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4 Reasons Why Your Sales Are Dwindling

StrategyDriven Marketing and Sales Article |Dwindling Sales|4 Reasons Why Your Sales Are DwindlingIf you’ve been operating a small business for some time you will understand the ebb and flow of sales. When it’s up, it’s up, but when it’s down, it’s really down. Let’s show you some reasons why your sales are dwindling and what you can do about them.

You’ve Lost Your Goals

Many businesses want to just sell as much as possible but this is a very transparent directive. Understanding the why you want to achieve more sales is a far more tangible approach to increasing motivation amongst your sales team. While platforms like Salesforce and the Salesforce playbook can help you with finding clear goals, you’ve got to understand that, if your team is not hitting targets, it’s not to do with the individuals, but the fact that you are not setting clear goals.

Your Workforce Is Unhappy

If you find your employees are not happy, they’re not motivated. If you really want to give your business an advantage, you’ve got to focus on happiness. But what does it take to create a happy workforce?

  • Making your team feel valued.
  • Offering competitive benefits and perks.
  • A better work-life balance.
  • Not applying pressure.


The latter point is pivotal, and while you may find that if somebody is not keeping up their end of the bargain despite the rest of the team hitting targets, you’ve got to delve deeper into why they are not doing as best as they can. It’s a common misconception that we only look at the last week as a hallmark of performance but this is an incredibly short-sighted but endemic part of in modern sales. You’ve got to look at the bigger picture and if your sales team is not performing, is there a real reason that’s beyond them? Because if you’re applying too much pressure this results in an unhappy workforce.

You Don’t Understand the Reasons for the Sales Slump

It’s not just about performance but about recognizing that there are things that are either your fault or beyond your business scope. For example, there can be a global problem affecting the business, but there can also be other issues that have nothing to do with your sales team. You might not be keeping up with the times, and therefore you could benefit from upgrading your knowledge of the marketing world.

Additionally, you might come to the conclusion that you’re not targeting the right customers. If this is an issue, you need to sort out the problems on the inside and invest in a CRM (Customer Resource Management) system. You can have the best salesperson in the world but if they’re not targeting the right person it’s the equivalent of selling mulled wine to a Mexican.

Your New Candidates Aren’t Cutting It

One of the biggest problems we all make as businesses that focus on sales is giving a new candidate a very short space of time to find their feet. It can take up to 8 months for an employee to fulfill their potential. Give people time!

Cut The Inefficiencies Out Of Your Manufacturing Line

StrategyDriven Tactical Execution Article |Inefficiencies Of Manufacturing|Cut The Inefficiencies Out Of Your Manufacturing LineWe’re living in times that are not easy, economically speaking. That should be no surprise to anyone. The job market is shrinking and wages are stagnant despite rising costs of living. That so many businesses are able to survive, even thrive, is down to some old-fashioned ingenuity. One industry that’s showing that in spades is manufacturing. We’re going to take a look at some of the tactics and techniques that are helping them do that.

Getting more organized

It makes sense that better organization makes it easier for manufacturers to do things more efficiently. However, a lot of them have boiled it down to art. Lean manufacturing is down to the process of cutting waste out in all the different sectors. With the equipment, this means keeping it maintained, keeping it placed conveniently, and keeping the workload transition as smooth as possible. It’s even possible to apply lean techniques to safety in the workplace.

Be mindful of your energy spend

As you might imagine, energy consumption in manufacturing is nothing to underestimate. All that machinery is bound to have a high energy cost. However, following energy-saving tips is helping many businesses find solutions to decrease their energy use. For example, this includes using energy saving appliances like LED lights where possible, maintaining your existing equipment so that it’s better able to efficiently carry out its work and so on.


Reducing lost materials

Keeping track of the materials and different inventories is just as important as the equipment. Faulty materials can lead to faulty products which is a big source of loss for many manufacturing companies. Ensuring that you’re not wasting inventory in the manufacturing process is wise, too. With the help of laser measurement services, for instance, you can ensure that you’re never using more materials than you need to. Precision with your needs can reduce loss.

Simplifying the production line

Another factor of lean manufacturing that saves a lot of time is getting rid of the complexity in the manufacturing line. Besides maintaining equipment, attention should be given to its placement. Businesses shouldn’t be afraid to get rid of redundant equipment and even redundant space. Selling commercial property can cut a lot of costs in one swoop.

Make more efficiency use of your employees

It’s not just the equipment that can be made more efficient, however. Taking the lean approach to employees means making them more versatile and making sure they use their time in the most efficient way. Cross-training achieves that by teaching them all the skills they need to fit multiple roles in the manufactory, making them more productive. It also has the added benefit of ensuring no employee is indispensable. This is a useful thing to have in case one of them is no longer able or willing to work for the business.

With the help of the tips above, you can improve the efficiency of your manufacturing line greatly, which can lead to more cost-effective production, more savings in your pocket, and easier profits. Of course, the specifics of how these principles work will depend largely on your manufacturing line’s particular setup.

3 Hints and Tips To Help You Organize Your Business

StrategyDriven Managing Your Business Article |Organize your business|3 Hints and Tips To Help You Organize Your BusinessRunning a business can have you feeling frantic, and there’s no real time to slow down unless you make it. Getting organized is the best way to relieve the pressure you’re feeling as the owner of the business, and that’s something you can do one step at a time. Whether you’re organizing your employees, your space, files, or anything – you could save yourself a lot of time and money by being more organized.

Keeping your business organized makes it easy to make changes when you need to, and it can make it easier to identify problems that you’re making.

Get more from your space

If you’ve only got a limited amount of space for your business, being organized can help you to get more from that space. You don’t want to feel like you and your employees are all crammed into one small area, surrounded by clutter. Make better use of your space by stacking things that can be stacked, keeping things out of walkways and doors, and using assisting technology like pallet racking. Keep the office space neat and tidy, and you won’t find yourself wrestling with a mess to get to what you need.

It’s not just space you’re getting more of, but productivity as a whole. The moment you start properly organizing your workplace, the easier it will be for you and your team to get things sorted – much less time will be spent looking for files and resources.


Move it to the cloud

You shouldn’t have to rustle through hundreds of different files and documents looking for just one piece of paper, and it can be a real problem in hectic work environments. Instead, you could consider moving all of your paperwork onto the cloud, and cutting out the use of paper in the office as a whole. Going paperless can help you to get much quicker access to any document you need, so long as you know the name of it and where to look for it. It also makes it much easier for you to share it with your team within a matter of seconds, no matter how close they are to your computer.

Keep your passwords in one place

Security is highly important when you’re managing sensitive information, and you should be taking account security very seriously. Having a different password for everything you use can help you to keep information safe, but that means you’re going to have to write down each and every one of your passwords if you’re going to remember them easily. The problem is, that no one wants to scramble through all of their documents and notepads looking for a password to one specific program or website – which is where password-managing apps can come in handy.

Google will offer to save your log-in credentials whenever you sign-up or log in to a new website, and can be very handy if you know no one else will be using your account.

Practical Ways To Minimize Laziness In Your Workplace

StrategyDriven Managing Your People Article |Minimize laziness in the workplace|Practical Ways To Minimize Laziness In Your WorkplaceIt’s safe to say that no employer wants to work with a lazy employee. Not only do they waste time, but lazy employees can also do massive damage to productivity – at least, that’s what many employers believe, and rightfully so. But it’s one thing hiring a lazy person and quite another thing when a previously hardworking employee becomes lazy. Different factors in the workplace can cause workers to become lazy or act sluggish at work. Focusing only on hiring “active employees” will not necessarily be the solution if those factors still exist in the workplace. So are you dealing with an increasing case of laziness among your workers? Here are some ways to minimize the problem and bring out the best in your workers.

1. Create opportunities for engagement

Bill Gates said it best when he remarked that lazy people make the best employees. Bill Gates is considered by many as the epitome of success when it comes to running a thriving business. According to this business mogul, lazy workers only look for easier ways to get the job done. You can deduce that although some workers are perceived as lazy, it doesn’t automatically mean they’re unproductive. If they’re engaged appropriately, they always have the potential to do so much more. Bill Gates, for example, finds that he’s able to get the most out of lazy workers by testing them with the hard jobs because he expects them to find an easy way to complete them. Of course, this may not be the case for every employer, but ensuring that your workers are fully engaged is a great way to energize them and keep them from being slothful. The most important thing is to find the right employee engagement solution that will work best for your situation.

2. Give them more challenging or different responsibilities

Many employers contribute to laziness at the workplace without realizing it. If your workers have to sit around doing nothing, for example, you can expect some level of sluggishness to sneak into their working habits. In other words, you can sometimes attribute laziness to work not being challenging enough. If your workers follow a mundane and monotonous routine, they will get bored easily and may start being complacent with their work. As soon as complacency sets in, you can expect laziness to start lurking close by. One way to minimize complacency-induced laziness is to give more challenging responsibilities to your workers. Doing this will bring out the best in your hardworking employees. Another option is to switch up their tasks a little, so keep this in mind. Give different responsibilities once in a while or find ways to make mundane tasks more exciting.

3. Reward them

While it may help to give lazy workers tasks, there’s only a thin line between giving more responsibilities and becoming a hard taskmaster. So, find ways to reward your workers for the extra workload. Workers, in general, tend to have a poor attitude toward work when they feel they don’t earn enough for what they do. Even well-paid employees may lack the drive to do more work when they feel their extra effort will not be appreciated. Also, when less-motivated workers realize that their employers notice and celebrate hard work, that can push them to put in more effort at work.


4. Communicate with them

Communication is an essential key to good management. It’s important to first communicate with a lazy employee before you set challenging tasks for them. Different things can cause a worker to perform below par at work, and a lack of healthy and engaging communication will make it impossible to pinpoint what your workers are lacking. So, if you notice some of your staff becoming lazy, speak with them about it. Find out what the issue is and how best to address it. This is especially important if you have a capable member of your working team who has started underperforming suddenly. Next, it is vital to let the worker know that they’re an important part of your business, so keep this in mind. By taking the time to clear the air with a slugging worker, you can quickly create the morale booster they need to start performing at their best again.

But you don’t have to wait until workers become lazy before communicating healthily with them. Always ensure that you create a working culture that encourages communication.

5. Avoid giving special treatments and privileges

Workers who do nothing to earn their positions may sometimes feel less motivated to give their best. Also, workers who feel their positions are secure regardless of their lack of effort will find little reason to work above themselves. That’s why it’s important to give all your workers the same level of treatment – no special privileges.

Also, workers who notice that other employees are treated better than they are may feel discouraged to give off their best. And some workers who may not have gone through the same robust recruitment process as the others or may have secured roles they’re not suited to may lack the motivation to be their best. Plus, such special treatments can send the wrong signal to other workers and lead to worker satisfaction and even disillusionment.

6. Be a good manager to all your workers

Following the previous point, it’s important to be a good manager to every team member. Granted, some may be more talented than others, but everyone plays a role and deserves the same level of treatment. If you cannot deal with every staff member the same way, you’ll end up breeding discontent, contempt, and dissatisfaction. All these can drain worker morale and encourage laziness.

Also, it helps to set unique goals for your workers. For instance, you don’t want to assume that every team member will meet their appropriate deadlines on their own. Instead, set goals with deadlines attune with their strengths and weaknesses. This way, you can hold them accountable and, in the process, encourage them to work at a faster pace.

How to Use Your Time Efficiently as a Busy Entrepreneur

StrategyDriven Entrepreneurship Article |Busy entrepreneur|How to Use Your Time Efficiently as a Busy EntrepreneurAs a business owner, your time is dominated by all the tasks and responsibilities you need to complete each day. The pressure of life as a business owner is something most entrepreneurs thrive on, but there is no doubt that sustaining this hectic pace of life can be challenging in the long term. Finding ways to maximize your time and work more efficiently is an excellent way to get more done and relieve some of the everyday pressures you face. The more efficiently you work on routine tasks, the more time you will have to focus on the bigger picture and your strategy to drive your business to greater success. Here are some tips to help you use your time more efficiently:

Don’t Be Afraid to Delegate

As an entrepreneur, doing everything yourself and constantly working comes naturally to you. However, just because you can do everything yourself does not mean you should. Learning to delegate tasks can be a challenge when you are used to doing everything alone, but passing some tasks over to your employees for completion is essential. Training your team members to confidently and competently handle some of the day-to-day tasks will leave you free to focus on the strategic side of the business. Feeling confident that your team can take care of your business will enable you to be less restricted and even means that you can work away from the office to focus on complicated tasks without being disturbed.

Develop a Marketing Strategy

Marketing is an essential tool that every business needs to prioritize to stand out from its competitors and attract customers. However, marketing a business successfully can be a time-consuming task if you do not know what you are doing.

Many business owners take an inconsistent approach to marketing their businesses, dipping in and out of their marketing efforts depending on how much time they have to spare. Working on your marketing without a plan and taking a scattergun approach can cause you to waste your time, money, and resources. Instead, it is better to create a digital marketing strategy and stick with it. Implementing a strategy enables you to focus your efforts and measure its effectiveness to see which activities work best and which require some refinement. Monitoring these results will help you maximize your time and marketing budget more efficiently and achieve even better results.

Do Not Multitask

Multitasking is often viewed as the best way to get lots of tasks completed at the same time. However, multitasking could actually slow down your efforts to rush through your to-do list and make it take a lot longer to complete. When trying to do too much at once, it becomes hard to focus, and you may make mistakes. This means that it takes longer for you to get everything done, and the standard of your work is likely to be lower. So, avoiding the temptation to multitask is vital if you want to use your time efficiently and get more done.