masters of loyalty Archives

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.

Special Edition 21d – An Interview with Duane Sparks, author of Masters of Loyalty explores how professional salespeople can move customers beyond being merely satisfied to true loyalty such that they have stopped shopping and are highly resistant to competitors’ appeals. During our discussion, Duane Sparks, author of Masters of Loyalty: How to turn your sales force into a loyalty force. and Chairman and Founder of The Sales Board, shares with us his insights and illustrative examples regarding:

what true customer loyalty is
why customer loyalty programs do not make customers loyal
the benefits of attaining real customer loyalty
how to earn customer loyalty using the Action Selling process

Additional Information

In addition to the invaluable selling skills insight Duane shares in Masters of Loyalty and this special edition podcast, please visit his company’s Sales Training or Sales Management site. To discover why this selling skill is so effective at maximizing sales productivity, purchase Duane’s book: Masters of Loyalty.

Complimenting Masters of Loyalty, are Duane’s four other books on the consultative sales process including:

Read a Summary of the above Sales Books.

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About the Author

Duane Sparks, author of Masters of Loyalty, is Chairman and Founder of The Sales Board, a Minneapolis-based strategic sales training company that has trained and certified more than 350,000 salespeople in more than 3,000 groups in the system and skills of Action Selling. He has written five sales books, personally facilitated more than 300 Action Selling training sessions and continues to engage in the business and art of the strategic sales process. Read Duane’s full biography and the history of Action Selling Sales Management Training.