Complimentary Resource – Protecting Your Brand Online: The New Marketing Imperative
Protecting Your Brand Online: The New Marketing Imperative by MarkMonitor Learn the key strategies for protecting hard-earned brand equity and revenues. There’s no question that the Internet is an ideal venue for marketing, but along with the advantages come risks. Because the online world has seen so little formal policing, it’s ideal for the ‘hijacking’ [...]
Read moreStrategyDriven Podcast Special Edition 20b – An Interview with Gary Cohen, author of Just Ask Leadership, part 2 of 2
StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website. Special Edition 20b – An Interview with Gary Cohen, author of Just Ask Leadership, part [...]
Read moreManagement Observation Program Best Practice 5 – Observation Training, Grading, and Quality Assessments
Management observations profoundly influence the behaviors of those observed. Done well, this tool positively reinforces desired behaviors. Performed poorly, this tool will undermine the management team’s credibility and fosters cynicism towards managers and their performance standards requirements. Therefore, it is critical that those performing these observations do so in a consistent, high quality manner.
Read moreComplimentary Resource – Sales and Marketing: The New Power Couple
Sales and Marketing: The New Power Couple by Microsoft Corporation This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization. Through insight from thought leader Don Peppers will highlight key elements, including strategy, [...]
Read moreStrategyDriven Podcast Special Edition 20a – An Interview with Gary Cohen, author of Just Ask Leadership, part 1 of 2
StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website. Special Edition 20a – An Interview with Gary Cohen, author of Just Ask Leadership, part [...]
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