Little Red Book of Sales Answers by Jeffrey Gitomer addresses the questions all sales people ask, particularly those questions holding them back from making the sales and the money they should. Jeffrey’s 99.5 answers address:
Personal Improvement that Leads to Personal Growth
Prospecting for Golden Leads and Making Solid Appointments
How to Win the Sales Battle AND the Sales War
Sales Skill Building… One Brick at a Time
Building the Friendship. Building the Relationship. Earning the Referral. Earning the Testimonial. Earning the Reorder.
Building Your Personal Brand
The Final AHA!
Why You Should Read This Book
StrategyDriven Contributors like Little Red Book of Sales Answers for its practical, easy-to-implement actions that help expand one’s relationships and earn more sales. Jeffrey goes directly to the core of doubt many sales people harbor and provides them with the tools needed to create confidence and immediately improve sales performance.
Each of Jeffrey’s answers provides a step-by-step common sense approach to selling that anyone can implement. Truth be told, we at StrategyDriven have successfully implemented many of Jeffrey’s recommendations.
Little Red Book of Sales Answers actionably addresses sales persons’ questions and doubts; enabling them to achieve more for their clients, their organizations, and themselves. For its immediately actionable sales methods, Little Red Book of Sales Answers is a StrategyDriven recommended read.
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Winning Strategies for Power Presentations by Jerry Weissman is a vast collection of presentation best practices focused on gaining and retaining the audience’s attention and effectively conveying the message desired. Jerry takes his presentation lessons from history’s many great orators and presenters. These collections are grouped by topical area including:
The Art of Telling Your Story – 30 best practices
Graphics: How to Design PowerPoint Slides Effectively – 15 best practices
Delivery Skills: Actions Speak Louder Than Words – 12 best practices
How to Handle Tough Questions – 8 best practices
Special Presentations – 10 best practices
Benefits of Reading this Book
All professionals at every organizational level must effectively communicate in order to be successful for it is only through a well conveyed, received, and understood message that we influence others and shape the behaviors around us.
StrategyDriven Contributors like Winning Strategies for Power Presentations because for its thoroughness in addressing each aspect of public presentations. Jerry’s book is well researched and truly gathers the best presentation practices from renowned influencers throughout history. Within his book, we found numerous gems of wisdom, particularly regarding the language and syntax used by successful presenters, that will help us to take our presentation skills to the next level.
We had two criticisms of Jerry’s book. First, while the best practices are contained within well-structured collections there is no overarching process for ‘pulling it all together,’ to create and deliver a powerful presentation. Second, we would have liked to see more and more detailed illustrations of the points Jerry made in the Graphics section of the book; providing a visual example for the points being made.
Winning Strategies for Power Presentations provides readers with a thorough body of best practices needed to elevate their presentation development and delivery skills. Each recommendation is clear and concisely conveyed enabling the reader to quickly select and extract the specific insight needed. For its deep insight and actionable conveyance of how readers can improve a vital business skill, Winning Strategies for Power Presentations is a StrategyDriven recommended read.
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When Jim Rohn said, “All the information you need to succeed already exists, the problem is you haven’t exposed yourself to it,” it was one of the most challenging and eye-opening statements I had ever heard. I immediately made a lifelong goal to read a thousand books.
I have not reached that goal yet, but I’m eating away at it. I love the hardbound vintage book, but I’m finding that reading on my iPad’s Kindle app provides the perfect strategy to increase my desire to read in spare moments.
Here’s my list of must read books:
1. Think and Grow Rich by Napoleon Hill is at the top of everyone’s list. Written 70 years ago, it’s still the benchmark book for attitude, goal setting, and achievement. Get an original copy (pre 1960), not one of the altered, newly minted, “after the copyright expired” versions. NOTE: Not on this list, but equally important, is the best sales book of all time: How to Sell Your Way Through Life. Written just two years later, this book is an unknown gem. It’s hard to find and a little pricey, but look for it on abebooks.com, bookfinder.com, or ebay.
2. How to Win Friends and Influence People by Dale Carnegie. The all-time, gem of gems for engaging with self-confidence and connecting with sincerity that contains timeless rules of success. Your Carnegie library is only one third completeuntil you own and read How to Stop Worrying and Start Living and Effective Public Speaking, two books with timeless information on stress relief, positive attitude, speaking skills, and success strategies.
3. He Can Who Thinks He Can by Orison Swett Marden. One of the original ‘self-thought’ and self-help books containing thought gems such as, “Every child should be taught to expect success” and “The world makes way for the man with an idea.” If you want a list of great Marden quotes from this book, underlined by John Patterson, the founder of NCR and the father of American salesmanship, go to www.gitomer.com and enter MARDEN in the GitBit box.
4. Swim with the Sharks by Harvey Mackay. A benchmark and game-changing book for me and millions ofother people in business. It’s full of applicable ideas to make you think and strategies to implement immediately.
5. Small is the New BIG by Seth Godin. One of many Godin books that should be in your library. Not just for the information – he’s much more than that. I don’t just marvel at what Seth writes, I marvel at how he thinks.
6. Thinkertoys by Michael Michalko. Short lessons, tools, and exercises you can easily understand and apply immediately. It recharged my brain, and opened my eyes to a new way to see creativity – by example.
7. What Would Google Do? by Jeff Jarvis. A compelling work that centers around Google as it relates to other businesses. Jarvis compares what Google would do to diverse industries such as hotels, restaurants, schools, and the media. Amazingly insightful and thought provoking – especially if you relate it to your business (as I did).
8. Outliers by Malcolm Gladwell. Outliers tells stories of how, why, and when people became successful entrepreneurs, and how standards were set in the 19th century that are still in place today. But it’s his concept of ‘10,000 hours’ that makes this book an absolute insightful treasure.
9. Steve Jobs by Walter Issacson. Jobs had vision, foresight, character, uncompromising ideals, and shrewdness. He was inspirational to all who came within his domain. This is a great story and important to read in order to understand where we are today. I have written about Steve Jobs’ impact on my life. If you’d like to read it, go to www.gitomer.com and enter JOBS in the GitBit box.
10. The Pursuit of Prime by Ichak Adizes, Ph.D. This book addresses the stages every growing business goes through, and what to expect and do in each stage. Compelling because it’s both a game plan for what to do, and a pie in the face for what you haven’t done.
11. Social Boom by Jeffrey Gitomer (hey, that’s me!) and several other social media experts. Business Social Media is not an option, and this book is the ultimate “how to” and “why.” Yes, I have ten other books I hope you buy, read, and implement the lessons from, but Social Boom is my best book for this moment.
12. Atlas Shrugged by Ayn Rand. A book that has been canonized by every cross section of the political and business landscape EXCEPT the politician trying to grow government and give handouts. It’s an amazing, compelling read, and has a happy ending for entrepreneurs. May be my favorite of all time. When you’re finished reading this epic novel, I dare you not to starts on Rand’s The Fountainhead.
12.5 There are other imperative non-books. CDs, essays, quote books, and kids books that I also highly recommend. They are, in no particular order, The Art of Exceptional Living (CDs) by Jim Rohn, Acres of Diamonds by Russell Conwell, A Message to Garcia by Elbert Hubbard, Little Engine That Could by Watty Piper, and The Strangest Secret (CD) by Earl Nightingale. You can find all of these gems at www.executivebooks.com.
NOTE WELL: This is not THE definitive book list – it’s MY definitive book list. These are books I have read, been inspired by, implemented, and banked. I have a longer list on my website – click on ‘Recommended Reading’ under ‘Sales Help.’
Invest your time reading. It will pay lifelong dividends.
Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.
About the Author
Jeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].
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Judgment Calls by Thomas H. Davenport and Brook Manville examines twelve mission critical decisions made by public and private organizations for the key aspects of the decision process employed and analytical approaches used. Through this exploration, Thomas and Brook discuss organizational factors influencing successful decision-making including:
Participative Problem-Solving Processes
Technology and Analytics
Power and Culture
Leaders Setting the Right Context
They assert that effective employment of these factors enhances organizational judgment and therefore its decision-making capability. The twelve detailed examples within their book serve as a roadmap for those seeking to further develop their organization’s decision-making ability.
Benefits of Using this Reference
StrategyDriven Contributors believe in the inherent value of reading books, such as Judgment Calls, that provide deep insights to the decision-making processes of respected organizations during critical situations. Thomas and Brook obviously had access to the senior leaders at each organization profiled; enabling them to garner the though processes and reasoning behind the decisions being made.
Valuable as it may be, we believe there are flaws in Thomas and Brook’s approach to ascertaining the key factors behind successful decisions. Most prevalent among these flaws is an apparent assumption that successful outcomes were the result of a sound decision-making approach and the correction of the organization’s past decision-making shortfalls; not the result, in part or whole, of good fortune or luck. (Note that Thomas and Brook did examine some failed decisions of examined organizations, however, we found those reviews to be incomplete when compared with StrategyDriven‘s analysis.) We would have liked to have seen additional testing whereby the processes leading to successful decisions were tested against decision-making shortcomings observed in other organizations. In our experience, organizations may experience a series of successful decision outcomes because circumstances that would otherwise challenge their area of vulnerability are not manifest. When such a circumstance does arise, the organization’s decision process fails to recognize or appropriately deal with it leading to an adverse outcome.
StrategyDriven Contributors have studied high-risk decisions – both the successes and the failures – made by organizations such as NASA and nuclear utilities around the world; identifying principles and practices to be embraced and those to be avoided. Indeed, one of our contributors co-authored the standards by which the U.S. nuclear industry processes its high-risk decisions. While we agree with the four organizational factors associated with successful decision-making as outlined in Judgment Calls, we believe there are many others demanding close attention in order to consistently achieve desired outcomes. Our insights to high-risk decision management can be found in StrategyDriven’s Decision-Making topic area.
While we believe the approach taken to draw the conclusions contained within Judgment Calls to be flaw, the book offers otherwise inaccessible insight into the decision-making processes of respected organizations making it a StrategyDriven recommended read.
Articles in this area highlight the many print, audio, video, webcast, and seminar resources that have significantly contributed to the successful business planning and execution activities of StrategyDriven Contributors. We highlight the topics covered by each resource and why we believe the benefits will outweigh your time investment.
Please note that whenever possible, a link is provided to expedite access of the recommended materials. In some cases, the providers require registering with their site. In other instances, the product link is directed to Amazon.com where the item can be purchased. StrategyDriven does receive a nominal contribution for products purchased from Amazon.com via our link which we then applied to our operating costs.
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Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money
Jeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, 
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