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StrategyDriven Marketing and Sales Article

Roads to Recovery After a Failed Product Launch

StrategyDriven Marketing and Sales Article
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Working hard, taking risks, and failing nonetheless is a part of life – and it’s certainly a part of business life. The failure tastes especially sour when you’ve fired up an entire bottle of midnight oil and invested all of your energy and resources into the launch of this product, just to see it crash-land as soon as it’s unleashed.

Although most successful businesses today have experienced a few spectacular disasters through their life, all of them managed to pick themselves up and keep pushing forward. Their failure made them robust and innovative; learn from their mistakes and bounce back after the miserable product launch as well, stronger than ever.

Analyze the situation

When you’ve put your mind into recovering and not losing hope quite yet, the first thing you should do is to gather as much data as possible. You can learn so much from the way your product or service was received – and sometimes, you might even find that it was never a problem with your product in the first place.

It may have been the marketing strategy, how you presented it to the market, and whether or not you managed to communicate its purpose properly. A business can launch an exceptional product that should have been well-received, only to realize that the target group never really understood its benefits.

Talk to your customers

Reach out to a few of your customers and find out what they disliked about the product. This is the first step to recovery and a potential recipe for re-launching it with greater success than ever. Send out a survey in a newsletter and offer some form of reimbursement for taking the time to answer your questions – such as a discount or similar, and gather as much data from this as possible.

By looking at their answers, you may find that there was, in fact, something wrong with the product that should be fixed. Maybe you find that you never reached the people who could have loved the product, and you should find room for improvement with the product launch instead. Finally, it could have been challenges around the market you targeted that kept your product from soaring.

Improve the product

With the amount of data you have and the feedback you’ve received from your market, it’s time to get back to the drawing table. Sometimes, you need to make major changes to the product or service, and many business owners before you have scrapped the idea altogether when they understood the costs. You can easily apply for some of the best small business loans to improve your product and make the money back, though, so don’t let this stop you.

Implement the changes and present the new and improved product to the ones you’ve surveyed earlier. Explain that you have considered their opinions and tried to improve it before asking them to try it out and give some final feedback.

Maybe you still need to improve it – or maybe you’ve learned from your mistakes and created something brilliantly useful.

A failed product launch doesn’t have to mean disaster, especially not when so many successful companies have failed miserably just to grow stronger within a short year. The key to success is, of course, to analyze your mistakes and learn from them the best you can, giving the market exactly what they need in the end.

StrategyDriven Marketing and Sales Article

4 Essential Things To Include On Your Business’s Website

<StrategyDriven Marketing and Sales Article
Photo courtesy of Pexels

Your website is an integral part of your business. It’s your online shop floor, and it has to be brilliant in order to really grab the interest of potential customers and businesses partners, and it also has to be easy to use so people can find what they need easily. There are a number of other features that your website should have to boost your business’s chance of success, so read on to find them out!

Easy To Use Navigation Bar

This is integral to any website and determines whether or not it’s going to be easy to use. Every website has one in some form or another and it needs to be the best it can be in order to really enhance your website and make it stand out. Your navigation bar will contain links to other parts of your website, such as specific products or an “about us” page. If your navigation bar doesn’t contain anything useful, or you don’t have one at all, you’re going to find that less people visit and use your website because they can’t do anything useful on it! If you don’t already know what you’re doing then it can be difficult to create your own navigation bar, so it’s good to check out these navigation bar templates to either use or base your own design off.

Backlinked Images

Images are important to your website, but backlinked ones are even more important. Images are important to your website because they give your audience something visual to engage with, if your website visitors see a photo of something that they like then they’re obviously going to be more interested in using your business! Backlinked images have a different purpose. The internet is a place where everyone can use everything of each others, and this includes your images. People can, and will, use your images without your permission for their own benefit. There isn’t much you can actually do about this, but it’s where backlinked images come in. If you use a WordPress image SEO plugin, whenever someone copies an image from your site onto theirs, the image automatically links back to your website when anyone clicks it. This can actually be incredibly beneficial for you as it essentially gets you free advertisement if someone steals your image, definitely something you should be doing to get more traffic to your site!

“Contact Us” Section

This specifically is very important, hence why it has it’s own section. Put quite simply, your customers and other businesses have to be able to get into contact with you if you want your business to go anywhere! Perhaps it’s a general inquiry, or maybe it’s a different business looking to set up a trade deal, regardless of what it is they have to be able to get in contact with you easily. So you need to make sure you’ve got two things in this section. The first one is that you have to include all of your company’s basic details, just in case anyone wants to pay you a visit or give you a call. The second thing should be this, an interactive part of your site where you allow someone to send you a message whilst leaving behind an email and a contact number. This allows you to answer any questions that people might have, bettering your business!

Videos

The reason why you need at least one of these is the same reason why you need images; it’s an engaging format for you to tell your customers what is going on! Often a video demonstrating  or explaining a product’s function is much better than an image or even a piece of text trying to explain it. Videos are much more informative than images and so you should learn how to embed videos on your website in order to make it much more attractive and informative to get people interested in your company.

As long as you do all of the things that are listed here, your website is going to be off to a great start. You’ll have images that make sense and that advertise your company even if they are stolen and used elsewhere, your visitors will know how to get into contact with you if they need to, they’ll be able to move around your website easily and there are going to be plenty of videos that tell your visitors what you do! Having a website means that you have to get visitors to it, and the best way to do it is SEO maximising, so read this to learn about it!

StrategyDriven Marketing and Sales Article

How to Make Your Shipping Parcels Look More Professional

StrategyDriven Marketing and Sales ArticleWhen sending out packages to clients and customers, you want each shipment to bear the name of your company in a neat and professional manner. In fact, your shipping parcels need to make it obvious that they are coming from the same place. You can make professional shipping practices into a habit by utilizing shipping labels. Make your shipping labels look uniform and crisp by using a bold font, high quality envelopes and closing your envelopes neatly.

Why Your Company Needs to Print Each Shipping Label

A hastily written shipping label is not very legible, which could lead to delivery delays. If the delivery person can’t read the zip code or make out the name of the intended recipient your shipments may end up getting returned and being marked as undeliverable. Time is crucial when shipping parcels to customers, business partners, and vendors. If you want them to have a professional impression of your place of business, you need to have each shipping label printed up neatly which you can do if you buy a printer and a shipping label set.

Ensure that your labels have your company name and address as well as the name and address of the recipient printed out and aligned prior to sending your packages.

Envelopes Count When Shipping Parcels

The envelopes your company uses to send parcels help to keep the contents of each package intact and undisturbed. Not all of your shipments are going to be made up of papers. If your company is sending a package that is fragile, use padded envelopes that won’t tear or easily be compromised. All shipping boxes and envelopes also need to be thick so that their contents aren’t visible from the outside. Include packing peanuts for added security if you think that the items inside of your shipments may shake or move around in transit.

Professional Methods for Securing Envelopes

There should be a strong security tab for securing envelopes when sending out parcels professionally. In other words, you may want to avoid using the type of envelopes that you moisten and apply pressure to close the tab. Use envelopes that peel and stick so your recipient will know if it has been tampered with prior to delivery. You can also use security tape to ensure that your parcels are never opened before they get to their destination. If your company is sending out confidential papers or packages that are private in nature, your shipping methods can help to deter tampering.

When parcels that come from your company arrive looking professional and completely intact, your clients will easily identify all of the efforts taken to safeguard their mailings. Professional mailing efforts will also enable you to track packages and learn when a shipment has been diverted. Start with neatly printed labels and your workers can confirm that they have included the correct shipping information prior to dropping off packages to be delivered.

Use the best quality envelopes and package all parcels appropriately and they will arrive on time to the designated party. Your customers will make more purchases knowing that their shipments always arrive securely and professionally packaged.

StrategyDriven Marketing and Sales Article

Off-Site SEO: Maximising Your Search Potential

The world of web design is a complicated and often confusing one. Most companies will have a professional to handle their development, along with someone to handle their marketing. But, out of all of this, most businesses will need help with SEO most of all. It’s likely that this aspect of your website is already handled for you. But, this doesn’t mean that you’re doing everything you can. There’s a lot of work you can do off-site which will make a huge difference to the search rankings your pages are given. To help you with this, this page will be covering some of the ways you can achieve this goal.

StrategyDriven Marketing and Sales Article
Photo courtesy of Pexels

Backlinks

Over the years, search engines like Google have had to make their algorithms more and more complicated. This is the unfortunate result of people taking advantage of older methods to get their sites into unrelated searches. As a part of this, search engines like to make sure that your website is trustworthy before they display it to their users. Having links from other sites going to your own website will help to do this, as it shows that you are significant to them in some way. Building a backlink strategy that works will take some time, and you might need some help along the way. Thankfully, there are loads of resources available across the web to help you out.

Social Media

Social media has had a huge impact on the way that people live their lives over the last few years. Of course, though, on their own, they probably won’t do much for your SEO. Using a tool like this, you have the chance to spread loads of backlinks which will come from a reputable site. Along with this, having people visit your site from social media will be very likely to increase your website’s viewership. This will help to improve the ranking of your pages, as search engines will see that your site is popular.

Google Search Console

There are loads of tools out there to help you with SEO, and a lot of them are completely free to use. Google’s Search Console is a great example of this, and a must for any website looking to get good rankings. Using this sort of tool, you can have search engines re-index your pages as you make changes and improvements. Along with this, you can get detailed data and information about your keyword success. Using this data, you can start to make easy improvements to the SEO on your site, as well as being able to make sure your efforts are successful.

StrategyDriven Marketing and Sales Article
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The Benefits

Doing this sort of work is almost guaranteed to have a positive impact on your website. Along with increasing the amount of hits your site gets, it will also increase the chances of people buying from you. People trust websites with higher search rankings, and will rarely go onto the second page of a search engine. To stand out from the crowd, you have to make sure you’re at the top.

Hopefully, this post will inspire you to start working harder on your off-site SEO. A lot of business will ignore this sort of work, assuming that their current standing will last forever. It’s important to keep improving this area, though. Otherwise, search engines will stop favoring your website.

StrategyDriven Cusstomer Relationship Management Article

The Only Guide You Need For Creating Strong Customer Relationships

Creating strong customer relationships is positively key if you’re going to keep them for the long run. If you don’t mind whether they run off to your competitors, go ahead and leave this article. If you want to make sure that your customers love you and stay with you for the foreseeable future, then you need to know how to create a strong customer relationship. Read on to figure out how you can go about this!

StrategyDriven Cusstomer Relationship Management Article
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Be Honest About What You Can Do

If you’re not honest with your customers about what you can do, you’ll likely tarnish your reputation in the process. You might really want to do what they’ve asked of you, but if you know that you can’t or it won’t be very good, just be honest about it. They’ll respect you far more and you may even be able to come up with a solution. Always be as honest and authentic as possible.

Go Above And Beyond Expectations

Make sure that in every customer interaction you have, you go above and beyond their expectations. Doing more than they expect will make them remember you and come back to you again and again. Look at what your competitors do and figure out what you can do that will set you apart. Always aim to offer incredible value for money, unrivalled customer support, speedy delivery, and other things that will make you stand out.

Keep Things Lighthearted

Keep things lighthearted with your customers and they’ll feel more ready to open up to you about what they need. If they feel you are rude, indifferent, or unhelpful, they’re going to go somewhere else and ask questions. Be as helpful and happy as you can.

Learn As Much About Them As Possible

Learning as much about your customers as possible is important. After all; each one is individual – they are far more than just a number. You can learn about them in various ways, and there’s even software you can get that tracks the visitors who come to your site and gives you information about them so you can start building a strong relationship right away. One option is visual visitor. But is visual visitor worth signing up for? You do your research and decide!

Email Marketing

If you’ve met a few potential clients recently, perhaps at a conference or expo, you need to make sure they remember you. Often, no matter how friendly you are, they won’t remember you or what you do right from the get-go. Make sure you follow up after a meeting immediately, so that you stick in their minds. Personalize your emails to them if possible. Remember though; people are rarely ready for what you have to offer when you first meet them. This is why getting their emails and giving free insight is a great way to stick around in their brains for when the right time comes.

Remember that happy, loyal, engaged customers will be the best free marketing you will get. They will become like sales people for you, raving about your business and making sure everybody knows what they think. Make sure you use these tips to build strong customer relationships and you’ll create exactly this for your business!