Archive for Strategic Planning
Strategic Planning Best Practice 3 – Strategic Discipline
Executives seeking to focus their organization on mission achievement act with strategic discipline. By committing a significant portion their time and attention to the long-term direction of the organization, executives are more likely to recognize and properly respond to marketplace changes in a way that fully harnesses and focuses their organization’s energy on mission achievement. [...]
Read moreRecommended Resource – Essentials of Strategic Management
Essentials of Strategic Management (4th Edition)by J. David Hunger and Thomas L. Wheelen About the Reference The Essentials of Strategic Management (4th Edition) by J. David Hunger and Thomas L. Wheelen focuses on the founding principles and methods employed in both strategic planning and execution. Topics include strategy formulation, implementation, and control. Benefits of Using [...]
Read moreStrategic Planning Best Practice 2 – Prioritize the Mission
Ideally, an organization’s mission statement would convey a singular purpose. However, mission statements often enumerated several purposes, such as creating shareholder value, contributing to the community, and offering workforce prosperity. When this occurs, organizations struggle to serve multiple masters. Prioritizing the mission establishes the relative importance of an organization’s multiple purposes; focusing decisions and driving [...]
Read moreStrategic Planning Best Practice 1 – Make the Mission Measurable
An organization’s mission statement defines its purpose, its reason for being. These statements, however, tend to be broad and somewhat vague; making it difficult to identify the specific products, services, initiatives, and people that will most directly enable the organization to achieve its purpose. Making the mission measurable provides the added clarity needed to focus [...]
Read moreStrategic Planning – Introduction
A company’s true value is largely determined by its long-term performance potential as shaped by management’s decisions made today. These decisions guide the translation of the company’s mission, its purpose for existing, into the products and services it provides and hopefully the market wants. Strategic planning is an iterative, ongoing process consisting of: Analysis: assessment [...]
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