StrategyDriven Talent Management Article

Recruitment Strategies – What To Look For In A Resume

These days any employer advertising a post knows they will be inundated with applications. That mean you will have a large number of resumes to sort through before you can narrow down your choice of candidates for interview. This can obviously take a long time. Many recruiters choose to use recruitment agencies or talent scouts to select the very best talent to come into the office for an interview. It can take a lot of the time and hassle out of the process, but there will be a cost added. If you’re currently recruiting, what do you look for in a resume?

Cover Page

Many recruiters read only the covering letter to gauge whether a candidate will be right. This can be a little naive though, as it will only give very brief information. Still, it should provide an insight into the level of professionalism you can expect. Spelling errors are simply unacceptable to recruiters today. Some won’t accept anything that isn’t personally addressed to the manager. A cover letter should offer you enough detail that you want to read on.

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The First Paragraph

Many resumes feature an introduction paragraph designed to sell that candidate to recruiters. Not everyone is a great marketer, and self-promotion can be difficult for some. Still, a candidate with the confidence and clarity to identify relevant qualifications and achievements in a single paragraph could be worthy of an interview. Look for insights into the candidate’s personality in their writing style. Sometimes quirky, chatty styles fit well in the company.

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Qualifications

Some companies have strict policies about the schools they will recruit from. Others simply demand a degree. The qualifications should be clearly listed so you can quickly identify the level of education for the candidate. You should be able to see any recent continuance of studies. Some colleges like UAB offer degrees online. Candidates that study this way can manage work and study in tandem and so might be of more interest to demanding employers.

Work Experience

Do you frown upon candidates with gaps in their work history? There are many reasons why a potential recruit had time away from work. Before you completely dismiss them, consider how rounded their experience might be. Have they taken on non-salaried projects? Perhaps they were studying, raising a family, or running their own business? If they’re unemployed now, consider the benefits of a well-rested candidate!

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The Closing Paragraph

If you’ve read this far, chances are this candidate has piqued your interest. Now they have a chance to let you know if their personality could be a fit for your firm. This final paragraph often offers an insight into their hobbies and interests outside of the workplace. We’re all trained to include something artistic and something that suggests we look after our health. You might ignore those references because every resume has them. What else can you find that fits in well with the culture of the company, the products you develop, and the customer base you’ve built?

Recruitment is expensive and time-consuming. It’s important to find candidates that are right for the business. That’s not easy without a recruitment strategy.

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All’s Fair In Love And Business: How To Be More Competitive

In business, there’s nothing more integral to success than being able to beat the competition. There’s competition in every industry, so how are you going to outshine your rivals and seal those deals?

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Hiring and keeping the best employees

Most business owners depend on a team to make their venture a success. Even small businesses can’t be run entirely by ambitious entrepreneurs. To gain an advantage over the competition, you need to make sure that you hire the best candidates. Moving forward, you also need to be able to hang onto to your star players. Make sure you have an effective recruitment process in place and the people you select meet your qualifying criteria. If you don’t get enough applications the first time around, place another advert. Unless you’re absolutely desperate to add to the team immediately, it’s worth waiting. If you can’t wait, consider headhunting and targeting specialist recruitment websites. Once you’ve got a hot shot team in place, make an effort to keep morale high, reward hard work, and try and create a positive working environment.

Up-selling your USP

If you’ve got a product or a service you want to sell, you need to make sure that your clients are aware of your USP. Every company should have something that sets them apart from their rivals. If you don’t have a USP, there’s no reason why a client should choose you over another firm. Perhaps you offer more competitive prices or a faster turnaround, or maybe you provide a personalized or bespoke service.

Getting to grips with the numbers

In order to compete, you need to be aware of what others are doing, as well as what you’re doing. Use your sales figures and analysis related to website traffic, social media activity, and advertising to identify strengths and weaknesses in both your campaign and those used by your rivals. If you don’t have team members with expertise in analytics, consider adding new members of the team with qualifications from institutions like Maryville University. If you don’t have the ability to make sense of the numbers, you won’t have an accurate idea of how well you’re doing in comparison to others, and this can set you back.

Using feedback

Sometimes, you can get so caught up in competing with other corporations that you lose sight of the importance of customer service. If you put your customer first, this will only ever serve to increase your chances of success. Listen to what your customers say about the products and services you sell, and use feedback in a positive way, even if you get negative comments. Every time customers leave feedback, this offers you an opportunity to learn and improve.

If you’re an ambitious business owner, you should be ready to take on the competition and do everything possible to win clients over. You need to ensure that you offer something unique, you provide the best customer experience, and you have the right team around you to do the job. Keep track of your rivals, and use data analysis to detect strengths and weaknesses.

 

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Essential Online Marketing Tips All Business Owners Must Know

You’ve had an excellent idea for a small business and you want to get it off the ground before anyone else can take it off the market. While there are no set rules to establishing your own business, most will agree that getting noticed is the first step towards success.

The internet has made it possible for small business owners to promote their startups at a minimal cost, but this comes with its own set of problems; how do you make your small business stand out from all the other startups out there.

Whether your business is conducted solely online, or you just have a company website, here are some online marketing tips that can help you significantly boost your internet traffic and get your small business noticed by millions of potential customers.

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Build a website

The first thing any startup company should do is build a website to advertise their knowledge and services to potentially interested parties. A website is the most simple way to let your target audience know who you are, what services you are offering, and how to get in touch with you.

Posting blogs on your website on a regular basis (daily, weekly, or fortnightly) will slowly build up a following and allow you to demonstrate your knowledge of your industry. The best use of your blog is to promote yourself as an expert in your field, showing people that you know more than your competition.

You can also use your website to open up a dialogue between yourself and your readers; respond to their comments on your post, or write an article centred around their frequently asked questions.

Optimize your SEO

Since your website is usually the first point of contact for your business, you need to make sure people can easily find it. In fact, most internet marketing companies, such as Excelsior Internet Marketing, would recommend that perfecting your SEO should be your first step.

Submit the URL to popular search engines, such as Google and Bing, to improve your SEO and help you generate more website traffic. Google suggests using keywords in the URL, making the site navigation easy, and avoiding long URLs as much as possible. Google also uses links and backlinks to determine successful websites; if many reputable sites link back to your blog, it is an indication of good quality.

Google Analytics can help you measure your website’s performance so you can adjust your marketing strategy as needed.

Make your website mobile friendly

Smartphones and mobile devices are incredibly convenient, and most people browse the internet when they’re out and about. A successful marketing strategy would take advantage of this; drive up your website traffic by making a mobile friendly version of your site. By doing this, you can ensure that your customers stay updated even on their morning commute, during their lunch break, and on the long bus ride home.

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Choose your social media platform carefully

Truly efficient marketing starts on social media, as it can generate almost double the marketing leads of telemarketing, trade shows, and email correspondence. Social media platforms provide free advertising and are a convenient way to connect with your customers and business contacts, However, you don’t necessarily have to advertise on every platform in existence. If your target audience are mostly entrepreneurs and businesspeople, then LinkedIn, Twitter, and Facebook likely to be the platforms they use most. On the other hand, if you’re offering visual services, or products like crafts and DIY, then you might find more customers on Pinterest or Instagram instead of LinkedIn.

Social media can be overwhelming, so you’ll be more productive if you’re only posting content to one or two sites. You need to post content frequently, but make sure it’s always relevant to your audience.

Advertise on social media

In addition to promoting your products and services on social media, you should also advertise on these platforms. People spend an average of 35 minutes a day on Facebook; that means there are 35 minutes in each day where you could build a relationship with millions of people by sharing content that is relevant to their needs and interests.

Any advert you place on Facebook will be difficult to ignore because it will appear directly into the newsfeed of any person who has shown an interest in your industry.

Use email marketing

Social media may be quick and wide reaching, but it hasn’t made emails redundant yet. Most people on the move don’t have time to read a lengthy blog post. However, a quick email blast can give them all the highlights, and let them check out the website in their own time.

Keep track of regular subscribers by encouraging them to sign up to an email list. As long as you don’t bombard your customers with endless emails, this is an effective way to generate more traffic. You can also reward subscribers by giving them an exclusive first look at business updates, or by giving them first dibs on limited discounts.

Email marketing is more effective if you integrate it with social media. For example; you could run a Facebook contest and encourage people to participate by subscribing to the email list.

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Encourage word of mouth promotion

Social media and online searches fail in only one aspect; your potential customers have to be looking for your service in order to find it. Imagine how many potential customers out there have no idea that your business exists because they currently don’t know they need your services. That’s where word of mouth comes into play.

Satisfied customers can’t help but rave about good products and services. When the tell their friends and family, you will have more new customers. In turn, these new customers will rave to their friends and family, and so on.

If your business is going to be reliant on word of mouth to get off the ground, then it would greatly benefit you to use this positive feedback by including customer testimonials on your website. Honest words from others help make your products or services more tangible to customers who are visiting you online, and help your potential customers to build trust in you, especially if you are new. More importantly, they help shoppers to confirm whether your product or services meet their needs. You could even encourage positive feedback from your customers by rewarding them with discounts for any new customers they refer to your business.

Make your content easy to share

Sharing content on social media is the digital equivalent of word of mouth promotion. If you make your content easy for other people to share on their social media platforms, you’ll have an increase in web traffic, and possibly more customers.

As with word of mouth, you can reward referrals with discounts and special offers.

Conduct a webinar

One of the benefits of a business website is that it allows you to establish yourself as an expert in your industry. You can further cement this image by hosting a webinar on your site.

If you advertise it well enough in advance, a webinar can bring your current customers together, as well as gain the interest of some new clients.

More importantly for you, the webinar is a chance to showcase your business to an interested party, and demonstrate the range of products and services you have on offer. Because a webinar is more interactive, you can answer questions live, provide examples of your services, and maybe even learn who might be open to working with you one day.

If you don’t have the tools to host a webinar, you could also use Facebook live, or host a Twitter Q&A.

Keep an eye on your competition

Obviously, you are not the only one marketing their business online, nor are you the sole provider within your industry.

You cannot do much to stop your competitors from conducting their business, but you can do your research and make sure you’re doing ten times better than they are.

Are they posting as often as you are? Does that seem to be generating more internet traffic? What are they doing right?

There is nothing wrong with some healthy competition, but it can also benefit you to learn from people who are doing well in their own business.

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Regularly update your marketing strategy

A marketing strategy is only good as long as it’s working. After a while, things can get stale and your website traffic can drop as a result. Make sure you regularly review your marketing strategy and update it as needed.

Does your website need a makeover? Are there other ways you could stay in touch with your customers? Can you afford to do a seasonal promotion? By constantly questioning the effectiveness of your company, you can come up with new ideas to keep your business interesting. It also helps to stay on top of industry developments.

If any new technology comes along that could make it easier to reach new customers, be sure to take advantage.

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When Business Bites Back

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Sometimes, it can feel like your business is fighting back against you. It’s like struggling to tame a wild beast that keeps pulling on the reins. If you’re not careful, you will lose control completely, and your business will become a disaster zone. To avoid this, we need to think about the issues you could encounter in your company, how to deal with them and what they could mean.

You might think that tech has solved a lot of the dangers in business. But as you’re about to discover it’s really only made matters worse.

Tech Terrors

If you are running a business, you should be storing sensitive and important data files on the computer or the cloud server. This is a smart decision as experts generally agree it’s the securest form of storage on the market. Certainly, it’s a lot better than having hard files that anyone could swipe from your company. Or, that could be lost in an event like a fire.

But tech is not completely foolproof, and it can cause issues of its own. For instance, you might find that the tech in your company breaks down. At that point, you could lose all the important files and data you need to keep your company running. Not to mention any sensitive customer data that could impact your clients.

Luckily, there is an answer to this, and that’s to use a backup server. With a proper IT support and consulting service, you can make sure that you have a complete backup of your computer systems. That means if one system crashes you will be able to rely on the other. This is also useful if your business suffers a hack.

Legal Lows

You may find that the issue in your company is a legal one. It’s possible that your business is hit by a lawsuit and this can be a nasty shock for company owners who weren’t prepared. Lawsuits can come from anywhere but are more often than not a result of action by an employee. Personal injury lawsuits are some of the most common claims. Protecting your business from this is about making sure that you have the right legal info. It’s best to invest in the services of a legal advisor who can tell you everything you need to know.

As well as this, you need to make sure you have the right insurance coverage in place. This will help you deal with the financial issues of a lawsuit against your company.

Killer Clients

Finally, you might have issues with clients and customers. Believe it or not, your customers hold the key to killing your business stone dead. You might have noticed that business owners these days are particularly cautious of complaints on social media. You might think they’re being over cautious, but they’re not. They know that well over eighty percent of customers rely on online reviews when deciding to make a purchase. On top of this, they understand how fast bad word of mouth can spread. That’s why you must always work to keep customers happy and feeling appreciated. If they do have an issue, handle it immediately or risk the wrath they could bring on your business.

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The Secrets Of A Productive Business

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In terms of time that you need to organise yourself, your staff and a successful business, it can seem like you barely have any to work with at all. The saying goes that we’ve got the same amount of time in the day as (insert extremely successful person here), yet surely we cannot be doing everything ourselves in order to propel ourselves forwards. So what are the secrets of those who are managing to get everything done? Don’t panic – it’s not all as mysterious and time-consuming as it may seem.

Pssttt … It’s Not Just Them.

There are people in this world who are super-productive. But to truly succeed, they need a firm foundation of people who are willing to help them achieve what they want and need to achieve. It’s a case that is first rooted in education. Those who are given the privilege of succeeding are more likely to go further than those who put the work in. It’s unfair, but unfortunately a fact of life. To truly succeed in the business world, you need to be able to pass your work over to those who are more able.

How Do I Find The More Able?

You think outside of the box. Don’t just look towards humans – look towards technology, too. The computers that are able to process things a thousand times faster than we ourselves are able to. The apps that can help us out with simple things that take way longer for humans to complete. For example, investing in real-time ID scanning and ID authentication rather than having clients visit you or having to take time out of their schedule to go one step further in validating their existence will save not just you the hassle, but your customers too. This is beneficial to the both of you. It’ll keep your customers coming back.

So What Happens After That?

Keep the simplicity coming. Delegate the jobs that need delegating, whether to human or computer. Focus on your own management issues and stylings and think about whether these need working on. This is something that technology definitely can’t help out with. There are resources online to let you know what you should be doing to keep your team happy, if you have one, or what you need to do to increase productivity/effectiveness of your staff, but it’s more a case of trying and testing these theories. Everybody is different, and that goes for not just you but your staff as well.  Especially in terms of project management, certain tactics work well in some situations but not so much in others. It’s a way of being able to move forward and get more stuff done in the time that you have given to it. Setting yourself limits on the time that you have can definitely aid you in regards to getting a set amount of work done in a set amount of time, but it’s more about recognising the impact of said work and how much it positively impacts your business.