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How to Increase Your Golf Business Revenue

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Do you want to ensure the success of your golf company for many years to come? If so, you will need to thoroughly review your strategies, programs, and pricing to attract players year after year. Check out the many ways you can increase your golf business revenue.

Introduce Memberships

Introduce a range of memberships that offer a variety of rewards. For example, members might be able to book earlier tee times in comparison to non-members. They should also receive a discount on food, drink, and golf lessons. Also, ensure the golf course manager contacts every member once a year to find out the incentives they like the most, and if something is missing in your membership package.

Consider Golf Course Management

There are golf course management companies that can catapult your business into the 21st century. They have a forward-thinking approach to growing a golf course, as they will have the knowledge and tools to help you reach your desired goals, as they will analyze and alter your processes, such as staffing, scheduling, cost control, budgeting and more.

Utilize Social Media

Social media should be your company’s best friend. The online platform will provide a forum to reach out to new and existing customers, which will allow you to boost brand recognition, web traffic and your conversion rate. It will also provide the perfect outlet to share golf tips, company news and exclusive discounts. You could even improve engagement by holding contests to win a free day on the golf course, lesson, food, or drink.

Review Your Pricing

Do you know how many customers your employees need to turn away once a course is fully booked? If you don’t, ask your members of staff to start tracking how many times they need to say no. If you continually have many customers on a waiting list to use a golf course, you should consider raising your prices during peak times. Conversely, you should consider lowering your prices if there is little demand at a select time. As a result, you will maximize your revenue while attracting customers.

Develop Lesson Packages

One lesson is often never enough to perfect a swing, add distance to drives and remove slices. You should, therefore, develop packages that can help others improve their handicap. Promote the benefits of signing up to packages of four or more lessons, as it can help them to iron out any mistakes and improve their time on the course.

Family Friendly Golf Opportunities

Host family-friendly golf opportunities to encourage parents and children to enjoy a fun day out on a golf course. Not only will it increase your revenue, but you can encourage young children to embrace the sport, who could become a member of your club in the future. Create a parent/child package that includes a game of golf, food, drinks, and a gift, or you can even host parent/child lessons or contests. It can be a fun day out for all the family.

6 Effective Ways to Market Your Law Firm

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Every law firm needs to develop an effective marketing strategy to compete with rival firms. Yet, you might not know where to start when building a professional, trustworthy brand. To help you attract clients, find out the six effective ways to market your law firm.

1. A Professional Logo

Clients want to work with talented, experienced lawyers. For this reason, you must create a logo that reflects your professionalism and experience. You also do not need to hire a graphic designer, as you can create and control a DIY logo using the right template, which can encourage trust in your legal services.

2. A Mobile Responsive Website

Your website will provide informative information about your law firm and its services. The right design and content can, therefore, turn visitors into clients. However, to prove to prospective clients that you are a professional firm with an eye for detail, you must create a mobile responsive website that is adaptable to various devices, such as desktop, smartphone, and tablet.

3. Engaging Email Marketing Campaigns

Email marketing campaigns allow you to remain in your subscribers’ minds, so they will turn to your firm if they need your services. An engaging email newsletter cannot only attract new clients, but it can also encourage past clients to hire your legal services once again. For instance, you can use segmentation to target past clients with a free consultation, will writing service or a discount, which should be sent to their inbox.

4. Create High-Quality Videos

Approximately 8 billion videos are watched on Facebook every day. It is, therefore, one of the most innovative marketing tools at your company’s disposal, so video should certainly be incorporated into your firm’s marketing strategy. Aim to develop videos that will engage your target demographic, reflect your brand, and increase your brand recognition. Also, remember to feature text on your videos, as 85% of Facebook videos are watched without sound.

5. Word of Mouth Advertising

Word of mouth advertising can determine your firm’s future success. You must, therefore, strive to provide every client with the best possible service to ensure they recommend your legal services to their family and friends. So, in addition to providing exceptional legal services, you must also provide a helpful, friendly, and transparent service that will make people want to turn to your firm repeatedly.

6. Regularly Publish Helpful Blog Posts

Once you have a mobile responsive website up and running, you must focus on writing and publishing high-quality blog posts to attract visitors’ attention. Rather than writing a detailed list of your services, provide your readers with industry news, case studies, top legal tips, and information on successful cases, which you should promote across social media. The informative, well-written articles will boost confidence and trust in your brand, while increasing your visibility in the search engine result pages. As a result, the blogs could encourage visitors to contact your firm to learn more about your solicitors’ experience and legal services.

Staying Relevant as an Older, Small Business Today

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Today’s world is an entrepreneurial one, and it seems more so than ever before. Indeed, how many times do you find yourself reading the business pages and discovering, yet again, that a small start-up has positively exploded onto the scene; you try at the same time of this discovery, not to spill your coffee and thereby ruin your suit before that crucial meeting with your investors in an hour? How is it that these newcomers seem to hold the secrets to success in this somewhat strange modern world?

Communication Technology

In a highly competitive digital world, the key is to keep up with the latest technology. It really does pay dividends. If you’re still operating on a fax machine when your competitors are speeding their way ahead with emails (an extreme example, but it serves the point), how can you hope to keep up, let alone win? At the very least, your company needs to be on high-speed internet, working on computers that weren’t just dug up from the early 90’s, and connecting with customers via a communication system enabled by VoiceOnyx telephone companies or other such providers. Further, bear in mind that if you’re well connected in this manner, you’re unfortunately a target these days and so the latest in cybersecurity is crucial, too. Everything is pretty much online in the modern day and age – including as this does eCommerce and Cloud usage – and so it is that theft has sadly become digital as well.

The Economic Climate – A Question of Strategy

What you might overlook, when you feel yourself turn green in discovery of yet another successful newcomer to the entrepreneurial pool of competition, is the state of the economy when those companies began and thrived. It is often those who made it in the toughest of economic climates whose praises are sung the loudest, as trust in their ability has been established. Look at your own firm’s history – can you compare? Further, what of your business strategy (including lead generation), when studied side by side? Are you still paying out for those big poster ads? Stop now and get online, and get marketing by using social media platforms and other internet-enabled means. For one thing, it’s quicker and the most expensive commodity of the present day is time.Again, prominence comes digitalized this day and age and so if your company lacks a website, even the most archaically developed, and doesn’t have an up-to-date blog, then your chances of keeping up with your younger, savvier competitors is sliding quickly away.

Greyer; Not Necessarily Greater

Loyalty from customers to businesses is a dying quality and so, though you may argue that you’ve been at this game for far longer than your competitors have been around, adapting to the mindset of someone just starting out is the largest and most beneficial step you can take to stay relevant in the modern marketplace. As the saying goes, if you can’t beat them, join them.

What Should Your Marketing Priorities Be As A New Business?

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A lot of new business owners are learning as they go, and have to figure things out quickly and in-depth to even get out of the starting blocks. And one of these items on the long list of to-do’s is marketing. Not just advertising, but branding, communities, and social media. Marketing isn’t something that can be overlooked or left to the last minute, nor can it be done in a half-hearted manner.

The way you market your business, in the beginning, will stick with your company forever. Think about it like building a box for a product that will be stuck on a shelf in a store. You have to make the packaging look as appealing as possible, perfect for the intended audience, and enticing to all. It also has to accurately, and honestly represent the product within the packaging, with no half-truths or promises that it can’t uphold.

Luckily, you’re not an inanimate object stuck on a store shelf – you can actually reach out and talk to your potential ‘buyers,’ create a relationship with them and would a reputation for being a good, honest product.

When planning your marketing strategy, you might be trying to work out what aspects deserve your attention more. Which sub-headings should sit above the rest and should be prioritized. Unfortunately, they are all almost as important as each other, the priorities shifting per business, however, here is our list of the most important aspects of marketing.

1. Reputation

We all studied The Scarlet Letter in school – the story of a girl who ruined her reputation by having intercourse before marriage. We’re not suggesting that we should act as they did in the book, but the lesson is still valid – a reputation lost isn’t easy to recover. As you begin your business journey, you need to set out a mission statement or motto – something that shows who you are, where you want to go, and what your company stands for. And you need to live by that statement.

If you declare that you can deliver a product anywhere, anytime, but can actually deliver within a 50-mile radius Monday to Friday, then you’re selling a lie and your reputation will be ruined before it has a chance to begin. Having a brand reputation overview will help you in so many ways – the foremost being the fact that you will see where your company need improving in these areas.

A good reputation can make up for the size of your company, your newness in the industry, and even the fact that your product might be more expensive than a competitor. People will pay for quality – and not just in the product, but in customer service, delivery, and any other dealing they have with you.

2. Branding

Creating a brand is more than just a color scheme and a name – although that is an essential part of the branding process. Branding is about establishing yourself as a company, and being recognizable by the public. You can do this through traditional mens like merchandise and packaging, but you can also look into sponsorship, like for like trades, and getting involved in local events.

A small company should always look to become involved in the local community. Your reputation will tie in with your brand here – your name will be promoted through word of mouth, and your reputation determines whether those promotions are positive or not. Get involved with charities, local festivals or competitions. Put yourself out there without being asked and help your local community where you can.

3. Reach

As your brand and reputation grow, as will your reach. It’s a natural process for good, successful businesses. However, don’t just leave it up to time to grow. You can easily expand your reach through research. Look at the areas and demographics around you – what isn’t being tapped into that you can? A coffee shop might see the need for a late night opening for students. A trunk company might think about expanding into smaller courier services.

There is always a new area to explore, a new audience to invite in. You can always count on a truck company to deliver huge quantities of goods, but what if one of your clients needs a quick influx of a certain product? This is where a smaller, quicker courier service would come in handy, and be a unique service you can use. A coffee shop will always attract students, so what about moms? Is there a mom and baby class nearby? If so why not reach out and offer half-price drinks to each mom after their class? That way you’re sure to get a new, regular group each week, who will spend hours chatting and drinking coffee.

4. Advertising

At the bottom of our list is advertising. Surprise! Yes, advertising is important – it is something that every business needs to do, but if you do the three previous points correctly, you don’t have to lean on it as a crutch.

When delving into the world of advertising, don’t just stick to online advertising; there is an entire world of tried and tested, physical advertising. Don’t ignore one to favor the other. They should compliment each other, with the same images, colors, and slogans. Your branding comes into focus here as people will, hopefully, recognize who you are and what you do. Look at successful companies like Nike and Starbucks; you know exactly what that little tick, and who that siren is, and what each company offers.

This list is, obviously, just a guide. Your business will demand that you focus on certain aspects first. But never let yourself forget the importance of marketing, and what a good campaign can do for your company. And, above all, start as you mean to go on – especially when it comes to your mission, promises and qualities.

Four Tips on Hiring an SEO Agency for Your Startup

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StrategyDriven Marketing and Sales Article
In today’s business market, online brand visibility is key to getting your new start-up off the ground. No matter what type of products or services you are selling, the type of audience that you are reaching out to or your goals for your business future, it’s important to have a strong online presence in order to reach success. A strong visibility in search engines and the ability to showcase your expertise and knowledge about your industry online is key to building your customer base and improving customer retention and sales. One of the first steps towards building a strong online presence is search engine optimisation; search engines are one of the first places that customers will go when they are trying to find a brand like yours.

We’ve put together some top tips to help you choose the right SEO agency for the job.

Tip #1. Ask for Recommendations:

As a business owner, you probably spend some time networking and building relationships with other business owners and influential, experienced individuals in your industry. One of the best ways to find a good SEO agency is to simply ask around within your business circles for recommendations – chances are that you know somebody who’s hired an SEO agency before, and will be able to point you in their direction if they were satisfied with their work and believe they’d be a good choice for your needs.

Tip #2. Check Out Portfolios:

Before you make a final decision on an SEO agency, it’s important to take a look at their portfolio of past work to determine whether they are offering the kind of things that you are after. Most good SEO agencies, will display a portfolio that prospective new clients can easily access to get an idea of the kind of work that they do on a regular basis. Take the Lexel SEO agency in London as an example. They have a section on their site dedicated to case studies which their audience can browse through. This is something you should be looking out for whenever you visit an SEO agency’s website.

It’s also a good idea to look at how well any prospective agencies have been doing their own SEO; are they high up in search engine rankings themselves?

Tip #3. Understand What You Need:

When choosing an SEO agency for your business, it’s important to have a list of needs and requirements in mind to ensure that you make the right decision. For example, if you run a smaller, local business, then you’re going to prefer an SEO agency that specialises in conducting local SEO and improving your brand’s visibility within your local area.

Tip #4. Conduct a Background Check:

Finally, once you have determined a few SEO agencies that seem like a good fit for your needs, it’s a good idea to take a closer look into them. One of the best ways of doing this is to get information from past clients regarding their experiences with the company. You can often do this by simply searching for online reviews – third-party websites are the best place to look since you’ll often find more honest and reliable reviews there.

Did you find these tips helpful? We’d love to hear from you in the comments.