Posts

Website Growth Techniques

Clients often ask me for advice on a method, concept, or technique to guarantee growth for their revenue-generating site. The truth is, there is no guaranteed tactic to making money online. But after twenty years in the consulting business, and over 200 websites under my belt, I’ve figured out how to come close to guaranteeing growth on the Internet.

The one thing we do when we go into business with a website is to extract two vital pieces of information:


Hi there! This article is available for free. Login or register as a StrategyDriven Personal Business Advisor Self-Guided Client by:

Subscribing to the Self Guided Program - It's Free!


 


About the Author

Ken CourtrightKen Courtright, speaker and author of multiple best-selling Internet marketing titles, is the founder of Today’s Growth Consultant (TGC) – a two-time Inc. 5000 designee – that launched www.IncomeStore.com. TGC/Income Store partners with individuals, companies and private equity firms/fund managers procure, develop and manage revenue-generating websites at two times earnings. The company’s portfolio currently boasts over 400 websites that are seen approximately 100 million times each year. Ken may be reached online at www.TodaysGrowthConsultant.com.

Top Five Sneezers: Using Revenue to Increase Online Revenue

As I previously mentioned in my recent post “How to Rank a Website,” leverage is one of the fastest techniques you can use to grow a website. There are a lot of ways you can use leverage to increase your website revenue.

Recently, one of the 200 websites I helped launched for my company received 100,000 hits and reviews in a 90-minute period, thanks to one pretty and popular actress. We had asked her if she would review our website, and whether the product was something she would buy. We said, “If you like this product, would you do us a favor and tweet about it?” She did, and she also ended up buying the product. And because she had such a strong Twitter following, her endorsements caused thousands of her fans to jump on our website that day. We saw explosive growth and maintained a 2 percent lift after that one mention.

Of course, not every website owner knows an actress they can call up for an endorsement on social media. So how can the non-celebrity-knowing businessperson use this same premise to leverage their site?


Hi there! This article is available for free. Login or register as a StrategyDriven Personal Business Advisor Self-Guided Client by:

Subscribing to the Self Guided Program - It's Free!


 


About the Author

Ken CourtrightKen Courtright, speaker and author of multiple best-selling Internet marketing titles, is the founder of Today’s Growth Consultant (TGC) – a two-time Inc. 5000 designee – that launched www.IncomeStore.com. TGC/Income Store partners with individuals, companies and private equity firms/fund managers procure, develop and manage revenue-generating websites at two times earnings. The company’s portfolio currently boasts over 400 websites that are seen approximately 100 million times each year. Ken may be reached online at www.TodaysGrowthConsultant.com.

Ken Courtright

How to Make Money with a Blog

So, you want to get rich off a blog. Maybe you’ve seen pictures of Marcus Frind, founder of free online dating site Plenty of Fish, holding up his check for $901,733 – money generated through Google’s AdSense. Or perhaps you’ve heard of Jeremy Schoemaker – they call him “Shoe Money” – who also posted a picture of himself holding a check from Google for a month’s worth of clicks: $132,995.

You’ve heard these outrageous tales of success, and you know that you have great blog ideas yourself. And you, too, want to get rich, quick.

As the founder of Today’s Growth Consultant and Income Store, two companies that collectively own over 200 income-generating websites, I regularly partner with industry thought leaders, CEOs, authors, and athletes to create a generous amount of blog content. Our websites are seen over 50 million times a year, and we’re currently under contracts to split revenues in the eight figures. I’m here to tell you, you can make money on a blog. But not if you are exclusively focused on dollars.

The bad news: the days of monetizing a blog simply by plastering it with ads were well over by about 2008. Back then, you could get $40 per CPM, where today, it’s about $2. Even if you decide to go that route, you’ll need a substantial amount of traffic to make it lucrative. If you’re new to the blogging game and don’t have traffic yet, that’s going to take a while to build. So, you probably aren’t going to turn into the next Marcus Frind or Shoe Money simply by pasting ads all over your blog.

But there’s another way.


Hi there! This article is available for free. Login or register as a StrategyDriven Personal Business Advisor Self-Guided Client by:

Subscribing to the Self Guided Program - It's Free!


 


About the Author

Ken CourtrightKen Courtright, speaker and author of multiple best-selling Internet marketing titles, is the founder of Today’s Growth Consultant (TGC) – a two-time Inc. 5000 designee – that launched www.IncomeStore.com. TGC/Income Store partners with individuals, companies and private equity firms/fund managers procure, develop and manage revenue-generating websites at two times earnings. The company’s portfolio currently boasts over 400 websites that are seen approximately 100 million times each year. Ken may be reached online at www.TodaysGrowthConsultant.com.

How to Assess an Online Money-Making Idea

According to Google, in December of 2012, 1.44 million people searched on some variation of the phrase “make money online.” Maybe you even found this blog post by searching for that phrase yourself. If you’re reading this, you’re at least probably interested in it.

I’ve been in the business of internet revenue generation for years. I’ve done the research myself to see what type of answers Google gives you when you search on such a phrase. Often, the business models that come up with that search promise a lot of money right out of the gate – from a few hundred dollars a month to a whopping $50,000 – with the use of this or that platform.

I want to give you a little bit of expert information about the sort of platforms we’re talking about – and some stern advice. The way these platforms work is to provide a product or service that is marketable. Usually, there’s an existing parent company that offers to let you use their product and their platform. In return, you provide the marketing muscle to make the sales.

In the online business world, marketing is almost always about creating an email opt-in list. Email addresses are gold in the internet marketing business, and there are various ways you can go about collecting them, most of which rely on content. You might put out a newsletter with compelling subject matter or create a series of video blogs (vlogs). Content is the lure that hooks those email addresses right onto your list.

Once you have amassed a decent-sized opt-in list, the next step is to send out marketing emails directly about the product you’re selling. With any luck, a certain percentage of those people will bite. Sounds simple, right?

If you read the testimonials of other entrepreneurs who have used the platform you’re considering, they probably sound pretty spectacular. But before you make a commitment, I urge you to do just a little bit of due diligence. Look at the testimonials of other entrepreneurs who have gone down this path before you, and contact two or three of them. Ask them these three specific questions:


Hi there! This article is available for free. Login or register as a StrategyDriven Personal Business Advisor Self-Guided Client by:

Subscribing to the Self Guided Program - It's Free!


 


About the Author

Ken CourtrightKen Courtright, speaker and author of multiple best-selling Internet marketing titles, is the founder of Today’s Growth Consultant (TGC) – a two-time Inc. 5000 designee – that launched www.IncomeStore.com. TGC/Income Store partners with individuals, companies and private equity firms/fund managers procure, develop and manage revenue-generating websites at two times earnings. The company’s portfolio currently boasts over 400 websites that are seen approximately 100 million times each year. Ken may be reached online at www.TodaysGrowthConsultant.com.