StrategyDriven Entrepreneurship Article

Why Your Premises Should Emulate Your Brand

StrategyDriven Entrepreneurship Article
In the twenty-first century, offices are much more than a set of booths, each one with a tower computer and a waste paper bin. Working environments are now much more user-friendly with opportunities for collaborative working and they are designed to consider the needs of employees to a much greater extent. Your office should emulate the ethos of your brand, be an open, welcoming and bright space, and be the optimum area for the most productive working. Take a look at how you can create your perfect premises no matter what industry sector you work in.


If you run an advertising agency, you need to be in the thick of a city center environment; close to the big brands, next to excellent transport links and amongst other like-minded businesses. Clients will be attending your offices for meetings, to view your latest presentations and to brainstorm ideas for their next marketing campaigns. It’s vital that they have confidence in your credentials the moment they work through the door. Your interior needs to be sleek, modern and a hive of activity. City center premises can be older and more traditional, or you could opt for an office in a more minimalist and modern building depending on the ethos of your brand.


How you use the interior space is up to you. You could opt for a more traditional zonal system where you cater to those colleagues who need to knuckle down alone in more private spaces as well as providing meeting rooms for those brainstorming sessions and collaborative meetups. You may forego the tried and tested cubicles, for a more open, transparent office environment. If you’re implementing something new, you’ll need to utilize the services of an outfit like BCI Worldwide international logistics company who can kit out a brand new office without you having to lift a finger. They use intuitive project management systems and logistics platforms to track all tasks required throughout the lifecycle of your project installation. By outsourcing a project like this, you are tapping into external expertise and networking with fellow professionals to achieve your desired office environment.


For some businesses, the latest technology is vitally important. For others, it is more of a luxury. Don’t get too hung up on having the biggest, best and latest gadgetry. What’s more important is the staff team that you surround yourself with and the minds that you manage to merge together to think outside the box and create initiatives that enable your business to grow. Having an attractive premises and office environment will hook those perfect candidates attending an interview for a role within your company. They’ll be eager to work in a dynamic space and one that is conducive to being at the forefront of your particular industry.

StrategyDriven Entrepreneurship Article

Your premises can reflect your brand in the most subtle of ways. If you are an honest, transparent and collaborative company, show this off in your office space. By doing this, you can reflect your company’s core values and promote your business vision effectively.

StrategyDriven Entrepreneurship Article

How to Select the Right Office Space

StrategyDriven Entrepreneurship Article
The office you choose can determine the success of your business. It is important to find a space that provides the right balance of affordability, credibility, space and facilities. To avoid making a big mistake, find out how to select the right office space for your company.

The Right City

Do you want to compete with your industry rivals? It might be a smart move to find an office space in a flourishing city. For example, a London or New York office space could set you apart from your competitors located in unknown cities or towns, as it will prove you are a force to be reckoned with in business.

A Safe Neighborhood

Not only must you choose the best city to compete in your industry, but you must also select a safe neighborhood. For instance, if you run a technology company, you will undoubtedly store expensive gadgets and devices onsite, which you will want to protect. A safe neighborhood will not only protect your office equipment, but it will also ensure the health and safety of your employees so that they can travel safely to and from work each day. You must, therefore, discover a safe neighborhood, as well as one that has a professional ambiance like London. Turn to The Workplace Company for help moving your tech company to London.

Transport Links

Transport links are another factor that should influence your decision, as you will need to ensure you can provide an easy commute for your employees. For example, is there a subway or train station nearby? Could employees commute to the office by bus or car? Identify the different routes for different employees and visitors to ensure your workplace is accessible.

Local Amenities

Employees will want to stretch their legs and grab something to eat on their lunch, and you may also want to take clients for a coffee, drinks or a meal to discuss business. That’s why it’s important to make sure there are local amenities close by, so you and your staff are not stuck inside the office, which could impact employee morale.

Building Maintenance

Are you leasing a space inside a serviced office? You will want to ensure the building is well-maintained. Unsightly exterior or peeling wallpaper in the reception area will not impress your clients or visitors, which could create a wrong first impression of your company. Ask current tenants about the building maintenance services and security before you sign on the dotted line.

Room for Growth

Every business owner will want their company to grow from strength to strength, which is why it is important to plan for growth when selecting an office space. For example, if you currently have 20 members of staff onboard, you might want to invest in an office space that accommodates 50+ people, so there is room for growth; otherwise, you might be forced to move offices once again in a year or two.
Do you have any top tips for choosing an office space? Feel free to post a comment below.

StrategyDriven Entrepreneurship Article

Can You Look Professional Without Paying Professional Prices For Your Office?

Many things have changed in the world of business, but a few things have stayed the same. Indeed, automation has taken over the scene like wildfire; each employee must be worth their weight in gold, the technology we use is incredibly fast, adaptive and able to do many things online which you once could only do in person. However, the look, feel and image a business headquarters projects, can make or break you. Offices around the world have been updating to keep up with the demand of modern employees who want the work environment to be fluid and encouraging. It’s also key that investors and potential partners get to view your office as a sign of trust and high standards. But how should one go about remodeling a business office? With a little common sense and understanding human behavior, your office can be redesigned to increase productivity and boost morale levels for a healthier work environment.

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Personalizing is the key

Think about it, when you’re at home and working in your office, you feel more inclined to go the extra mile. It’s because you feel right at home, and the room you’re in reflects your personality. The best office spaces aren’t merely functional and efficient; they also capture the spirit of the person and company work in them. If you have a mascot or perhaps your logo, hang it up in the main office area. It’s kind of like planting your flag, whereby your employees will subconsciously treat the work area with more respect. It shows they’re part of a team, and that this spot is theirs and everyone’s little corner of the world, each sharing a common goal. You might also find that having your company colors flourish throughout the office, such as the color of the chairs, computer screens, or even just the pens and pads, can have a positive effect of inclusion.

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Refurnish where you can

Nobody wants to live in a stale and pale environment, let alone work in one day after day. Renovate the office by buying chairs, tables, and desks. You may find that equipment leasing is the best option to quickly and affordably change the look of your office. You can lease some of the trendiest office furniture going around, with correct posture chairs, wide executive chairs for the boardroom, and nice wide tables, so employees don’t feel crowded at their workstations. Refurnish where you can, so if you see the sofa in the reception room getting worn out, replace it with something that’s more in tune with where your business is heading now. By updating the work environment to the current attitude of your company, you also show anyone who visits, that you’re mindful of how you present yourself to both customers and clients.

Artwork and plants

Don’t be afraid to buy plants to put in the corners of your office. Natural greens from vegetation have been proven to make for a better work habitat. Hang up painting you like, to inject a bit of art and creativity to the professional setting. Employees should feel as if they’re not being pressured by the dullness and brutalist approach of most modern commercial buildings.

When you’re looking for that professional image, you should also look for a good deal. Updating your office isn’t just about buying the latest equipment, it’s about cultivating a healthy and productive work environment.

StrategyDriven Entrepreneurship Article

5 Signs Your Office Space No Longer Works For You (And How To Fix Them)

Your ideas and the skills of your employees will push your company forward, but your office space will be the backbone that allows them both to thrive. If your office is no longer working for you, it’s working against you – and no good can come from that. Below, we take a look at five telltale signs that something the office needs to change, as well as offering some useful tips to fix the problems.

StrategyDriven Entrepreneurship Article
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Your Surroundings Don’t Match

In the early days of your business, you were not so concerned about where you worked. Any office would do: getting your business off the ground was the important part. There comes the point, however, when reputation starts to become a factor. If you look around at the companies in the neighboring offices and realize they don’t have the same ambition as you do, it might be time to begin looking for premises that the go-getting companies call home. It’ll help you step up your game.

Your Staff Are On Top Of Each Other

As a business owner, few things are more challenging than trying to gel your employees into a cohesive, well-oiled team. This is all the more difficult if your office is overcrowded and your workers are always getting in each other’s way; it’s a surefire recipe for workplace tension. If you have room, build extra office space on your premises and give people space to breathe. The relatively small steel building cost will be a small price to pay it if it leads to a happier workforce, and it’ll also enable you to add more employees should you need to. People always work better when they’re happy in their surroundings.

Relaxation Is a Memory

If you’ve got a cookie-cutter office space, then it’s unlikely to be relaxing or inspiring to your employees. But adopting the Silicon Valley approach of ensuring your workers feel comfortable at work can have real benefits, and it’s worth putting in the extra effort to create a space for them to unwind. Add a bigger kitchen, or chilled out reflection zone. It’ll be money well spent, as your employees will be at their creative best when they feel calm and relaxed.

Meetings Aren’t Productive

There’s a school of thought that says meetings aren’t productive even at the best of times, but there’s no denying that sometimes they’re just necessary. However, you’ll find them all the more difficult if you have to add extra chairs to a room just to accommodate people. If you have an important meeting, rent a conference room at other premises until you’re able to expand your office.

Targets Are Harder To Hit

If you’re failing to reach your goals or deadlines are getting stressful, your office might be playing against your worker’s productivity. If you have a big project that needs to be completed, consider allowing your workers to work from home. Studies have shown it boosts productivity, and you’ll also be freeing up office space for the people who need to be there.