Posts

How to Help Employees Communicate by Email More Effectively

Email is are still considered the primary communication tool in the business world. Today’s business landscape may have shifted further towards video conferences and short messaging platforms, but the majority of formal business communications are still conducted via email. There is no sign of emails being replaced by other means of communication either.

Despite the common use of emails, not all professionals know how to use them properly. This is exactly why we still see mistakes such as incorrectly using CC instead of BCC happening in the real world. As an employer, you can play a more active role in helping employees communicate by email more effectively.

Email-Related Training

Despite the importance of emails, most email etiquette and skills are learned through experience and real-world practice. Sure, there are a lot of resources and websites that specifically share email-related knowledge and tips. That said, very little formal training is provided in school or corporate training programs.You can reduce the number of mistakes your employees make when communicating via email by providing them with such training programs. They are easy to find and will even help employees fine-tune their email content for effective business communication.

It is also a good idea to provide employees with training on the tools available to them. In Outlook, for example, you can sort emails automatically, forward emails with certain marks to other recipients, and even automate everyday email tasks (i.e. adding a calendar entry for meetings and invitations).

The Right Tools for the Job

There are also additional tools designed to really boost email productivity and effectiveness. Customer Relationship Management or CRM platforms, for example, are capable of handling, logging, and documenting email communication. These comprehensive databases enable sales officers to keep track of their conversations with clients without ever missing a beat.

The same can be said for research tools. Let’s say you want your sales team to connect with new potential clients. Provide them with a tools such as The Email Finder to be able to research and verify email addresses. Click here to learn more about email verification can really boost your employees’ email productivity.

Monitoring

Monitoring is always a tricky subject to discuss. Is it ethical to monitor business emails sent from @yourcompany.com email addresses? Ethics debates aside, email monitoring is a proven way of boosting the effectiveness of business emails nonetheless.

As previously mentioned, CMS platforms can now keep track of email communications between sales officers and clients. That simple tracking feature is very valuable when it comes to developing strong relationships with clients since it allows your employees to personalize the tone of the conversation based on past emails.

Tracking also gives you, the employer, a clear picture of how emails are helping the business thrive. This, along with the previous tips we covered in this article, will help you assist employees in using their email addresses more effectively.

StrategyDriven Tactical Execution Article

Improving Your Industrial Business Climate By Reducing Your Carbon Footprint

StrategyDriven Tactical Execution Article
Photo courtesy of Pixabay

It is one of the most important aspects of running a business in the modern world, its impact on the environment that cannot be underestimated. Whether you are running a business that uses a lot of electricity all the way through to something that makes a bigger carbon footprint, like an industrial business. There are many ways to improve your business so it can be a lot more environmentally ethical in this respect, so let’s go through some of the basics and make sure that you are up to speed.

Working With Like Minded Clients

Practicing sustainability is not just something you need to do in-house, but it’s something that you need to think about on every step of the chain, from where you purchased your equipment, all the way through to your suppliers. When you look at equipment like rig mats from Northern Mat, you can see that this company are continuously working to reduce environmental impacts through the everyday processes and equipment they make. It’s important that you align yourself with the company with the right ethical outlooks, especially as the government policies and regulations are becoming increasingly stricter with every passing year. Every aspect of your equipment in an industrial framework is a potentially dangerous item of machinery that has a big impact on your carbon footprint as a whole.

Making Your Business Sustainable From The Ground Up

An environmentally conscious business isn’t just something to benefit the planet, nowadays it’s a key part of how you attract clients and how you do business, so it needs to be part of your overall business operation. Potential clients will look to see how you are dealing with sustainability, not just on the ground level, that’s all the way up the ranks, through to your business plans and processes. It’s not enough to make it appear like you are covering your bases in this respect, it needs to be part of your whole ethos.

Replacing Your Raw Materials

Running an industrial business is a big drainer of raw materials, so it’s important for you to replace those, not just because of the moral obligation, but it also sets a good example to other businesses to do the same. A very simple example of this is to offset the devastation of deforestation in the world, so if you are a business that uses a lot of paper, planting the equivalent number of trees to replenish the paper you are using is a small step to show your intentions with the future of the planet.

Long gone are the days of recycling being a cutting-edge approach to helping save the planet. It’s an automatic approach to the way everybody looks after the planet now. So you need to make sure that you are imbuing your company with the best possible ways to cut back on damaging Mother Earth. From the products to the processes, and everything in between, it’s time to put your thinking cap on if you’re working on building an industrial company.

6 Ways to Optimise a Website


Are you unsure how to successfully optimize your website? You will be happy to discover we have all the top tips you need to transform your site for the better. Find out where to focus your efforts by reading the six ways to optimize your website.

1. Replace Flash with jQuery

It is time to say goodbye to flash once and for all. On top of a slow load time, flash can also not be viewed on various mobile devices, so it can tarnish the user experience. We therefore strongly recommend removing it from your website and replacing it with jQuery, as it offers the benefits of flash that can be viewed on every mobile device with a faster load time.

2. Upgrade Your Website Hosting

Does your website often struggle with a downtime or slow load time? The fault might lie with your web hosting service. We therefore recommending upgrading your hosting by turning to a more reliable host. For instance, Certa Hosting make it is easy to switch your web hosting for free, and they can customize a hosting plan to ensure it compatible with a WordPress, Magento or Drupal site.

3. Utilize Your Title Tags

Transform your website as soon as today with title tag optimization, which can improve your site’s organic ranking in the search engine result pages. That’s because title tags will indicate to Google what a page is about, so it can improve your results in the search engines, which can drive considerable traffic to a website.

4. Optimize Your Content

In addition to optimizing your title tags, you should also optimize your new and existing content. For instance, include anchor text to link one web page to another, and use header tags and subheadings throughout the content. It’s also advisable to write custom meta descriptions for every web page, which will appear in the search engine results pages and could improve your rank.

5. Incorporate Your Contact Information

Customers can become easily frustrated if they need to turn into a detective to find your company’s contact details – and they will not want to fill in a form to find it. Ensure they can easily connect with your business by visibly display your business address, telephone and email addresses onto your website. Adding your contact information can also aid a local search marketing campaign, too.

6. Update Your Website’s Design

Did you know you have between 3 to five seconds to impress a visitor? If they don’t like what they see, they will quickly click away from your site and visitor an industry rival. If you have an unappealing web design with poor content and a slow load time, you can guarantee you will experience a high bounce rate – and many visitors might never return to your site again. Don’t disappoint visitors and create a clean, aesthetically-pleasing and easy-to-use website that reflects your brand.

Do you have any top tips for website optimization? Please write a comment below.

StrategyDriven Talent Management Article

Gain Their Respect: Be The Best Boss For Your Employees

Being the head of a company and running a business comes with plenty of challenges; you’ll have to navigate your role as the boss day by day and ensure that you deal with things as quickly and efficiently as possible. The greatest assets you have as the leader of your company, are your employees; they are all essential cogs in your machine and need to be happy and motivated to do their job properly. As their boss; your staff will look to you for guidance, advice, and the opportunity to progress and develop alongside the business, so you need to be ensuring that you’re doing all you can to fulfill their needs.

If your team respect you; they’ll listen to you, keep a significant level of communication open with you, and you should be able to run a successful company with their help and dedication. The following are some things to consider to help you be the best boss your employees could ask for, so your business goes from strength to strength with a fully functioning team at the wheel.

StrategyDriven Talent Management Article
Photo courtesy of Pexels

Communication And Feedback

Every employee appreciates the opportunity to share their thoughts, ideas, and worries with senior members of the team. Therefore, you need to ensure that you’re giving your staff ample and regular chances to speak and communicate. Set up brief morning meetings each day, with a longer meeting on a weekly basis. A staff meeting will encourage everyone to share their thoughts and bounce new ideas off one another. It’s also a chance to check on the mood of your company and make sure that everyone is on the same page regarding what needs to done or changed.

Make sure you’re there for one-to-one catch-ups with your employees; you’ll get a thorough understanding of how they’re feeling and you can pass on any feedback or criticism in a professional manner and private setting. You may come across challenging members of staff; you can check out the 10 ways of dealing with insubordination in the workplace and tackle any issues as soon as they arise. The rest of your employees will appreciate the action you’ve taken, and any problematic team members will gain respect for you and should improve.

Reward And Respect

There’s no better incentive to meet and exceed expectations than reward. Figure out what drives your team; get to know them i order to offer a reward that they’ll work hard to achieve. You can also let your team know how much you appreciate them with regular social events, like drinks and a meal, outside of the office environment. Relationships are often strengthened outside of the work setting, and you’ll understand what makes your staff tick a bit better. Take a look at 101 ways to reward employees without giving them cash and get some inspiration to gain their respect.

Try to remember what you wanted from a boss or a leader in the past; be a better version of what you expected, and you’ll have a loyal workforce behind you, ensuring your business progresses and grows.

How To Attract The Right Employees

StrategyDriven Talent Management Article
Finding the right employees is no easy task, but it’s very important. Not having the right people in place can make or break your company. That’s why businesses everywhere are always trying to come up with the precise formula for drawing in the most ideal candidates for the job.
While it’s not going to solve all of your problems, there are important steps a company should take to ensure they’re bringing in worthwhile people to interview. It’s a waste of everyone’s time when the potential hire isn’t a good fit right off the bat. See how to attract the right employees.

Technology

One way to attract candidates is to have updated technology. Having current computers, systems and an IT department is important. All of these aspects help draw in the right people, so they apply for positions at your company. It’s difficult to get any work done without modern technology, and smart candidates will recognize this and run the other way. You need it to do your job too. For example, xcdhr is an easily configured online self-service system for HR visionaries in ambitious, growing firms. This system makes your HR vision a reality by helping you attract and retain talent.

Culture & Strategy

Potential employees want to know that who they’re going to work for has a strategy and all of the latest gadgets and upgrades. Culture includes having a fancy office to display and a great management team to brag about. It encompasses how the teams celebrate successes and what the company does for fun and offers for volunteer opportunities. Candidates want to know that who they’re working for is going to respect their work-life balance desire. Culture is about the people who work there and how they carry themselves. If your culture is very attractive, then let that be known, so the right people come knocking.

Benefits & Incentives

A big magnet for potential hires are the benefits and incentives packages and competitive salary offerings. People want to know they’re going to get paid well and be recognized for their hard work. Emphasize the perks that are available, such as free coffee, a game room and Friday afternoons off. You have to be willing to give if you want to bring in the right people for the job. There are lots of companies out there, and yours needs to be able to compete if you want the best people working for you.

Career Path

It’s likely a potential hire is going to ask you about a career path in the interview. It’s a good idea to have an answer, instead of saying that you’re unsure. People want to visualize their future and know that they could be with your company for years to come. They want to be assured that their salary and bonuses will rise the longer they work for you. Have performance measures in place so you can track how well each employee is doing.

Conclusion

Finding rock star employees is a challenge. Your job becomes easier when you make your company a desirable option for potential candidates who are a good fit. This is how to attract the right employees.