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4 Amazingly Effective SEO Strategies for Content Marketing

When it comes to generating web traffic and online brand awareness, few methods are more effective in the long-term than search engine optimization (SEO), which is simply the practice of optimizing your website and marketing efforts to facilitate higher rankings in the search engines. Since all of those search results are linking to content, the primary driving force behind any SEO campaign is content creation/marketing. Although site owners and marketers should always aim for quality over quantity, to a degree it really is a number game. The number of posts you have online at any given time will directly affect your brand’s visibility. With that said, here are four strategies you can use to achieve expansive results in any content marketing strategy:

1. Geo-Targeting and International Marketing

Sometimes, expanding into foreign markets is all it takes to tap into an extra group of visitors that you might’ve previously overlooked. This is worthy of being mentioned first because it’s something that many marketing campaigns fail to take into account. While global brands can benefit tremendously from international marketing – click here for more information on that – local brands should also be using geo-targeting techniques to increase the amount of traffic generated in the regions where they conduct business.

2. Guest Posting and Allowing Guest Authors

Another way to get your content in front of new eyes is to volunteer to post your content on relevant blogs and sites that allow guest posts. By guest posting on high authority sites and then linking back to a page on your own site, you’re not only attracting direct referral traffic but you’re also improving your SEO stats by increasing the number of high-ranking inbound links that point to your site. Likewise, posting an open invitation for guest authors will give your site fresh new content for free.

3. Infographics, Videos, and Other Media

You could be losing a large chunk of traffic by not producing and promoting infographics, videos, GIFs, sideshows, reports, presentations, and other forms of media content. Infographics can spread like wildfire if they contain a number unique and useful statistics, as they tend to be linked back to as resources by bloggers.

4. Focus on the Social Networking Side of the Coin

Finally, staying active on social media is a duty that no brand should neglect, especially if you’re trying to promote content to generate additional traffic and awareness. Having a post go viral on a site like Facebook or Twitter is a great way to build massive momentum and dozens of strong inbound links in a matter of days.

Content Marketing Has become the Crux of SEO

Not too long ago, SEO was ridden with sneaky, short-sighted tactics that often involved nothing more than seeking out random links from sites that match a set of criteria. However, in recent years search engines like Google have evolved past a purely metrics-based approach and are now able to more accurately discern what quality content reads and performs like. Since the goal of the search engine is to provide links to the most relevant content, it was only a matter of time before content quality became the core issue in SEO, so take note and adapt your SEO efforts to follow suit.

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Top Marketing Strategies that Really Work

StrategyDriven Marketing and Sales Article
Paying per click to Google isn’t how you make money. It isn’t how you make new, organic hits, and it isn’t how you make sales. Instead, it’s how you pay for a click. There is no guarantee how long that person stays there, whether it was a bot, or even a real person. When you market, especially as a small business, you need to be smart. You need to ensure that you are getting the right message out to the right people. You need to use these five marketing strategies that really work, instead of paying for ones that make every sale an uphill battle:

1. Improve Your SEO

The whole point of pay-per-click advertising is that it takes your listing to the top of the SERPs. This means you can cut out all the hard work and be the first result that someone sees when they search for a keyword you have chosen. The other way to get to the top spot is to improve your on-site and off-site SEO. There are many different methods and strategies for improving your SEO, and they continuously change as Google rolls out new and improved programs to fight against spam and to improve the quality of their links. Focus on improving your SEO, and you will be ranked more highly on relevant searches, without paying for everyone who clicks on your site.

Once you reach the coveted #1 spot, you’ll have organic hits coming in for years.

2. Social Media Marketing, With Emphasis on Social

Using bots and buying followers is a thing of the past. Not only is it pointless regarding your sales, but it can also make you look like spam. Instead, work on building up real relationships and real connections. Post great content that is shared and interacted with. Communicate not only with those who comment and message you, but to also engage with the community at large. The more genuine and real you seem, the better. Having a few repeat customers is better than battling it out for every new sale, and the same is true for your social communities. Real relationships will lead to sales; fake ones will make you look like spam, so work on improving your social media marketing strategy.

3. Daily Marketing with a One-Time Cost

The more people see a name and a brand, the more they learn to trust it. When you work in a neighborhood or small-town marketing by wrapping your vehicle will pay off greatly. Neighbors will see their neighbors use your service, and will call you up themselves. Similarly, just seeing your name over and over again will help them remember you, and trust you.

Start today by picking up some great used cars for sale, create the branding and the car wrap, and benefit from marketing yourself while you work. Create a few yard signs as well so that after you are done with a project, you can market your services on your client’s lawn (with their permission, of course).

Marketing is all about making connections. It is about creating relationships with your customers, even if they never see you in person. Use these proven marketing strategies, and benefit from the increased sales and repeat customers.

StrategyDriven Marketing and Sales Article

Four Tips on Hiring an SEO Agency for Your Startup

StrategyDriven Marketing and Sales Article
In today’s business market, online brand visibility is key to getting your new start-up off the ground. No matter what type of products or services you are selling, the type of audience that you are reaching out to or your goals for your business future, it’s important to have a strong online presence in order to reach success. A strong visibility in search engines and the ability to showcase your expertise and knowledge about your industry online is key to building your customer base and improving customer retention and sales. One of the first steps towards building a strong online presence is search engine optimisation; search engines are one of the first places that customers will go when they are trying to find a brand like yours.

We’ve put together some top tips to help you choose the right SEO agency for the job.

Tip #1. Ask for Recommendations:

As a business owner, you probably spend some time networking and building relationships with other business owners and influential, experienced individuals in your industry. One of the best ways to find a good SEO agency is to simply ask around within your business circles for recommendations – chances are that you know somebody who’s hired an SEO agency before, and will be able to point you in their direction if they were satisfied with their work and believe they’d be a good choice for your needs.

Tip #2. Check Out Portfolios:

Before you make a final decision on an SEO agency, it’s important to take a look at their portfolio of past work to determine whether they are offering the kind of things that you are after. Most good SEO agencies, will display a portfolio that prospective new clients can easily access to get an idea of the kind of work that they do on a regular basis. Take the Lexel SEO agency in London as an example. They have a section on their site dedicated to case studies which their audience can browse through. This is something you should be looking out for whenever you visit an SEO agency’s website.

It’s also a good idea to look at how well any prospective agencies have been doing their own SEO; are they high up in search engine rankings themselves?

Tip #3. Understand What You Need:

When choosing an SEO agency for your business, it’s important to have a list of needs and requirements in mind to ensure that you make the right decision. For example, if you run a smaller, local business, then you’re going to prefer an SEO agency that specialises in conducting local SEO and improving your brand’s visibility within your local area.

Tip #4. Conduct a Background Check:

Finally, once you have determined a few SEO agencies that seem like a good fit for your needs, it’s a good idea to take a closer look into them. One of the best ways of doing this is to get information from past clients regarding their experiences with the company. You can often do this by simply searching for online reviews – third-party websites are the best place to look since you’ll often find more honest and reliable reviews there.

Did you find these tips helpful? We’d love to hear from you in the comments.

StrategyDriven Marketing and Sales Article

Off-Site SEO: Maximising Your Search Potential

The world of web design is a complicated and often confusing one. Most companies will have a professional to handle their development, along with someone to handle their marketing. But, out of all of this, most businesses will need help with SEO most of all. It’s likely that this aspect of your website is already handled for you. But, this doesn’t mean that you’re doing everything you can. There’s a lot of work you can do off-site which will make a huge difference to the search rankings your pages are given. To help you with this, this page will be covering some of the ways you can achieve this goal.

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Backlinks

Over the years, search engines like Google have had to make their algorithms more and more complicated. This is the unfortunate result of people taking advantage of older methods to get their sites into unrelated searches. As a part of this, search engines like to make sure that your website is trustworthy before they display it to their users. Having links from other sites going to your own website will help to do this, as it shows that you are significant to them in some way. Building a backlink strategy that works will take some time, and you might need some help along the way. Thankfully, there are loads of resources available across the web to help you out.

Social Media

Social media has had a huge impact on the way that people live their lives over the last few years. Of course, though, on their own, they probably won’t do much for your SEO. Using a tool like this, you have the chance to spread loads of backlinks which will come from a reputable site. Along with this, having people visit your site from social media will be very likely to increase your website’s viewership. This will help to improve the ranking of your pages, as search engines will see that your site is popular.

Google Search Console

There are loads of tools out there to help you with SEO, and a lot of them are completely free to use. Google’s Search Console is a great example of this, and a must for any website looking to get good rankings. Using this sort of tool, you can have search engines re-index your pages as you make changes and improvements. Along with this, you can get detailed data and information about your keyword success. Using this data, you can start to make easy improvements to the SEO on your site, as well as being able to make sure your efforts are successful.

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The Benefits

Doing this sort of work is almost guaranteed to have a positive impact on your website. Along with increasing the amount of hits your site gets, it will also increase the chances of people buying from you. People trust websites with higher search rankings, and will rarely go onto the second page of a search engine. To stand out from the crowd, you have to make sure you’re at the top.

Hopefully, this post will inspire you to start working harder on your off-site SEO. A lot of business will ignore this sort of work, assuming that their current standing will last forever. It’s important to keep improving this area, though. Otherwise, search engines will stop favoring your website.

StrategyDriven Marketing and Sales Article

4 Reasons Your Content Marketing Plan Will Fail You

Content marketing has never been so important. The content you create could make or break your business because there is so much emphasis on search engine rankings these days. One of the most important things a small business can do is take the time to plan content well and make sure it speaks to and engages with their target audiences. But, there are so many times when content marketing plans fail because of simple mistakes. Here’s why your content marketing could be failing you.

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Content Marketing is a Temporary Fix

If you aren’t getting the sales and traffic you desire and you’re using content marketing as a quick fix, you may as well give up now. Content marketing is something that need to be used consistently and businesses have to make a long-term commitment. If you believe your business can survive by getting the custom you need from a few social media posts and blogs and then you’ll be able to stop, think again. You may be finding it difficult to invest the time a content plan needs. In that case, it’s wise to invest in the services of an internet marketing firm. If you want your business to flourish, you better have a 12-month content plan in place and refresh it every annum.

You Don’t Need to Know Your Audience

So, you think you can set-up a Facebook business page and advertise to anyone and everyone? Firstly, you’re unlikely to convert your audience into sales and secondly, your content won’t be specific enough to reach your target audience. Every business has a target audience and no business will survive without identifying it. When you know who your target audience is, you can design your content based on the information you have, and you’re more likely to attract the appropriate people.

Content Means Sales

Don’t make the mistake of looking for immediate results. Yes, content works, but it’s usually over a period of time. Think about the way you react to content marketing as a customer. One social media post is enough to get you interested, but it doesn’t mean you’ll automatically read the blog, visit the website or buy products. For many customers, the first engagement with a post is just the beginning. It may take several more posts before you convert that follower into a buyer. So, be patient and do your research so you can create a daily content plan.

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SEO isn’t a Big Deal

It would be nice to think that the quality of a business will outshine everything else, but ignoring SEO will just lead to unnecessary failure. If your potential customers can’t find you when they search for your niche, the quality of your work will have no voice at all. At the very least you need to do keyword research so your site will rank in searches, but it’s also important that you create content that can gain links and increase your visibility.

Sometimes it’s best to create a content marketing plan by asking yourself, ‘What could make this fail?’ and working from there.