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StrategyDriven Entrepreneurship Article

Make a Small Business Feel Much Bigger

So you own a small business. And when you say “small business”, you mean small. Real small. Small enough to be intimidated by the much larger business sharks out there. Maybe you’re just a small group of people working from home on the same project. Maybe you’re even one or two people running the entire thing from a bedroom! However small your small business is, there are things you can do to increase your stature.

StrategyDriven Entrepreneurship Article
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Just because you’re not a massive company with vast riches, it doesn’t mean you can’t sit at the same table. You can get many of the same opportunities if you play your cards right. The best thing to do, if you’re a little anxious about the size of your company, is to make it look bigger. It’s true that some prospective clients or partners will be reluctant to work with really small businesses. So here are some tips that will help your company seem much bigger than it is.

Build an amazing website

A surefire way of detecting a really small business is by looking at their website. If the design is basic, haphazard or messy, then it can be a dead giveaway. The fact is that your website is how many people are going to be introduced to your business. It can’t look like something a newbie to Geocities or Freewebs might have come with.

StrategyDriven Entrepreneurship Article
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Look at the websites that bigger companies are using. They’re sleek, modern, easy-to-use, innovative. You want to spend time on them just because they’re a pleasure to visit. Consider working with a web design agency to ensure a professional look.

Get a prestigious address

A company that works in the heart of big business city is going to look more attractive to potential customers. If your office address is in the middle of some suburb on the outskirts of town, then people will know you’re pretty small fry. That, of course, shouldn’t reflect on the quality of your service. But people may make their judgements nonetheless. This is why you should consider working with commercial movers such as myBekins. If you can get your business into the big commercial cities of your country, then you’re going to have a lot more prestige to work with!

StrategyDriven Entrepreneurship Article
Photo courtesy of Dun.can via flickr

If you don’t have the resources for a direct move, you can use a virtual address. This is an address in a desired business location that you can use as your official address.

Become incorporated

Incorporation is the process of officially forming a company with the government. Of course, you will have had to have declared yourself as a company to your national revenue service in order to get taxed correctly. This isn’t all there is to do, though.

StrategyDriven Entrepreneurship Article
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If you get your company registered officially as a limited company, this can make all the difference. You will officially be a company, with the ‘LTD’ tag and everything! This can help your business look a lot stronger on your website and other relevant copy. This can affect the amount of tax you’re paying, though. It will usually affect it for the better, but you might want to consult an accountant before taking this step.

StrategyDriven Entrepreneurship Article

When You’re Faced With A Frustrating Business Problem, There’s Always A Solution

StrategyDriven Entrepreneurship Article
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No matter how good we are in our business, or how well we can do our jobs, there are sometimes problems that we’re faced with. Some will be easy to remedy, but others will be much harder. Then, when you’re faced with a frustrating business problem, you can feel like it’s impossible to solve, or that you’re never going to get the time to tackle it head on. But, don’t let that put you off. When it comes to overcoming your business obstacles, there are easy solutions to most – you just have to know how to handle them. So, take some of these solutions and see if they work for you.

Not Having Enough Hands

Firstly, you may find that you just don’t have enough hands to get all of your business tasks done. This can definitely be the case when you provide a service to customers, and you spend a lot of your day with customers or clients. But, there is a way that you can gain more hands – or more time. And that would be to start outsourcing tasks to a virtual assistant, so they can get them done for you. Whether it’s admin, emails or processing invoices, you can have a lot of work done for you.

Losing Custom

Then, there is the kind of problems you face when you lose customers. Now, you may not always know why it’s happening, but that’s your first fault. To find a solution, you have to be able to figure out why you are losing them to get them back, or gain new ones. Sometimes you need to be able to improve your customer service or even the quality of your product or service. And then there’s also the option of pushing your marketing efforts too.

Not Being In The Office 24/7

When you can’t be in the office all day every day (because you do have to go home and have a social life too), it can be frustrating. If you’re missing calls, it can drive you crazy. But, instead of spending time playing catch up, you should look into options for answering calls after hours to save the frustrations. You should do the same for an online chat service or answer emails if you get a lot of contact via those two methods too.

Falling Behind

Sometimes, when you’re business, you realize that you’re starting to fall behind. It can be tough because you’re not sure how you’re going to find the time to keep up. But, just like outsourcing your admin tasks, you may need to look into innovative business options that can keep on top of things for you. You may find that automated online process means that you never fall behind the business trends.

Struggling To Find Investors

And finally, it can be super frustrating when you want to grow your business, and your business is ready to expand, but you just need the cash. So, you’re on the look out for investors, but how do you find them? You may find that you can pitch to different investors using online platforms, as well as considering selling stocks in the traditional route, to give you lots of options.