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The Big Picture of Business- Professional Education Necessary for Company Success

Professional education is an important ingredient in corporate development. Today’s workforce will need three times the amount of training that it now gets if the organization intends to stay in business, remain competitive and tackle the future successfully.

Training is rarely allowed to be extensive. It is usually technical or sales/marketing in nature. Employees and executives are rarely mentored on the people skills necessary to have a winning team. Thus, they fail to establish a company vision and miss their business mark.

Outside of ‘think tanks’ for company executive committees, full-scope education does not occur. This is primarily because niche trainers recommend what they have to sell, rather than what the company needs. Niche trainers impart their own perspectives out of context to the whole of the organization.

Team building must be part of the corporate Vision first, not as a series of exercises delegated to trainers. I conduct Executive Think Tanks for corporate management. The success of this enables trainers with the ‘rank and file employees’ to be optimally successful. Organizations of all sizes must have the Think Tank…which delineates future operations, including education and training.

Training is unfairly blamed and scapegoated for pieces of the organizational mosaic that Strategic Planning and cohesive corporate Vision should have addressed early-on. Trainers cannot reconstruct organizational structure, nor can other niche consultants.

7 Steps of Professional Development:

1. Teaching-Training. Conveying information, insights and intelligence from various sources. Categorized by subject, grade level and methods of delivery. Expert teachers (fountains of learning material) are the building block in the educational process, and the student must be an active participant (rather than a non-involved or combative roadblock).
2. Studying. One cannot learn just by listening to a teacher. Review of material, taking notes, seeking supplementary materials and questing to learn additionally must occur.
3. Learning. The teacher instructs, informs and attempts to enlighten. The student accepts, interprets and catalogs the material taught. Periodically, the material is reviewed.
4. Information. As one amasses years of learning, one builds a repository of information, augmented by experiences of putting this learning into practice.
5. Analysis. One sorts through all that has been learned, matched with applicabilities to daily life. One determines what additional learning is necessary and desired. From this point forward, education is an ongoing process beyond that of formal schooling. If committed, the person turns the quest for knowledge into a life priority.
6. Knowledge. A Body of Knowledge is derived from years of living, learning, working, caring, sharing, failing and succeeding. This step is detailed in my monograph, “The Learning Tree”: (1) Life. (2) Living Well. (3) Working Well. (4) Education. (5) Philosophy. (6) Self Fulfillment. (7) Purpose and Commitment.
7. Wisdom. This requires many years of commitment to learning, compounded by the continuous development of knowledge. Few people attempt to get this far in the educational process. Those who do so have encompassed profound wisdom. This step is detailed in my monograph, “7 Layers of Wisdom”: (1) Glimmer of An Idea. (2) Learning Curve. (3) Applications for Lessons Learned. (4) Trial and Error, Success and Failure. (5) Teaching, Mentoring. (6) Insights, Beliefs, Systems of Thought. (7) Profound Wisdom, Life Perspectives.

Categories of Professional Education:

There is a difference between how one is basically educated and the ingredients needed to succeed in the longterm. Many people never amass those ingredients because they stop learning or don’t see the need to go any further. Many people think they are ‘going further’ but otherwise spin their wheels.

There is a large disconnect between indoctrinating people to tools of the trade and the myriad of elements they will need to assimilate for their own futures. Neither teachers nor students have all the necessary ingredients. It is up to both to obtain skills, inspiration, mentoring, processes, accountability, creativity and other components from niche experts.

Therein lies the problem. Training vendors sell what they have to provide…not what the constituencies or workforces need. Emphasis must be placed upon properly diagnosing the organization as a whole and then prescribing treatments for the whole, as well as the parts.

Training should be conducted within a formal, planned program that addresses the majority of organizational aspects.

7 Biggest Misconceptions About Training:

  1. One Size Fits All. If it’s not customized, it’s not going to be effective.
  2. Trainers Are Business Experts. Generally, they are vendors who sell ‘off the shelf’ products that target small niches within the organization. Few are schooled in full-scope business culture and have not been previously engaged to advise organizations at the top.
  3. Human Resources Oversees Training. By their nature, HR departments are designed to uphold processes and systems. Training is about change, which contradicts the basic construction of HR. Not all HR people are versed in the subtle nuances of people skills and are, thus, not the best to supervise training. It really should not be under the thumb of HR.
  4. Trainers Write the Training Plans. All major departmental plans should be written objectively and in concert with the Strategic Plan…by qualified advisors. Training companies often give free assessments in order to sell their programs. Free surveys do not constitute a cohesive plan. Let trainers do what they do best: training. Let experienced planners design the training plan, with input from trainers included. Don’t let the plan evolve from a training company’s sales pitch.
  5. Only Industry Experts Can Train in Our Company. What companies need most is objective business savvy and sophisticated overviews. Core industry ‘experts’ only know core industry issues from their own experiences. Quality training must focus on dynamics outside the core business, yet should have relativity to the organization.
  6. One Course Will Fix the Problem. Training is not a punishment for having done something ‘wrong.’ It’s a privilege…a major benefit of employment. It unlocks doors to greater success, growth and profitability…for those trained and for the sponsoring organization. In order to be competitive in the future, today’s workers will need three times the training that they are now getting.
  7. That It’s Supposed to Be Popular. The biggest mistake that meeting planners make is determining the effectiveness of training and training professionals via audience survey. Most conference evaluation forms are lightweight and ask for surface rankings…rather than for nuggets of knowledge learned. Speakers and training budgets are therefore judged upon whimsical comments of individual audience participants…which get harsher when the training is for topics they need, rather than things they would ‘prefer’ to hear. Voices of reality are always criticized by people who really are not qualified to assess them.

7 Levels of Training:

  1. Mandated.
  2. Basic Education.
  3. Informational.
  4. Technical, Niche Skills.
  5. Procedural.
  6. Optional.
  7. Insightful-Deep-Rich-Meaningful.

Levels of Mandated Training:

  1. Fix Those People.
  2. Stay Where You Are.
  3. This Is the Way It Is.
  4. Accept Our Pet Project.
  5. Things ‘They’ Are Making Us Do.
  6. What We Want to Teach You.
  7. You’ll Do It, and You’ll Like It.

Levels of Optional Training:

  1. Micro-Niche.
  2. Things to Perform Tasks.
  3. Process Administration.
  4. Procedural Adherence.
  5. Hobby-Fun-Entertainment.
  6. Skills Enrichment.
  7. Personal Development.

Levels of Training That Are Rare But Truly Needed:

  1. Pride in Workmanship.
  2. Learning, Growing, Mentoring.
  3. Fully Actualized Professionalism.
  4. Amassing People Skills.
  5. Pursuing Excellence.
  6. Adding Value to the Organization.
  7. Developing a Body of Work-Knowledge.

These pointers are suggested in the selection of training providers:

  • Ask a senior business advisor to help determine which consultants are needed, write the
    training program, evaluate credentials and recommend contracting options.
  • Understand what your company really needs and why.
  • Don’t pit one consultant against another, just to get free ideas.
  • Don’t base the training decisions on ‘apples to oranges’ comparisons.
  • Ask for case studies which were directly supervised by the person who will handle your training…not stock narratives from affiliate offices or a supervisor.
  • Find out their expertise in creating and customizing for clients…rather than off-the-shelf programs which they simply implement.
  • Determine their abilities to collaborate and interrelate with other consultants.

These pointers are suggested in budgeting for and pricing services:

  • Budget for training at the start of the fiscal year, averaging 10% of gross sales.
  • See training as an investment (short-term and long-term), not to be short-changed.
  • Every size of business needs training.
  • The company which makes the small investment on the front end (training) saves higher costs. Research shows that training investments foregone are multiplied six-fold in opportunity costs each year that action is put off. (This is another of my trademarked concepts, known as The High Cost of Doing Nothing.)

Questions to consider in evaluating training providers include:

  • Would you feel comfortable if they ran your company?
  • What is their longevity? Were they consultants 10-20 years ago? Consultants must have at least a 10-year track record to be at all viable as a judgment resource.
  • What is their maturity level? Could they appear before a board of directors?
  • How do they meet deadlines, initiate projects and offer ideas beyond the obvious?
  • If one level of consultant sells the business, will this same professional service your account? Big firms usually bring in junior associates after the sale is made. Demand that consultants of seniority staff the project.
  • How consistent are they with specific industries, types of projects and clients?
  • How good a generalist are they? Trainers with too narrow a niche will not ultimately serve your best interests.

Professional status is important. Prospective clients should inquire about the consultant’s:

  • Respect among current and recent clients.
  • Reputation among affected constituencies within the business community.
  • Activity in professional development and business education. If they do not pursue ongoing knowledge progression, they are obsolete and not valuable to clients.
  • Track record at mentoring other business professionals. Check to see that they give beyond the scope of billable hours.
  • Pro-bono community involvement. If they have done little or none, they are not worth hiring. Top professionals know the value of giving back to the community that supports them, becoming better consultants as a result.

The ideal training provider:

  • Clearly differentiates what he/she does…and will not presume to ‘do it all.’
  • Is a tenured full-time consultant, not a recently down-sized corporate employee or somebody seeking your work to ‘tide themselves over.’
  • Has actually run a business.
  • Has consulted companies of comparable size and complexity as yours.
  • Has current references and case histories.
  • Gives ‘value-added’ insight…in contrast to simply performing tasks.
  • Sees the scope of work as a professional achievement…rather than just billable hours.
  • Pursues client relationship building…as opposed to just rendering a contract service.

7 Biggest Benefits of Training:

  1. Measurements. Test scores, grades, class rankings, GPA, SAT, professional certifications, licensing examinations, juried awards. Whether in school or business, we are all measured. Knowledge helps to make and predict society’s measurements which are expected.
  2. Thinking-Reasoning Skills. What we learn is important. Further, what we do with lessons, how facts are interpreted, how we approach problems and the faculties of common sense are vital to economic, social and self-betterment success.
  3. Socialization-People Skills. Through trial-and-error, success-and-failure and the observation of other people’s strengths-and-weaknesses, we learn how to live and work with others. Mastering people skills makes for win-win propositions.
  4. Professional Development. Education does not stop after the highest degree completed…it merely begins. Training, professional enrichment, membership in associations and constructive business interaction are vital for career longevity and economic independence.
  5. Mentorship. Learning from others takes a higher plateau when under the wings of experts. Mentorship (which has seven levels) is a stairstep process of bettering all participants. Meaningful lessons, paying dues and developing relationships empower those who make the effort “go the distance.” Learning from different, ususual and informed sources is the art of mentorship.
  6. Earning Power. Education (formal schooling, professional development and enhanced-relationship study) has a direct relationship to financial rewards. It begins with school but bears fruit in the willingness to learn, change and grow professionally.
  7. Future Life. A truly successful person commits to mentoring others, giving back, mastering change and never failing to learn. Education is more than confirming one’s held beliefs. It plants knowledge roots, which sprout in ideas, applicabilities and lifelong insights.

I recommend that team building training be conducted as part of a company Strategic Plan, with top management participating. Companies must plan…predicting (rather than reacting to) strengths, weaknesses, opportunities and threats.

Professional development must be offered to every employee, including mentoring for top executives and up-and-coming young people. Education should show decision makers all phases of the organization and what it takes to succeed and grow, personally and as a team.

Topics recommended to be taught:

  • Marketplace factors outside your company, how they can hurt or help your business.
  • Generational work ethics and why young people need executive mentoring to ‘go the distance’ in their careers, offering value to the company and profession.
  • Understanding the value of conducting independent company assessments, other than the ‘bean counter’ approach.
  • Workplace literacy. Much of the work force does not have basic skills, nor reasoning abilities. They embrace technology, rather than ideas and concepts.
  • Understand and celebrate diversity. This is a blessing, not a mandate.
  • Accept and embrace change. Research shows change is 90% beneficial. So why do people fight what is best for them?
  • What business the company is really in…why…where they are headed…with what resources-knowledge-skills…on what timeline…who plays a part in growth…and how (the process known as Visioning).

About the Author

Hank MoorePower Stars to Light the Business Flame, by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

Hank’s latest book functions as a ‘PDR of business,’ a view of Big Picture strategies, methodologies and recommendations. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they’re victims of it.

Power Stars to Light the Business Flame is now out in all three e-book formats: iTunes, Kindle, and Nook.

The Big Picture of Business- Anniversaries Honor the Past and Build Support for the Future

Anniversaries are important milestones. Organizations reflect on their heritage and accomplishments. In doing so, they build and widen stakeholder bases, enabling organizations to grow for the future.

I’ve recommended anniversary celebrations to client companies before. In each case, the results were phenomenal, because they took the effort to mount anniversary celebrations. In 1978, I was advising Uniroyal Tire Company. They wanted to sponsor a 40th anniversary for Little League Baseball. My research revealed that their company had in fact founded LLB, which younger generations of management did not know.

In 1998, I advised the Disney corporation and reminded them that Walt Disney’s 100th birthday in 2001 would offer great marketing and positioning opportunities. In 2007, I was advising the credit union industry of America, reminding them that their upcoming 100th anniversary in 2009 would provide outreach opportunities for chapter members around the country. This was news to them, and they jumped on it with relish. I’m the person who planted the ideas and strategy. Great organizations work tirelessly to celebrate and involve their customers.

When one reflects at changes, he-she sees directions for the future. Change is innovative. Customs come and go…some should pass and others might well have stayed with us. The past is an excellent barometer for the future. One can always learn from the past, dust it off and reapply it. Living in the past is not good, nor is living in the present without wisdom of the past.

Here are some recent celebrations that drew acclaim and participation: Rice University, 100th in 2012. Star Furniture, 100th in 2012. Houston Symphony Orchestra, 100th in 2013. Civil Rights Act, 50th. Beatles coming to America, 50th. The Port of Houston, 100th in 2014. “The Star Spangled Banner” by Francis Scott Key, 200th in 2014.

These anniversaries should be celebrated in 2015: The Galleria, 45th. The Astrodome, 50th. University of Texas System, 50th. Houston Ballet, 60th. Houston Grand Opera, 60th. Texas Medical Center, 70th. “Alice in Wonderland” by Lewis Carroll, 150th.

These anniversaries should be celebrated in 2016: Houston Community College, 45th. Star Trek, 50th. M.D. Anderson Cancer Center, 75th. Houston Livestock Show and Rode, 85th. Gulf Oil, 100th. The Houston Chronicle, 115th. University of Texas Medical Branch, 125th. Scholz Garden in Austin (Texas’ oldest bar), 150th. Sir Isaac Newton discovering gravity, 350th.

These anniversaries should be celebrated in 2017: NASA’s move to Houston, 55th. launching of the world’s first satellite, Sputnik, 60th. The Alley Theatre, 70th. Texas Southern University, 70th. The Gulf Freeway (Texas’ first), 70th. The University of Houston, 90th. Exxon (Humble Oil & Refining Company), 100th. Phillips Petroleum, 100th.

These anniversaries should be celebrated in 2018: Metropolitan Transit Authority, 40th. Houston Public Television, 65th. Baylor College of Medicine moved to Houston, 75th. The Heights annexed by City of Houston, 100th. End of World War I, 100th. “Frankenstein” by Mary Shelley, 200th.

These anniversaries should be celebrated in 2019: Houston Intercontinental Airport, 50th. NASA lunar landing, 50th. Suez Canal, 150th.

There are seven kinds of anniversary reunions:

  1. Pleasurable. Seeing an old friend who has done well, moved in a new direction and is genuinely happy to see you too. These include chance meetings, reasons to reconnect and a concerted effort by one party to stay in the loop.
  2. Painful. Talking to someone who has not moved forward. It’s like the conversation you had with them 15 years ago simply resumed. They talk only about past matters and don’t want to hear what you’re doing now. These include people with whom you once worked, old romances, former neighbors and networkers who keep turning up like bad pennies and colleagues from another day and time.
  3. Mandated. Meetings, receptions, etc. Sometimes, they’re pleasurable, such as retirement parties, open houses, community service functions. Other times, they’re painful, such as funerals or attending a bankruptcy creditors’ meeting.
  4. Instructional. See what has progressed and who have changed. Hear the success stories. High school reunions fit into this category, their value depending upon the mindset you take with you to the occasion.
  5. Reflect Upon the Past. Reconnecting with old friends, former colleagues and citizens for whom you have great respect. This is an excellent way to share each other’s progress and give understanding for courses of choice.
  6. Benchmarking. Good opportunities to compare successes, case studies, methodologies, learning curves and insights. When “the best” connects with “the best,” this is highly energizing.
  7. Goal Inspiring. The synergy of your present and theirs inspires the future. Good thinkers are rare. Stay in contact with those whom you know, admire and respect. It will benefit all involved.

7 Levels of Learning from the Past:

  1. Re-reading, reviewing and finding new nuggets in old files.
  2. Applying pop culture to today.
  3. Review case studies and their patterns for repeating themselves.
  4. Discern the differences between trends and fads.
  5. Learn from successes and three times more from failures.
  6. Transition your focus from information to knowledge.
  7. Apply thinking processes to be truly innovative.

When we see how far we have come, it gives further direction for the future. Ideas make the future happen. Technology is but one tool of the trade. Futurism is about people, ideas and societal evolution, not fads and gimmicks. The marketplace tells us what they want, if we listen carefully. We also have an obligation to give them what they need.

Apply history to yourself. The past repeats itself. History is not something boring that you once studied in school. It tracks both vision and blind spots for human beings. History can be a wise mentor and help you to avoid making critical mistakes.


About the Author

Hank MoorePower Stars to Light the Business Flame, by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

Hank’s latest book functions as a ‘PDR of business,’ a view of Big Picture strategies, methodologies and recommendations. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they’re victims of it.

Power Stars to Light the Business Flame is now out in all three e-book formats: iTunes, Kindle, and Nook.

The Big Picture of Business – The Making of a Classic: Houston Legends. How Entrepreneurs and Business Made City Grow.

My sixth book is Houston Legends, a definitive history of a dynamic global capitol.

Houston was the first word spoken from the moon. It is the hub of the world’s energy industry, headquarters of medical innovation and entrepreneurial phenomena. For 200 years, Houston has been the funnel to international commerce.

Houston Legends contains secrets of CEOs, trail blazers and community impresarios, from superstar Beyoncé to heart transplant pioneer Dr. Michael Debakey, from aviation pioneer and Hollywood movie mogul Howard Hughes to Amazon founder Jeff Bezos, from business titan Jesse Jones to community visionary George Mitchell, from oil drilling inventions to NASA space explorers.

I chose representative industries and community service niches as snapshots of a wider photo album. Not every name and fact is in here, but this business focused look gives perspective to modern life. Recurring themes include pioneer spirit, business innovation, community give-back, growth and vision.

I am a business guru at the national and international levels. My other books are about business, save one on Hollywood (which is big business). This book is a nostalgic stroll down memory lane in Houston, with small doses of business advice thrown in. The purpose was to recall and remember our heritage of business, entrepreneurship and the will to achieve even more.

In researching for this book, I studied dozens of others. Most were picture books and dwelled in the old days from community settlement and emerging society perspectives. It was nice to read about the fight for Texas independence and see pictures of all the old homes that used to be located downtown. This book looks at specters of business, commerce, distribution, consumption and opportunity, which typify Houston’s dynamic growth. Hopefully, this history compliments those books full of old pictures.

I started visiting Houston in the early 1950’s. I had an aunt, uncle and cousins that lived here. Houston was so much bigger and more cosmopolitan than the little town that I lived in (Austin). Today, I see Houston as a collection of communities, economic engines and entrepreneurial opportunities. I work all over the world and finally got the opportunity to write a hometown book.

Houston represents many things to many people. This is where we live and work, where we are educated and entertained, where culture and community pride are stimulated and where we learn some lessons in living together with others.

Houston is a growth community. It has seen industries emerge and mature. It boasts generations of healthy families. It encompasses lifestyles, cultures and opportunity that no other world-class city can match.

Yet, when you look at Houston, it is a collection of neighborhoods, business districts and quality lifestyles. Houston embodies many growing communities, the confluence being an international hub for this nation. Creative partnerships account for Houston’s documented growth.

As the city lives the 21st Century, we celebrate the historical, utilize state-of-the art technology and reflect changing social needs will always be at the forefront of the future. With a sense of pride, reflection and optimism for the future, Houston’s business is dedicated to identifying, meeting and serving every need of our community.

Houston is a collection of neighborhoods, cultures and families. Communities which grow and prosper will analyze and serve the needs of present generations. While honoring the heritage, we carefully plan for the future. Whether in the global sense or on the blocks on which we live, layers of generations comprise our essence.

Every community is a collection of lifestyles, inspired through the structures in which they take place are centers of synergy. Houston leaders are contributing to the quality of life and encompass the needs and activities of Houstonians.

Everywhere that you look in Houston, you see the fingerprints of business. This includes downtown, the Medical Center, the universities and colleges, the Galleria, NASA, Greenway Plaza, entertainment and sports facilities, airports, churches, and schools. As business and industry were challenged to perform at their highest standards, the entire community has benefited exponentially. In the minds of innovators and those who have followed, we care, we achieve, and we look for ways to get better at what we do.

As a result, Houston has experienced several eras of planned, sustained growth. We’re more than a boom or a trend. When reading this history of Houston, you will find the legacy of business on almost every page. Orderly growth has been achieved by mastering technology, business standards and adapting to changing community dynamics. Entrepreneurs have embraced innovation, creativity, safety and commitment to quality.

The best indicator of progress made is to periodically re-examine our best work, celebrate the teamwork involved and then re-apply the winning ingredients toward the next phase of growth. Because our community has mastered the fine art of collaboration, we have many great successes to recognize and admire. Houston Legends are symbolic of the mission and actual practices of community leaders, bringing the best minds and resources into successful business partnerships.

Every facet of business plays a part in facilitating orderly community growth. As our communities prosper, so do our member firms. Collectively, we make artistic, technical, procedural and economic differences in the greater Houston area.

As the city progresses through the 21st Century, we celebrate the historical, utilize state-of-the-art technology and continually seek to improve the quality of life. Strategies which address and reflect changing social needs will always be at the forefront of the future.


About the Author

Hank MoorePower Stars to Light the Business Flame, by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

Hank’s latest book functions as a ‘PDR of business,’ a view of Big Picture strategies, methodologies and recommendations. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they’re victims of it.

Power Stars to Light the Business Flame is now out in all three e-book formats: iTunes, Kindle, and Nook.

The Big Picture of Business – How and When to Collaborate, for Best Business Advantage.

The biggest source of growth and increased opportunities in today’s business climate lie in the way that individuals and companies work together. This article is a follow-up to my last column, “Collaborations, Partnering and Joint-Venturing.”

Situations Which Call for Teams to Collaborate

  1. Business Characteristics. Most industries and core business segments cannot be effectively served by one specialty. It is imperative that multiple disciplines within the core business muster their resources.
  2. Circumstances. People get thrown together by necessity and sometimes by accident. They are not visualized as a team and often start at cross-purposes. Few participants are taught how to best utilize each other’s respective expertise. Through osmosis, a working relationship evolves.
  3. Economics. In today’s downsized business environment, outsourcing, privatization and consortiums are fulfilling the work. Larger percentages of contracts are awarded each year to those who exemplify and justify their team approaches. Those who solve business problems and predict future challenges will be retained. Numerically, collaboration contracts are more likely to be renewed.
  4. Demands of the Marketplace. Savvy business owners know that no one supplier can “do it all.” Accomplished managers want teams that give value-added, create new ideas and work effectively. Consortiums must continually improve, in order to justify investments.
  5. Desire to Create New Products and Services. There are only four ways to grow one’s business: (1) sell more products-services, (2) cross-sell existing customers, (3) create new products-services and (4) joint-venture to create new opportunities. #3 and 4 cannot be accomplished without teaming with others.
  6. Opportunities to Be Created. Once one makes the commitment to collaborate, circumstances will define the exact teaming structures. The best opportunities are created.
  7. Strong Commitment Toward Partnering. Those of us who have collaborated with other professionals and organizations know the value. Once one sees the profitability and creative injections, then one aggressively advocates the teaming processes. It is difficult to work in a vacuum thereafter. Creative partnerships don’t just happen…they are creatively pursued.

What Collaborations, Partnering and Joint-Venturing Are NOT:

  • Shrouds to get business, where subcontractors may later be found to do the work.
  • Where one partner presents the work of others as their own.
  • Where one party misrepresents his-her capabilities… in such a way as to overshadow the promised team approach.
  • Where one partner treats others more like subcontractors or vendors.
  • Where one participant keeps other collaborators away from the client’s view.
  • Ego fiefdoms, where one participant assumes a demeanor that harms the project.
  • Where cost considerations preclude all partners from being utilized.
  • Where one partner steals business from another.
  • Where non-partners are given advantageous position over ground-floor members who paid the dues.
  • Where one or more parties are knowingly used for their knowledge and then dismissed.

Who Wants to Collaborate:

  • Those who have not stopped learning and continue to acquire knowledge.
  • Those who are good and wanting to get progressively better.
  • Those who have captained other teams and, thus, know the value of being a good member of someone else’s team.
  • Those who do their best work in collaboration with others.
  • Those who appreciate creativity and new challenges.
  • Those who have been mentored and who mentor others.
  • Those who don’t want to rest upon their laurels.
  • Those who appreciate fresh ideas, especially from unexpected sources.

Who Does NOT Want to Collaborate:

  • Those who have never had to collaborate, partner or joint-venture before.
  • Those who don’t believe in the concept… and usually give nebulous reasons why.
  • Those who think they’re sufficiently trained and learned to conduct business.
  • Those who want only to be the center of attention.
  • Those who fear being compared to others of stature in their own right.
  • Those who think that the marketplace may not buy the team approach.
  • Those who are afraid that their process or expertise will not stand the test when compared with others.
  • Those who had one or two bad experiences with partnering in the past… usually because they were on the periphery or really weren’t equal partners in the first place.

7 Stages of Relationship Building… Customers, Business Partners

  1. Want to Get Business. Seeking rub-off effect, success by association. Sounds good to the marketplace. Nothing ventured, nothing gained. Why not try!
  2. Want to Garner Ideas. Learn more about the customer. Each team member must commit to professional development…taking the program to a higher level. Making sales calls (mandated or voluntarily) does not constitute relationship building.
  3. First Attempts. Conduct programs that get results, praise, requests for more. To succeed, it needs to be more than an advertising and direct marketing campaign.
  4. Mistakes, Successes & Lessons. Competition, marketplace changes or urgent need led the initiative to begin. Customer retention and enhancement program requires a cohesive team approach and multiple talents.
  5. Continued Collaborations. Collaborators truly understand teamwork and had prior successful experiences at customer service. The sophisticated ones are skilled at building and utilizing colleagues and outside experts.
  6. Want and advocate teamwork. Team members want to learn from each other. All share risks equally. Early successes inspire deeper activity. Business relationship building is considered an ongoing process, not a “once in awhile” action or marketing gimmick.
  7. Commitment to the concept and each other. Each team member realizes something of value. Customers recommend and freely refer business to the institution. What benefits one partner benefits all.

Successes with Collaborations and Joint-Ventures…

  • Crisis or urgent need forced the client to hire a consortium.
  • Time deadlines and nature of the project required a cohesive team approach.
  • The work required multiple professional skills.
  • Consortium members were tops in their fields.
  • Consortium members truly understood teamwork and had prior successful experiences in joint-venturing.
  • Consortium members wanted to learn from each other.
  • Early successes spurred future collaborations.
  • Joint-venturing was considered an ongoing process, not a “once in awhile” action.
  • Each team member realized something of value.
  • The client recommended the consortium to others.

Truisms of Collaborations…

  • Whatever measure you give will be the measure that you get back.
  • There are no free lunches in life.
  • The joy is in the journey, not in the final destination.
  • The best destinations are not pre-determined in the beginning, but they evolve out of circumstances.
  • Circumstances can be strategized, for maximum effectiveness.
  • You gotta give to get.
  • Getting and having are not the same thing.
  • One cannot live entirely through work.
  • One doesn’t just work to live.
  • As an integrated process of life skills, career has its place.
  • A body of work doesn’t just happen. It’s the culmination of a thoughtful, dedicated process… carefully strategized from some point forward.
  • The objective is to begin that strategizing point sooner rather than later.

My Own Disappointments with Previous Collaborations…

  • Failure to understand – and thus utilize – each other’s talents.
  • One or more participants have had one or a few bad experiences and tend to over-generalize about the worth of consortiums.
  • One partner puts another down on the basis of academic credentials or some professional designation that sets themselves apart from other team members.
  • Participants exhibit the ‘Lone Ranger’ syndrome… preferring the comfort of trusting the one person they have counted upon.
  • Participants exhibit the “I can do that” syndrome… thinking that they do the same exact things that other consortium members do and, thus, see no value in working together, sharing projects and referring business.
  • Junior associates of consortium members want to hoard the billing dollars in-house, to look good to their superiors, enhance their billable quotas or fulfill other objectives that they are not sophisticated enough to identify.
  • Junior associates of consortium members refuse to recognize seniority and wisdom of other associates… utilizing the power of the budget to control creative thoughts and strategic thinking of subcontractors.

My Suggested Reasons to Give the Concept a Chance…

  • Think of the “ones that got away”… the business opportunities that a team could have created.
  • Think of contracts that were awarded to others who exhibited a team approach.
  • Learn from industries where consortiums are the rule, rather than the exception (space, energy, construction, high-tech, etc.).
  • The marketplace is continually changing.
  • Subcontractor, supplier, support talent and vendor information can be shared.
  • Consortiums are inevitable. If we don’t do it early, others will beat us to it.

About the Author

Hank MoorePower Stars to Light the Business Flame, by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

Hank’s latest book functions as a ‘PDR of business,’ a view of Big Picture strategies, methodologies and recommendations. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they’re victims of it.

Power Stars to Light the Business Flame is now out in all three e-book formats: iTunes, Kindle, and Nook.

The Big Picture of Business – Collaborations, Partnering and Joint-Venturing… Priority for Business.

The biggest source of growth and increased opportunities in today’s business climate lie in the way that individuals and companies work together.

It is becoming increasingly rare to find an individual or organization that has not yet been required to team with others. Lone rangers and sole-source providers simply cannot succeed in competitive environments and global economies. Those who benefit from collaborations, rather than become the victim of them, will log the biggest successes in business years ahead.

Just as empowerment, team building and other processes apply to formal organizational structures, then teamings of independents can likewise benefit from the concepts. There are rules of protocol that support and protect partnerships…having a direct relationship to those who profit most from teamings.

Definitions of these three terms will help to differentiate their intended objectives:

  • Collaborations – Parties willingly cooperating together. Working jointly with others, especially in an intellectual pursuit. Cooperation with an instrumentality with which one is not immediately connected.
  • Partnering – A formal relationship between two or more associates. Involves close cooperation among parties, with each having specified and joint rights and responsibilities.
  • Joint-Venturing – Partners come together for specific purposes or projects that may be beyond the scope of individual members. Each retains individual identity. The joint-venture itself has its own identity… reflecting favorably upon work to be done and upon the partners.

Here are some examples of Collaborations:

  • Parties and consultants involved in taking a company public work together as a team.
  • Niche specialists collectively conduct a research study or performance review.
  • Company turnaround situation requires a multi-disciplinary approach.
  • A group of consultants offer their collective talents to clients on a contract basis.
  • The client is opening new locations in new communities and asks its consultants to formulate a plan of action and oversee operating aspects.
  • Professional societies and associations.
  • Teams of health care professionals, as found in clinics and hospitals.
  • Composers and lyricists to write songs.
  • Artists of different media creating festivals, shows and museums.
  • Advocate groups for causes.
  • Communities rallying around certain causes (crime, education, drug abuse, literacy, youth activities, etc.).
  • Libraries and other repositories of information and knowledge.

Here are some examples of Partnering:

  • Non-competing disciplines create a new mousetrap, based upon their unique talents, and collectively pursue new marketplace opportunities.
  • Widget manufacturing companies team with retail management experts to open a string of widget stores.
  • A formal roll-up or corporation to provide full-scope professional service to customers.
  • Non-profit organizations banning resources for programs or fund-raising.
  • Institutions providing start-up or expansion capital.
  • Managing mergers, acquisitions and divestitures.
  • Procurement and purchasing capacities.
  • Corporations working with public sector and non-profit organizations to achieve mutual goals in the communities.
  • Private sector companies doing privatized work for public sector entities.
  • Organ donor banks and associations, in consortium with hospitals.
  • Vendors, trainers, computer consultants and other consultants who strategically team with clients to do business. Those who don’t help to develop the business on the front end are just vendors and subcontractors.

Here are some examples of Joint-Venturing:

  • Producers of energy create an independent drilling or marketing entity.
  • An industry alliance creates a lobbying arm or public awareness campaign.
  • Multiple companies find that doing business in a new country is easier when a consortium operates.
  • Hardware, software and component producers revolutionizing the next generation of technology.
  • Scientists, per research program.
  • Educators, in the creation and revision of curriculum materials.
  • Distribution centers and networks for retail products.
  • Aerospace contractors and subcontractors with NASA.
  • Telecommunications industry service providers.
  • Construction industry general contractors, subcontractors and service providers in major building projects.
  • Group marketing programs, such as auto dealer clusters, municipalities for economic development, travel and tourism destinations, trade association and product image upgrades.
  • International trade development, including research, marketing, relocation, negotiations and lobbying.

Characteristics of a Good Collaborator:

  • Already has a sense of self-worth.
  • Has a bona fide track record on their own.
  • Have a commitment toward knowledge enhancement.
  • Walk the Talk by their interactions with others.
  • Supports collaborators in developing their own businesses, offering referrals.
  • Have been on other teams in the past… with case studies of actually collaborations.
  • Have successes and failures to their credit, with an understanding of the causal factors, outcomes and lessons learned.

  • Benefits for participating principals and firms include…

    • Ongoing association and professional exchange with the best in respective fields.
    • Utilize professional synergy to create opportunities that individuals could not.
    • Serve as a beacon for professionalism.
    • Provide access to experts otherwise not known to potential clients.
    • Refer and cross-sell each others’ services.
    • Through demands uncovered, develop programs and materials to meet markets.

    About the Author

    Hank MoorePower Stars to Light the Business Flame, by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

    Hank’s latest book functions as a ‘PDR of business,’ a view of Big Picture strategies, methodologies and recommendations. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they’re victims of it.

    Power Stars to Light the Business Flame is now out in all three e-book formats: iTunes, Kindle, and Nook.