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5 Email Missteps Every Online Marketer MUST Know

Email is by far one of the best digital marketing solutions to have in your toolbox. However, with this approach there is plenty of room for error amid an industry rife with regulations; delivery, filtering and other technology concerns and a glut of ever-evolving best practices. While email marketing is definitely not rocket science, there IS a certain degree of skill and artistry involved in crafting a winning email campaign. Proceed with abandon and it’s likely you’ll end up wasting time and money on failed email campaigns.

Email campaign failure can happen for a multitude of reasons, and the 5 missteps listed below are among the most common and easily avoidable offenses that every online marketer should take proactive measures to avoid.


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About the Author

Kevin LaytonKevin Layton is CEO of Data-Dynamix, a premier source of demographic data, a go-to partner for delivering digital marketing campaigns and experts in advertising sales training that was ranked 1,226 on the 2015 Inc. 5000. The company partners with a litany of top-tier ad agencies and media groups across newspaper, radio and television. Kevin, author of the upcoming book, Building Your Digital Marketing Machine, is also a revered inspirational speaker on digital marketing, international business and business strategy. Reach him online at www.data-dynamix.com.

The “New Normal”: How to Grow Your Company Through Online Channels Amid Aggressive Competition

Sometimes it feels like it’s hard to get noticed online. There are A LOT of voices out there. We live and breathe digital marketing and we know; we see the thousands of voices that are all talking at once online. An overload of messages and brands sending those messages is the new normal in our digital culture. How do you get noticed and ultimately grow your company with the aggressive competition that there is online? It can be done and we’ve seen it done successfully with a few changes in perspective:


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About the Author

Kevin LaytonKevin Layton is CEO of Data-Dynamix, a premier source of demographic data, a go-to partner for delivering digital marketing campaigns and experts in advertising sales training that was ranked 1,226 on the 2015 Inc. 5000. The company partners with a litany of top-tier ad agencies and media groups across newspaper, radio and television. Kevin, author of the upcoming book, Building Your Digital Marketing Machine, is also a revered inspirational speaker on digital marketing, international business and business strategy. Reach him online at www.data-dynamix.com.