StrategyDriven http://www.strategydriven.com effective executives, efficient employees Tue, 12 Dec 2017 04:19:29 +0000 en-US hourly 1 The StrategyDriven Podcast provides executives and managers with the strategic business planning and tactical execution tools needed to create greater organizational alignment and accountability for the achievement of superior results. During each podcast, we discuss the best practices that help create a clear, forward-looking strategy translatable to the day-to-day activities of all organization members. Nathan Ives clean Nathan Ives Podcast@StrategyDriven.com Podcast@StrategyDriven.com (Nathan Ives) Copyright 2007-2017 by StrategyDriven Enterprises, LLC. All rights reserved. Strategic business planning and tactical execution best practices for executives and managers. StrategyDriven http://www.strategydriven.com/wp-content/themes/strategydriven/img/Base3000x3000-SDP.jpg http://www.strategydriven.com Atlanta, Georgia 2960793 Keeping Abreast: Aligning Managers With Your Orders http://www.strategydriven.com/2017/12/11/keeping-abreast-aligning-managers-with-your-orders/ http://www.strategydriven.com/2017/12/11/keeping-abreast-aligning-managers-with-your-orders/#respond Tue, 12 Dec 2017 01:54:52 +0000 http://www.strategydriven.com/?p=37926 One of the greatest difficulties in business has been and may always be, maintaining a good level of communication. This is especially true for the people you rely on to make your business function from day to day. It goes without saying that the most numerous employees will be junior and or regular staff that […]

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One of the greatest difficulties in business has been and may always be, maintaining a good level of communication. This is especially true for the people you rely on to make your business function from day to day. It goes without saying that the most numerous employees will be junior and or regular staff that are the individuals making things happen at ground level. Here is where the most action takes place, but the most difficult decisions take place higher. As the business owner and leader, it’s your job to keep your workers functioning at a consistent level, getting everyone to pitch in and do their best. However, you’re only one person, and cannot reach out to every single person every day. Your managers are essentially your long arm strength. These people are the ones you trust to make sure your decisions are implemented and carried out as and when ordered. If your managers aren’t in the know and aligned with the company’s direction, this can lead to fallout and massive disruption. Keeping them abreast and knowledgeable should be a part of your modus operandi.

Meetings of superiors

Every week businesses around the world, conduct meetings with employees and superiors. Whether it be in the boardroom, or at the managerial level everyone in the business must be updated and give updates too. Generally, managerial meetings take place after the boardroom meetings whereby executives, partners and stakeholders discuss how various parts of the business are progressing. One way to be ready for the meeting with the managers is to be clued up on all aspects of the business that are divulged to each section and or department. Another way to be planted in this meeting is to know what you require of each manager even before the week has started. This could be things that aren’t even related to the general proceedings of the day and or week. It may be just to get employee holiday paperwork in on time, or discussing sick pay for those who are off work will an illness. The key to keeping your managers abreast is to inform them when you’re ready. All too often leaders just want to get the show rolling and show managers that they are competent enough to lead them and not be hesitant. Unless you have a clear picture of how things are going at ground level, don’t give out orders as this will result in a wastage of time.

A cohesive backroom

Every business has an advanced software interface that employees utilize to remain in the business mainframe. Using their company accounts, managers can sign in to access memos and statistics in their department. Anything from orders, sales, work history, task allocation, reports, and updates are all accessed via the managerial interface. However, the process of signing up and re-signing in are the most fraught moments in this procedure. For security purposes use two-factor authentication with plivo’s sms api. When a manager is first signing in to his or her account, proper verification of who they are must be made not just for security purposes, but to officially have them on record on the servers. If a manager somehow forgets or loses their account information, when resetting a password or changing a username, must also be met with the same level of integrity testing. This can lead to a cohesive backroom of your business, whereby only those permitted are allowed access to sensitive information, which protects your business from wannabe saboteurs.

Encouraging managers to communicate in real-time

When work is being allocated, and in the process of completion, things can often change. It may be because an order has to be altered or cancelled, an error that has been carried over from another department, or simply because the client changed their mind. Managers must communicate with other not just in the interface, but face to face also. When something needs to be changed, it’s all well and good to do so digitally through software because it’s the fastest and easiest form of relaying alterations. However, there is always a culture of rivalry and sometimes egos to play a part. If used properly these are actually great traits to have because it allows your employees to feed off of each other’s energy. However, there should be no such room for invisible territorial lines. Every manager no matter what department must feel welcome in other sections of the business, and if something needs to be discussed in person, this should be encouraged.

Keeping managers abreast of developing situations is the key to aligning your orders with employees. Not only must they be working in tandem in the business online interface, but communicating in person too.

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Loud and Proud: Spreading The Word About Your Business http://www.strategydriven.com/2017/12/11/loud-and-proud-spreading-the-word-about-your-business/ http://www.strategydriven.com/2017/12/11/loud-and-proud-spreading-the-word-about-your-business/#respond Tue, 12 Dec 2017 01:00:10 +0000 http://www.strategydriven.com/2017/12/11/loud-and-proud-spreading-the-word-about-your-business/ You want to let the world know about your company. You’re delighted with how you’ve managed to build your own business from scratch and now your aim is to spread the word as far as it can go. There are many ways in which you can go about this, but you need to get your […]

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You want to let the world know about your company. You’re delighted with how you’ve managed to build your own business from scratch and now your aim is to spread the word as far as it can go. There are many ways in which you can go about this, but you need to get your advertising game on point. With marvellous marketing methods you can get your business from local to global in a short space of time. Take a little bit of time in refining your target audience and your brand. Then you’ll be ready to share the name of your business with as many households as you can.

Social Media Sensation

In the modern world, a business cannot get by without a strong social media presence. There are many different online platforms in which your business can make itself known. Depending on the type of company you’re running, you might wish to choose which one would be right for you. Instagram is a very visual too, which is handy if you want to share a lot of pictures. Twitter is a more instantaneous form of communication in which you can spread a short and sweet message using a certain number of characters. Try out a few and see which ones work for you. It’s okay to choose multiple platforms as well, as long as you keep them consistent and stick to your brand message.

The Wonderful World Wide Web

Make a website, which is the main pointer towards your business. Make it the point of contact for potential customers and clients. You can fill it with all sorts of information about your company and include all the relevant contact details for people to get in touch with you. Your website can be a much more in depth online platform than your social media as it is most likely the place that people will check our first for all the information they need. It’s not expensive to buy a domain name or hire a website designer so be sure to take your time and do it right before it goes live.

Wave Your Banner High

Sort out your professional signage and consider buy some brand new banners or new eyelets for signs. They are sure to be the most weather proof way to hang up your beautifully branded symbol. It will be an eye catching way to capture passing customers. Opt for bright and bold lettering and ensure that you can clearly see a contact phone number or email address on the sign too.

You’re bound to find the technique which works for you and your company. So take the leap today and progress your business gradually from little to large. Whichever method you choose to work with you’ll be on the road to success, by creating a successful marketing strategy. You may find that more than one of these ideas works for you, so why not give them all a go? Some of them are so low cost, they’re absolutely worth investing some time in.

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5 Ways to Generate More Sales Leads http://www.strategydriven.com/2017/12/11/5-ways-to-generate-more-sales-leads/ http://www.strategydriven.com/2017/12/11/5-ways-to-generate-more-sales-leads/#respond Mon, 11 Dec 2017 21:00:59 +0000 http://www.strategydriven.com/2017/12/11/5-ways-to-generate-more-sales-leads/ The objective of every for-profit company is to increase its bottom line, and if you’re in the business of selling products or services, that ultimately means you’ll need to generate more leads. But where are these prospective buyers and how can you make your brand visible to them in an effective manner? Answering that question […]

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The objective of every for-profit company is to increase its bottom line, and if you’re in the business of selling products or services, that ultimately means you’ll need to generate more leads. But where are these prospective buyers and how can you make your brand visible to them in an effective manner? Answering that question successfully and executing based on experience are the keys to managing any well-rounded sales campaign. With that said, you’re practically guaranteed to attract a higher volume of quality sales leads if you master the following five lead generation methods:

1. Promote Email Newsletter Opt-ins

If someone is willing to give you their email address in exchange for a piece of content or another incentive you’re offering, that means they’re more likely to convert into a customer. To take advantage of this concept, all you have to do is make an email subscription form easily viewable on your site, or make it a prominent pop-up that shows up whenever a visitor arrives. Opt-in leads are a well-studied and reliable branch of marketing that has been covered extensively by blogs like 4ra and others.

2. Listing in All Major Map and Business Directories

When sales leads are your top priority, visibility is the name of the game. To ensure potential customers are able to easily find and communicate with your company, it’s imperative that you start by listing your website and/or place of business and contact information on major directories like Google Maps, The Yellow Pages, Yelp, etc.

3. Start Advertising on Social Networks

Unlocking the traffic and exposure potential of social networks is one of the best ways to generate a viral surge in sales. Although social media marketing and contextual advertising on sites like Facebook are other topics in and of themselves, if you commit to this type of marketing in the long-term, you’ll have more sales than if you hadn’t.

4. Launch a Pay-Per-Click (PPC) Traffic Campaign

Pay per click traffic is a very reliable way to generate sales leads if you have the initial start-up capital to fund a sizeable campaign. With PPC, you pay to have your site displayed at the top of search engines like Google or on Facebook Ads. There are many PPC networks to choose from, but essentially the idea is the same – you pay a certain amount for every person that clicks your link and comes to your site. Since a percentage of those will convert, all you have to do is optimize the conversion rate and scale up from there.

5. Inventing and Promoting a New Product or Service

If you can establish your brand as the sole provider of something, then you’ll be in a more favorable position in any market. Sometimes doing this is as simple as modifying or adding a feature to an existing product, service, or another monetization model.

Putting it All Together for a Failproof Marketing Strategy

In closing, if you diligently pursue all of these sale generation methods, there’s a 99% chance that you’ll be receiving more quality leads than if you were to not do all of the above.

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Is the Customer Always Right? http://www.strategydriven.com/2017/12/11/is-the-customer-always-right/ http://www.strategydriven.com/2017/12/11/is-the-customer-always-right/#respond Mon, 11 Dec 2017 13:00:56 +0000 http://www.strategydriven.com/2017/12/11/is-the-customer-always-right/ Consumers and company owners alike are familiar with one of the most well-known sayings in business: the customer is always right. This saying has been used for years on end. It is most often attributed to the Marshall Field’s Department Store (which later became Macy’s), and Harry Gordon Selfridge who worked for Field at the […]

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Consumers and company owners alike are familiar with one of the most well-known sayings in business: the customer is always right. This saying has been used for years on end. It is most often attributed to the Marshall Field’s Department Store (which later became Macy’s), and Harry Gordon Selfridge who worked for Field at the turn of the 20th century and later founded Selfridges, a high-end department store. These two individuals clearly experienced profound business success, which goes to suggest that perhaps there might be some truth or worth in the old saying as a rule to go by. But what does this phrase actually mean and does it ring true in the modern day commercial field? Here’s everything you need to know.

What Does “The Customer is Always Right” Actually Mean?

“The customer is always right” generally suggests that whatever the customer says goes. After all, they’re the one who has final control over the completion of a sale and the turnover of a business’ profit. It’s fairly clever. Think about it. If a business declares that the customer is always, consumers are more likely to believe that they will receive high-end, high-quality service when shopping with said company. It also encourages staff members to offer the best customer service possible, doing everything in their power to meet customer needs and achieve reports of customer satisfaction.

Does This Ring True?

Now, there are varied opinions on whether this is the best approach to take towards running a business. After all, nobody is ever truly “always right”. Here are the main arguments for and against implementing this ideology to your own company and the way that it is managed and run.

The Customer Is Always Right

You can learn a whole lot from your customers. After all, they are the individuals purchasing what you’re putting out there on the market. One area where customers are almost always right is demand. You need to take a look at what your customers want and cater to their wishes. This is why market research and customer feedback are so important! These are two methods of directly interacting with your potential customers and existing customers alike. By understanding what they’re looking for in products and services, you can tick all of their boxes, which means that they will be much more likely to invest in what you have to offer. Feedback following their purchase and experience with your company also allows you to make changes to your current practice, constantly improving your brand and what it is putting out there into the consumer market! Never underestimate the value of your customers’ opinions and suggestions.

The Customer Isn’t Always Right

Nowadays, customers tend to be a bit more savvy with the business process. You no longer need to be a business owner to know the tricks of the trade. Think about it: anyone can read up on business practice and process, learning what extremes companies will go to in order to maintain a contented and loyal customer base. More abrasive customers will actively use this to their advantage, purposefully complaining and feigning dissatisfaction as they know that by doing so they can get something for nothing. This isn’t all too surprising. After all, if someone knows that they can make use of a service and then receive it for free at a discounted rate simply by uttering a complaint, then a whole lot of people will give it a go. Sure, this isn’t exactly moral. But there are plenty of people out there who want something for nothing and will take advantage. If your company’s policies are too lax or lenient, they will be abused. Sometimes it may actually prove more beneficial for you to put your foot down and lose a customer who isn’t actually bringing much profit to you than to pander to their demands and hand over your wares for free. Certain people cannot be pleased, no matter how much time or effort you put into making things good for them. That or they will be pleased but won’t express their contentment for their own benefit. You should also prioritise good staff members. Demanding or abrasive customers may talk down to your staff or act in an aggressive or inappropriate manner. To suggest that the customer is always right would be to condone this kind of behaviour and marginalise your staff members who work hard to keep your company and brand afloat. Instead, weigh up each situation individually and determine the best outcome on the facts at hand. It is always best to be fair.

As you can see, there isn’t a clear “yes” or “no” answer to the customer always being right debate. The key to success is to take each case individually, assessing it and making an informed decision each time.

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How to create a buzz around your brand http://www.strategydriven.com/2017/12/09/how-to-create-a-buzz-around-your-brand/ http://www.strategydriven.com/2017/12/09/how-to-create-a-buzz-around-your-brand/#respond Sat, 09 Dec 2017 13:00:28 +0000 http://www.strategydriven.com/?p=37912 If your business is going to be a success, it is vital that you get people talking about your brand. This is an extremely effective way for you to generate sales and to stand out from your industry peers. In a competitive market, you can’t afford to sit back and wait for people to come […]

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If your business is going to be a success, it is vital that you get people talking about your brand. This is an extremely effective way for you to generate sales and to stand out from your industry peers. In a competitive market, you can’t afford to sit back and wait for people to come to you. For advice on how to improve your company’s brand, read five suggestions for creating a buzz around your brand.

Invest in your branding

Make sure that you have a deep understanding of what your brand represents. You need to be aware of your core company values, along with your ambitious goals for the future. You also need to make sure that your audience is on board with your branding. Why not work with a professional team to create something that you can be proud of? Establishing an interesting and exciting brand is the first step towards creating a buzz around your business; you want to be different, and attract your demographic of choice.

Promote special offers

You should also make the most of any opportunity to promote special offers. Perhaps you could offer a discount code to your most loyal customers. Maybe you could introduce a seasonal sale of your products. Or, alternatively, you could hold a flash sale that you promote via social media. The most important thing is that you provide your audience with a strong reason to engage with your company. They should always feel as though it is in their best interests to pay attention to your brand.

Create your own lifestyle brand

Instead of simply selling products or services, you should try to sell a lifestyle. This is an especially effective technique in the age of social media. Your audience wants something that they can aspire to; something that will make their lives better. Say you are a company that sells beachwear. You should invest in a social media campaign that creates a story about your brand, or you should network and connect with other brands for collaboration. For example, why not visit Jet Surf NY and ask to team up? Then, you could take amazing action shots to share online, promoting one another’s brand and product.

Work with other companies

You should also consider working with other businesses to build momentum. This will give you the opportunity to pool your resources and attract more attention to your brand. Just make sure that you are careful about the companies that you associate with. Working with the wrong people could result in your brand standing out for all of the wrong reasons.

Get your staff involved

In business, it is vital that you view your staff as an important marketing tool. You need to remember that your workers are representing your company at all times. That is why you should do everything in your power to help them promote your brand. You should also ensure that your employees enjoy working for your company. This will help them to be more enthusiastic when talking to potential clients, contacts, employees, and investors.

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How to Recruit High Quality Staff http://www.strategydriven.com/2017/12/08/how-to-recruit-high-quality-staff/ http://www.strategydriven.com/2017/12/08/how-to-recruit-high-quality-staff/#respond Sat, 09 Dec 2017 01:00:30 +0000 http://www.strategydriven.com/2017/12/08/how-to-recruit-high-quality-staff/ When it comes to recruiting high quality staff, there are several key points to keep in mind. No matter what industry you are in, your business is only as good as the key people you have hired. In other words, your staff can make or break you, so keep this in mind when hiring. So […]

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When it comes to recruiting high quality staff, there are several key points to keep in mind. No matter what industry you are in, your business is only as good as the key people you have hired. In other words, your staff can make or break you, so keep this in mind when hiring. So then, how do you go about recruiting high quality staff? These tips may help.

Begin with Accurate and Thorough Job Descriptions

It is hard to find the right person for the right job if you haven’t made it perfectly clear what that job entails. You will be getting a smattering of applicants who are highly qualified and really top in their field, but they may not be what you are looking for at all. This is the first step in recruitment. Know what you are looking for.

Develop and Post Recruitment Ads

Once you have accurately defined the job description, it’s time to draft and post an ad. This is an important part of the recruitment process as well. It may pay to hire a writer to craft a well-written ad, but it is also important to know where you are most likely to find high quality recruits.

Industry journals are a good beginning, but there are online job postings as well. Sites like monster.com get a huge amount of traffic and if your job description is on the mark and if your ad is well-written, you are likely to attract the cream of the crop.

Look Carefully at Education and OJT Training

Say, for example, you manage a dental office and are seeking a high quality dental assistant. The dentists on staff don’t have time to train assistants and you are getting busier by the day. Do you want to hire a recruit that worked for another dental office or would you rather have one who graduated from a top caliber school listed on best-dentalassistantschools.com?

Perhaps you can have the best of both worlds. Find a graduate with high grades who has some experience in the field under his or her belt. It all begins with the quality of training each candidate has received. OJT dental assistant recruits may have had poor or insufficient training, so keep that in mind if you are hiring in a state that does not require formal licensure.

Don’t Settle for a Single Interview

Altogether too often employers settle for the candidate they liked best on the first interview. That can be a grave error in judgment. Some highly-qualified applicants may be having an off day for one reason or another and some candidates less-qualified might just be good at interviewing.

Some companies bring applicants through a series of interviews, each with a different interviewer. At the end, the best applicants are brought before the team of interviewers. The candidate/s chosen are then, brought back one final time where they are formally hired and led through the onboarding process. It may sound like a lot of extra effort, but you can never be too careful.

Hiring the wrong candidate costs time and money and that’s something you don’t have to spare. Save yourself major frustrations by getting it right the first time.

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Important Lessons You Can Learn from Past Successful Products http://www.strategydriven.com/2017/12/08/important-lessons-you-can-learn-from-past-successful-products/ http://www.strategydriven.com/2017/12/08/important-lessons-you-can-learn-from-past-successful-products/#respond Sat, 09 Dec 2017 00:58:57 +0000 http://www.strategydriven.com/?p=37901 In business, success is never a one-time achievement. You want to reach the level of success you aim for and then stay at that level – if not advance further – to remain successful. It is not uncommon for businesses to revise their objectives every few years; some even do it every year. Maintaining success […]

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In business, success is never a one-time achievement. You want to reach the level of success you aim for and then stay at that level – if not advance further – to remain successful. It is not uncommon for businesses to revise their objectives every few years; some even do it every year.

Maintaining success is often more difficult than becoming successful in the first place. You now have something to lose as the leader of the market. In this article, we are going to look at the important lessons about maintaining success from products that were successful on the market.

Always Listen to the Customers

The moment you stop listening to the customers is the moment you will start failing on the market. Just because you have a successful product, doesn’t mean you can keep customers happy without doing anything. This is a trap that may businesses have fallen for in the past, and one that you should never fall victim to today.

You only need to look at the iPod 6th-Generation review on ArgyllFreePress.com to know what I’m talking about. The iPod was one of the most successful lines of products on the market. The iPod 6 is at the top of that long history, offering incredible performance to people who didn’t need an iPhone.

Unfortunately, there were some important market demands that the iPod didn’t meet. The lack of better DAC and the fact that some apps will not even work on the iPod disappointed some avid fans of the product. Apple failed to listen to its customer base, turning the iPod 6 into a mixed bag of success and failure on the market.

Learn and Innovate

Success is often considered the most dangerous comfort zone of them all. Once you are successful – or see yourself as being successful – you start feeling more and more comfortable about the position. It doesn’t take long before the lure of being in a comfort zone gets to you.

We’ve had so many cases of market giants being defeated because of this issue. Toyota took over the American market from GM. Samsung started winning in Asian markets with new and innovative products. The same occurrences can even be seen in competitions between small businesses and startups.

Be Flexible

There is no sure-fire way to maintain success. You can’t have a strategy and expect it to remain effective on the face of market changes. You can’t be stubborn and stick to the old ways when there is a certain need for change.

Be flexible. Being flexible is one of the most important keys to maintaining success. It goes hand in hand with the need to learn and innovate; the business has to remain agile and you as the entrepreneur need to promote that agility.

The only thing that must never change is the “why”; the main reason why you entered the market in the first place. It is the heart of the business. Stick to your principles, use the tips we covered in this article, and stay successful for longer, even in today’s volatile market.

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Smart Strategies for a More Effective Business http://www.strategydriven.com/2017/12/08/smart-strategies-for-a-more-effective-business/ http://www.strategydriven.com/2017/12/08/smart-strategies-for-a-more-effective-business/#respond Fri, 08 Dec 2017 16:00:34 +0000 http://www.strategydriven.com/2017/12/08/smart-strategies-for-a-more-effective-business/ Running a business is a difficult thing to do. It is even more difficult to do when you are not running your business as effectively as it should be. When your business processes are sub-standard, it means that you are doing more work than you need to, while at the same time producing worse results. […]

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Running a business is a difficult thing to do. It is even more difficult to do when you are not running your business as effectively as it should be. When your business processes are sub-standard, it means that you are doing more work than you need to, while at the same time producing worse results. The successful business is one that can look at itself, find its weaknesses, and work on improving them. A successful business is one that works on becoming more effective, and one that constantly strives to improve. This is particularly important with how fast new innovations and trends take hold of each and every industry. If you cannot keep up, then you fall behind.

To ensure that your company is as successive and effective as possible, adopt these smart strategies today:

Create a New Business Plan

Though you should have already created a business plan when you first started, it’s important to periodically create new reports. That way you can stay on top of trends, on changes, and can ensure that your company moves forward in the right direction. Creating a new business plan is also an excellent opportunity to analyze and reflect on your current business strategies and work on improving them.

You need to know where your weak points are if you can ever hope to succeed, which is why you should conduct a SWOT analysis as soon as possible. SWOT stands for strengths, weaknesses, opportunities, and threats, and it can be vital to drafting a successful business plan. Without this analysis, you cannot move forward and you cannot fix areas that are holding you and your company back.

Improve Work Productivity

When you or your team waste too much time trying to find a document, you are being inefficient. This inefficiency means more important things are held off, that your money isn’t going towards bettering your company, and that you workforce is too slow. Instead, improve your systems to that work can be done quickly and easily. This means using management tools, and training your employees so that they use the same methods to store and retrieve data.

Other ways you can improve your productivity is to actually improve how well you treat your employees. For instance, having a great break room can actually help you improve how well they work when they are on the job. Further if you have cooking means so that your employees can bring food from home (even if it’s a ready-meal), it means that they aren’t wasting money eating out, and aren’t ruining their health with the fatty, salty foods that are available.

Other ways you can improve your employee’s productivity is to give them more incentive. When your employees see your success as theirs, they will work harder for you. Do this by making them feel valued. Give them rewards once they reach milestones, listen to their suggestions and give them genuine responses, and treat them every once in a while. Even something as simple as taking a team who has done well out for lunch can help boost morale and make your office a great place to be. The more you care about your employees, the more they will care about you.

Save Money Wherever You Can

It is a huge mistake to simply accept the first product or replacement that a supplier offers you. By rule, they will want to sell you the most expensive option they have. They want to do this because it means better business for them, but it isn’t a good way to run your business more effectively. Instead, take quotes from several suppliers or businesses, and always try to haggle down.

A great way to save money is by doing price comparisons. That way you get the best deal, even if the product is the same. That is why businesses should visit Side By Side Reviews. That way you can ensure to get the best deal.

Getting the best deal in other areas of business, however, requires a lot of cunning and negotiation. One of the best ways to do this is to be extremely effective in your networking. People help out their friends, and when you network effectively, you become friends with all the right people. Remember to be genuine, and to offer help first. You cannot expect others to do favors for you when you are not willing to do the same in return.

Build a Community

When it comes to your customers, the notion of networking remains the same. You need to be genuine, you need to have a certain “personality” and you need to give before you can hope for them to buy from you. If you don’t work on building relationships with your customers, then you are working extra hard for each and every sale.

Build a community that not only like your products or services, but who also enjoy you as a company. Many companies have seen their public image increase substantially from good PR. Have an effective enough company persona, and people will follow your social accounts for the joy of it. When that happens, you benefit from word-of-mouth, from increased SEO, and from becoming a household name.

Build a community, because when you do you have a circle of repeat customers and a circle of those who will recommend you to their friends and family. Word-of-mouth advertising is the most effective way to get new sales, because we trust our friends. In order to nurture this community, you need to provide great content and even better customer service.

How you treat your customers will dictate how well you are received, but you need to remember that customers are rather savvy; if you are a large business without any bad reviews, for instance, you are immediately suspicious. Don’t delete the negative reviews you receive, but instead respond to them in a courteous manner. This is especially important in a public forum, because it shows other potential customers how well you deal with complaints.

Being a more effective business means working better – it could even mean working less! Don’t bog your business down with inefficient policies or out-of-date practices. Reevaluate, and innovate.

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How to Create a Greener Business http://www.strategydriven.com/2017/12/08/how-to-create-a-greener-business/ http://www.strategydriven.com/2017/12/08/how-to-create-a-greener-business/#respond Fri, 08 Dec 2017 13:00:00 +0000 http://www.strategydriven.com/2017/12/08/how-to-create-a-greener-business/ Becoming an environmentally-friendly business cannot only help to preserve the planet, but it can also improve your brand’s image and increase sales. If you want to develop eco-friendly practices across your organization, find out how to create a greener business. Utilize Solar Energy Do you want to reduce your energy bills without compromising on your […]

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Becoming an environmentally-friendly business cannot only help to preserve the planet, but it can also improve your brand’s image and increase sales. If you want to develop eco-friendly practices across your organization, find out how to create a greener business.

Utilize Solar Energy

Do you want to reduce your energy bills without compromising on your electricity usage? If so, you should utilize the power of solar energy. You might be surprised to learn that one hour of sunlight can meet the world’s energy needs for a whole year. So, it is therefore an environmentally-friendly way to power your operations whilst reducing your overheads.

Telecommuting

Modern technologies no longer tie businesses to offices. Video conferencing, cloud computing and email has made it easier than ever for professionals to communicate and collaborate, so you can create and run your business from the comfort of your home. You can also outsource affordable talent from across the world to help run your growing business. So, try telecommuting to reduce traffic, your carbon footprint, waste and energy consumption.

Green Procurement

Green procurement is easily one of the most effective ways to make your business eco-friendly. You simply must source both goods and services that are both produced and supplied sustainably. Always try to buy from local suppliers to reduce your carbon footprint.

Always ensure suppliers embark with sustainable manufacturing processes, and that their products and materials do not feature any ozone depleting or toxic substances. Also, ask a supplier if their products are made from recyclable or renewable materials.

Decrease Water Usage

North America has experienced some of its driest years on record recently. It is therefore important to prevent both climate change and drought conditions by decreasing water usage across a business. You can do so by fixing dripping taps or plumbing leaks, and you can hire a plumber to install both low-flow faucets aerators and low-flow toilets in every washroom.

Electronic Recycling

Unfortunately, the US alone is responsible for two million tons of e-waste every year. Items that are not recycled will make their way to landfills or will be incinerated or illegally exported to developing countries, which will each have a negative impact on our planet.

Businesses therefore have a morale responsibility to recycle their electronic devices. Most technology manufacturers, such as HP and Dell, have introduced technology recycling programs to make it easier for individuals and companies to dispose of their gadgets. You may also be able to donate computers, monitors, smartphones or tablets to charities or schools across the local area.

Cloud Computing

Cloud computing makes it easy for businesses to store important documents, collaborate online and gain instant access to important files. As a result, it can reduce the need for travel or the printing of hard documents. So, you can reduce paper waste and improve your carbon footprint. Utilize cloud computing software today, such as Dropbox, Office 365 or Google Drive.

Have you got any top tips for becoming a greener company? Share your advice by posting a comment.

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Why Technology Is So Important In Business Practice http://www.strategydriven.com/2017/12/07/why-technology-is-so-important-in-business-practice/ http://www.strategydriven.com/2017/12/07/why-technology-is-so-important-in-business-practice/#respond Thu, 07 Dec 2017 21:00:53 +0000 http://www.strategydriven.com/2017/12/07/why-technology-is-so-important-in-business-practice/ The information age got itself into full swing about 100 years ago, and we’re still living in it these days because of the amount of new information that can spring up in any sector in any market anywhere on the globe. As a result, it’s such a powerful time to run a business. You can […]

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The information age got itself into full swing about 100 years ago, and we’re still living in it these days because of the amount of new information that can spring up in any sector in any market anywhere on the globe. As a result, it’s such a powerful time to run a business. You can be reached from anywhere and find the market you need instantly with a few search engine terms, and then operate on a larger scale than you ever would have been able to in the past. So with that in mind, here’s some of the mostly wide renowned reasons as to why technology is so important in our business practices.

Our Communication is So Much Better

Let’s consider this for a minute. When you’re able to write things down to send off, instead of speaking it to a person, we can draft out what we’re going to say. That means we can perfect our communicative skills, and make it a lot easier to close a deal with a few emails. Of course there’s no beating the natural charisma of the speech, but if you’re the kind of person who is in a leadership position and struggles with this, no longer do you need to think yourself turfed out because of it!

Not only does this impress possible investors and business connections, but you can also better perform customer service with the written word. No issues with connectivity over the phone, everything about a complaint is set out in front of you to refer back to, and you can focus on more than one task at once seeing as you’re using a screen instead of your voice. You can practice with online programs and apps without ever needing to hire out a service. It’s often a lot cheaper to run business through technology!

It Affects Our Operating Size

So whilst we may be a far cry away from replacing human workers with robots, despite burgeoning AI on the frontier, we can expand our businesses via the use of software. This is because everything is instantly accessible as long as you have an internet connection, and there’s hardly any countries left in the world where this isn’t reliable. Connectivity on a global scale means we can do international trading, conference calls across oceans, and bring in more and more people from the other side of the world with a whole wealth of talent. It’s incredibly exciting when you think about it!

You can even cut out a few hours of work time, or even lower the cost of hiring an accountant when you can do financial modeling on smart spreadsheets. It may still be a good idea to bring on someone who knows the numbers inside and out, as nothing is smarter than the human brain, but programs like this give people with lower budgets a better chance from the get go.

It Often Keeps Details More Secure

Of course in such a digital age you’re going to experience software bugs, and of course sometimes there’s the odd hack or two. However, having firewalls and digital security systems in place make these details you store on a network a lot more secure, plus they’re easier to reach for everyone involved in a transaction process.

On a more local scale, business operations can be kept secure by software from outside intrusion by competitors, and if you’re running a business that has a secret recipe involved in the creation of your product, this is where it’ll be the most safe. Even passwords alone are a great deterrent!

So the general theme is that if you have software systems in place to encrypt the data of customers, you’re not going to lose it in the back of a filing cabinet or need to input the same information everytime it comes to it, plus you’re better protected against any malware willing to get into your data banks. Don’t underestimate the power of technology when it comes to this purpose, and remember that customers always have a choice to either have their details remembered or not; you’re simply providing a better alternative for them to avoid hassle!

Overall, technology makes business easier and safer to conduct, and there’s a whole world of it out there for you to explore as an entrepreneur. Startups have never had such a strong foundation age, and whenever a sustainable business crops up on the block, it means the information age has done its bit for the future.

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