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StrategyDriven Entrepreneurship Article

Making A Blog Your Business

StrategyDriven Entrepreneurship Article
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Starting a business has never been easier and harder at the same time than in 2017. You see, the resources you need to start a company are available at the click of a button. Take a blog as an example. By signing up to WordPress and playing with the themes, it is possible to go live within half an hour. However, the hard part comes when you try to turn blogging into a business. Because the industry is saturated, it is almost impossible to stand out from the crowd and become a market leader. Well, it is until now. Here are the tips that will help you turn blogging into a viable business model.

Go Narrow

Going narrow has nothing to do with the shape of the blog. It does, however, have a lot to do with the content. Thanks to all of the sites on the web, there is an originality issue because the content overlaps. It is your duty, then, to try and be unique as possible when you come up with an idea for a post. Although it sounds easy on paper, it is devilishly hard when push comes to shove, which is why the content should be as narrow as possible. Why? It’s because the more specific it is, the more chance you have of being an expert. Also, there should be fewer articles online about fly fishing in Africa.

Don’t Put All Your Eggs In One Revenue Basket

Of the success stories you hear, most of them revolve around wealthy advertisers that funded the site. So, because it’s human nature, bloggers attempt to replicate this model to make money. It is worth noting that money for advertising is a viable option, but it isn’t the only one. To make blogging a successful business, there needs to be a variety of revenue options. For instance, don’t be afraid to sell products and services through the site. This tactic gives the customers the opportunity to spend money instead of only converting via a signup form. And don’t worry because it isn’t tacky as long as you don’t shamelessly promote at every opportunity.

StrategyDriven Entrepreneurship Article
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Choose A Good Host

There is a reason people want to know who the best WordPress hosting company is, and it’s because a host can make or break the business. Although you are the one in charge, they have the power to limit your ability to do business. It might not happen on purpose, but it happens all the same. Think about the cost, to begin with. A host might want a lot of money to play the hostess with the mostess, and you might not have the cash. Then there are the issues of security and support. A bad host could leave you open to attack if they don’t take online safety seriously, while some are not available to fix issues. Before you sign on the dotted line, you need a host that will cover all of the bases you find important.

Build A Community

Have you ever wondered why social media platforms are effective? If you haven’t, the answer is simple: they are a small community. Yes, people can talk to their favorite celebrities, but that is a bonus. The reason most people sign up for Twitter and Facebook is to interact with other users and check out shareable content. And, it is a business model you should try to replicate. If people can come to the blog and mingle digitally as well as consume content, they will have a reason to return. Not only is it as an excuse, but it is also a compulsion because people get addicted to interactive features.

Play The Long Game

One sure-fire way for a blogging business to fail is to expect too much too soon. Why? Well, it’s because the mentality forces you to make decisions that are bad for the business. The obvious example is changing the model after a couple of weeks. After six months or a year, there is an argument to re-evaluate your strategy to improve and expand. However, that isn’t the case after a short time as you need to give the blog time to grow organically. The most lucrative bloggers in the blogging industry make money now, yet that wasn’t the case in the first place. In fact, it can take up to 18 months to make enough to live off and be comfortable. If that is too long, then blogging isn’t the business for you.

As you can see, it is possible to make money from blogging, but you have to be ready to work hard and make savvy decisions.

StrategyDriven Entrepreneurship Article

3 Innovative Ways You Can Move Your Business Online

When you first start your business, a lot of it boils down to trial and error – especially if you have never done it before. You could follow another person’s business hints down to a tee, under the impression that whatever worked for them will surely work for you too. But as every company is so different, you will stand a much better chance of success if you take the plunge and carve out your path. That said, there are always certain things that successful businesses have in common, and one such example is having efficient operational systems in place. There are so many different components required to keep a business ticking over on a daily, monthly, and annual basis. Using multiple systems, or a poor one, won’t hold you in very good stead against your competition. Manual systems, in particular, are very outdated, and as the business world is all about efficiency, you may want to consider moving every aspect of your business online. This can be pretty intimidating if you are something of a technophobe, but it honestly isn’t as complicated as you may think. Here are a few examples of ways you can bring your business into the digital age, to create a more straightforward and streamlined company.

Employee training/monitoring

Depending on the size of your business, training and monitoring your staff can be a bit of a laborious ordeal. Sure, you want to invest time into your team so you can rest assured they know exactly what they are doing. But taking time off from your work to do so can potentially have a knock-on effect to the daily runnings of your business. With that in mind, moving your training online can save both you and your colleagues a lot of time. Plus, you can also invest in performance monitoring software so you can keep tabs on your team from anywhere in the world.

StrategyDriven Entrepreneurship Article
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Accounting

Bookkeeping and accounting are often the banes of a business owner’s life. Keeping track of all your expenditure, as well as any profit you turn, can easily be confusing – especially if you are doing everything by hand. Inevitably, pieces of paper will get lost, and those finance notes you made at 3 am suddenly don’t look quite as coherent in the cold light of day. Using something like hnwi and online accounting software can help you keep all your financial information in one place. Just make sure you have plenty of security on your computer systems too, as obviously, this is some pretty sensitive data.

Cloud computing

The term ‘cloud computing’ is a bit of a strange one – it arrived a few years ago, but still, very few people know what it means! It is something, however, that can revolutionize the way you operate your business. The Cloud is fundamentally a network where you can store files and documents, which means they are not linked to a particular hard drive or desktop. Therefore, you and your colleagues can access your work from any location, at any time – perfect for a modern business which has to work around the clock.

StrategyDriven Tactical Execution Article

Business Admin Online: Making Sure Your Business Is Functioning As It Should

StrategyDriven Tactical Execution Article
Photo courtesy of medithIT via flickr

Keeping your business operational online isn’t as easy as it first sounds. For the uninitiated, it might seem that just purchasing and keeping the website domain name is enough, and as long as you have an attractive internet site, the money will start rolling in without any more thought put into the matter. This is simply wrong. Many things go into the functioning of a great business website, and simply letting the site tend for itself is not one of those considerations.

But what does your online team do all day? Refresh the website to make sure that everything is functioning as it should? Thinking that way is simply an insult to them because a site that functions correctly, especially one that operates properly under demand is one that is multi-faceted and requires a diligent eye to keep operational. Remember, your website is the forefront face of any beginning consumer interaction with your firm, and if it’s unattractive, unresponsive, or simply has repeated and extended terms of downtime, your business will look unprofessional.

But how do you stay on top of everything? These tips will show you how:

Software Testing Tools

To keep your business online and operational, there will be some software packages that your business employs to directly aggregate the data they receive from the consumer use. This includes social media profiles and also installed software you use to manage your online postings securely. It’s important to use software testing tools like QASymphony to easily navigate the health reports of your software, and schedule your maintenance tasks more efficiently. Your online team will thank you for the considerations here, and it will also give you as a business owner added respect for what they do.

Department Synergy & Communication

Communicating and taking the advice from your departments is a sacred activity of any successful business owner because it’s those staff members who are in the trenches and arguably know the intricate responsibilities of their department much better than you do. Talking to these departments is absolutely no cost to you so you should keep that in mind when it comes to taking on advice that could help them perform their roles better.

At the end of the day, your staff is only trying to fulfill their roles more effectively. Usually, if a solution makes life easier for them, it makes life easier for you, too.

Reliable Server Hosting

Whether or not you hold the server hosting as part of your firm, or you outsource it (likely,) you need to have a stable and dependable service that is unlikely to go down, and relatively secure against hacking attempts. DDoS (distributed denial of service) attacks are always going to get through if you’re unlucky to be the victim of one, but if the regular functioning of your server hosting service is failing you, you should look towards more stable areas of operation.

The online world is where all the important business action happens these days. It’s important to stay on top of modern trends and keep sharp with your maintenance if you want to stay relevant.

Samy Liechti

How to Lead An Online Business

First and foremost, find an idea you love.

Whether it’s ice cream, bean bags, or shirts with funny slogans, find a product or service you’re passionate about selling. I started my career as a marketing executive. One day, I was invited to dinner with Japanese business associates. The dinner was a great success, and afterwards we moved to a Japanese tea house where, following tradition, everyone removed their shoes. I looked down, and I had two different socks on – one with a hole in the big toe. I sat cross-legged for an entire evening, trying to hide my foot. I’m passionate about helping executives avoid such embarrassments by allowing them to buy fine-quality essentials in one convenient place online, and have them delivered to their doorstep. Because wouldn’t it be wonderful if your sock drawer could replenish itself?


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About the Author

Samy LiechtiFollowing his studies of economics and business administration at the University of St. Gallen, Paris and Toronto (earning the title of lic. oec. HSG in 1993) Samy Liechti was a marketing and communications consultant for various agencies in Switzerland and abroad, working with numerous prominent brands. Samy Liechti has been Blacksock’s managing director ever since its foundation in the summer of 1999.