Can You Manage Your Website’s SEO Strategy?

Businesses need websites to promote themselves to prospective clients, and creating an effective site is a science, and indeed an industry, all its own. Whether you choose to build your own site or employ a specialist to do it for you, all your efforts will be in vain if you don’t get your website to the top of the search engine rankings. It’s hard to move on business and marketing websites for references to SEO and how important it is, but is it something you can manage yourself or is it the digital equivalent of brain surgery – best left to the experts?

What is SEO?

Search Engine Optimization; it simply means there are certain things you can do with your website that will result in search engines listing it closer to the top of the results list when someone searches for terms that are relevant to your business. That’s the simple part; the complication is how this is most effectively achieved. Different search engines use different algorithms (the combination of factors and how much weight is applied to each) to rank search results, and they are not inclined to transparency when it comes to providing details of their methods. Added to this, algorithms are regularly changed and updated according to a search engine’s development programs.

Tackling SEO yourself

There are some elementary steps you can take to lay the basis for a sound SEO strategy, based on some of the more static principles that algorithms take into account:

• Ensure your site has quality content and is well-written. This is a fundamental requirement, and algorithms place significant weight on the quality of your content.

• Include links to relevant, quality sites. Use sites that have the authority and high traffic for their subject area. The higher the quality and authority of your links the better your site will be rated.

• Get backlinks from other websites to your site. Again, concentrate on authoritative, popular sites. You will need to make connections with other website and blog owners, and you will need to add links to your site in exchange for them adding your link to their site.

• Use appropriate keywords in your metadata and content to highlight the relevance of your business to terms people are searching for.

It can be a time-consuming process to research where you want your site to be linked and agreeing on terms with the hosting site. There is no reason why, with time and dedication, you shouldn’t be able to accomplish this work yourself but remember to keep educating yourself about SEO methods and updates to the algorithms.

Professional SEO services.

Given the huge impact SEO has, it’s no surprise that there are a lot of companies offering marketing and SEO services. Some companies have experience and expertise that can be very effective in formulating a successful strategy. If you are contemplating this option, be sure to find a reputable company like Dymic Digital SEO, and avoid the scammers and the companies that are simply not very good at their job. If you’re contemplating this solution, do some research on the results of companies you are interested in and view their case histories. You can also consult forums and find out what other customers have thought about a company’s services.

Taking a middle path

If you have the skills, time and interest, you may want to deal with some elements of SEO yourself and leave the more complicated aspects to professionals. As long as you can work in harmony with your SEO company, this can achieve successful results. You need to be clear about what each of you is responsible for, and be open to the SEO advisers on every aspect of your strategy to ensure a good working relationship. If you have staff who are interested and capable, you could assign the best candidate to take charge of your SEO. You would need to facilitate appropriate training courses to enable them to be effective in the role and make sure they continue to develop their skills.

Assessing the success of your SEO strategy

Before you begin, whether you are doing it yourself or employing specialists, you need to know how well your website is performing. Use tools like Google Analytics to see how much traffic you’re generating, how many click-throughs and how many conversions. Once you have the figures, compare them every month to see what is improving and what isn’t, so you can adjust your strategy to aid in increasing site views and purchases or inquiries. Reviewing progress and results is a vital step, the same as with all your marketing activities, for without knowing what actions have increased sales, you can’t address any issues and find ways to fix them.

Where to go for help if it’s not working

If after repeated efforts you are still not seeing improved results, it might be time to engage a professional company. The competition for ranking position is fierce, and there are many other websites all clamoring to take the coveted page one positions. You will be at an advantage if you operate in a very focused niche because there will be far fewer relevant results to be retrieved. However, if you have a product or service with general appeal, you will be vying with hundreds or thousands of other businesses, and there are only a few who can make it to the front. If you are determined to or have no choice but to go it alone, you should at least do as much research as you can on optimizing your SEO so that you have the knowledge to make the right changes.

Don’t underestimate the power of SEO to make or break your company. Your website could be beautifully designed and full of exceptional high-quality content, but if it’s not marketed well, you’ll never get high levels of traffic visiting the site. Most people looking for products and services look to a search engine for information, and if you’re not on the first few pages (preferably page one) you’re unlikely to be seen, so give SEO the time and attention it merits.

Think Like A Hacker, Protect Like A Pro

In physical spaces, companies rely on security guards and cameras. They place these measures in areas thieves are likely to target. Cameras point to expensive products. Security guards stand at possible entrance points. Systems like these were built by getting into the minds of thieves.

But, when you take business online, internet security becomes the primary priority. Here, instead of security guards, you’ll have anti-virus software to take care of matters. But, with big companies such as Yahoo still falling foul to breaches, it’s easy to see that anti-virus software isn’t enough. It’s possible, in fact, that the best way to beat breaches online is to get into the headspace of hackers. Just as you would in a physical store, you should think about where such individuals will target you. That way, you can put much more informed protections in place.

Of course, most of us have had years of dealing with thieves. But, hackers are a whole new breed. What’s more, few of us get to watch them in action. While thieves are right there for us to study and understand, hackers operate under a veil of secrecy. But, that doesn’t mean you can’t at least go some way towards getting into the mindset. And, we’re going to look at how.

Work out which information matters most

You don’t need to understand what hackers do to realize that they only target specific information. They’re unlikely to care, for instance, about how many views your page has received that day. Instead, they’re going to target your more vulnerable information. For the most part, that means they’ll go after any credit card details you store. Email listings and customer addresses may also be points of interest. In short; all the information that you want to keep as safe as possible.

When you’ve worked out exactly what hackers are after, it’s time to spread those details thin in your storage files. That way, you’ll make life much harder for potential hackers. And, you can rest easy that a breach in one area won’t compromise everything. Once you’ve spread the information, consider ways to increase security in vulnerable areas. Obviously, you want to protect your site as a whole. Any breach is going to bring a hacker closer to this information than you’d like them to be. But, it’s worth taking extra measures with these files. It’s the only way to be sure they’re as safe as can be.

Know your security weak spots

It’s also essential that you recognize your weak security spots, and strengthen them. Before attempting to breach, any hacker will suss your business and find their in-point. This is no different from thieves who aim for the back door. The only problem is, you can’t just stick up a CCTV camera and have done with it. But, that doesn’t mean you’re helpless. If you know about these vulnerable areas, you can take extra care to keep them protected. Often, knowing what information hackers will be after can help you here. So, consider that first. Then, think about areas where this information will be at weakest. In most cases, this happens when customers are first sending information to you. Here, hackers could gain access to card details and such before it even arrives at your site.

But, there’s plenty you can do to cover weak spots like these. Taking payments from an outside source such as Paypal can go a long way towards security. This can also help keep addresses and email information safe, as Paypal covers all this. You can keep your non-Paypal customers safe by providing secure connections. Urge them to check for the secure padlock before entering anything.

Another weak spot you should be aware of is when you outsource services. When you pass information to another company, you compromise security. What’s more, hackers know it. If your process involves software development outsourcing, or even remote workers, hackers will attempt to gain information during transfer. Even if they fail here, you can’t be sure of the security used by your outsourced options. To get around this, speak about the issue with companies in question. Together, you can develop plans and passwords which work to keep things safe.

Can one breach lead to another?

It’s also important to consider whether one breach can lead to another. Hackers are out to take everything they can, and will attempt to get as far past your security as possible. Adding many layers to your security system will at least ensure they can’t gain access to everything in one easy hit. And, that’s crucial if you want to provide any reassurance for customers. There are different ways to do this. As mentioned in a previous point, keeping information in different areas can go a long way. It’s also worth operating with a few different security systems in place. That way, working out one doesn’t give a hacker instant access to another. If you’re unsure where to start here, you could always turn to an outside company who can take care of this matter for you. Companies like these make their livings premeditating the actions of hackers. As such, they’re sure to be in a better position here than you.

Conclusion

Thinking like a hacker isn’t always easy. As we’ve already mentioned, these individuals will also have anonymity on their side. As a business owner, you just don’t have the choice to watch them as they work. Hence, you’ll always be operating on guesswork here to some extent. But, that doesn’t mean you can’t develop a decent security system. In many ways, hackers aren’t all that different to physical thieves. Only, instead of a shop, they’re breaking into your website. And, instead of expensive stock, they’re out to steal information. With that in mind, you should be able to take any action necessary here. At every turn, think back to the hacker mindset. Remember, too that technology is developing all the time. As such, you should revisit security measures often to keep up.

Geting to Grips With Your New Business’s Finances

Starting a new business can be challenging, especially if you don’t have any financial training or experience. Your company will grow with wise financial choices and decisions, and there’ll be little room for error, especially in the first tentative months. However, this does not mean that you can’t do a little research and ensure that you seek the right advice so that your startup can begin to thrive, and you’ll become financially savvy as you evolve with your company. Therefore, it’s worth taking some time and making an effort to better understand your income and expenses. You’ll also need to work on where you’re you’re going to invest, save, and improve regarding your cash flow.

The more knowledge and understanding you possess surrounding your business finances, the more clarity you’ll have when it comes to important decision making and spending. It can be a challenge to gain the interest of other investors and those who will help you to take your business to the next level, especially when you’re a small fish in a big pond. Therefore, you must get the basics right regarding your money so that your success and reputation can proceed you in a meeting or networking event. The following are some ideas, inspiration, and advice for those who need a confidence boost regarding their business and its finances.

Get Yourself A Great Rating

When you’re trying to be careful with your funds, and save wherever you can; you might think that getting yourself a credit card might be a bad idea. However, it’s worth getting one so that you’ll have a credit rating or score for you and your business. Without a credit score, it can be difficult to gain investment or receive a loan, and you’ll probably need these at some point to invest further in your company. Take a look at the discover it review so that you can better understand how a credit card could work in the favor of your business. Alongside having a great credit rating; you’ll be able to receive rewards and even cash back on certain things when you use the card to spend, so it’s well worth looking into. As long as you’re prepared and able to pay your monthly bills back on time; there’s no reason a credit card and its resulting score, won’t be beneficial to your company.

Get Yourself Some Professional Advice

In order to ensure that you’re making the right choices regarding your money; you’ll to invest in expert help and advice. Hiring a reputable and qualified accountant to look over your finances, and advise you on what to do with your spending and saving, will give you the peace of mind that you’re making the right decisions for your business. They will be able to help you understand your monthly figures and targets, and they can suggest budgeting tools for when they’re not there; investing early on in expert advice will make sure that you reap the rewards further down the line.

Teching Your Way To Better Employees

Being an employer can be a tough job for a lot of people. In this sort of role, it can be very easy to be overly compassionate, giving people much more than you can afford. Likewise, though, some people are much too strict to be a good boss. Sat in between these two issues is a balance which few manage to reach. To help you out with this, this post will be exploring some subtle ways to watch over your workers, while also looking for ways to make their work easier. This may involve a little bit of spying, but this will be worth it if you’re able to make a difference.

Monitoring (Digital): Keeping an eye on the work which people are doing will be very hard without the right systems in place to handle it for you. Options like Excel used to be the only way to do this, and you would have to create your own detailed spreadsheets if you wanted to do properly. Nowadays, tools like Asana take away this work, giving you a much easier platform to handle your work from. As long as everyone keeps something like this up to date, it should be nice and easy to keep track of their work. This is particularly good for digital companies with very little work outside of computers.

Monitoring (Physical): In some cases, the work your employees will be doing won’t be able to be tracked digitally, and you might need a physical tool to help with your monitoring. Though it may seem a little secretive, one of the best ways to do this is through the tools on a site like Sentel Tech. Giving you the power to watch over work without being noticed, this is a great way to see your employees working. More importantly, though, this will also help you spot any issues they are having at the same time.

Finding Solutions: Once you have an idea of the issues which could be floating around in your business, it will be time to find some solutions to them. For example, if a worker seems restless towards the end of their shift, and it’s making their work hard, giving them an additional five minute break each day would be worth the benefits it could bring. Most employees will work as hard as they feel their job is worth to them. If you’re able to improve their work, they will feel more valued, and will often work much harder as a result. A lot of the time, the issues your employees will have will be directly related to your company, giving you the chance to fix them.

Hopefully, with all of this in mind, it should start to get a lot easier to work your employees into something much better. Most of the time, employers have a lot more power in this area than they think. Simple changes to your company, like better facilities or computers, will make a big difference to the people having to use them everyday.

Strive For Success: Here’s How Your Small Business Can Beat The Competition!

There has been an explosion of businesses being established in recent years. Thanks to the improvement of technology and the accessibility of the internet, more people than ever have been able to follow their dreams and establish their own venture. However because of this, it means that there’s fierce competition between similar businesses. Since you’re competing for the same customers you really need to make your company stand out, and give people a reason to choose you over the other options they have. Here are a few ideas.

Invest in an App

In the past couple of years, more sales are now made on mobiles and tablets than they are on laptops and computers. This is hugely valuable information to know as a business owner and isn’t something you should ignore. It’s something that the world’s largest companies got on board with a long time ago, but times are moving. Smaller businesses are getting involved and chances are your competitors will already be cottoning on to this fact. If they’ve set up a great app, customers could well be choosing them over you based on this fact alone.

Use the Right Software

Are you still powering through with old methods for things like creating legal contracts, accounting and scheduling rotas? If so, you’re creating additional work and hassle for yourself and wasting time and money. There are all kinds of business softwares for various areas of business, which can tackle tedious jobs in a matter of seconds. Investing in the right programs can massively boost productivity and generally help you to get ahead. It means you save money since you’re not paying a human employee for hours of work since the software is able to do this pretty much instantly.

Update Your Marketing Techniques

Every business needs the right marketing techniques to reach potential customers, regardless of what it is that you sell. If it’s been a while since you reviewed your marketing methods then now could be the time to do so. For example, video marketing is becoming more and more popular in recent times and if you’re not on board with it yet you could be missing out. Marketing is complicated, if you’re not knowledgeable about things like SEO, blogger outreach, social media marketing and more, you might be best leaving it to the professionals. Marketing agencies and experts will have access to technology like SerpWow, and will also have the skills, experience and knowledge to get your site out there to the right people.

Listen to Customer Feedback

Customer feedback is crucial, and while good feedback is great, it’s so worth going through negative comments too. Find out what it is that left your customer dissatisfied, and whether there are steps you can take to prevent this from happening again. For example, multiple complaints about shipping being slow could mean you need to change companies or pay the extra for faster service. If a customer is unsatisfied with your business, it could well mean they switch over to your competitor. Address any issues so you’re getting it right for every customer, every time.