Archive for Communications
The Big Picture of Business: Corporate Communications – Correctly Positioning Your Company
Evolution of Corporate Communications Activity In many professions, the idea of full-scope, sophisticated positioning has been foreign up until now. Business development has occurred primarily by accident or through market demand. Because of economic realities and the increased numbers of firms providing comparable services, the notion of business development is now a necessity, rather than [...]
Read moreFor a Powerful Presentation, Begin with a Bang, Finish with a Flourish
Planning a presentation? Once you’ve analyzed your audience and determined what you want to say, give lots of attention to the presentation’s two most critical parts: the opening and the close. They’re the parts the audience will remember best – and each of them serves a vital purpose. At the heart of every employee is [...]
Read moreShare Your Financial Results and Improve Performance
Should you share your firm’s financial results with this staff? This is one of the questions that business owners face every day, and all too often the answer is no. But no is probably the wrong answer. An organization can very often improve performance and get its employees bought into it’s mission and purpose simply [...]
Read moreThe Big Picture of Business – The Book of Acronyms
Organizations are accustomed to looking at concepts and practices one way at a time. Clinging to obsolete definitions and viewpoints have a way of perpetuating companies into downward spirals. By viewing from others’ viewpoints on life, we find real nuggets of gold with which to redefine organizations. The Business Tree: Growth Strategies and Tactics for [...]
Read moreCommunications – Introduction
Information flow is the lifeblood of every organization, whether passing verbally, electronically, or via hard copy. The clarity, accuracy, and conciseness of information passed as well as the quality of understanding by the intended receiver(s) determine, in part, the effectiveness of transference by the overall communications network. The fluidity of the system, formal and informal, [...]
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