Posts

Amantha Imber

Five ways to create a culture of innovation

Does your business have a culture in which innovation thrives? Do you encourage your team to challenge the status quo? Or do you struggle to find time to listen to and seek out new ideas?

Building a culture of innovation is hard work. However, the scientific research into how to create a culture where innovation thrives is both plentiful and precise. Following are five of the most impactful drivers of an innovation culture.


Hi there! This article is available for free. Login or register as a StrategyDriven Personal Business Advisor Self-Guided Client by:

Subscribing to the Self Guided Program - It's Free!


 


About the Author

Amantha ImberDr. Amantha Imber is the Founder of Inventium, a leading innovation consultancy that uses scientifically-proven techniques for boosting innovation performance. Her latest book, The Innovation Formula: The 14 Science-Based Keys for Creating a Culture Where Innovation Thrives, tackles the topic of how organisations can create a culture where innovation thrives. Amantha can be contacted at [email protected].

Recommended Resources – Look At More

StrategyDriven Recommended ResourcesLook at More: A Proven Approach to Innovation, Growth, and Change
by Andy Stefanovich

About the Book

Look at More by Andy Stefanovich details a framework for unleashing an organization’s creativity to develop new products, build brands and audiences, and grow market share. Andy’s framework specifically targets the liberation of the ‘5Ms’ of innovation:

  • Mood: attitudes, feelings, and emotions creating the context for creativity and innovation
  • Mindset: intellectual foundation of creativity, the baseline capacity each of us has for getting inspired, staying excited, and thinking differently
  • Mechanisms: tools and processes of creativity; helping individuals incorporate inspiration into the way they work and fostering innovative behaviors
  • Measurement: qualitative and quantitative assessments providing employees with direction and feedback
  • Momentum: active reinforcement of the creative behaviors supporting innovation

Benefits of Using this Book

StrategyDriven Contributors like Look At More for its immediately actionable framework that encourages and reinforces the behaviors unleashing an organization’s innovative creativity. Additionally, we appreciate the detailed examples Andy provides from his experience implementing the framework at world renown corporations.

Besides driving innovation, we believe organization implementing Andy’s methods will also experience an increased level of employee engagement that, in our experience, significantly enhances productivity and the bottom line.

Look At More prescribes an immediately actionable method for unleashing employee creativity to support achievement of organizational goals; making it a StrategyDriven recommended read.

The Business of Innovation – The Execution Plan

Innovation is the introduction of new things or methods and is the life blood of business today. Innovative companies realize remarkable marketplace rewards. The challenge before leaders is how to inspire their workforce to use the full measure of their creative power to advance the organization in new and better ways.

The Business of Innovation is a five part series created by CNBC in association with IBM. Within each episode, Maria Bartiromo and a distinguished panel of guests discuss what it takes to be an innovation leader.