StrategyDriven Entrepreneurship Article

How To Start Your Own Website

Over the past few years, Internet technological innovations have made it much easier for anyone to create their own website. But as easy as the process has become, most people still do not understand the correct way to get a website started. There are plenty of templates and website builders you can use to create a professional looking website, but those initial steps in starting the site can be confusing for new website owners.

Make A List Of Domain Names

The first step in starting your website is to figure out a concise title that best represents your business, and you do that with old fashioned pen and paper. If your company is called the ABC Corporation, then an address such as would obviously be appropriate. But what if that address is taken? Would your business be better represented by something other than a .com website? You need to make a list of 10 or more website addresses that would fit your business and be easy for your customers to find.

Find A Web Hosting Company

A web hosting company will sell you your domain name and host your website as well. It is easier to get your domain name and hosting through the same company because then you would only need to go to one source for support. There is a wide variety of hosting companies to choose from, so take your time and find the company that you feel most comfortable with. You can even call the support phone number for the companies you are considering to determine which company offers the kind of support that you feel you will need.

Find The Domain Name That Is Available

Once you have chosen your web hosting company, it is time to get out your list of potential domain names and check available domain names. The best way to get the right domain name is to prioritize the list you have created and buy the first name that is available. Your web host may recommend that you buy more than just the .com extension to protect your domain name, and that is not a bad idea. When your company becomes successful as a .com, your competition could buy the .net address and cause problems for your business. To protect yourself, you should buy as many of the popular extensions as possible.

Buy Your Domain

Once you have decided which domain names you want to buy, it is time to make the purchase. It may take a day or two for your website to show up on the Internet, but it is worth the wait. Once your site is active, it is time to establish your online presence and grow your business.

It is easy for marketing experts to tell you to buy a domain and start your website, but most people who are new to owning a website are not sure what it means to choose a domain. With some practical advice, any business owner can take the necessary steps to choose the perfect domain name and get their business online quickly.

StrategyDriven Entrepreneurship Article

How To Create A Welcoming & Professional Premise For Your Business

If you’re starting a new business, deciding to move to a larger premise, or you’re moving from your home office into an external space, creating a welcoming and professional office for your business is the first port of call. It will not only wow and impress future clients, but it can help make your employees look forward to their time in the office. While not all office spaces will have exactly what you and your employees desire, creating a space everyone can enjoy will have positive effects on the productivity of your employees and promote overall happiness in the office. It doesn’t have to be an extravagant venture, but there are variables you should consider when choosing your new office location and environment.

Research Locations

When deciding on a new office space, it’s vital you research locations as much as you can. Finding a central location may be preferable, but is it affordable and practical for the size of your business? Deciding on an office that’s perfect for 50 employees is pointless if you only employ five. You should also take into account where your employees will commute from, and where your clients will travel from. For those who drive, finding an office location with a large parking lot will make sure they can commute easily to work and park their vehicle in a secure and safe spot. However, for those who rely on public transport, when they’re job searching, they will ultimately try to find somewhere that’s easy for them to get to on the local bus or train routes. The location will also depend on what sort of office you are after. If you need a warehouse alongside your office building, premises that are on the outskirts of a large town or city will be more affordable than those in the middle. If you are a small firm, it may be worthwhile looking into renting an affordable office in a larger complex rather than embarking on an office block by yourself.

Research Local Amenities

Not only is the location important for your future clients and employees, but you should consider your employees’ needs. Not only does commuting have to be taken into account, but what amenities are available by the new location should also be considered. Employees and clients alike will look favorably on a location which has good links to local shops and cafes, especially for their lunch options. If your new office location is in the middle of an industrial estate with no stores nearby, it may be difficult for employees to buy affordable lunches, especially if they don’t drive and have to catch a bus into the city center.

Be Realistic

You may dream of an office building that provides fun for your employees, such as a slide from the top floor to bottom, an onsite gym and an onsite café, but this isn’t realistic for a vast number of businesses, especially if you’re a small firm. It’s important to keep in mind your budget and what is practical. There are a variety of ways to find exactly what you’re after on a tight budget and create a space to impress and keep your employees happy.

Furnish To Your Exact Standards

Once you’ve researched and found your perfect location and budgeted for it, it’s time to begin furnishing. Even if you’re on a shoe-string budget, there are solutions to ensure you get the right quality equipment for a great price. You could look into buying ‘preloved’ items such as desks, chairs, and any added furniture you may need, like chairs and tables in the employee kitchen and furniture in the reception area for future clients to use while they are waiting. Furnishing can also apply to items such as kettles and cutlery for your employees to use on their breaks. If the budget allows, you could also consider landscaping of your office building outside. This may mean planting trees or flowers, as both will increase the attractiveness and welcome of your building.

Keep It Clean & Tidy

Hiring an external cleaning firm for your office block will take the pressure of your current employees and will also mean your reception area where you greet clients will be presentable at all times. However, you should try to encourage employees to keep their own work areas clean and tidy, as this will create a sense of respect in where they work. You shouldn’t forget about the outside space when keeping your office premise clean and tidy. While clients may not see your employee parking lot, your employees certainly will and having to park their vehicle in a dirty and messy space won’t put them in the best mood! You can hire an external company to maintain your landscape and parking lot, or you can learn more about purchasing your own parking lot sweeper.

Create Designated Sections

It’s important to create designated areas within your new office space to allow your clients and employees to separate work from their breaks. Having a dedicated kitchen area can give employees a break from their desk, while creating a professional waiting area for clients will impress them before they have even met you. If you have space, you should consider creating a ‘break room’ for employees, perhaps with comfy chairs and sofas, where they can socialize and relax with their fellow workmates. You should also create dedicated meeting rooms within the office to ensure employees and clients have private areas to discuss business.

Decorate Accordingly

Decorating doesn’t have to mean loud wallpaper, bright carpets and multicolored desks. It can be something as simple as clean white walls, a clean neutral carpet and uniformed desks. The decorating of your office space should promote a calm working environment, rather than a busy, frantic environment. Your reception waiting area should also reflect your professional and calm demeanor, while being engaging and inviting. This could be a place where you decorate with the achievements and success your company has enjoyed. It could also be a place where you inject your company’s color scheme, whether that’s a bright pink and white, or green and red. While this doesn’t mean you paint the walls bright pink, it could mean you use accent cushions on the sofa or ensure you have fresh flowers waiting in the reception area.

StrategyDriven Corporate Cultures Article

How to Create a Stress-Free Work Environment

Unfortunately, in today’s society, jobs are becoming more and more difficult to come by. Maybe that’s why some companies are starting to put pressure on their employees. Being stressed at work can come with many disadvantages, but some of the main ones include lack of productivity, constant pressure between employees, lack of professional growth and development, long and inflexible work hours, job insecurity and many more.

Regardless of the workspace or type of work that employees need to perform, it is important to create a more relaxing and chilled environment. In order to do so, it is vital to think about a great variety of aspects.

What are the main reasons for that certain pressure? Is stress generated because the office is too cluttered? Or is it because of the lack of communication? Either way, both the employer and the employees need to discuss these aspects and make some changes. At the end of the day, the employees are going to use all of their energy and skills to improve production and adopt a positive attitude that is of great help for any workspace.

Create a Room for Relaxation

These days more and more companies are starting to think about their employees and are providing them with a room where they can meditate, relax and put their thoughts in order. Having a room for relaxation should be a compulsory aspect for every company. Humans need to take breaks and relax as many times as they need in order to be able to give 100%. It has been proven that the human brain can be a lot more productive after even after a short break between two tasks.

The human brain needs a break so that it can recharge after performing different tiring operations. The room for relaxation doesn’t necessarily have to be a fancy one. Even a very simple space that is decorated accordingly can be a great help that will bring a lot of advantages over time. Once you find out what are the needs of your employees, it is quite easy to create that certain space. You could add a nice corner sofa and some beanbags, a table where they are going to have lunch together and why not a few plants or a small garden space that brings peace and fresh air to the “zen space”.

Communication is Key

Even though many people might not be aware of it, communication is a very important aspect that makes people who they are. People need to communicate in order to survive. So why would they stop communicating at work? These days more and more individuals suffer from physical or emotional stress because of the lack of communication and disorganization at work. A disorganized office usually leads to wasting time of finding important papers, missing deadlines, decreasing the level of productivity and even slowing down the mental energy. In order to be able to create a stress-free work environment employers are advised to encourage their employees to express their ideas and opinions as often as they feel that they could be beneficial for the office atmosphere and not only. Moreover, an employer who is able to communicate well with the team will most likely eliminate misunderstandings, creating a healthy work environment. Efficient communication with the employees is the main aspect that leads to getting the work done quickly, in a much professional manner.

Make the most of the Online World

Every employer aims to create a workplace where the team is able to innovate and come up with the best ideas to increase the productivity. In order to do so, it is important to make the most of every resource that is close to us. These days one can find so many useful applications and websites in the online world. One can find apps that are meant to create a peaceful environment at work, one can find posters that they can print out and frame in order to create a very relaxed and positive atmosphere and last but not least, one has tools that help them facilitate their day to day work. Meteor Forms is essentially a technology that helps its clients build customized forms. This company fills out your forms while you relax and enjoy high security of your data.

Keep Active

Doctors and experts inform us that in order to live a healthy life both mentally and physically, it is important to keep active each day. They advise us to walk at least 10,000 steps a day, which is not always possible when working in a sedentary office job. However, there are a few tips and tricks that every team can do so that they eliminate the sedentary way of life, enjoy a nice activity together and create a less stressful work environment.

A simple but very effective way of keeping active at work is by taking the stairs as opposed to the elevator. Stretching is also a good way of relieving the tension in the muscles and preventing eventual back problems that might appear over time. Even though most of the time corporate jobs imply the idea of wearing formal attire, employees can always opt for a comfortable option that will allow them to move freely all day long. Another great activity that every team of office workers could do would be taking a walk in the park while on lunch break. This kind of activity prevents a sedentary lifestyle, adds to the daily amount of walking steps, burns calories and helps build a more relaxed work atmosphere.

Learn to Be Tolerant

Everyone needs to remember that every individual is different and they might have personal issues that don’t allow them to be the best version of themselves. A lack of tolerance gets in the way of making personal connections with people around us. Moreover, it can also create unprofessional behavior and misunderstandings. In a workplace, just like in our day to day life, people should be treated with respect. Building tolerance and learning to accept different cultures are great aspects that help eliminate pressures or stress in the work ambience.

StrategyDriven Marketing and Sales Article

How to Make Your Business Stand Out in a Competitive Market

Every business owner wants to stand out from the crowd and outshine their competitors. But, business is booming, and with so many people out there offering similar products and services, how do you show your customers that you deserve their business?

Your business wants to shine; you just need the spotlight. Here are a few tips to stand out from the competition in a competitive market.

1. Creativity

Though it might seem obvious, many businesses fail to fully capitalize on their most creative and unique elements, especially when it comes to marketing themselves.

To stand out among the masses, you need to show your customers that there is something unique about your business that deserves their time and attention.

It may seem risky to adopt marketing strategies that stray from the industry norms, but as a business owner, you probably understand that risk comes with the territory. Playing it safe and sticking to messaging and branding that conforms to everybody else just places your business and your reputation right in line with the rest.

Instead, exercise your creativity through your marketing. After all, the quality of your products or services speaks for themselves. You just need to get customers in the door to show them what you have to offer.

2. Strategy

No amount of marketing will be effective if you don’t implement it with a well-researched and well thought out strategy. Even a multimillion-dollar marketing budget, if poorly executed, won’t help you stand out from your competition.

You need to conduct thorough research, know your target audience, and create campaigns that make maximum use of every marketing dollar.

In the digital age, visibility is critical to success. With virtually everyone turning to a screen to research products and services and ultimately deciding who to do business with, ensuring that you have a strategy to maximize your visibility on search engines is essential to growth and success. By making use of DC SEO, you can get that spotlight your business deserves and shine brighter than the competition.

3. Quality

No amount of visibility and consumer engagement will repair a bad business. Even if every one of your target customers knows your name, it amounts nothing if you are unable to serve their needs adequately.

Consumers today are conducting more product research than ever before, and with the prevalence of social media and online reviews, they have the information at their disposal to make well-informed purchase decisions.

This problem is compounded in a competitive market. People are aware that they have many options, and have the privilege to be selective about where they spend their hard-earned money.

If you take pride in your business and have a product or service that you can stand behind, then you have the foundation to grow your business into an industry leader. All you need to do is market yourself creatively, and get your name out there. The rest will follow.

StrategyDriven Entrepreneurship Article

Top Strategies to Improve Your Office Space’s Function and Appeal

Office spaces are a delicate balance to get right. Unless you have the budget to custom build your office, or renovate a property to fit your specifications, you typically have to accept and work with what you have and what is nearby. If the only office space near you also happens to be run down, it’s up to you to spruce it up so that your employees can enjoy working there, and your clients can feel assured of your professional and exceptional quality. That is why, when you move into a less-than-ideal office space, you should use these strategies to improve its function and appeal:

1.    Easy Fixes Before You Move In

Ideally, these fixes will be paid for or reimbursed by the owners of the property from whom you are renting. If not, it could still be worthwhile to make these fixes yourself. For instance, replacing rotting or broken ceiling panels, or even adding a linoleum cover on top of broken tiles in the reception area. The specific fixes that you need to make your place look great will depend on the current state of the office. It is always worthwhile to repaint the walls if they are damaged or outdated. Also consider updating the flooring, to help keep the reception and workspaces looking clean and orderly.

2.    Add Storage

The next step before you move in is to add custom storage. This way you have all the space you need, without having awkwardly placed filing cabinets or bulky plastic shelves to accommodate them. Get your custom closet design installed by 180 Closet Design, and be wowed by the professionalism of your office, and, more importantly, how everything has its place. It is the best way to have room to expand your business, rather than be overrun by your paperwork and supplies.

3.    Furniture Fixes

If the chairs aren’t comfortable, or for any other reason the furniture provided isn’t up to standard (or furniture wasn’t provided at all) you have options to fit your budget. You could buy new, or you could shop around and see what used furniture other companies are selling. You may find some amazingly high-quality items for a fraction of the cost.

Furnishing an employee break room can be very affordable, Because customers and clients won’t see this space, you can find low cost, comfortable furniture rather than shelling out for decorative name-brand pieces.

4.    Small Decorations for Employee Happiness

If you want your employees to be more productive, you need to ensure that they are happy while working. One of the best ways to do this is to improve their environment. For instance, adding plant life can enhance air quality and add some much-needed color, and adding simple decorative pieces can help improve the look of the space.

Decorating your office so that it is clean, professional, and functions the way you want it to is crucial. These tips will ensure that not only do you have the space to expand your business, you also have a nice and welcoming environment for your employees and clients.