StrategyDriven Marketing and Sales Article

Brand Marketing Campaigns That Expose You To New Markets

All businesses want to take territory, either by being first or taking customers away from their competition. The world of business is kind of like a contact sport because you’re aggressively trying to outsell your competition and prove to the world why you’re just plain better than they are. The contact, however, is done with the consumers when you’re trying to convince them that your products and services would make their life more enjoyable and or easy. The battle that is fought in the trenches is the marketing campaign. Exposing your brand to new markets should be treated like a well-orchestrated battle plan. Companies spend a significant amount of time and money on advertising both online and in the real world. Although the world has advanced to a stage that many think only the online presence of a business is important, meeting people face to face, shaking their hand, introducing yourself will never be replaced. Conducting a campaign of brand exposure requires research and assembling of your team.

StrategyDriven Marketing and Sales Article
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Calling the troops

First and foremost you need a call to action. Whether you’re trying to expose your brand to a new market, releasing a new product or service or expanding to another country, you want to give cause to your actions. Every single advertising campaign contact a clear and compelling selling point that moves consumers further down the funnel and closer to the closer. This is called the point of conversion, but it is solely driven by a business that has clearly defined where it is coming from, why the customer should buy their product and how this would improve their life.

It starts off in the boardroom, where all the heads of departments from your business assemble. Here you will stand your troops to attention. Outline clearly your goal for a new product or marketing campaign and spell out your expectations of each member. Each department must have their own section in the call to action brief. In the documents, you must outline how they will work together, what their roles are and the deadlines for everyone to aim for.

Tactile online consumers

It’s crucial you have a compelling message to put across to the audience. This means you need to identify the right fighting grounds, such as online and marketing face to face. In the online world, you should focus and study on how your competition conducts their advertising campaigns. Their motives, target audience, unique selling point, and methodology should be worded in the documents you give to your own marketing team. Take inspiration from a successful brand, but don’t copy and paste their ethos onto yours.

With any digital platform, messaging is critical as it’s the key component when communicating with potential customers. You don’t need a lot of copy space and even a lot of funds to create a campaign that catches the attention of most browsing consumers. You need a compelling, short, sharp message, but at the same time, doesn’t seem rushed or underhanded. Clickbait is dying out, but emotional marketing is rising faster than anything else. Connect your product or service with something meaningful to the majority of consumers.

StrategyDriven Marketing and Sales Article
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Real world imagery

The image of your business will nowhere be most tested than in the real world, because you’ll be out in the open, interacting with all kinds of consumers. You can hire a third party marketing team to go out far and wide for your company, but using your own marketing employees is the best option because they know the business from the inside. Apart from having employees distribute and conduct questionnaires on the streets, you could also use high traffic events to reach and expose your brand to new customers.

With a modern screen printing exposure unit, this technology can print off intricate t-shirt designs that are one-of-a-kind. By taking your business to a festival or musical event, you can give these t-shirts away as prizes at your stall. For the testing and feedback of new products and services at these festivals done by customers, these t-shirts can be the reward. People will be wearing your brand logo with perhaps your website or social media accounts on the t-shirt. Essentially, it’s free and long lasting marketing done by consumers themselves. Each staff member should have these t-shirts on while they conduct interviews, introduce themselves, selling products and generally mingle with the crowd.

StrategyDriven Marketing and Sales Article
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Test, understand, test again

When testing your marketing strategy on consumers, it can be a very nerve wracking time. Sometimes arbitrary factors have an adverse impact on your campaign, even though the idea and implementation are sound. Don’t let this discourage you and know that this is the exact reason why you should test and test again. Advertisements may look good on paper, they may even look good when finalized, but it all depends on how they’re taken by the consumer. This is why it’s important to test your marketing strategy before it goes live. It’s critical you pay attention to the fluctuations of negative and positive responses to digital advertisements.

A great way to keep ahead of the curve is to monitor your social media accounts, and see how users are responding to your campaign. You should be using a unique hashtag, so whether you’re on Facebook, Instagram, Twitter or any other large community-based news sharing website, you’re accurately tracking the criticisms you receive. A key factor in not wasting resources and time is to make sure that through the correct algorithm, your advertisements aren’t popping up on consumers that are more than likely not to be interested, especially if you’re in a very specific industry. Marketing campaigns that outright, inadvertently target the wrong type of person, purely eat away at your bandwidth and funds.

Brand marketing campaigns should be treated as a battle plan. You’re going to be contacting consumers from around the world, and first impressions count. The world moves fast, and it’s unfortunate to admit, but you only have one chance to get it right. Assemble your team, make sure they’re notified and informed by a well-written and clear, call to action. Monitor and test your campaign strategy and never think that real world marketing is dead. Present yourself and the brand in public, and show your competition you’re taking them head on by communicating with all consumers in high traffic locations.

Improving Your Website For Business Purposes

Many websites all over the internet start off as hobbies, and thousands if not millions of people around the world have turned their website into very successful businesses. This is a guide on how you can turn your site(s) into a business. The most common way of doing this is through blogging, but in this article, there are going to be ideas for those of us that run different kinds of websites.

The first thing you need to think about is what your site offers your visitors. It’s unlikely that you will be getting many visitors if they’re not coming to you for a particular reason. If you’re not entirely sure on what you’ve got to offer, then you need to sit down and think about what it is that you can offer people, and ultimately, what you’re going to make profit from. Once you know this, you can concentrate on constantly improving the content that you’re providing to your audience.

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If your site hasn’t been particularly successful so far, there is always a way of changing it around. For example, websites like UNILAD offer comedic videos and pictures for it’s viewers. It started off on a rocky road, and was actually shut down in 2012 due to explicit content that was offensive to many people. The site then thought through what they wanted to offer their audience and relaunched in 2014 as a site where people can submit funny videos, pictures, stories and even heartwarming stories too. Unilad offers its viewers to 15 minutes of fame by displaying user submitted content. It is now the top online video channel in the world.

Some websites offer their audiences products that they have produced that will help with many complaints and ailments around the world. If this is what your website is about, it’s likely that you’re using ecommerce to sell your products on your website. If you’re a blogger that uses the platform WordPress, it’s likely you’ve got the plugin called Woocommerce. Although it is a free plugin, it’s not completely customisable on the free plan. There are in fact many other different ways of selling your products, and here you can read up on the best 5 alternatives to woocommerce.

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Using social media for your website will be one of the most powerful things you can do to promote your website. Use as many social networking platforms as possible to get your website out there. Many successful business have grown and gotten themselves in the spotlight thanks to social media. Remember to be consistent with how much you post for your audience, and keep it relevant to your website. Running giveaways are also a brilliant way of getting your audience engaged. Another way of gaining money from your website, is through adverts.

To summarize, as soon as you know what you’re going to be offering your audience, you can concentrate on providing consistent content. Remember, the money making isn’t going to happen overnight. Good luck with your business adventure.

Creating a Buzz Around Your Brand: Targeting as Many Potential Customers as Possible

Generating sales and profit is a challenge for any newly established brand. People are unaware of your existence or wary of your products and services. You haven’t had the opportunity to gain their trust and loyalty yet and competitors are reluctant to let them test the waters with your newly posed competition. So, how do you go about encouraging consumers to take a risk and purchase your products? It’s time to make a name for your company. Here’s how to create a buzz around your brand, drawing the attention of as many potential customers as possible.

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Corporate PR

Corporate PR forges the potential for relationships to develop between your brand and your customers. It opens up a conversation, then leaves you to make sales and prove your worth. A good corporate PR agency will ensure that your company appears in all the right places. It will land you reviews in widely read and influential publications and interviews with widely watched television programs. These agencies place you in the spotlight and give you the chance to really showcase what you’re about. Perfect! The more visible your company is and the more consistently it appears in the public eye for positive reasons, the more familiar consumers will feel with your image and the more likely they are to trust you with their purchases.

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SEO, or search engine optimization, is a business technique that helps to direct as many people to your website as possible. Every single day, millions of internet users employ the help of search engines to find the pages that they’re looking for. If they want to find the answer to a question, they’ll use a search engine to find a site that will provide them with the relevant information. If they want to know what time a certain store opens, they will use search engines to direct them to the company’s site, preferably directly to the page detailing their store details. If they want a certain product, they will use a search engine to find the brands that supply it. It’s not surprising then, that to turn over the maximum profits possible, you want to be featured high in the search engine’s results. The closer you are to the top of the list, the more likely people are going to click on your link and the more traffic directed to your site. Once consumers are on your page, the products will sell themselves. So, how do you go about directing the maximum volume of traffic to your web page? The answer? By educating yourself. Take the SEO class online to gain a full comprehension of SEO. There are so many more factors that will help you to excel in the field than you could imagine: marketing personas, marketing funnel, search fundamentals, searcher intent, search framework, channel selection, branded searches, document relevancy, URL optimization, link neighborhoods. The list goes on and on. So, it’s time to start swotting up!

Customer Reviews

With increasing numbers of people gaining their information online comes another issue that your company needs to prioritize: online customer reviews. Nowadays, individual, non-professional reviews can have a more beneficial or negative effect on your sales than ever before. The internet has given everyday people a platform to express their love or disdain for a product, service or brand that can reach a worldwide audience. So focus on gaining positive feedback. If you offer high-quality produce and impeccable service, you can’t really go wrong. However, if you do receive a complaint or negative feedback, contact the individual who has made it. Discuss the problem with them. Question what they dislike about your service and how things could be improved. Chances are, you can easily rectify the situation by offering a refund, exchange or other means of compensation. This will ensure that you maintain a good relationship with this individual consumer (they will recognize your company as going above and beyond their call of duty) and encourage them to alter their review. Hundreds of thousands of people will have access to this and trust it, so it’s essential that you put wrongs to right. You can also use the situation to ensure that you don’t make the same mistake again. You will be able to constantly improve, ensuring that you don’t receive negative complaints in the future.

If you follow all of these steps, it won’t be long until your brand is part of the public consciousness. People will feel familiar with your company and place their trust in you to provide them with everything that they expect from their transaction. This means you will have more happy and loyal customers and the increasing profit that comes hand in hand with them.

StrategyDriven Entrepreneurship Article

3 Major Benefits of Effective Web Design

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Web design is about so much more than creating a pretty looking store space. Of course, every brand needs an aesthetically pleasing web page. But there are several key aspects of web design that can make the difference between your online business excelling and prospering or it falling flat on its face in the first year of operation. Remember, the success of any E-commerce company relies heavily on the brand’s visual presentation: this forms the majority of what potential consumers know about you. So make it effective. Here are five benefits of well-managed web design.

Creation of a Consistent Brand Identity

Brand identity is essential to create the impression of a consistent, reliable company. Most people are prone to mulling over the appearance of one aspect of their business at a time. First a logo. Then perhaps a font. Then a color scheme. This is likely to form a rather mish mash aesthetic when all of the different aspects are put together. Professional web designers such as Ignite Digital, however, look at the bigger picture from the start of their projects. They will have an idea of how absolutely every part of your business is going to fit into their design scheme, whether it’s web pages, affiliated blogs, business cards or advertising. Always bear in mind that one, stable and reliable image is bound to make a much more positive and lasting impression in consumers’ minds than five different images that appear as though they could appear to five different companies.

Drawn Out Pageviews

Yes, you want to bring plenty of traffic to your site, so clicks are important. But you don’t make any profit from individuals who click your homepage and leave straight away. You need to keep people on your page, browsing different areas and perusing different collections and products to see your traffic convert into sales and profit. In a world saturated with web pages and web vendors, it will take something pretty impressive to encourage an audience to stay on your page for longer than a few seconds. So collaborate with experienced designers to create an eye catching and engaging homepage.

Content Form and Structure

You need to ensure that your products and collections are presented to internet users in their best light. You want your customer to feel confident enough in the product to invest their hard earned cash in it. Effective web design can help with this. Options such as zoom or rotation on product images, links to sizing information, delivery options and terms and conditions and well-placed product descriptions in an easy to read font all go down a storm with consumers. You also want products displayed on individual pages, allowing customers to focus on the item they’ve clicked separately to all of your other stock. The key to a successful site is simple navigation and minimalism.

These are just three of the benefits that effective web design can bring to your brand. Needless to say, there are plenty more. So get started on creating a brilliant business web page.

StrategyDriven Entrepreneurship Article

Start Spreading The Word: How To Get A New Product Noticed

If you’re an entrepreneur, you’ve probably noticed that putting your business on the map is no mean feat. There’s so much competition out there, and in a world when 90% of startups fail, it can be difficult to forge a path and get yourself noticed. If you have a new product and you’re desperate to shout about it from the rooftops, here are some tips to help you spread the word.

Your online presence

Many businesses nowadays rely on an online marketing campaign to sell their products and services. In the US, around 70% of small businesses have a website, but over 90% of those that don’t have a site plan to have one up and running by 2018. According to a study by LinkedIn, over 80% of companies use social media in a marketing capacity. If you have a new product, using the Internet is an effective way to both market and sell your product. The first thing to do is set up a brilliant website, which gives people information about the company, the product and the difference it will make to their lives. Ensure the website looks great, it works properly, and it enables a customer to do everything they want to do. If you’re offering the chance to place an order, this should be a seamless, swift process.

You can promote your website by running a blog and using social media. Using sites like Guest Post Tracker enables you to connect with bloggers and increase your number of subscribers, and you can also form relationships, which are mutually beneficial using features like backlinks and sponsored posts. Keep the blog fresh and link your content to your social media profiles. You can boost your number of followers and friends by investing in advertising and by running competitions and offering flash discounts and sales for those who subscribe or like your page.

StrategyDriven Entrepreneurship Article
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Launch events and trade shows

If you’re hoping that your new product will be the next big thing, you need to show it off in all its glory. Planning a launch event and attending trade shows can really help to get your product out there and cause people to take notice. If you are planning a launch, put your guest list together carefully and think about how you can use the exposure in the best possible way. Prepare some demos, check that everything is working properly, and get to grips with your pitch. Show off what you’re selling, invite people to have a look, and be ready to answer questions. If you’re going to a trade show, focus on the visual appeal of your stall, and try and make the experience interactive for your customers. Take advantage of networking opportunities and work on your negotiation skills.

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When you’ve spent time and invested money in a new product, the last thing you want is it to fall flat because nobody knows what it is or how they can get hold of it. If you’re keen to get your new product noticed, hopefully, these tips will prove useful.