Archive for Marketing & Sales
To PR or not to PR: PR is not a verb!
This is not an article debating the changing landscape of the public relations or advertising industry, or preaching best practice advice, but rather an examination of the two simple letters that encompass all that we (as communications professionals) do: PR. Eisen Marketing Group is the largest public relations firm in Greater Cincinnati, and works [...]
Read moreStrategyDriven Podcast Special Edition 21e – An Interview with Duane Sparks, author of Sales Strategy from the Inside Out
StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website. Special Edition 21e – An Interview with Duane Sparks, author of Sales Strategy from the [...]
Read moreCustomer Satisfaction: A Flawed Measure
Your customers want more than “satisfying” transactions – they want engaging relationships To master the new discipline of the emotional economy, business leaders need a new way to think about “customer requirements” and a new set of tools to help structure their businesses around them. But exactly how should they construct a new definition of [...]
Read moreStrategyDriven Podcast Special Edition 21d – An Interview with Duane Sparks, author of Masters of Loyalty
StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website. Special Edition 21d – An Interview with Duane Sparks, author of Masters of Loyalty explores [...]
Read moreStrategyDriven Podcast Special Edition 24 – An Interview with Jim Champy, author of INSPIRE!
StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website. Special Edition 24 – An Interview with Jim Champy, author of INSPIRE! explores how to [...]
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