When the economy slows, many businesses react by retrenching and cutting costs in order to weather the downturn.

While such cost reduction is important, companies often overlook equally critical strategic decisions—opportunities to use valuable business information to strengthen product and service offerings and emerge ahead of the competition. The paper highlights six common mistakes companies make in a down economy, and how organizations can use business intelligence to avoid them. The paper also includes a self-assessment questionnaire to determine the level of business intelligence opportunity across an organization.

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Get FREE access to Zurich’s white paper on preparing for overseas business travel risks!

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Wondering how to quickly build a faithful following on Facebook?

Whether it’s Facebook’s complexity or simplicity that has you stymied, if you put in just a little effort– for 10 days–you can boost your Facebook interactions by 10, 20, even 30 percent or more.

In HubSpot’s new eBook “How to Master Facebook Marketing in 10 Days” you’ll learn how to:

• Evaluate successful Facebook pages
• Understand Facebook best practices
• Speak Facebook-ese
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• Understand Edge
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• Put on a show
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• Use Facebook’s analytics package ‘Insights’

Start garnering fans and customers who will spend real money as a result of your social marketing magic. Download the new eBook “How to Master Facebook Marketing in 10 Days” now!

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Explore how businesses can implement best practices using strategy management software.

Most companies have a well-defined strategy that is intended to align the actions of all individuals, teams, and business units to achieve corporate goals. But when it comes time to execute, they can run into trouble. To close the gap between strategy and execution, companies need to align business strategy with actual initiatives, projects, and daily activities across the organization.

Best practices include:

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• Clearly communicate strategies and plans
• Use incentives to drive employee behaviors needed to meet objectives
• Measure performance using key performance indicators

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Now is the time to get proactive on developing a solid online brand protection strategy that will safeguard marketing investments, revenues, and most importantly, customer trust for 2012.

Now is the time to get proactive on developing a solid online brand protection strategy that will safeguard marketing investments, revenues, and most importantly, customer trust for 2012.

Download this brief, easy-to-read guide to the Top 10 Online Brand Protection Strategies for 2012 and learn how to further strengthen the brand equity and customer loyalty you’ve worked so hard to build.

With this quick, complimentary checklist, you’ll learn:

• How brand abuse impacts your business – and why a cross-functional team is essential to address it
• Why it’s important to monitor and address affiliate and reseller abuse
• How-and where-to focus your brand protection efforts for the greatest impact
• And, many more key tips for 2012

Brandjackers are upping their game, are you? Don’t wait, start strategizing for 2012 now!

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Learn more about BI components and approaches to implementing a solution to improve your company’s efficiency and effectiveness.

Find out how to recognize the signs your company needs a business intelligence solution and what you should look for in a vendor.

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Learn how to use Twitter to extend your reach, create buzz, listen to and network with your customers and prospects.

Twitter is one of the most powerful social networks for your business. Why? Because it is a relationship building and maintenance tool. In this practical, how-to eBook you’ll learn specifically how to twitter for marketing, PR and customer service. You will learn how to use Twitter to:

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Learn how HR can achieve greater efficiency – while delivering strategic value – by establishing best practices that are supported with technology.

At most organizations, the workforce is both a significant expense and the most important asset. In order to manage the workforce appropriately — and in turn to serve the business as a strategic partner — HR needs to implement consistent, integrated, and flexible processes and systems. In effect, HR needs to implement best practices that are supported and facilitated by integrated, robust systems.

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This white paper will examine the five common myths associated with mobile business intelligence and uncover the facts about cost, implementation, and capabilities.

In spite of the abounding myths, mobile business intelligence doesn’t have to be expensive, hard to implement, or difficult to use. In fact, companies that choose the right solution, with the right capabilities, will realize low TCO and rapid ROI, while empowering their mobile users with the ability to access and interact with timely, complete corporate information from any smartphone or tablet.

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This guide will help you better understand the importance of background checks or employment screenings.

Employees are your most valuable and usually your most expensive business asset. According to one estimate, the cost of hiring the wrong employee can be up to twice that person’s annual salary!

Interviews, references, and referrals are priceless when it comes to hiring, but in some circumstances, they’re not enough. How does a business make sure that an employee is the right match?

This guide comes with no obligation price quotes from professional and expert background check service providers – all pre-screened and qualified to best fit your background checking needs.

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Access Your Complimentary Copy Today. This $7 Value eBook Expires 11/16/2011.

Microsoft Office is one of the most popular and user friendly office suites in the market. With Office 2010, Microsoft had made it bigger by integrating features for Office Web Apps and Mobile Office and significant changes to User Interface and included a lot of new features in Office Suite. This eBook offers more than 50 tips and tricks focused on making sure that you get the most out of Office 2010 with ease.

The book is divided into seven sections. Section 1 will be covering Office 2010 features as a whole while Section 2-5 covers features in Word, Excel, PowerPoint & Outlook respectively. Section 6 includes some additional utilities for Office 2010, and Section 7 will dive into Office Web apps and Office Mobile Apps.

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Learn how small companies can achieve growth and productivity goals and ultimately transform themselves.

To move up the business maturity curve, small companies need big ambitions. These companies also need to move up the HR maturity curve and become more process-oriented. Download SuccessFactors’ new white paper, “Small & Sophisticated: Unique Possibilities of Integrated Talent Management in Small Businesses,” and find out how!

You’ll find out why talent management matters and how it can help your company:

• Increase revenue: Set measurable goals for your organization and align those objectives with the things your employees do each day.
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Read about the benefits of health insurance for businesses and employees, as well as important decision-making criteria for business owners.

Let the Paychex Insurance Agency help you:

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Learn the “insider’s secret” of automating goal-setting and performance reviews to drive and sustain productivity and engagement.

In today’s reality, employees and managers alike view the paper-based performance review process as an exercise in “busy work” resulting in a waste of time with very little redeeming value. It doesn’t have to be this way. Automating the review process gets valuable employee performance information “out of the drawer” and into circulation where it can actually be useful.

Learn how participants at all levels in your company will benefit from an automated performance management solution:

• HR – Enjoy a streamlined and efficient review process that includes electronic forms routing, online access and automated email reminders.
• Managers and Employees – Gain access to valuable productivity tools to save time, increase quality of coaching and feedback, and improve individual and team performance.
• Executive Team – Access and monitor key performance indicators and trends to track the company’s overall progress against top-line strategic goals.

In these volatile economic times, market conditions can change quickly. By adopting an automated performance management process and assessing performance against goals on an ongoing basis, you’ll ensure your company will be positioned for success. Learn how to take the pain out of the performance review process by downloading this white paper.

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Learn 3 steps that will help your organization sell faster, sell more and recognize revenue quicker.

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Factors to Consider When Evaluating Health Plans.

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How To Increase Leads and Sales Generated From Trade Shows By 15% Or More. ATTENTION: CEOs, Marketing Managers, and VPs of Sales and Marketing–Announcing a Free Revenue-Focused Webinar! Please pick a date from every other Wednesday and note the time of the webinar is 1 hour and starts at 2 PM Eastern/ 1 PM Central/ 12 PM Mountain/ 11 AM Pacific.

Most CEOs are unhappy with their company’s ROI from trade shows. The majority of leads generated through trade shows are wasted–they receive very little follow-up and do not result in very many sales. Be sure you attend this FREE webinar and learn how to be part of a small group of companies that are able to generate high-quality leads, produce significant sales, and accelerate revenue from exhibiting in trade shows by using sales and marketing 2.0 strategies, such as online video and marketing automation.

Who Should Attend?

• If you’re a CEO, a Marketing Manager, or a VP of Sales and Marketing
• If you’re not satisfied with the number of leads that actually convert into sales
• If you’re looking for ideas to increase the number of leads
• If you’re tired of your salespeople wasting time chasing leads who have no intention of buying your products or services
• If you’re just not happy with your ROI
• If you’re concerned about how to compete against bigger companies with bigger booths and larger marketing budgets

What You Will Learn:

• How to use online video and marketing automation to help you increase the number of leads generated and the amount of sales produced through trade shows
• How to increase the quality of trade show leads so that your salespeople focus primarily on prospects who are interested in what you have to offer

Samuel’s goal is to provide you with proven tactics and strategies that can result in at least a 15% increase in the number of leads generated and the amount of sales produced from trade shows.

Presenter: Samuel Salter II, CEO More Trade Show Sales

Sales and Marketing 2.0 , Online Video and Lead Management Expert

Samuel has over 20 years of experience in International Business, Sales, Marketing, and Finance. He has appeared on Good Morning America and has been featured in several publications, including The New York Times, People, Ebony, Black Enterprise, and EuroMoney, celebrating his business success at such a young age. Dan Clark, one of the authors of the best-selling Chicken Soup for The Soul series, Soul Food, Volume 1, wrote a chapter about him in this 2008 best-selling book.

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Explore the growing body of evidence suggesting a direct link between investment in business analytics solutions and organizational performance.

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Assess your ERM strategy and get recommendations with Zurich’s FREE tool!

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This white paper explains the top 10 root causes of data quality problems and steps to learn to prevent them.

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Sign up today to schedule a free personalized demo with a Bloomberg Government specialist.

Bloomberg Government is the single source for professionals who need to understand the business impacts of government actions so they can work quickly, decisively and effectively. This comprehensive, subscription-based, online tool collects best-in-class data, provides high-end analysis and analytic tools, and delivers deep, reliable, timely and unbiased reporting from a team of more than 2,300 journalists and multimedia specialists worldwide.

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Creating a Company Benefit Plan for Your Employees.

UnitedHealthcare will start you on the road to setting your budget and hiring a broker in a few easy steps. You may even have many of these steps covered. UnitedHealthcare outlines this step-by-step process in simple, digestible categories for small business owners. So you can create your plan with confidence.

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Learn how you can manage enterprise information and evidentiary records in a well documented and consistent manner, while reducing costs and increasing productivity.

IDC has found a direct correlation between effective document management and improved business performance. Yet recent research reveals that half of organizations rate their document process management processes as ineffective. This best-practices white paper gives you insight into how you can reduce costs, increase productivity, mitigate risk and enhance business performance through the strategic outsourcing of document lifecycle management.

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In this white paper Optify lists 7 basic, but essential steps for building your keyword list as the stepping stone for a successful SEO plan.

Search engine optimization, or SEO, begins with creating a keyword list of phrase terms that people are actually using to search for your product or service. The keywords should be relevant to your business so that the visitors who will be coming to your site convert to qualified leads. Keyword research for SEO or SEM should be diverse in order to attract your target audience.

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Learn how automated solutions can help HR professionals in small to mid-sized companies streamline the review process.

This eGuide explains how forward-thinking SMBs are discovering automated performance review and goal management solutions that not only take the pain out of the process, but actually drive better employee performance.

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Surrounding the data and storage application are people, processes, standards, and technologies used to manage that data.

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Learn how to utilize social media to increase customer loyalty.

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Discover how compensation management automation that empowers organizations and managers to engage and motivate employees can improve retention at a time when employees may be considering other job options in an improving economy.

When aligned with the corporate culture and designed to achieve company financial objectives, a total compensation program can encourage employees to feel vested in the journey and can improve retention. This alignment helps an employee understand how his or her work can create personal success and drive financial results for the organization. To create alignment with employees, an organization needs the flexibility to address retention challenges, as well as the technology to support the variations necessary to motivate every employee. Above all, an organization needs to empower managers to become key allies in the fight to retain employees.

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Learn how easy it is to capture, manage and prioritize ideas using your community of customers, employees and partners in this 5 minute video.

Two-thirds of North American companies have programs to capture the voice of the customer, but less than one-third actually make decisions based on customer needs.

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