Posts

StrategyDriven Career Management Article

Job Hunters: Here’s What Employers REALLY Want To See on Your CV!

The job market is fierce, for every vacancy out there there’s usually a massive amount of interest. What this means for employers is they have to trawl through CVs- and a lot of them at that, so if yours doesn’t stand out in any way it’s not going to get a second glance. While everyone’s work history and experience is different, you can find that most people’s are shockingly similar with the same bland information and phrases swirling around. Here are a couple of ways you can set yourself ahead of the competition and catch an employer’s eye.

StrategyDriven Career Management Article
Photo courtesy of Pixabay

Speaking Another Language

Being able to speak another language is incredibly impressive and is something that will wow an employer- even if it’s not linked to the job you’re applying for. On the other hand, some careers may require you to be multilingual, so it’s something well worth learning especially if there’s a particular kind of job you want. You could do evening classes and be fluent within a year which really isn’t much time at all if you consider what a complex skill it is. If English isn’t your mother tongue, getting a good grasp of it from a company like EffortlessEnglishClub could boost your chances of a job massively. Since this is one of the world’s most commonly spoken languages, it’s something employers will put a lot of value on.

A Unique Hobby

Employers have seen time and time again how people like ‘going to the gym’ ‘seeing movies’ and ‘socialising with friends’. Most people do these things, it gives very little away about your character. And your hobbies are a chance to show what you’re really like! If you partake in anything fun, quirky or unusual be sure to add this to your CV. It will help to set you apart from the crowd and give more of an insight to what makes you tick. If you’re in search of a fun new hobby, this could be the motivation you need to get out there and find something. You will enjoy yourself, and it will give your cv that bit of an edge.

Voluntary Work

Everyone should aim to do voluntary work if possible. Not only does it give something back to those less fortunate and make you feel good, but from a purely selfish perspective, it looks good on your CV too! This shows employers that you’re in touch with the world aren’t purely driven by money and have a compassionate nature. You could spend a summer abroad helping in a third world country, or you could do an hour a week somewhere local. Elderly care homes, children’s hospitals, animal rescue centres and homeless shelters are usually crying out for extra help. Other things you could do for charity too is fundraising. How about coming up with a unique idea to raise money and getting your friends and colleagues involved? It’s for a good cause and an excellent addition to your CV.

What do you have on your CV which sets it apart from the rest?

Hank Moore

Mentoring and Lifelong Learning

Professionals who succeed the most are the products of mentoring. I heartily endorse that find a great mentor. I have had many excellent ones in my long career and have in turn mentored hundreds of others.

The mentor is a resource for business trends, societal issues and opportunities. The mentor becomes a role model, offering insights about their own life-career. The mentor is an advocate for progress and change. Such work empowers the mentee to hear, accept, believe and get results. The sharing of trust and ideas leads to developing business philosophies.

The mentor endorses the mentee, messages ways to approach issues, helps draw distinctions and paints pictures of success. The mentor opens doors for the mentee. The mentor requests pro-active changes of mentee, evaluates realism of goals and offers truths about path to success and shortcomings of mentee’s approaches. This is a bonded collaboration toward each other’s success. The mentor stands for mentees throughout their careers and celebrates their successes. This is a lifelong dedication toward mentorship… in all aspects of one’s life.

The most significant lessons that I learned in my business life from mentors, verified with experience, are shared here:

  1. You cannot go through life as a carbon copy of someone else.
  2. You must establish your own identity, which is a long, exacting process.
  3. As you establish a unique identity, others will criticize. Being different, you become a moving target.
  4. People criticize you because of what you represent, not who you are. It is rarely personal against you. Your success may bring out insecurities within others. You might be what they cannot or are not willing to become.
  5. If you cannot take the dirtiest job in any company and do it yourself, then you will never become “management.”
  6. Approach your career as a body of work. This requires planning, purpose and commitment. It’s a career, not just a series of jobs.
  7. The person who is only identified with one career accomplishment or by the identity of one company for whom he-she formerly worked is a one-hit wonder and, thus, has no body of work.
  8. The management that takes steps to “fix themselves” rather than always projecting problems upon other people will have a successful organization.
  9. It’s not when you learn. It’s that you learn.
  10. Many people do without the substantive insights into business because they have not really developed critical thinking skills.
  11. Analytical and reasoning skills are extensions of critical thinking skills.
  12. You perform your best work for free. How you fulfill commitments and pro-bono work speaks to the kind of professional that you are.
  13. People worry so much what others think about them. If they knew how little others thought, they wouldn’t worry so much. This too is your challenge to frame how they see you and your company.
  14. Fame is fleeting and artificial. The public is fickle and quick to jump on the newest flavor, without showing loyalty to the old ones, especially those who are truly original. Working in radio, I was taught, “They only care about you when you’re behind the microphone.”
  15. The pioneer and “one of a kind” professional has a tough lot in life. It is tough to be first or so far ahead of the curve that others cannot see it. Few will understand you. Others will attain success with portions of what you did. None will do it as well.
  16. Consumers are under-educated and don’t know the substance of a pioneer. Our society takes more to the copycats and latest fads. Only the pioneer knows and appreciates what he-she really accomplished. That reassurance will have to be enough.
  17. Life and careers include peaks and valleys. It’s how one copes during the “down times” that is the true measure of success.
  18. Long-term success must be earned. It is not automatic and is worthless if ill-gotten. The more dues one pays, the more you must continue paying.
  19. The next best achievement is the one you’re working on now, inspired by your body of knowledge to date.
  20. The person who never has aggressively pursued a dream or mounted a series of achievements cannot understand the quest of one with a deeply committed dream.
  21. A great percentage of the population does not achieve huge goals but still admires and learns from those who do persevere and succeed. The achiever thus becomes a lifelong mentor to others.
  22. Achievement is a continuum, but it must be benchmarked and enjoyed along the way.

These are my concluding pieces of leadership advice. Know where you are going. Develop, update and maintain a career growth document. Keep a diary of lessons learned but not soon forgotten. Learn the reasons for success and, more importantly, from failure.

Good bosses were good employees. They have keen understanding for both roles. Bad bosses likely were not ideal employees. They too are consistent in career history. Being your own boss is yet another lesson. People who were downsized from a corporate environment suddenly enter the entrepreneurial world and find the transition to be tough.

Poor people skills cloud any job performance and overshadow good technical skills. The worst bosses do not sustain long careers at the top. Their track record catches up with them, whether they choose to acknowledge it or not.

Good workers don’t automatically become good bosses. Just because someone is technically proficient or is an exemplary producer does not mean that he-she will transition to being a boss. The best school teachers do not want to become principals, for that reason. Good job performers are better left doing what they do best. Administrators, at all levels, need to be properly trained as such, not bumped up from the field to do something for which they have no inclination.

Truth and ethics must be woven into how you conduct business. If you do not “walk the talk,” who will? Realize that very little of what happens to you in business is personal. Find common meeting grounds with colleagues. The only workable solution is a win-win.

Leadership and executive development skills are steadily learned and continually sharpened. One course or a quick-read book will not instill them. The best leaders are prepared to go the distance. Professional enrichment must be life-long. Early formal education is but a starting point. Study trends in business, in your industry and in the industries of your customers.

People skills mastery applies to every profession. There is no organization that does not have to communicate to others about what it does. The process of open company dialogs must be developed to address conflicts, facilitate win-win solutions and further organizational goals.


About the Author

Hank MoorePower Stars to Light the Business Flame, by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

Hank’s latest book functions as a ‘PDR of business,’ a view of Big Picture strategies, methodologies and recommendations. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they’re victims of it.

Power Stars to Light the Business Flame is now out in all three e-book formats: iTunes, Kindle, and Nook.

Tony J. Selimi

How to Fast-track and Accelerate Your Human Potential Beyond Perceived Limits

What if through every struggle, adversity, illness or ending in your life you adopted a new, simple, and yet a very powerful tool that helps you identify the root cause of your problems, fears, and disempowered mental states that make you feel as if you are broken and in need of a “fix”?

What if you discovered that by design you were built with a powerful ALARM that alerts you each time you are not aligned to your true essence? What if this inbuilt security system is what activates your switch that turns on your inner light, puts you back on track to accelerate your human potential, and supports you to achieve outcomes that go way beyond your expectations? What miracles would you then create in your life?

Since I can remember, I was curious to know why some people have it all and others spend their entire life suffering, struggling, and make ends meet. I wanted to know why some people die young and others live healthy until very old age. Why some people find it easy to achieve their dreams, heal fast, and easily attract opportunities in their lives and yet others were consumed by their negative self-talk, illness, and blaming others for their misfortune.

By design we are extraordinary, our evolutionary advantage is our brain and our ability to communicate, plan, reason and work together, our survival depends on our collective ability and not on our individual mind. We are connected across all of live spans to one another, through invisible forces that bind us.

To stay present in the midst of adversity, it helps to be deeply rooted within ourselves; otherwise, the mind and our emotions, which have incredible momentum, will drag us into the deepest caves of the wretched solitude along like a wild and uncontrollable river.

I trust by now I have helped you awaken your curiosity and are asking what is it that you can do to accelerate your human potential and achieve extraordinary things in your life.

There are many ways you can do this, what I would like to share with you is the five key principles of TJS Evolutionary Method that I use daily to help my clients that you too can use on your journey to creating and living an extraordinary life.

  1. Acknowledge that support and challenge will always be part of your life. To do that you need first and foremost become aware of the form in which support shows when you are challenged and the form in which the challenge is present when you feel supported.
  2. Question the Rules that hold you back from honouring the infinite wisdom of love and from being centred in your heart. Develop a bold and balanced vision of yourself and of the future of humanity: Cut through to the root of exactly what it is that you want and find the most optimal path to getting there.
  3. Thrive to achieve self-actualisation by focusing inwardly, boosting your mental, physical, emotional and etheric body with knowledge and the wisdom required to immunize itself against many of the life adversities that may come your way. Combine Science and Spirituality to evolve your being.
  4. Make a conscious choice to turn any life struggle that you may be experiencing into seeds of gratitude and fuel for love, great health, and heart based living.
  5. Get connected and pave the way for you to unlock, listen, and use your hearts intelligence to create life miracles, a global coherence that shifts the evolution of mankind towards a more balanced, collaborative and peaceful world.

Spirit-based principles and practical, do-them-in-the-moment tools shared in both books are there to help you bring into your own life the hidden miracles of your true essence, equilibrate your mind and amplify your intuition and rebalance your inner being that is required for you to be extraordinary.

Lastly, remember, you are the call for love, the solutions people need to redefine themselves in the face of life’s greatest challenges and the light they need to help them get on a path that shifts them towards love, wisdom, wealth and making a greater impact in the world.

Use these five vital principles daily, they will help you build the skills, tools and the knowledge required to overcome the physical ramifications of loneliness, accelerate your human growth, and help you live an epic life.


About the Author

Tony J. SelimiTony J. Selimi is internationally known as a human behavior, cognition and emotional intelligence expert. He is a keynote speaker, entrepreneur and the creator of the TJS Evolutionary Method. Tony is an award-winning and international best-selling author of A Path to Wisdom – How to Live a Balanced, Healthy and Peaceful Life and Loneliness: The Virus of the Modern Age. He teaches people the tools and the knowledge required to face life’s greatest adversity head on and live life in a specific state of self-mastery that helps them accelerate their human growth, potential and impact. For more information, visit www.tonyselimi.com.

Karen Leland

6 Personal Branding Lessons Every Working Professional Can Learn from Trump and Clinton

Despite having the two highest unfavorable ratings of any major presidential candidates in history, Donald Trump and Hillary Clinton have outlasted their competitors—and one of them is going to become the leader of the free world.

What does success in the face of such highly unfavorable ratings teach us about personal branding? And what can working professionals at every level learn from it?

6 Personal Branding Lessons Every Working Professional Can Learn from Trump and ClintonBelow is an examination of both candidates’ personal branding successes, challenges and resulting lessons for us all in six specific areas. The success of any brand — in business, politics or otherwise — boils down to how the brand performs across these six key dimensions. Each dimension, including exactly how each candidate fared therein as well as the correlated Personal Brand Takeaways, can help other enterprising professionals achieve in kind.

1. Develop Your Brand by Design, Not Default. Know precisely where you are so you can discern where you need to go.

Trump: The Donald has clearly defined himself as the billionaire Maverick, owing no one anything. Trump has carefully crafted his image as the anti-establishment candidate proudly going against the grain. As a general strategy, it has allowed him to get away with more than the typical business leader or politician normally would.

Clinton: Despite her best efforts to promote herself as “the qualified candidate,” many Americans have by default stamped Clinton with the brand of Matron—part of the old guard of Washington politics. Recently she has begun to pivot and is trying to find her way to a brand by design based on straight-talking thoughtfulness.

Personal Brand Takeaway: Every business person, from secretary to CEO, needs to start by assessing the personal brand they currently have and be truthful about the degree to which it exists by design—or default. Then they need to take stock of the impact that current brand is having. Is your brand producing the reputation you desire? Is it creating the environment and responses you are looking for? If not, a pivot to a more powerful personal brand may be needed.

The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand2. Anchor Statement. What is the go-to description of who you are and what you do? This is sometimes referred to as an elevator pitch.

Clinton: To date, Mrs. Clinton has made her marketing bottom line “I’m the woman candidate,” but that has not played well with Sanders supporters and younger voters in general. While Clinton’s status as the first woman Presidential nominee is certainly history-making and a proud moment, as an elevator pitch, it’s flawed. She would be better served by focusing on another message (consider Obama’s focus on messages of hope and change, as opposed to his race) that resonates with a wider slice of democrats and the population at large.

Trump: Four words—“Make America Great Again.” This single sentence has become Trump’s signature call to arms, his reason why voters should check the box next to his name come November. The issue Trump will face as the election gets closer is how he will translate this general idea into specific policies.

Personal Brand Takeaway: All business people need to be able to present their brand in less than a minute. For example: When at a cocktail party you are asked the standard, “What do you do?” can you answer in a few short sentences that pique the listener’s interest? If not, your anchor statement needs some work. In addition, it’s important to pay attention to how your anchor statement is resonating and landing with your desired audience.

3. Unique Branding Proposition. What is it about what you do, or how you do it, that makes you unique, distinct and special? What sets you apart?

Trump: The presumed Republican nominee, Trump has taken a two-pronged approach to differentiating himself. First off, he is keen to point out (at every possible opportunity) that he is a businessman, as opposed to a career politician. Secondly, his message of “I’m willing to go it alone,” whether it relates to raising money to fund his campaign or being supported by the Republican party, is at the heart of his “why I’m unique” message.

Clinton: Hillary’s strongest point of differentiation to date has been “I’m the woman candidate.” The problem is that too much of her messaging has focused on this, and the voters don’t really seem to care.

Personal Brand Takeaway: Positioning yourself by specifically articulating how your brand speaks to the needs of your audience, and the unique way you address those needs, is critical to creating an effective personal brand. And the more specific you can be, the better.

4. Brand Tone and Temperament. What is the consistent mood, tenor, quality, character and manner you bring to all your interactions?

Clinton: Clinton’s tone has consistently been one of a serious Implementer. The tonal subtexts to her speeches ring with “I’m experienced, I know what I’m doing and I can get the job done.” Her demeanor, while dignified, is missing an accessibility (and even friendliness) that voters need to see in order to wholeheartedly embrace her as their Presidential candidate. However, given the alternative, it may be enough to win her the highest office in the land.

Trump: Trump is always Trump. To some, his brash pronouncements play with a tone of rugged individualism. For others, (even some members of his own party) his demeanor shows up as angry, and even childish in cases. So much so that the question of his temperamental suitability to be President has become a Democratic rallying cry. Likewise, Trump’s tone has some Republicans begrudgingly supporting him for the sole “anyone but Hillary” reason. Not exactly the inspiring message you would want your personal brand to create.

Personal Brand Takeaway: What you say has power, but the way you say it — your tone — has just as much impact. Every businessperson needs to be aware of how their brand tone is coming across (online and off) and adjust where necessary. In addition, taking any tone to an extreme will always backfire: Too serious or too snarky both harm a brand in the long run.

5. Signature Story. Why do you do what you do? What’s the essential story that brought you to this place?

Trump: Rather than focus on a narrative based on how his past has informed his bid for the Presidency, Trump is pointing to the present problems America faces as his reason for seeking office. But by doing so, he is missing the opportunity to tie his brand to a bigger, more historical reason for running.

Clinton: After her win in California on Super Tuesday, Hillary Clinton spoke about her mother, the influence she had on her life and how the way she grew up set her on a path to public service. Clinton has skillfully integrated her history into her narrative and connected the dots from how what she learned there has brought her to here.

Personal Brand Takeaway: Never underestimate the power of a good story. A strong (and truthful) narrative about where you came from and what has influenced you to do the work you now do can connect you with your customers, employees and colleagues at a deeper level. Your brand needs to be more than a single sound bite or pithy elevator pitch. Otherwise, you run the risk of damaging your brand when things don’t go exactly as you planned. The best brands feature multiple, complementary messages that weave together to form an accessibly complex and in-depth communication.

6. Signature Services. What are your core competencies?

Clinton: At the heart of Hillary Clinton’s brand is her varied and deep experience in government — and her proven ability to get things done in a political system that makes this challenging at best. Her particular expertise in foreign relations — especially at this time in American’s history—gives her a powerful place to stand as the candidate of choice. She is able and willing to talk about the “how” of the why.

Trump: In almost direct opposition to Clinton, Donald Trump’s brand is rooted in being “not” a government insider — but a business one. Continually providing tough talk about his corporate success, negotiation expertise and business acumen, Trump is presenting voters with the idea of a president who would function more like the CEO of a company than the head of state. While this “non-establishment” message is resonating with many people, the downside is Trump’s lack of specifics and seemingly naïve understanding of how things actually work in Washington and the protocols that keep the wheels turning—thus causing a questioning of his suitability for the job.

Personal Brand Takeaway: Know exactly what your brand brings to the table and how it stacks up against your competitors, and craft a powerful way to talk about it that inspires confidence in others. The fulcrum of your brand needs to rest on the material ingredients of your values and commitments.

A standout style (be it a brash Trump or competent Clinton) is a plus, but it will only take you so far. At some point going beyond taking a stand for what you believe in and specifically letting people know how you plan to get there will become a central issue. Think about one area where your personal brand is being expressed more in talk than displayed in action and focus on aligning the two.


About the Author

Karen LelandKaren Leland is CEO of Sterling Marketing Group, a branding and marketing strategy and implementation firm helping CEO’s, businesses and teams develop stronger personal and business brands. Clients include AT&T, American Express, Marriott Hotels, Apple Computer, LinkedIn and Twitter. She is the best-selling author of 9 books, including her most recent title, The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand, which details proven strategies, best practices and anecdotes from real life brand-building successes to help readers design, build and accelerate a successful brand. Learn more online at www.KarenLeland.com.

Anne Deeter Gallaher

Seven Highly Desirable Characteristics of An Employable College Graduate

As a college graduate, you now have a clearer path to increased earning potential, compounded retirement potential, and a longer and healthier life. In fact, young adults with a bachelor’s degree earned 57% more than young adults with a high school diploma and 105% more than young adults without a high school diploma, according to the National Center for Education Statistics.

What does an employer expect from a college graduate? The tried and true trifecta – resume, degree, and “hard skills” – get you the interview, but your “soft skills” get you the job. You may be surprised to learn that the institution, degree, and GPA are certainly important, but the mastery of soft skills is your true business advantage.


Hi there! This article is available for free. Login or register as a StrategyDriven Personal Business Advisor Self-Guided Client by:

Subscribing to the Self Guided Program - It's Free!


 


About the Author

Anne Deeter GallaherAnne Deeter Gallaher is CEO of Deeter Gallaher Group LLC and co-author of Women in High Gear: A Guide for Entrepreneurs, On-Rampers, and Aspiring Executives and The Future Belongs to Students in High Gear. For more information, please visit, www.studentsinhighgear.com and connect with Anne on Twitter, @AnneDGallaher.