Like most entrepreneurs, Nathan Ives wanted to bring his digital products to market without impacting his family’s already tight budget. So began a ten year journey of research, trial, and error to develop an inexpensive, fully integrated, and rapidly deployable digital products platform.
Today, Nathan Ives’ creative genius drives the elegant professionalism of numerous online businesses and digital product platforms. His flagship website, www.StrategyDriven.com, hosts hundreds of digital products – ebooks, videos, podcasts, articles, and full-scope training programs – and has been visited by over 1 million people and garnered over 10 million page views.
Nathan solved both the financial and technical challenges of creating a truly integrated Digital Products Platform, one that automates the marketing, lead capture, sale, and delivery of digital products without the need for expensive third party services. With this knowledge and experience in-hand, he developed the Digital Products Platform training program; showing entrepreneurs and business owners how to get their digital products to market effectively and inexpensively.
Nathan Ives online training programs are copyrighted and offered by StrategyDriven Enterprises, LLC. These programs support StrategyDriven’s commitment to providing entrepreneurs with the planning and execution advice, tools, and practices needed to create greater organizational alignment and accountability for the achievement of superior bottom line results.
StrategyDriven is dedicated to providing executives and managers with the planning and execution advice, tools, and practices needed to create greater organizational alignment and accountability for the achievement of superior results.
We help our clients create and execute a clear, forward-looking strategy – translatable to the day-to-day activities of all organization members – that’s critical to their realizing success in today’s fast paced market environment. Not only does a compelling, well executed strategy align individuals to a common purpose, it ensures that purpose best serves the company’s mission.
The StrategyDriven website provides access to a wide array of best practice business planning and execution tools, streamlined process flows, how-to articles, example-rich podcasts, and customizable ready-to-use program management templates. Premium Members receive access to over 200 members-only articles, whitepapers, models, and tools and templates; providing an in-depth look into critical business performance areas; placing specific focus on the alignment of organizational standards, programs, and behaviors to the optimal achievement of mission goals. Sevian Business Program purchasers receive fully implementable business performance improvement processes out-of-the-box, enabling the acceleration of business growth and heightening of operational efficiency needed to significantly improve bottom line results.
Collectively, our products offer business leaders the opportunity to access the knowledge of a highly educated and experienced staff without the associated overhead expense.
At StrategyDriven, our seasoned business leaders deliver real-world strategic business planning and tactical execution best practice advice – a blending of workplace experience with sound research and academic principles – to business leaders who may not otherwise have access to these resources.
Customers are the cornerstone of your business, and they are what are going to help you keep your doors open for years to come. It’s a wise idea to work hard to get your business noticed by customers and ensure people are talking about you in a positive manner.
Unfortunately, you can’t sit back waiting and hoping that clients find you and start handing you their hard-earned money on a regular basis. You have to put in the hard work to guarantee consumers not only know about you but that they also understand the benefits of doing business with your company.
Offer Exceptional Customer Service
One proven way to stand out amongst the crowd and cut through the noise is to offer exceptional customer service on a consistent basis. It’s your job to train your employees and make sure they understand the importance of treating customers with respect and solving issues in a timely manner. People remember companies that treat them well and will then have the urge to tell others about their positive experience.
Implement A Solid Marketing Strategy
Get your business noticed by customers by implementing a solid marketing strategy that catches people’s attention. One idea is to hire a company to assist you with your SEO services so you rank higher in the search engine results and can grow your business. In addition, come up with creative approaches you can use both online and offline that explain to consumers why it’s worth their time to learn more about your company.
Deliver on Your Promise
What you don’t want to do is make a lot of different promises to customers and fail to deliver on any of them. Make it a point to not only do what you say you’re doing to do but also go above and beyond to exceed your client’s expectations. You’re more likely to get noticed by customers when you present a wow factor to them and impress them with your high-quality products or services. This is also a way to build trust and get consumers to stick by you through thick and thin.
Leverage Your Online Reviews
The fact is that people want to buy products from a company that has notable reviews and high ratings from other customers. When they hear of positive experiences from friends, family and other consumers they’re more prone to want to check it out for themselves and spend their money. Not only collect online reviews, but also leverage these remarks by posting and publicizing some of the strongest ones out to the public and through your marketing materials.
Conclusion
Give yourselves a better chance at strengthening your business and winning over new customers by using these tactics to get yourselves noticed. It’s not enough to launch a product or service and then do nothing to promote your offerings. Enjoy the fact that business will be booming and you’ll have a lot stronger reviews and more satisfied customers after having made these changes.
https://www.strategydriven.com/wp-content/uploads/BusinessExposure.jpg675450StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2018-09-01 16:00:192018-09-01 22:37:27Ways To Get Your Business Noticed By Customers
As crucial as it is to have a website in the twenty-first century, there’s little benefit to be reaped from owning a corner of the world wide web if you’re not enjoying any traffic. Whether your website is an online store, a promotional vehicle for your business, or simply a self-styled blog, this article will direct you to new ways in which you can increase traffic to your site. In turn, this traffic will increase your brand’s exposure, your number of sales, and your profits.
Design
One of the crucial elements in any website is the way it looks, the way visitors are able to navigate through the site’s pages, and the way in which you use standard coding features to ensure your website runs efficiently and features high up on Google search results. All this is controlled by the quality of web design you employ. Whether you use an independent freelancer or a web design company, the architecture of your site translates in important ways into both its visibility on the web and its navigability to funnel visitors to the point of sale.
In order to maximize your website’s design capability to attract new custom through additional visitors, you’ll want to hire web designers who’re aware of all the tricks of the trade when it comes to making a website more professional. Not only professional to Google’s complex algorithms, which examine the coding behind websites to decide the ranking of your site in search engine results, but the average web user also. It’s technical for the layman, but if you put the time in with research, you too may be able to make minor adjustments to your website to increase its visibility.
Content
The second tip for drawing traffic to your site (perhaps the most important) is creating content. Content can take the form of the written word, a video, pictures, infographics or any other media you see fit to publish under your site’s URL. Content publication has many benefits for your site, including the simple appearance that your site is active and regularly maintained and updated, which increases user trust and confidence in your brand. It’s also a great way to draw in further Google search results to your specific URL. By publishing different titles and themes and keywords, you can grab the attention of users searching for a wider variety of items related to your brand and product.
An excellent place to start if you’re thinking about upping your content output is to post an FAQ-style list of questions and answers. This way, you’re tapping into the mass of questions asked on Google every day. Readers will be happy you’ve provided relevant answers and may continue to navigate the material on your site searching for your product or service. There’s plenty of other methods, which you’ll be able to run on your own after conducting content marketing research or outsource to professionals in marketing companies to help get your content drawing in a higher hit rate on your site.
Social Media
Aligned with content creation but based elsewhere; on your social media platforms, such as Facebook, Twitter, and Instagram, what you publish on your free social media pages should always link back to your website. With so many people using social media every day, it’s absolutely essential that you utilize this huge opportunity to market your site and your brand, though posts that target your current user base in the hopes that they’ll share your content with their list of friends or followers.
It’s in this way that brands expertly draw in a large following to their social media channels and their websites. There are some wonderfully successful examples of viral advertisement campaigns driven by meme-creation and other content that taps into contemporary trends, gossip, and current affairs in order to achieve the virality that constitutes the most successful kind of social media marketing. You should employ a social media savvy marketer to help you manage your social media platforms, creating innovative posts to gain attention for your brand, all of which will boost your website’s traffic.
Collaboration
In the non-digital world, businesses working together tend to boost one another’s customer base with mutual recommendations and guarantees. In the digital world of websites, social media and multimedia content posting, businesses can do so here too. Establishing partners on the world wide web offers one key benefit: the links between your sites help your website ascend those all-important Google search result rankings, with your company finishing higher up the more trusted and relevant links it possesses on its unique URL.
One of the easiest and most practical ways to partner up is by creating a mixture of posts to offer the websites that you wish to collaborate with you. Writing a guest post takes little time but, with the link to your website at the bottom of your post, it diverts interested readers straight to your site while also establishing a data link between your two sites which is mutually beneficial for your partnership. Research the best ways of achieving healthy and mutually productive partnerships before taking the guest post plunge.
Traditional
There’s nothing like a little bit of traditional advertising to get a little bit more traffic flowing into your site, especially traffic that is perhaps rarely on social media and rarely consuming other content on their smartphones or devices. This demographic is best-accessed through more traditional methods of advertising, such as the business card, the television advert, the newspaper listing or the radio shout-out.
With internet-based marketing becoming the norm, traditional, non-digital marketing techniques are becoming ever-cheaper. It means that your expenditure on this type of marketing may well be minimal when compared with the results it yields. Remember to keep whatever message you’re delivering brief, with your website’s URL displayed as simply as possible so that people can recall your site’s address when they require your product or service.
A barren webpage can feel like a failure to a business looking to establish some sales and interest in the digital world, and so the tips listed above should be of value to those looking to increase web traffic to their website, whether it be a blog or an online store.
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Podcasts have become incredibly popular in recent years. Consumers can access files they want via the internet, whether downloading them (like downloading videos) or streaming them and listening to the podcasts on their chosen device. Podcasts are not just a way to entertain the public – they are an invaluable tool for small business. Here are eight reasons your business should be considering podcasting as a marketing solution.
It Is the Best Alternative to Video Marketing
Video marketing has a high return on investment because it is so engaging. However, not everyone wants to shoot a video.
They may not have the right equipment. They may think the output won’t meet customer standards. They may not be comfortable in front of a camera, or they know they aren’t experienced dealing with lighting, sound, and backgrounds and know that mistakes here could ruin the shoot. The solution then is to go with a podcast, essentially the audio portion of a presentation.
Podcasts don’t have to be a lot of work. You could work with a company like AudioFile Solutions; they offer transcription services but specialize in podcast production. You could give your narration over the phone or in their studio, and they’ll do all the work from recording to editing, sound effects, and music.
It Gives You the Ability to Reach New Audiences
Podcasts are readily shared among those with similar interests or demographics. If you create an engaging podcast on a topic, it will get shared widely. People who haven’t seen your advertisements may hear your podcast as it plays on someone else’s speakers or see others mentioning it on social media. This can lead to increased traffic to your website.
You Generate Qualified Lead
A podcast is one of the most effective ways to get high-quality and organic leads. Podcasts that demonstrate your professional expertise or knowledge about a given area will generate far more qualified prospects. You’re essentially having a one on one consultation with a thousand potential customers, and a modest share of them could come to you for a paid consultation. The prospects that do arrive need less time to onboard. Those who are already customers remain loyal to you because of the podcast and are less likely to leave, so you don’t have to work to replace them.
It Is Affordable
Starting a podcast doesn’t take a lot of work. You’ll need a good quality microphone, though the one in your phone could be enough if you’re working with a third-party service. Editing software is cheap and generally easy to use, but you can also work with services that will edit, polish and package the final podcast into something you can upload to your website. If you don’t want to host the podcast files on your website, there are plenty of services that will allow you to host your podcast and promote it to your subscribers. And there’s always the possibility of your podcast getting sponsorships, making it not only affordable but turning it into another revenue source for your business as well.
You’re Adding Depth to the Relationship
Listeners often subscribe to a podcast series. They’ll regularly listen to new content, and they may peruse older podcasts. As long as you keep offering good content, your audience will probably keep listening.
Every session builds familiarity with the speaker and the brand. Because they’re listening, they feel like they’re part of the conversation. This helps build trust with your audience and increases the odds they’ll convert to a paying customer. They’re more likely to buy something from a friend, and after listening to your content for hours, they feel like you’re more a friend than a stranger. This explains why nearly two-thirds of respondents on a survey of podcast listeners said they’d bought something the host promoted.
You’ll Improve Your Public Speaking Skills
One of the benefits of doing a podcast is that you’re practicing your public speaking skills. You’ll develop a natural, easy going flow while speaking. You don’t need to be afraid of mistakes since they can be edited out, though you can also re-record the session. This practice will allow you to do much better in public speaking opportunities such as sharing a sales presentation.
No can Go Much more in Depth then Text
The average length for a blog post is around 700 words. That doesn’t seem a lot to go in-depth on any subject, but shorter blogs reflect the short attention span of most people when reading online posts.
On the other hand, the average podcast will have over 4,550 words of content. And if you asked a lot of people, most would probably answer that they would rather listen to a podcast then sift through 4,550 words of text. And that’s one of the reasons podcasts can be so powerful. They allow you to dig a lot deeper and cover every aspect of your topic while delivering it in an easily digestible way. This also allows you to showcase your knowledge better by speaking about various aspects related to the main topic as well.
Awesome Tool for B2B Businesses
According to a recent survey by Bredin, over one-third of small business owners listened to podcasts. And among that percentage, over half said that they listen to at least one podcast per week.
But this isn’t limited to small business owners. As a matter of fact, the percentage was even higher for bigger companies. The study found that over 70% of all business owners with 100 to 500 employees also listened to podcasts.
If you’re in a sector with high consumer value, podcasts are a sure bet. Podcasts seem to be especially effective in the legal, business, and financial field. It can also work in sectors like real estate as well, especially when showcasing a particular area or promoting high-end services, for instance.
Conclusion
Podcasts are an excellent marketing tool accessible to businesses of any size. Anybody can afford to start a podcast, but no one can afford to ignore their potential.
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Nathan Ives
Nathan Ives
StrategyDriven Enterprises, LLC
Customers are the cornerstone of your business, and they are what are going to help you keep your doors open for years to come. It’s a wise idea to work hard to get your business noticed by customers and ensure people are talking about you in a positive manner.
As crucial as it is to have a website in the twenty-first century, there’s little benefit to be reaped from owning a corner of the world wide web if you’re not enjoying any traffic. Whether your website is an online store, a promotional vehicle for your business, or simply a self-styled blog, this article will direct you to new ways in which you can increase traffic to your site. In turn, this traffic will increase your brand’s exposure, your number of sales, and your profits.
Podcasts have become incredibly popular in recent years. Consumers can access files they want via the internet, whether downloading them (like 
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