared struggle of managing national and global sales teams with brand and legal compliant messaging. OptifiNow was built from the ground up by simplifying the complex needs of customers. The result is a software platform that delivers a complete suite of customer engagement solutions for its clients.

John has a BS in Engineering and Computer Science from Loyola Marymount University, and is a proud California native. He lives in Los Angeles with his wife, and their 3 children.

The Advisor’s Corner – Can Ethics Be Learned?

Can Ethics Be Learned?Question:

Can you teach ethics, or are we ‘hard wired’ and born with or without ethics?

StrategyDriven Response: (by Roxi Hewertson, StrategyDriven Principal Contributor)

YES you can teach the principles and importance of ethics. YES, you can model the ethics you expect within your culture. And… NO, you cannot be sure someone will behave and act in ethical ways just because you’ve taught or modeled ethics for them.

NO, we are not born with a particular set of ethics of what is right and what is wrong in every context.

And here’s why…

Whatever society you live within, its culture, your family, your peers, and the reward and punishment experiences you receive from all of them, shape your ethics. For example, consider China’s one baby ‘recommendation’ versus the Catholic Church’s no birth control edict. Each entity, made up of people, operating within their own culture, thinks they are doing the ‘right’ thing for the ‘right’ reasons. Therefore, what’s ethical in China is not ethical in Rome and vice versa.

We are so quick to pass judgment on other cultures’ ethics and ways of living and being that we might even convince ourselves that ‘those people’ whomever they are, are dead wrong, period. The reality is, their ethics are wrong based on your ethics. It’s just not as simple as we’d prefer it to be. This makes judgment about what is right and wrong a very personal issue and that means we aren’t born with ethics; we learn ethics.

Our personal values are formed in early family life and evolve as we get older. We might challenge our parents’ or cultural values or keep them. We may have an experience that shapes us and alters what matters most. Different stages of life may affect what we will ‘fall on our swords’ for.

And those values, whatever they are, drive our behaviors, even unconsciously at times.

For example: if integrity is high on my values list, I will pay far more attention to ethics than if my highest value is wealth. It’s that simple. And… If integrity and wealth are both on my top 5, then I will behave very differently in my business dealings than if they are not together in the top 5.

One more example:

Think about the ‘mafia.’ There are entirely different sets of ethical standards and ‘rules’ driven by different values and relationships. For ‘family’ life is precious. For strangers, life is indifferent. For enemies, life is worthless.

I believe we all know right from wrong within our own system and culture unless we have a very real mental health disorder that distorts reality. It is also clear that what is right for one culture, family, or society can be totally wrong for another. So if we are going to talk about ‘ethics’ we need to consider ethics within a cultural context and determine how much flexibility the culture we live within is going to permit before we deem something unethical.

In our workplaces, what is not acceptable behavior needs to be very explicit to everyone for all of the reasons we’ve just considered. If you want a workplace where your values and principles are honored and matter, then you must be crystal clear about what that means in decision-making, communications, and for managing relationships with people both inside and outside the organization.


About the Author

Roxi HewertsonLeadership authority Roxana (Roxi) Hewertson is a no-nonsense business veteran revered for her nuts-and-bolts, tell-it-like-it-is approach and practical, out-of-the-box insights that help both emerging and expert managers, executives and owners boost quantifiable job performance in various mission critical facets of business. Through AskRoxi.com, Roxi — “the Dear Abby of Leadership” — imparts invaluable free advice to managers and leaders at all levels, from the bullpen to the boardroom, to help them solve problems, become more effective and realize a higher measure of business and career success.


The StrategyDriven website was created to provide members of our community with insights to the actions that help create the shared vision, focus, and commitment needed to improve organizational alignment and accountability for the achievement of superior results. We look forward to answering your strategic planning and tactical business execution questions. Please email your questions to [email protected].

7 Ways to Build Muscle and Teamwork in the Office

We often spend more than a third of each day at the office. That’s a lot of time to often be sitting at a desk or in front of a computer. It’s to our advantage to make those hours more active not only for our health, but for our professional life, too. Even simple activities like walking help to get blood and creative juices flowing. If your office has a gym, definitely use it. Get some colleagues together for a workout or walking group and make it your own recurring ‘meeting.’

Here are 7 more ways you can get active and build office camaraderie while you’re at it:


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About the Author

Shana Schneider is a fitness expert and founder of FITWEEK™, a fitness company that helps women turn every week into a FITWEEK™. As a “FitStylist” with a busy schedule herself,Shana helps women incorporate individual fitness into their everyday lifestyle by providing unique insights, tips, advice and how-to videos through her FITWEEK™ website.

Why Our Employees Asked Us To Stop Giving Away Cars

Easy-to-implement ideas to improve your corporate culture and drive employee engagement

 
We gave a new car away to our employees every other month, six cars in total, to keep the motivation and excitement up among our best performing sales agents. We were really impressed with ourselves and wanted to know what else we could do to improve the happiness factor. We sent out a survey (which we still do today) to ask our employees about the cleanliness, the temperature in the building, the security, the lighting, the management, the pay, the incentives, the likelihood that they’d leave if another company offered them more money, all-in-all we had about twenty five questions. Two months later the same survey showed that the work space was cleaner, the building temperature more comfortable, the security better, the lights brighter, the managers more helpful, the pay was better, our incentive plan produced better results, and less of our employees would leave for more money.

How did we manage to change our employees’ perception and why did they want us to stop giving away cars?


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About the Author

Craig Handley is a networking monster with an unstoppable combination of hard work, ingenuity, and creativity that has sparked the vision and growth that drives the success of Listen Up Español. Craig’s expertise in maximizing the sales process – and Listen Up Español’s impressive track record of higher conversion rates and higher average order value than any other Spanish language call center – was achieved from the ground up, having started his professional career in door-to-door sales and rising through the ranks in many call centers. He is well known for being an entrepreneur who lives and breathes the Maverick motto: “Make More Money, Have More Fun, and Give More Back.”

Breathing Life Into Your Values-Based Culture

What does your company’s culture look like? Can you clearly define it and how it contributes to the overall success of your business? Could your culture benefit from some special attention? Throughout my 25 year career, I’ve admired certain companies that consistently outshine their competition. What is their secret ingredient? I’ve arrived at an undeniable conclusion? company culture.

But when it comes to building and establishing that culture, where do you start? I’ve learned that one of the most essential steps is determining the difference between your company’s priorities and values. Priorities are the day-to-day demands of our jobs. They can shift and change constantly. In contrast, values are the glue that bind us together. Our values must not change; they are non-negotiable. Our daily decisions are grounded in our values, and the key is discovering what is most important to us. I learned where my values lied when I was working for a former employer. My boss was a headstrong individual who would lock in on an idea, lobby some employees to join his cause, then push his ideas on everyone else until he got his way. His behaviors led to some ill-conceived and financially dangerous decisions.


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About the Author

Brian Fielkow is the author of Driving to Perfection: Achieving Business Excellence by Creating a Vibrant Company Culture and owner of Jetco Deliver. in Houston, Texas. He and has presented to thousands of people across the country on how to establish a healthy culture. To continue the conversation, contact Brian at [email protected], and learn more at drivingtoperfection.com.