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StrategyDriven Entrepreneurship Article

Freelancers, Here’s How To Put Your Website To The Test

Being a freelancer means relying on your website to bring in customers – it’s your main source of income. For any business, big or small, a website is a vital marketing tool. However, for freelancers it’s more than that – as a freelancer, your website is the heart of your business, which is why it’s so vital to ensure that it’s as effective as possible. The question is, of course, how can you do that – how can you determine how successful your business website is? Use our guide below to determine if your website is as effective and as successful as you think it is…

StrategyDriven Entrepreneurship Article
Photo courtesy of Pixabay

Utilize objective feedback

A simple way to determine whether your website is as effective as it could be is to utilize objective feedback. There are many options for getting this feedback, with one of the best ones being AB testing – this is where an objective group of people are shown multiple versions of a website or page and choose the one that they like the best. There are several benefits of AB testing, including being able to get a better idea of what you could consider changing and what you should ensure stays the same. The fact is that when it comes to ensuring that your website is as well-designed as possible, objective feedback is key.

Monitor your site’s traffic

The number of visitors that your website gets is a good indication of how effective your website is as a marketing resource. Think of your website like a shop window for your products and services – for your business to be a success, your website needs to be as appealing as possible and get plenty of traffic. Monitor your overall traffic using Google Analytics or another similar tool and take note of when there are dips and spikes in your page views and cross reference them to days, times, and anything else that may be relevant.

Track new vs. returning users

Using monitoring software like Google Analytics, you can track your new vs. returning visitors. Usually, websites tend to have more new visitors than returning ones, which is perfectly fine. However, if your site has predominantly more new users than returning ones, this could indicate that your site isn’t quite right and needs some changes making to it.

Note down conversion rates

A vital part of working as a freelancer is determining the conversion rate of your website. If you allow for your services to be ordered online, you can track how many users made purchases and how many abandoned their shopping carts mid-purchase. This kind of data demonstrates how user-friendly your site is, and whether you need to focus on improving usability. If your site isn’t easy to use and navigate, the fact is that your customers will go elsewhere – it’s as simple as that.

Determining how successful your website is, is no easy task, as there are lots of factors to take into account. Hopefully, however, the advice above will help to make the process of measuring your website’s effectiveness a little easier for you.

StrategyDriven Entrepreneurship Article

Why Your Business Should Become More Like Orwell’s Big Brother

Monitoring your business, whether you’re a sole trader, entrepreneur or small business owner is essential. It’s often the difference between turning a profit and failing to break even.

But what does “monitoring your business” mean in practice?

In general, when gurus talk about monitoring, they’re referring to the ability of your firm to optimize its workload and achieve greater productivity simply by analyzing and refining its processes. It means going over your processes with a fine tooth comb and trying to find whether there is anything that you can improve using the data available to you. Here’s how to make your business more like Orwell’s Big Brother.

Analyze How You Spend Your Time

The biggest problem most businesses face isn’t their toxic workplace “culture” or their lack of skilled staff: it’s how they’re spending their time. Most managers just assume that their employees are working for the entire 7 – 9 hours they’re in the office every day. But when you actually look at how they are spending their time, you’re lucky if you even get 6 hours out of them.

StrategyDriven Entrepreneurship Article
Photo courtesy of Pixabay

The reasons for this are twofold. The first is that employees spend a lot of time doing unproductive things in the office, like walking from their desks to the water dispenser or yawning during in meetings. Most of this can’t be helped, so it’s not an obvious target for monitoring.

The second reason is that employees are wasting a lot of time performing tasks that could be done more quickly and efficiently by either another team member, software or a different department. Sometimes, the issue is training – for instance, employees not knowing how to save time filling out cells on spreadsheets. These are the types of activities for which it is worth collecting data because it can result in a substantial uplift in productivity.

Monitor Your Accounts

StrategyDriven Entrepreneurship Article
Photo courtesy of Pixabay

Getting paid is another major headache for businesses. Clients often pay late or not at all. Monitoring and managing accounts receivable, therefore, is essential. The problem for most small businesses, however, is that they are still relying on old-fashioned methods which make it difficult to keep track of clients. With monitoring, however, you’re immediately able to view client payment histories and get alerts if a customer is late with a payment. By monitoring your accounts, you’re able to identify patterns in high-risk customers and alter your premiums accordingly.

Monitor Staff Performance

With more and more work being completed online, it’s getting easier for companies to monitor staff performance. Monitoring workers is key to ensuring that you get maximum performance out of them every day, not just when they know you’re watching.

But it’s not all about Orwellian monitoring of their daily activities: it’s also about finding strategies to boost their productivity and waiting to see whether they have any effect in the real world. Something as simple as having a policy of saying “please” and “thank you” to workers could have a measurable effect. Find ways to keep your team feeling valued and help new recruits slot into the organization. Track the effects of guidance and training and find out whether it has any positive effect on your bottom line.

StrategyDriven Corrective Action Program Forum

How Leaders Drive Resolution of Their Company’s Most Pressing Issues

Want to drive resolution of your company’s issues while enhancing organizational alignment and accountability?
 
StrategyDriven Corrective Action Program ForumStrategyDriven is launching a Corrective Action Program Forum; uniquely providing expert advice and best practice methods to help leaders programmatically drive resolution of key issues and execution of work requests aligned with their organization’s goals.

StrategyDriven was founded on the principle of making the advanced practices of leading companies affordably available to small and midsized business leaders. As such, StrategyDriven Advisors compiled their decades of corrective action program experience into a library of best practice methods and tools easily accessible from our online forum.

Corrective action programs encompass the identification, reporting, evaluation, resolution, and trending of an organization’s issues and work requests. Effective program execution ensures timely resolution of a business’s most pressing issues while fostering a high level of individual and organizational accountability.

Contributed to by highly experienced business leaders, StrategyDriven’s online Corrective Action Program Forum provides actionable methods and tools executives and managers can use to implement and enhance key components of their corrective action program including:

  • Identification – Personnel at all levels of the organization recognize conditions deviating from established standards and expectations, adverse trends and events, and other needs for action.
  • Reporting – Individuals identifying conditions meeting established issue and/or request reporting criteria notify the appropriate managers verbally and in writing, via condition reports, of the situation.
  • Evaluation – Qualified personnel assess each reported issue and request individually and collectively to establish its priority and identify needed corrective actions and due dates, typically documented within a work and/or service order(s).
  • Resolution – Management reviews, approves, assigns resources, and monitors response actions assigned to issue and request resolution. Management’s actions are commonly documented on the associated work/service order(s).
  • Trending – Metrics and associated management reports provide a picture of overall performance based on tags characterizing each condition report and work/service order.

StrategyDriven Advisors possess decades of experience helping leaders of small to Fortune 500 companies define and implement the complex, mission-critical projects needed to improve operational effectiveness and reduce costs. Isn’t it about time these people were working for you?

For more information and to schedule your free corrective action program consultation, visit: www.strategydriven.com/cap.

StrategyDriven Corrective Action Program Forum

StrategyDriven Enterprises Launches an Online Corrective Action Program Forum

StrategyDriven Enterprises launched an online corrective action program forum; providing leaders access to decades of first-hand experience in programmatically resolving their organization’s most pressing issues.
 
StrategyDriven Corrective Action Program ForumStrategyDriven Enterprises, LLC announced the launch of an online Corrective Action Program Forum; providing innovative thought leadership and collaboration opportunities to help executives and managers programmatically drive the resolution of their business issues.

Corrective action programs encompass the identification, reporting, evaluation, resolution, and trending of an organization’s issues and work requests. Effective program execution ensures timely resolution of a business’s most pressing issues while fostering a high level of individual and organizational accountability.

“For a business to remain competitive, its leaders must be assured their company’s most pressing issues are resolved in an effective, efficient, and timely manner,” explains Nathan Ives, StrategyDriven’s President and Chief Executive Officer. “To help clients programmatically drive issue resolution, StrategyDriven advisors compiled their decades of corrective action program experience into a library of best practice methods and tools easily accessible from our online forum.”

“StrategyDriven’s recommended practices enhance organizational alignment and accountability through thoughtful identification of corrective actions and deliberate assignment of action owners and due dates,” says Karen Juliano, StrategyDriven’s Editor-in-Chief. “Through this greater focus on achieving the organization’s goals comes enhanced resource utilization and bottom line results.”

Contributed to by highly experienced business leaders, StrategyDriven’s online Corrective Action Program Forum provides actionable methods and tools executives and managers can use to implement and enhance key components of their corrective action program including:?

  • Identification – Personnel at all levels of the organization recognize conditions deviating from established standards and expectations, adverse trends and events, and other needs for action.
  • Reporting – Individuals identifying conditions meeting established issue and/or request reporting criteria notify the appropriate managers verbally and in writing, via condition reports, of the situation.
  • Evaluation – Qualified personnel assess each reported issue and request individually and collectively to establish its priority and identify needed corrective actions and due dates, typically documented within a work and/or service order(s).
  • Resolution – Management reviews, approves, assigns resources, and monitors response actions assigned to issue and request resolution. Management’s actions are commonly documented on the associated work/service order(s).
  • Trending – Metrics and associated management reports provide a picture of overall performance based on tags characterizing each condition report and work/service order.

The StrategyDriven Corrective Action Program Forum’s thought leadership documents are being distributed to StrategyDriven’s clients, including some of the world’s most respected companies. These documents are available at: www.StrategyDriven.com/cap.

Evaluation and Control Program Warning Flag

Evaluation and Control Program Warning Flag 4 – Purple Words

StrategyDriven Evaluation and Control Warning Flag ArticleAll organizations and individuals have a history and within these experiences reside events which those persons involved would just as soon forget. These experiences typically involved significant loss or other discomfort that negatively impacted the psyche of the organization as a whole or the associated individual(s).
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