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StrategyDriven Entrepreneurship Article

Why Your Premises Should Emulate Your Brand

StrategyDriven Entrepreneurship Article
In the twenty-first century, offices are much more than a set of booths, each one with a tower computer and a waste paper bin. Working environments are now much more user-friendly with opportunities for collaborative working and they are designed to consider the needs of employees to a much greater extent. Your office should emulate the ethos of your brand, be an open, welcoming and bright space, and be the optimum area for the most productive working. Take a look at how you can create your perfect premises no matter what industry sector you work in.

Location

If you run an advertising agency, you need to be in the thick of a city center environment; close to the big brands, next to excellent transport links and amongst other like-minded businesses. Clients will be attending your offices for meetings, to view your latest presentations and to brainstorm ideas for their next marketing campaigns. It’s vital that they have confidence in your credentials the moment they work through the door. Your interior needs to be sleek, modern and a hive of activity. City center premises can be older and more traditional, or you could opt for an office in a more minimalist and modern building depending on the ethos of your brand.

Space

How you use the interior space is up to you. You could opt for a more traditional zonal system where you cater to those colleagues who need to knuckle down alone in more private spaces as well as providing meeting rooms for those brainstorming sessions and collaborative meetups. You may forego the tried and tested cubicles, for a more open, transparent office environment. If you’re implementing something new, you’ll need to utilize the services of an outfit like BCI Worldwide international logistics company who can kit out a brand new office without you having to lift a finger. They use intuitive project management systems and logistics platforms to track all tasks required throughout the lifecycle of your project installation. By outsourcing a project like this, you are tapping into external expertise and networking with fellow professionals to achieve your desired office environment.

Technology

For some businesses, the latest technology is vitally important. For others, it is more of a luxury. Don’t get too hung up on having the biggest, best and latest gadgetry. What’s more important is the staff team that you surround yourself with and the minds that you manage to merge together to think outside the box and create initiatives that enable your business to grow. Having an attractive premises and office environment will hook those perfect candidates attending an interview for a role within your company. They’ll be eager to work in a dynamic space and one that is conducive to being at the forefront of your particular industry.

StrategyDriven Entrepreneurship Article

Your premises can reflect your brand in the most subtle of ways. If you are an honest, transparent and collaborative company, show this off in your office space. By doing this, you can reflect your company’s core values and promote your business vision effectively.

StrategyDriven Entrepreneurship Article

Build Your Small Business Brand in 10 Easy Steps

StrategyDriven Entrepreneurship Article
Photo courtesy of Pexels

1. Define what your brand is

Find your niche in the market. What are the special requirements or problems that your customers have and how can you help them to solve that. In order to do this effectively, you need to find out about brand competitive analysis and why you need it. This will establish what makes you unique.

2. Personify your brand

Think of your brand as a person who has their own distinct personality, opinions, beliefs and look. This helps you to build a picture.

3. Emotive brand positioning

Who does your brand hero-worship? This will shape your identity in all of your brand materials and communications.

4. Play the long game

Establishing a brand is a sprint and not a marathon. Dedicate some time to the planning stage. Make sure that you can deliver what you promise. This helps you to build long-term trust.

5. Be consistent

Experimenting with styles may be fun but it is confusing for the client. If you are consistent it will reinforce your brand character and people will know exactly what to expect.

6. Do not be boring

Whilst consistency is a good thing, being boring is not! Don’t just say the same thing over and over again. Instead, you should stick to the same message but find innovative new ways of stating it.

7. Coping other brands is not acceptable

Imitation may be the sincerest form of flattery but this is not the case in the business world. You can get into serious legal trouble by copying people. It also does not make good business sense. Consumers are on the hunt for brands that are original and authentic. They are looking for something that matches their beliefs and lifestyle. Many of the large brands have picked up on this and are trying to look like small independents.

8. Be bold and seize the day

The beauty of running a small business is that you do not have layers of bureaucracy to wade through when you want to make a change. This makes you supremely flexible and adaptable and enables you to react to changes in the market quickly. This gives you the edge over big business.

9. Don’t look cheap and desperate

It is always a good to offer discounts to attract customers but it is possible to overdo this. You risk diluting your brand positioning. As an alternative to cutting prices, you could offer more for the same price. This adds value without looking cheap. Promotions should be targeted and short-lived.

10. Try not to be too obvious

The days of printing your logo on everything and hoping for the best are over. Generate some intrigue and be a little more subtle and mysterious.