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The Big Picture of Business – The Fine Art of Failure: Benefiting from Mistakes to Assure Success

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Success and failure… it’s a matter of perspectives. Out of every 10 transactions in our lives, five will be unqualified successes. One will be a failure. Two will depend upon the circumstances. If approached responsibly, they will become successful. If approached irresponsibly, they will turn into failures. Two will either be successful or will fail, based strictly upon the person’s attitude.

A 90 percent success rate for a person with a good attitude and responsible behavior is unbeatable. There is no such thing as perfection. Continuous quality improvement means that we benchmark accomplishments and set the next reach a little further.

Throughout our lives, we search for activities, people and meaning. We venture down roads where we find success. Other activities bring us failure… from which we learn even more what to do to achieve success the next time. We learn three times more from failure than from success. The longer that success takes to attain has a direct relationship to how long we will hold onto it.

7 Degrees of Failure… Plateaus in the Learning Curve

  1. Education-Growth – Didn’t know any better. Made some dumb mistakes, based upon incorrect assumptions, insufficient information or lack of sophistication to “see beyond the obvious.” Beginning to learn better approaches by analyzing the wrong ways of doing things.
  2. Evolution – Tried some things that worked and some that didn’t work. Beginning to understand that things do not fail without a reason or cause. Learns constructively from trial and error. Visualizing patterns of failure… as barriers to success.
  3. Experience Gathering – Circumstances within and outside your control caused the projects to fail. Learns which external factors to trust and which cannot be controlled. The importance of research, due-diligence and marketplace understanding surface.
  4. Grooming – The team let you down. Learns what you are capable of doing. Learns who to work with and in which capacities. Success-failure is a function of seizing-creating your own opportunities. No individual or organization can have success without experiencing and learning from failures.
  5. Seasoning – Understand outcomes before they transpire… and the myriad of failure-producing factors. Most people and organizations fail due to never having control over certain ingredients, improper planning and the inability to change.
  6. Meaningful Contributions – Attitude is everything, affecting the approach to problems. Develop attitudes, behaviors and skills as the motivator to create bigger successes.
  7. Body of Knowledge – Develop profound insights and life-long perspectives into the teachings of success and failure (learning three times more from failures than success).

7 Benefits of Success, Stemming from Failure

  1. Immediate Feedback – It is far better to succeed or fail. Not knowing where you’re going or how we’re doing causes us to make many more mistakes.
  2. Starting Over – Without being hampered by systems/processes that haven’t worked, you can create as you go. After you’ve done it, you feel richer for the experience.
  3. Learn What Not to Do Next Time – Gives you a clear frame of reference, assuming that you understand factors behind the failure, rather than blaming someone else.
  4. How the Pendulum Swings – One succeeds much more than one fails. By studying swings of the pendulum (likelihoods of failures), one better understands their progress.
  5. Failures Make the Best Case Studies – Case studies of success and failure form the basis for planning, improvement, training and other business practices.
  6. Lessons Learned But Not Soon Forgotten – One succeeds 5-9 times more often than one fails (depending upon the individual’s attitude, resources and insights).
  7. Qualities of Achievements – The more sophisticated the understanding of failures and their factors, the more successful in business and life one will be.

About the Author

Hank MoorePower Stars to Light the Business Flame, by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

Hank’s latest book functions as a ‘PDR of business,’ a view of Big Picture strategies, methodologies and recommendations. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they’re victims of it.

Power Stars to Light the Business Flame is now out in all three e-book formats: iTunes, Kindle, and Nook.

The Big Picture of Business – Biggest Excuses They Use… and You Should Avoid: Rationales and Reasons Why Businesses Fail

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Some people and organizations go to great extremes to place spins, rationalize or save face. Often, sweeping generalizations involve making far-fetched excuses or scapegoating someone else.

Criticizing others may be cloaked as a subtle or even polite dialog. Yet, behind these often-voiced expressions lie fallacies in reasoning, the wrong facts, jealousy, animosity, personal self-defeat or cluelessness of the speaker.

When people pose the following questions or statements, there often lurk sarcasm or hidden agendas behind the ‘seemingly innocent’ comments.

Failing to make investments in future company success:

  • I’m building a new house right now. Just took a vacation. Got to send the kid to college (or some other personal reason).
  • We just bought a piece of computer software.
  • Have to make cuts everywhere else to pay for rising production costs.
  • We make a good product… that should be enough.
  • Why must we spend time on things other than our core business?
  • We can dispense with all that employee training and professional development.
  • We just cannot afford to make the investments.

Rationalizing organizational setbacks:

  • We were growing too fast anyway.
  • It was time to pull in our reins and get back to basics.
  • We took a risk once, and it didn’t work out.
  • This hasn’t been our lucky year.
  • If we didn’t have so much (any) competition, then we would be on Easy Street.
  • That was caused by previous management. We blame it on them.
  • We’re lean and mean now… cut out all the fat.
  • Our people just need to work a little harder.
  • Economic forces beyond our control are at work. But, we’re still making money.
  • If our people would think more about what they’re doing, then we would be successful.
  • That’s our problem… people thinking but not doing… people doing but not thinking.

Rationalizing poor service or quality:

  • You won’t get it any better elsewhere. If you don’t believe it, go try to find out.
  • We’re number one in sales.
  • Our people were hired to do their jobs. They know what they’re doing.
  • Nobody has complained about this issue before. The problem must be with you.
  • Quality is our middle name.
  • We’ve got the latest technology.
  • If you can do so much better, why don’t you go try.
  • Profitability is all that matters.
  • Customers are a dime a dozen. They can be easily replaced.
  • We’re running this business for us, not for them.
  • We got an automated phone system to take care of all that.
  • Customer service is as good as it always was. Quality is as good as it ever will be.

Blaming problems upon others:

  • Our consultant told us to do it.
  • We’re waiting to see what (governmental entity) will do.
  • We’re good at what we do. No need to change.
  • People are expendable. If they don’t like it, they can leave. Workers are easily replaced.
  • Our accountant says we cannot afford that right now.
  • Our ad campaign backfired.
  • We’re too worried about _____ (some item in the news… the latest source of gossip).
  • Interest rates are too high.
  • Our lawyer can take care of any problems that arise. Until then, it’s business as usual.
  • Ethics and standards… those are for chumps. Making the big bucks is all that matters.

Avoiding change, denying the need for change:

  • What worked before works now… always will.
  • Things will always stay the same here.
  • Once the PR crisis passes, things will get back to normal.
  • Can’t change the weather or the world. So, why bother trying to change anything else.
  • That’s just the way he-she is. Learn to live with it.
  • Our human resources department takes care of that.
  • We’re afraid of litigation.
  • There’s not a thing that we can do to change things. The status quo is perfectly acceptable.
  • That’s the way the cookie crumbles. That’s life. What are you gonna do about it?

Not engaging in planning for future operations:

  • So what are you gonna do about it?
  • There’s too much talk about planning. We’re just busy doing things.
  • We have a Mission Statement.
  • Money covers up a lot of ills.
  • We have annual sales projections.
  • Good things happen to good people. It will be our turn soon.
  • Surely, things will work themselves out.

Common Sense Retorts to Sweeping Generalizations

Here are some of the common mis-statements that people make. Some do so to avoid addressing the real business issues head-on. Others never had the rationales and their implications explained to them properly.

The savvy business executive or advisor will offer pro-active follow-ups. Trite statements should not just sit as they are made. By responding realistically and with an eye toward company improvement, you’ll be doing colleagues a service. Examples:

This company reflects the character of its CEO. Sadly, that’s true… to extremes. Many companies are ego-driven. The wise CEO is one who listens to others, surrounds himself-herself with smart people and fosters a spirit of teamwork. A good company is not predicated upon one personality but, instead, has adopted a corporate culture that thinks and feels.

Our company has got the most up to date technology. Companies spend disproportionate amounts of money on technology and neglect their people, processes and policies. Technology represents less than 1% of an organization’s pie chart. Technology should be addressed as a tool of the trade… the bigger issues being a cohesive plan of action and organizational vision.

We must be doing something right. Some companies succeed in their early stages because of raw energy. Conditions change…as should the companies. We must encourage colleagues to honestly examine reasons for their initial success and caution them that Continuous Quality Improvement is necessary. Companies must always grow to “the next tier” and not rest upon laurels.

If it ain’t broke, don’t fix it. This is probably the worst cop-out. There is no organization that is totally perfect and cannot stand some fine-tuning.

We are a very quality-oriented company. Quality is as quality does. Some organizations pay considerable lip service to quality but are clueless as to what it really is, what it means or how it can be sustained. Quality is a conscious, continuous effort to plan, think, act and measure. Quality is neither a quick fix for problems nor a shortcut to success and riches.

We know what our customers want. This is usually said to challenge suggestions that better customer service might be necessary. Sadly, companies pay mostly lip service toward customer service. They don’t stimulate enough dialog. When you suggest that a more targeted customer focus would benefit all, including their bottom line, management often gets pious, argumentative and confrontational. Or, they just look the other way, while the customers go elsewhere.

Success speaks for itself. People who enjoy temporarily high sales love to crow. To them, monetary volume is the ‘definition’ of success. You should do with business with them because they are a “winner,” so they claim. In reality, no single market shift speaks completely for itself. Sales rankings vary, with various influencers. Many factors contribute toward long-term success, which is a road filled with ups and downs. Everything is subject to interpretation. Organizations must educate consumers, in a pro-active way, on how to best utilize their products-services.

Ways to Avoid Negative Euphemisms:

  • Put more emphasis upon substance, rather than flash and sizzle.
  • Look outside the organization, instead of keeping your total focus internal.
  • Challenge negative comments and make accusers accountable for false claims.
  • Keep communications open and continual.
  • Refrain from making false representations.
  • Abilities to think, reason, take risks and feel gut human instincts must all be nurtured.
  • Take advice from all sources. Do research. Get informed counsel from seasoned advisers.
  • Document and comprehend the reasons for successes.
  • Empower the organization to embrace/embody the corporate culture.
  • Learn to manage change, rather than become a victim of it.

About the Author

Hank MoorePower Stars to Light the Business Flame, by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

Hank’s latest book functions as a ‘PDR of business,’ a view of Big Picture strategies, methodologies and recommendations. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they’re victims of it.

Power Stars to Light the Business Flame is now out in all three e-book formats: iTunes, Kindle, and Nook.

The Big Picture of Business – Doing Your Best Work on Deadlines: Mobilizing the Energy for Best Business Success

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We just had the first live TV musical play extravaganza on television after a 50-year hiatus. The production was The Sound of Music, starring Carrie Underwood. This TV special got a lot of attention because it was unique live, just like opening night of the Broadway show on which it was based.

Truth is that throughout the 1950’s (the Golden Age of Television), there were comparable live TV extravaganzas on the air every night of the decade.

Many of them were consistently great. They were live, in real time. They had top talent behind them. They were well rehearsed. They had the adrenaline of ‘going live,’ and they shined with luster.

Among those crown jewel TV moments were:

  • Our Town, starring Frank Sinatra, Paul Newman and Eva Marie Saint.
  • Requiem for a Heavyweight, the premiere of “Playhouse 90.” It was written by Rod Sterling and starred Jack Palance and Ed Wynn.
  • The Petrified Forest, starring Humphrey Bogart, Lauren Bacall and Henry Fonda. In it, Bogey reprised the 1930’s Broadway hit and movie that launched his career.
  • The Ford 50th Anniversary, a two-hour musical starring Ethel Merman and Mary Martin. This was the first TV special and set the tone for thousands of others since.
  • The first Beatles appearance on the Ed Sullivan Show, where the whole world was watching. The Beatles topped that by composing “All You Need is Love” while they performed it on a global telecast.

I have those any other live TV gems on DVD. I watch them to experience the magical energy of live performances.

Many of us remember writing the college theme paper the night before it was due. We recall compiling the case notes or sales projections just before the presentation meeting.

The truth is that we do some of our best work under pressure. We might think that the chaos and delays of life are always with us, but we handle them better when on tight time frames.

Before you know it, you’re on deadline again. Even though the tasks mount up, you have a knack for performing magnificently under deadline, stress and high expectations.

This is not meant to suggest putting off sequential steps and daily tasks. Learn when deadline crunch time is best to accomplish the optimum business objecftives.

I’m a big advocate of Strategic Planning and Visioning. Every company needs it but rarely conducts the process because they’re knee-deep in daily minutia.

I know from experience that planning while going through the ‘alligators’ is the most effective way to conduct the process. By seeing the daily changes resulting from the planning, companies are poised to rise above the current daily crises. I recommend that diversity audits, quality control reviews, ethics programs and other important regimen be conducted as part of Strategic Planning, rather than as stand-alone, distracting and energy diverting activities.

Those of us who grew up working on typewriters know how to master the medium. You had to get your ideas on paper correctly the first time, without typographical errors and with great clarity. The first time that I worked on a computer was when I was 40 years old. I took that typewriter mentality with me when I had to compose a brochure and do the desktop publishing graphics in the same two-hour window where I was learning how to work on a computer.

There were years where I kept the typewriter on the work station next to the computer. When I had five minutes to write a cohesive memo and fax it off to the client, I wrote it on the typewriter. Though I wrote all my books on computers, I wrote the modern technology chapters on the typewriter, to make points to myself that the readers could never have grasped.

In mounting your next strategic Planning process for your company, go back and analyze what elements from the past can be rejuvenated as your future. That’s a trademarked concept that I call Yesterdayism.

With planning and organizing, you can meet and beat most deadlines without working in a pressure cooker. Don’t work and worry yourself into exhaustion over every detail. Sometimes it makes sense to move the deadline to the 11th hour. Having too much time to get projects accomplished tends to breed procrastination.

Here are my final take-aways on the subject of doing your best work when on last-minute deadlines:

  • Learn what working style goes best with you.
  • Care about deadlines.
  • Prioritize the real deadlines, apart from the artificial or self-imposed ones.
  • Review the work that you’ve done on tight deadlines. Analyze what makes it different.
  • Know your own strengths and limitations.
  • Work on your own timetable.
  • When working with teams, determine the best compromise working tempo.
  • Get Your ‘to do lists’ in order.
  • Evaluate your progress.
  • Remove the distractions to doing your best-focused work.
  • Ready… Set… Be productive.

This article was written in one hour, just before the impending deadline.

About the Author

Hank MoorePower Stars to Light the Business Flame, by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

Hank’s latest book functions as a ‘PDR of business,’ a view of Big Picture strategies, methodologies and recommendations. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they’re victims of it.

Power Stars to Light the Business Flame is now out in all three e-book formats: iTunes, Kindle, and Nook.

The Big Picture of Business – Community Relations and Cause Related Marketing Are Business Strategies, Not Sales Promotions: Determining the Right Kind of Tie-In Causes.

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Business marries the community that it settles with. The community has to be given a reason to care for the business. Business owes its well-being and livelihood to its communities.

I recently stopped for lunch at a franchise restaurant. Nobody was at the register. A crew member told me to wait, then later took my order. She started selling donations to some cause, which I declined. When the regular cashier returned, I saw her peddling donation sales. People were blindly making donations, without understanding what they supported. The sales of those promotional pieces caused the line to grow out of the restaurant door. People were just buying the promotion in order to get through the line.

I support cause related marketing and have advised many corporations on setting up such programs. However, peddling sales to some ‘foundation’ that is named after your product and which supports only one cause is not appropriate. The store was littered with stickers. The process of selling the stickers made the waiting line longer. As a result, the iced tea had run out, and nobody checked it.

I went to their website, where franchise chains allege they want customer comments. I stated, “Having a foundation to support the community across the board is great. Who is to say that a sales promotion tied directly to your products is right? I say it is not, and I’m an expert on cause-related marketing. You people need to revise your service lines. Peddling the sales of stickers in a tackily littered store is inappropriate. I’m gravely concerned about this practice of badgering customers in support of some phantom charity; how this store does it is not right.”

The franchise owner later called. He talked all over me in a defensive manner. His voice was high-pressure, probably the result of sales training classes. Rather than addressing my concerns, he rifled over them and questioned my ability to assess community relations. I asked if he had ever heard of Thousand Points of Light. He said no. I explained what it was and that I was an adviser to the President of the United States in fostering the program. Still, he questioned my interest in community relations.

“We’re a franchise,” he admitted. “This was dictated to us by corporate. I’m sorry that you feel that way because we do so much good. You’re invited to attend when we present the donation.” I replied, “No, I’m not going to be a prop in your photo opportunity, for you to sell product.” I reminded him that it was customer donations that enabled the attention, not a corporate initiative for which they were taking the credit.

He was not listening. He was simply rationalizing a corporate marketing initiative. So too was the corporate person who later called to argue with me for daring to state my opinions. Sadly, people like that don’t care or even get that re-thinking their strategy is an option.

There are many wonderful ways where companies support the community:

  • Give percentages of sales to approved charities.
  • Offer certificates for product when people make legitimate donations.
  • Coupon book activities with schools.
  • Allow non-profit groups to present on their premises.
  • Advocate community causes in their advertising.
  • Sponsor noteworthy community events.
  • Recognize that executive time spent in the community is good for business.

No company can cure community problems by itself. Each company has a business stake for doing its part. To prioritize which spheres or causes to serve, business should list and examine all of the community’s problems. Relate business responses to real and perceived wants/needs of the community. Set priorities. There can never be a restraint upon creativity.

My advice to companies as they create charity tie-in, cause-related marketing and community relations activities includes:

  • Don’t say that you want customer input unless you are prepared to hear it.
  • Franchisers should not sell sure-fire promotions to build sales as part of the worth of the franchise.
  • Community support is not a one-cause (vested interest) matter.
  • If you seek customer comment, do not talk over the customer.
  • Do not keep rationalizing flawed strategies to your customers.
  • Realize that customers’ opinions matter and that they have more buying choices than just your store.
  • If you purport to have a foundation, it cannot or should not be named directly for your product.
  • Do not run your “foundation” out of a corporate marketing department.

Every community relations program has five steps:

  1. Learn what each community thinks about the company and, therefore, what information needs to be communicated to each public. Conduct focus groups. Maintain community files. Organize an ongoing feedback system.
  2. Plan how to best reach each public… which avenues will be the most expedient. Professional strategic planning counsel performs an independent audit and guides the company through the process. Get as many ideas from qualified sources as possible.
  3. Develop systems to execute the program, communicating at every step to publics. All employees should have access to the plan, with a mechanism that allows them to contribute. If others understand what the company is doing, they will be part of it.
  4. Evaluate how well each program and its messages were received. Continue fact-finding efforts, which will yield more good ideas for future projects. Document the findings. When planning, reach for feasible evaluation yardsticks.
  5. Interpret the results to management in terms that are easy to understand and support. Provide management with information that justifies their confidence.

Companies should support off-duty involvement of employees in pro-bono capacities but not take unfair credit. Volunteers are essential to community relations. Companies must show tangible evidence of supporting the community. Create a formal volunteer guild, and allow employees the latitude and creativity to contribute to the common good. Celebrate and reward their efforts.

Community relations is action-oriented and should include one or more of these forms:

  1. Creating something necessary that did not exist before.
  2. Eliminating something that poses a problem.
  3. Developing the means for self-determination.
  4. Including citizens who are in need.
  5. Sharing professional and technical expertise.
  6. Tutoring, counseling and training.
  7. Promotion of the community to outside constituencies.
  8. Moving others toward action.

Publicity and promotions should support community relations and not be the substitute or smokescreen for the process. Recognition is as desirable for the community as for the business. Good news shows progress and encourages others to participate.

The well-rounded community relations program embodies all elements: accessibility of company officials to citizens, participation by the company in business and civic activities, public service promotions, special events, plant communications materials and open houses, grassroots constituency building and good citizenry.

Never stop evaluating. Facts, values, circumstances and community composition are forever changing. The same community relations posture will not last forever. Use research and follow-up techniques to reassess the position, assure continuity and move in a forward motion.

No business can operate without affecting or being affected by its communities. Business must behave like a guest in its communities… never failing to show or return courtesies. Community acceptance for one project does not mean than the job of community relations has completed. Community relations is not ‘insurance’ that can be bought overnight. It is tied to the bottom line and must be treated accordingly…with resources and expertise to do it effectively. It is a bond of trust that, if violated, will haunt the business. If steadily built, the trust can be exponentially parlayed into successful long-term business relationships.

About the Author

Hank MoorePower Stars to Light the Business Flame, by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

Hank’s latest book functions as a ‘PDR of business,’ a view of Big Picture strategies, methodologies and recommendations. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they’re victims of it.

Power Stars to Light the Business Flame is now out in all three e-book formats: iTunes, Kindle, and Nook.

The Big Picture of Business – Communications Reflect Your Strategy

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The biggest problem with our business in our society, in a capsule sentence: People with one set of experiences, values, wants and perceptions make mis-targeted attempts to communicate with others in trying to get what they want and need.

Success is just in front of our faces. Yet, we often fail to see it coming. Too many companies live with their heads in the sand. Many go down into defeat because it was never on their radar to change.

One of the biggest cop-outs that businesses in denial use is the term Messaging. They say, “We’re in the right business. We only need to improve our messaging.” That’s a rationalization to avoid confronting key strategic issues.

7 Biggest Communication Obstacles:

  1. Lack of people skills, manners
  2. Wrong facts
  3. Denial-avoidance of the real issues
  4. Non-communication
  5. Saying the wrong things at the wrong times, for the wrong reasons
  6. Failure to pick up subtle clues
  7. Failure to master communication as an art

7 Levels of Communicating:

  1. Sending out messages we wish-need to communicate.
  2. Sending messages which are intended for the listener.
  3. Communicating with many people at the same time.
  4. Eliciting feedback from audiences.
  5. Two-way communication process.
  6. Adapting and improving communications with experience.
  7. Developing communications as a vital tool of business and life.

Lack of communication is symptomatic of fear, which is the biggest handicap for any company. Because of fear, productivity suffers, turnover increases and profitability drops. There are four main fears in the business environment:

  • Reprisal. This includes disciplining, termination, transfer to an undesirable position. When employees fear reprisal, more effort is spent on affixing blame to others than achieving pro-active progress.
  • Communication. Rather than risk going out on a limb, employees either don’t learn or use their communication skills. This stymies employees’ professional development and hampers company productivity.
  • Not knowing. Rather than admit areas where information is lacking, employees often cover up, disseminating erroneous data, which comes back to hurt others. The wise employee has the building of knowledge a part of their career path… sharing with others what we most recently and most effectively learn.
  • Change. Managers and employees with the most to lose are most fearful of change. Their biggest fear is the unknown. Research shows that 90% of change is good. If people knew how beneficial that change is, they would not fight it so much.

Each member of the organization should understand and covet the position they play. It is just as important how, when and why we communicate with each other:

  • Shows that the company is a seamless concept… an integrated team working for the good of customers.
  • Indicates sophistication by each representative… that every team player knows how to utilize each other for mutual benefit.
  • Reminds customers that the company is detail-focused and quality-oriented… with an eye toward continually improving.
  • Underscores how internal communications are comparable to the way we will interface with customers.

Pictures Convey Impressions, Symbolic of Corporate Culture.

One of the hottest and most accessible vehicles is the photograph. With cameras now on phones, people are snapping more pictures than ever before. Some get distributed on the internet, through social media and in direct transfer to friends.

This resurgence in photography comes after a conversion of the industry from film to digital. Photography is presently at an all-time high in terms of societal impact. The irony is that its principal corporate contributor (Eastman Kodak) fell by the wayside, a victim of changing technologies. The same fate had fallen the electronics industry, whose innovator (the Thomas Edison Electric Company) fell behind others in leading the trends and usage.

Photographs convey thoughts, ideas and experiences. Hopefully, their usages represent thoughtful communications. Organizations can see photography as a boon to their business, if utilized properly.

Every business person and company needs a website and social media presence. Photographs convey what you’re doing new. They’re indicative of the scope of your business activity.

Use photography to personify the company. Pictures draw relationships to the customers. Think of creative ways to show employees doing great work. Show customers as benefiting from the services that you offer.

Most companies would do well to devote a portion of its homepage to its charitable involvements. Show employees as being engaged in community activities. Promote and graphically portray your company’s designated cause-related marketing activities. Interface with outside communities tends to grow your stakeholder base.

Don’t just view photography as something that everyone does. Establish company ground rules for the usage of pictures. Tie activities to customer outcomes (the tenet of Customer Focused Management).

Nourish Communications Skills

It is important to generate ideas and suggestions via writing memos, E-mail messages and internal documents. Their succinctness and regularity of issue have a direct relationship to your compensation and the company’s bottom line.

Before presenting ideas to a customer or prospect, consider organizing your approach:

  • Predict reasons why someone might oppose your suggestions.
  • Seek out supporters, early-on.
  • Determine goals. Is the objective to get the idea accepted or get credit for it?
  • Understand your audience. Understand differing personality types of your audiences.
  • Think of yourselves as leaders, who are good communicators.
  • Listen as others amplify upon the idea, which shows their buy-in potential.
  • Determine as much accuracy in others’ perceptions to your ideas. Don’t fool yourself or be blind-sighted to opposition.
  • Throw out decoy ideas for others to shoot down, so they don’t attack your core message.
  • Use language that is easily understood by all. Avoid technical terms, unless you include brief definitions.
  • Don’t over-exaggerate in promises and predictions.

Other pointers in effectively communicating include:

  • Speak with authority.
  • Make the most of face-to-face meetings, rather than through artificial barriers.
  • Remember that voice inflection, eye contact and body language are more important than the words you use.
  • Charts, graphs and illustrative materials make more impact for your points.
  • Don’t assume anything. If in doubt about their understanding, ask qualifying questions. Become a better listener.
  • Sound the best on the phone that you can.
  • Use humor successfully.
  • Get feedback. Validate that audiences have heard your intended messages.
  • Attitude is everything in effective communications.

About the Author

Power Stars to Light the Business Flame, by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

Hank’s latest book functions as a ‘PDR of business,’ a view of Big Picture strategies, methodologies and recommendations. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they’re victims of it.

Power Stars to Light the Business Flameis now out in all three e-book formats: iTunes, Kindle, and Nook.