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StrategyDriven Corporate Cultures Article

Corporate Cultures – Driving and Anchoring Cultural Change

StrategyDriven Corporate Cultures ArticleBusiness leaders often talk about changing their organization’s culture… but what does that really mean? For most leaders, changing their organization’s culture is about changing how their employees make decisions and perform work. These leaders recognize that the organization’s underlying beliefs and values systems must be altered in order to change these behaviors.


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StrategyDriven Corporate Culture Article

Corporate Cultures – The Culture Change Penalty

StrategyDriven Corporate Cultures ArticleChanging an organization’s culture is extremely difficult. Doing so requires the alteration of the commonly held values of the entire workforce, beliefs that have been embedded in the organization’s policies and procedures and reinforced over an extended period of time; beliefs that many will hold as the company’s definition of right and wrong.
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Inspiring Employees with a Values-Rich Environment

Even if your corporate culture leaves a lot to be desired, managers can create a localized environment that inspires your employees to achieve peak performance. It’s a fact that I discovered over and over in my work for JetBlue, Southwest, Doubletree and other companies with high-performing cultures: the vast majority of your employees want to work in a place where people care about customers and each other, are fully engaged, take pride in their work, and feel the obligation to continually improve. In other words, they want you to create an inspiring culture, even if it’s just in your department. They will even help you create it, if you show them the way.


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About the Author

Ann Rhoades, author Built on Values: Creating an Enviable Culture that Outperforms the Competition, is president of People Ink, a culture-change consulting firm. Ann serves on the Board of Directors for JetBlue and P.F. Chang’s. She was one of the five founding executives of JetBlue Airways; Chief People Officer for Southwest Airlines; and Executive Vice President of Team Services at Doubletree and Promus Hotel Corporations. To read Ann’s complete biography, click here.