What are the benefits of poster advertising?

/in /by

StrategyDriven Marketing and Sales Article |Poster Advertising|What are the benefits of poster advertising?It may be one of the oldest forms of advertising still in existence but, to this day, poster advertising remains one of the most popular. While the world may be gradually becoming more and more technological and internet-focused, the high visibility that posters can provide makes them one of the best methods for advertisers to use.
You only have to walk down the street to see their power in full effect – poster adverts are literally everywhere. Whether it be a clothing brand advertising a new sale, or Netflix showcasing a new TV programme, posters are one of the most effective ways of reaching new and existing customers.

Here, we go through each of their benefits in further detail, clarifying why poster advertising remains such an effective and widely-used form of advertising.

Design

Posters are, in effect, a blank canvas. They are ideal for brands and businesses who want to show their creative colours, providing a design freedom like no other. Depending on the type of business or purpose the advert is being used for, it is easy to be as creative as you like in their design; if you fancy using bright, attention-grabbing colours – go for it. Want to inject a bit of humour? Why not. How about filling the advert with tons of text? You can, but it’s probably not the best idea.

Nailing the design can make a big difference to how or whether a customer will respond to it. Most businesses tend to hire the help of a professional digital printing service at this stage, to ensure that the poster they want to print is both of sufficient quality, and meets the relevant printing guidelines.

Location

Inside, outside, wherever – posters can be used everywhere and anywhere. You will often find them in shops and on windows, billboards, walls and hoardings – wherever they are likely to be seen. For instance, bars and restaurants often use posters in toilets or bathrooms to advertise particular events, such as quiz nights, happy hour deals and live music events. In essence, wherever you come across people, you are likely to find a poster or two.

Size

The size of posters really varies depending on its location. For a poster placed inside a retail or business premises, smaller posters – such as A4 or A3 – are the most commonly used sizes. Whereas, at a large shopping centre, outdoor poster sizes are normally much larger.

The chosen poster size will largely depend on how customers are expected to interact with it. For example, an A3 poster may look huge when you’re holding it in your own two hands, but it will barely be seen if used outdoors. Similarly, while an A1 or A2 poster may be perfect to use outside, if it takes up half of the wall when using it indoors, then it probably isn’t a practical choice.

However, having this flexibility to decide the ideal size is one of poster advertising’s key benefits. If you are looking to print a poster, here are some of the most common sizes used:

  • A4 – 210 x 297mm
  • A3 – 297 x 420mm
  • A2 – 420 x 594mm
  • A1 – 594 x 841mm
  • A0 – 841 x 1189mm

Visibility

Since posters are typically located wherever people are, they are incredibly visible. Whether a business worker walks past a particular advert at 6 AM, or a dog walker sees the same advert at 12 PM, the advert is always available and able to reach a wide range of people, whatever the time of day may be. This means that a huge number of people will be able to see, interact with and respond to a wide variety of brands throughout the day, which could lead to several potential conversions.

Plus, posters which feature a particular call-to-action on them, such as an email address, website, or social media information, will encourage customers to engage with them, influencing their online and buying behaviour.

Durability

The longevity of a poster really depends on the quality of the material it is printed on. Most good indoor posters are printed on strong, heavy matt or gloss laminated paper, with a ‘Grams per Square Meter’ value between 90gsm and 350gsm.

Outdoor posters, on the other hand, are typically printed on durable water-resistant paper that adheres to the material without cracking or tearing. Take a look next time you walk past a large outdoor poster – there won’t be a crack or blemish anywhere in sight.

Cost

Having a number of stunning posters produced can cost a lot less than you might think. Compared to a large interactive billboard or another form of digital advert, poster advertising can be a much more cost-effective method to use. It could also potentially reach a lot more people, so could offer a better return on investment. Likewise, it is generally considered a more trusted and tolerated form of advertising to consumers over digital or online alternatives.

Final thoughts…

There you have it – the various reasons why using poster advertising can be such an effective way of reaching more customers. It may not have the interactive pizzazz that digital adverts can provide but, as one of the oldest and most widely-used forms of advertising, it certainly is a cost-effective and incredibly popular choice.

Market Your Business The Right Way With These Helpful Solutions

/in /by

StrategyDriven Marketing and Sales Article |Marketing|Market Your Business The Right Way With These Helpful SolutionsMarketing your business is directly related to how well it is going to perform on the market, and for this reason, it should be something that you are placing a lot of focus on. However, we also know that a lot of business owners don’t see this as being the case, and then end up missing out on huge opportunities when it comes to marketing. If you are looking for ideas on how you can market your business in the best possible way, then you have come to the right place because we are going to be looking at some of the solutions that you need down below.

Keep Up With Social Media

The very first thing that you should be doing is keeping up with social media. So, if you don’t currently have an account on all of the major social media platforms, then this is something you need to correct immediately. Your company should have a business page on Facebook, Twitter, Instagram, and LinkedIn for this to be most effective. Once you have created the profiles, you need to ensure that they are being updated regularly with SEO content. What this means is that your content will rank well in the SERPs, maximizing the number of people who will see your business when they search for certain keywords and terms.

As well as this though, keeping up with your social media is important to your clients as it lets them know what is going on in your business at any given time, and makes them feel as though they have a closer relationship with you. Using tools like Live is a great way to establish this connection, and being sure to reply to direct messages is always going to go a long way. As long as there is something fresh on your page every day or every few days at the bare minimum, this is going to drive your marketing campaign forward.

StrategyDriven Marketing and Sales Article |Marketing|Market Your Business The Right Way With These Helpful SolutionsTry Something Different

Something else that you should consider is trying something different. So, there are some of the basic marketing techniques that are employed by almost every business across all industries, and that is because they are effective. We are not saying that you should ditch these marketing methods as they are clearly providing you results, but while you are doing this, you should also be trying something new on the side. For example, video production is something that you can hire an external company to help you with, which will help you create a video for the purpose of marketing your business. This is an excellent way to do something that not all companies do, and show potential clients why they should choose you over your competition. It gives a more personal feel than a post on your website or a leaflet in the mail.

We hope that you have found this article helpful, and now see that if you market your business the right way like with the solutions above, you are going to see more customers in no time.

Huge Mistakes To Avoid When Planning A Corporate Event

/in /by

StrategyDriven Marketing and Sales Article |Corporate Event|Huge Mistakes To Avoid When Planning A Corporate EventBeing an entrepreneur means making mistakes. A lot of mistakes. Although it isn’t ideal, these situations allow you to learn and grow as a business owner. That being said, there are some errors that you’re better off avoiding. Corporate events are a very important part of business. They provide an opportunity to get your name out there, impress clients, and make money at the same time. The last thing you want to do when hosting an event, therefore, is make a mistake. With that in mind, here are five huge blunders to avoid when planning your own.

Beginning Planning Too Late

Once you’ve made the decision to host your own event, you should begin the planning process as soon as you can. Far too many entrepreneurs underestimate just how much time, and work must go into organizing an event of this size. Many elements of the day will have to be booked or purchased well in advance. If you fail to do this, you might miss out or could be left with a much larger bill. Don’t put your event at risk by waiting until the last minute to get organized.

Hiring Too Little Help

Never attempt to run a corporate event by yourself. With so much to take care of throughout the day, even trying to do so would make it impossible for you to enjoy yourself. There is also a very big chance of you making a mistake, which could cause chaos for both you and the guests. Instead, you should bring in plenty of help. If you can’t spare any employees from the office, then hire temporary workers for the day. You may want to book an event planner to lend a hand too.

Expecting Guests To Show

Putting time, money, and effort into an event won’t make people show. The only way to guarantee this is to promote it. However, you shouldn’t just advertise the event itself. Many guests will come for the local area too, so make sure you highlight that. If the event is in Geelong, for example, you could mention the quality conference centre accommodation within easy reach of Geelong’s waterfront and the Botanic Gardens. Promoting your event at similar ones is also a good idea.

Offering Nothing To Do

Although many people attending your event will be busy with their own stands, most will have nothing of the sort to keep them occupied. The last thing that you want is for these attendees to be stood around bored all day. This wastes your time, as well as theirs, and could damage your reputation. To avoid this, you should organize activities to keep your guests busy. Speakers, contests, bands, and games are all typical ways to pass the time and entertain guests at events.

Forgetting A Backup Plan

There are so many things that could go wrong on the day of your event. While it might cause you stress to think about these potential issues, you can’t afford to bury your head in the sand. If you ignore these risks, you’ll have no way of resolving them if they do happen. For this reason, you should write a list of all of the issues that you can think of and plans to fix them. If a speaker were to not show up, for example, you should have another one waiting in the wings.

Avoiding these mistakes should ensure that your event is a huge success.

The Industrial Pipe Market

/in /by

StrategyDriven Marketing and Sales Article |Plastic Pipework|The Industrial Pipe MarketPlastic can now be crowned the king of all pipework materials. Over the past few years, confidence has been growing and growing in the utilization of plastic pipework systems. This has most notably been displayed when it comes to industrial use. All you need to do is look at the statistics regarding the massive increase in the level of plastic pipe production in industrial areas; showing an approximate rise of one million tonnes over a ten year period in the likes of Europe and the USA. These figures are only predicted to rise over the coming years too. In fact, forecasts predict a 6.2% annual rise in the demand for plastic pipework.

There are various reasons attributed to the fact that plastic pipework systems are reigning the industrial markets. One of the main reasons has to be the fact that they boast a favourable price tag. Plastic pipework is considered highly cost efficient. This is especially important in the modern day when you bear in mind the tough financial climate experienced over the past few years. Those operating in an industrial industry know how important cost efficiency is when it comes to generating high profit levels at present. And, when considering how long plastic pipes last, you can rest assured that value for money is guaranteed.

One of the most evident benefits regarding plastic pipework is the fact that they do not suffer from corrosion or degradation. This is in stark comparison to metal pipes whereby they can corrode substantially over time. This will inevitably lead to leaks and as a result you will need to pay for costly repairs. You need not worry about this when it comes to plastic. They do not corrode, nor are they subject to scaling, and they do not rust either.

This also provides additional benefits because it means that the pipes are less likely to become blocked. When using metal pipes you often find that the scaling, rust and corrosion, leads to build up inside the pipes. Because of this you can experience frequent issues with blockages.

When dealing with industrial ventilation piping systems in particular, plastic is the preferred choice because it retains pressure better. Statistics show that pressure loss in plastic pipework is diminished by 30 per cent in comparison to metal pipework systems. Because of this, you can make better use of space on your industrial site via using smaller pipework.

And last but not least, it is also worth bearing in mind how much easier and simpler plastic pipework is to implement in comparison to other materials, and these pipes are compatible with all accessories like ultrasonic flow meters. These systems do not require a substantial amount of skill. Furthermore, as they are lightweight they are exceedingly easy to transport too.

All things considered, one can see how plastic pipework systems are now reigning the industrial markets. They offer general benefits, such as; cost efficiency, ease of installation, and lack of corrosion and degradation. Furthermore, there are also more specific benefits when dealing with pipework for certain purposes, such as the retaining of pressure in ventilation.

The Benefits Of Radio Advertising

/in /by

StrategyDriven Marketing and Sales Article |Radio Advertising|The Benefits Of Radio AdvertisingIf you’re considering using radio advertising for your business but you don’t know whether it’s for you then don’t worry, you have come to the right place. Whether you’ve just started your business or you’ve been doing it for years, the decision to use radio advertising shouldn’t be taken lightly. With so many different things to consider, you need to ensure it is the best possible choice for you. To help you decide, here are some of the benefits of radio advertising:

You Can Concentrate On A Local Audience

One of the best things about radio advertising is that you can target your advertisements to a local audience. Whether it’s a national or a regional station, you can be sure you are reaching people that are going to be able to purchase your products or invest in your services. For more information about national and regional radio stations, you can visit this site here.

You Can Advertise On A Station Your Target Audience Will Listen To

As well as targeting the location of your advertisements, you can also reach your target audience based on the station they would listen to.

When you’re creating your customer avatar, you will have thought about the stations your target audience would like, giving you the perfect opportunity to advertise in a place you know they’ll be listening. With no option to skip adverts, you can be sure they’ll know your advertisement after just a couple of hours in the car. If you need assistance when it comes to creating your customer profile, you can visit this site here.

It Can Be Inexpensive And Effective

If you’re feeling a little sceptical, you may be wondering why is radio advertising important?

Well, if you’re looking for an inexpensive and effective way to reach new customers then this may be one of the best possible options. Whilst you will still incur a cost, in comparison to some marketing strategies it is incredibly affordable.

You Can Do It As Often As You Need

The trick with radio marketing is to create an advertisement that people will remember after hearing over and over again. Because of this, you will need to purchase a regular advertising spot. If you’re struggling when it comes to creating an advert people will remember, why not take a look at other radio ads that have been successful? Using their key traits, you can create one of your own.

It’s Easy To Get Your Message Across

Finally, when it comes to radio advertising, it is really easy to get your message across. In advertising, it is not very often you get to directly talk to your customer, so take this opportunity to say everything you have ever wanted about your product or service. Consider this to be your business’ 30-second elevator pitch.