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Social Media Metrics to Monitor to Improve Your Content Strategy

StrategyDriven Online Marketing and Website Development Article, Social Media Metrics to Monitor to Improve Your Content Strategy

Social media has become an integral part of many businesses’ marketing strategies. It provides a platform to connect with customers, build brand awareness, and promote products and services. However, simply having a social media presence is not enough. To get the most out of your social media marketing, it’s important to monitor key metrics that can help you understand what’s working and what’s not. In this post, we’ll explore some social media metrics that you should be monitoring to improve your content strategy.

Engagement Rate

Engagement rate is one of the most important metrics to monitor on social media. It measures how many people are interacting with your content, such as liking, commenting, and sharing. High engagement rates indicate that your content is resonating with your audience and driving conversations.

To calculate engagement rate, divide the number of engagements (likes, comments, shares, etc.) by the number of followers or impressions. A higher engagement rate is better, as it indicates that your content is creating a strong connection with your audience.

Reach

Reach measures the number of people who see your content. It’s important to monitor reach to understand how far your content is spreading and how many people it’s reaching. A high reach means that your content is being shared and seen by a large number of people.

To increase reach, consider using paid advertising, such as promoted posts or ads, to target specific audiences. You can also optimize your content for shareability, such as using eye-catching visuals or incorporating trending topics and hashtags.


Click-Through Rate

Click-through rate (CTR) measures the number of clicks your content receives. It’s an important metric to monitor because it indicates how effective your content is at driving traffic to your website or other desired destination.

To calculate CTR, divide the number of clicks by the number of impressions. A higher CTR is better, as it means that your content is compelling and driving action from your audience.

Conversion Rate

Conversion rate measures the number of people who take a desired action, such as making a purchase or filling out a form. It’s an important metric to monitor because it helps you understand how effective your social media marketing is at driving business results.

To calculate conversion rate, divide the number of conversions by the number of clicks. A higher conversion rate is better, as it means that your social media marketing is effectively driving business outcomes.

Follower Growth

Follower growth measures how many new followers you’re gaining over time. It’s important to monitor follower growth to understand how well your content is resonating with your target audience and how effectively you’re building your social media presence.

To increase follower growth, consider running contests or promotions, optimizing your profile and content for search engines, making your content sharable with tools like share button from ShareThis, and engaging with your audience through comments and messages.

Mentions and Hashtags

Mentions and hashtags are important metrics to monitor because they help you understand how your brand is being talked about on social media. By monitoring mentions and hashtags, you can identify brand advocates, respond to customer feedback, and identify trends and topics that are relevant to your audience.

To monitor mentions and hashtags, use social media listening tools or simply search for your brand name or relevant keywords on social media platforms.

Time of Day

Monitoring the time of day that your content is being shared can help you understand when your audience is most active on social media. This can help you optimize your posting schedule to ensure that your content is being seen by the largest possible audience.

To monitor the best times to post, use social media analytics tools or simply track engagement rates at different times of the day. You can also experiment with posting at different times to see what works best for your audience.

Content Type

Monitoring the type of content that is generating the most engagement can help you identify what your audience is interested in and what types of content are most effective at driving engagement.

To monitor content type, look at the engagement rates for different types of content, such as photos, videos, and text posts. You can also experiment with different types of content to see what works best for your audience.

Audience Demographics

Understanding your audience demographics can help you create more targeted and effective content. By monitoring metrics such as age, gender, and location, you can tailor your content to the preferences and interests of your target audience.

To monitor audience demographics, use social media analytics tools or simply track engagement rates and other metrics by age, gender, and location. You can also survey your audience to gain a deeper understanding of their preferences and interests.

Share of Voice

Share of voice measures the percentage of social media conversations about your brand compared to your competitors. It’s an important metric to monitor because it helps you understand your brand’s position in the market and how well you’re competing with other brands.

To monitor share of voice, use social media listening tools or simply track the number of mentions and conversations about your brand compared to your competitors. You can also analyze the sentiment of these conversations to gain insights into how your brand is perceived compared to your competitors.

In conclusion, monitoring social media metrics is a critical component of any effective social media marketing strategy. By tracking engagement rate, reach, click-through rate, conversion rate, follower growth, mentions and hashtags, time of day, content type, audience demographics, and share of voice, you can gain valuable insights into your audience and improve your content strategy.

Digital Marketing: How-To Guide for Small Businesses

StrategyDriven Online Marketing and Website Development Article |Digital Marketing|Digital Marketing: How-To Guide for Small BusinessesDo you want to take your digital marketing game to the next level through SEO, social media marketing, and other exciting strategies? Then you won’t want to miss a detail in this how-to guide designed for small businesses.

The digital marketing volcano has erupted. Now, in order to be a successful small business, you need to have excellent digital marketing strategies in place. If not, you’ll be left behind in the Stone Age of marketing, which is a place you definitely don’t want to be!

Many small business owners are scared of digital marketing and assume it’s too complex to understand fully. However, you might be surprised to learn that digital marketing and its inner workings are actually very simple. It’s something to be excited about – not afraid of. After all, when digital marketing is done correctly, it can turn a business into a major success. To help your small business start making some big digital marketing moves, start with ‘Step 1’ listed directly below.

Step 1: Use Search Engine Optimization (SEO)

If you want to boost your website up the search engine results and ultimately grow your brand name, then SEO is exactly what you need. SEO encompasses an umbrella of different strategies, from link-building to making your website faster and more user-friendly.

Many small businesses do their SEO in-house, while others outsource everything SEO-related to marketing companies. To learn more about SEO and other important marketing functions, check out Avid Marketer. The more information and knowledge you absorb regarding SEO, the better. This is because SEO is going to be the heartbeat of many companies’ digital marketing strategies moving into the future.


Step 2: Start Email Marketing Campaigns

Not too long ago, email marketing was viewed as a dated marketing strategy. However, over recent years, it has suddenly re-emerged and become the go-to source for increased customer sales and engagement.

The reason why email marketing is so effective is because of high ‘open rates’. In other words, when customers receive marketing emails, they tend to open them, whether the emails are promoting specific products or upcoming sales. Knowing all of this, you should prioritize building an email list between now and 2030.

Step 3: Grow Your Social Media Presence

Today, almost all successful businesses and brands are active on:
Facebook
Instagram
Twitter
YouTube
TikTok

The more social media bases you can cover, the better.

Social media is one of the greatest marketing tools of all time. It provides businesses with access to literally billions of consumers. The sky is the limit when you can successfully tap into consumers that match your desired profile.

Step 4: Be Active on LinkedIn

LinkedIn is another excellent platform for digital marketing. Here, you can promote products, provide important business updates, speak directly to customers, and even network with other businesses. It’s a no-brainer.

Step 5: Create a Google Business Profile

To wrap this guide up, make sure to create a Google Business profile. This way, you can become an officially registered business on Google, which means you can appear on Google Maps, boost your visibility, provide clear opening and closing times, as well as much more. For any small business, this is an essential step to take.

6 Ways to Improve Your Software Sales

StrategyDriven Marketing and Sales Article |Software Sales|6 Ways to Improve Your Software SalesWith the growing number of software development companies comes competition. For this reason, you need to devise a strategy to stand out from the competition. This involves improving the quality of your software product. It also involves building a well-established marketing plan to attract and convert new clients, encourage existing clients to renew software licenses, and promote additional products to existing clientele. Read on for six ways to improve your software sales and achieve your bottom line within no time.

1. Identify your target audience

Closing as many software sales as possible can be difficult if you try to grab everyone’s attention. For this reason, you should focus your marketing efforts on people interested in your products. Conduct extensive research to identify and understand your target customer, their job responsibilities, their struggles and goals, how they make a purchasing decision, what prompts them to purchase, and what would keep them from buying.

Next, leverage audience segmentation. This involves dividing your ideal customers into segments based on specific criteria such as shared interests, behaviors, and needs. You should then tailor your marketing and sales content to the needs of each segment to enable you to generate more qualified leads and increase software sales.

2. Provide free demos

Most marketers today exaggerate their product capabilities to close more deals. This, combined with the vast upfront or ongoing expenses of purchasing software, causes most clients to be hesitant to make a buying decision. For this reason, consider giving them a free demo to see first-hand how your product adds value to their organizations.

You can allow potential clients to download a copy of your product via your website. Once the clients are convinced that your software is beneficial to their business, they can then purchase the activation key to buy the full copy.

Ensure you first interact with potential clients and ask relevant and insightful questions before offering a free demo to familiarize yourself with their wants. This will help you personalize each aspect of the Sales Demo Environments to provide features and information that reflect your target audience’s needs and requirements.

3. Optimize your content

Did you know mobile phones account for 62% of internet searches? A study by the Mobile Marketing Association further shows that mobile devices play a critical role in each phase of the buyer’s journey because they allow customers to access essential details with a single click. For this reason, optimizing your content for various devices, including smartphones, computers, and tablets, is critical to provide customers with a positive user experience. Providing a positive user experience helps customers to take the desired action, enabling you to generate more income.

Be sure to optimize the size of your content, fonts, call-to-action buttons, and the website to make your content accessible from multiple devices. Ensure your emails are also accessible via mobile and desktop.


4. Invest in affiliate marketing

If you are looking for a cost-effective way to improve your software sales and boost brand awareness, consider investing in affiliate marketing. Affiliate marketing involves paying bloggers, among other eCommerce businesses, to market your software on your behalf. However, affiliates do not hold stock, and you only pay a commission for the products sold. Excellent affiliate marketing partners for your software development company could be IT bloggers specializing in software reviews. They could include an affiliate link to your software in their blogs, and their readers could follow these links to make purchases.

5. Use social media marketing

With over 4.6 billion people worldwide on social media, marketing on different social channels is an affordable and effective way to target a larger audience and increase brand awareness. Be sure to identify a social platform like LinkedIn or Facebook, where your target customers often spend most of their time to create a personalized social media marketing campaign.

You should then create informative social media ads that show prospects what your software does. Publish high-quality content that resonates with your client’s needs, pain points, behaviors, and interests. Consider also incorporating GIFS, images, videos, and emojis in your content to engage your target audience and get them to take action.

6. Build a reward system

Building brand loyalty is critical, especially when providing a product that requires customers to renew licenses. Instead of spending thousands of dollars on campaigns to attract new customers, consider investing in a reward system to improve your existing customer’s performance. You could offer discounts, promo codes, and freebies to enhance your software sales.

Endnote

Improving your market share in software sales can take time and effort. Identify your target customers, provide free demos, optimize content for various devices, invest in affiliate and social media marketing, and build a reward system to improve your software sales.

The Effective Tips to Maintain a Proper Ratings and Review Strategy

StrategyDriven Online Marketing and Website Development Article, The Effective Tips To Maintain A Proper Ratings And Review StrategyCreating A Successful LinkedIn Marketing Strategy

Your LinkedIn Company Page is an important part of your marketing strategy. It should include your company logo and website URL, the size and industry of your business, as well as a cover image. This helps reinforce the image you want to convey. For example, Schneider Electric has a comprehensive Company Page with an Overview section that functions as a one-stop shop for potential customers.

Your company page should be updated daily with relevant content. You should also engage with other LinkedIn users to broaden your audience. For example, commenting on relevant articles can encourage your colleagues to follow your page. This will encourage them to share your posts. If you post daily, your page will have twice the engagement as those that post only once a week.

A successful LinkedIn marketing strategy can help you get the attention of upper-level professionals. The site contains a high concentration of influential managers, opinion leaders, and senior executives. A targeted LinkedIn marketing strategy ensures that these people view your messages.

The Need To Create A Successful LinkedIn Marketing Strategy

To succeed on LinkedIn, you must know how to reach your audience effectively. This is more than just sharing links or articles. It also includes creating groups where you can engage with your audience. The important thing is to keep the conversation going and make the group enticing to join. In addition, you can also use LinkedIn advertising to boost your brand’s performance. These advertisements appear on various LinkedIn pages and target specific audiences.

  • First, you need to identify the objectives of your LinkedIn marketing strategy. For example, are you aiming to build a relationship with your customers or create a pipeline of qualified leads? Once you have figured out what your target audience is looking for, you can create a content calendar that will appeal to them.
  • The next step is regularly updating your LinkedIn page’s content regularly. Users will tend to trust your page less if you don’t regularly update it. Ensure that your banner image is updated at least once every six months. You can also update your company’s location and leadership personnel if they have changed.

LinkedIn marketing requires proper planning and analysis, like any social media marketing strategy. You should set SMART goals and metrics to monitor your campaign’s success. Those goals should be realistic, specific, achievable, and time-bound. Using metrics to measure success will help you know whether your LinkedIn marketing strategy is working and is meeting its goals.


Steps To Create A Successful LinkedIn Marketing Strategy

A successful LinkedIn marketing strategy is made up of several steps. One of these steps is to create a profile page. It will contain the following elements: a banner, a logo, and content. Another step is to tag other users. If you’re tagging other users, it is best to include their hashtags. In addition, you can share posts with your audience, comment on them, and introduce yourself. While you don’t have to post all day long, it is important to maintain a regular publishing schedule.

Creating A LinkedIn Showcase Page

Creating a LinkedIn showcase page is a great way to showcase your business and engage your target audience. Showcase pages are SEO-friendly, which means they are indexed by search engines such as Google, Bing, and Yahoo. As a result, it’s important to choose an engaging and catchy title that captures the target audience’s attention.

Creating A Banner

When creating a banner for LinkedIn, it’s important to use the right design elements for the best results. For starters, make sure the banner’s size is appropriate. This will ensure that the elements are easily seen, especially if people view them on other platforms. It’s also vital to ensure the image is not too blurry, or it could cut off key elements.

Adding A Logo

Adding a logo to your LinkedIn marketing strategy can make it easier for potential clients to recognize and follow your company. It can also make it easier for your employees to identify your brand. Here’s how you can add a logo to your company page: First, ensure that you’re the page administrator. Then, find the ‘Company Logo’ section. From there, you can crop and edit your logo.

Creating Content

One of the most important parts of a successful LinkedIn marketing strategy is creating content that gets noticed. This content must be eye-catching and relevant to the target audience. To make the most of LinkedIn, create and share compelling content regularly. This way, your posts will be delivered to your target audience at the right time.

Buying Ads

Buying ads on LinkedIn is a great way to get your business noticed by your target audience. There are several different ways to optimize the effectiveness of your ads. One way is to set them up to bid automatically so you’ll be able to spend your advertising budget as efficiently as possible. Another way is to monitor and measure the success of your campaigns. You can do this by using the conversion tracking tool on LinkedIn. This powerful tool allows you to track the clicks on your ads and conversions.

Monitoring Performance

When creating a successful LinkedIn marketing strategy, monitoring your progress over time is essential. You want to ensure that your content is engaging and that your potential customers convert. This means that you must regularly track visitor numbers to determine whether or not your efforts are yielding results. Fortunately, there’s no magic formula, but following some simple guidelines will help you create relevant content for your target audience and get them to click your links.

Lastly

LinkedIn lets you connect with potential clients and contacts in a very personalized way. Many prominent companies and business leaders use LinkedIn. This allows you to reach them without feeling like a spammer. LinkedIn allows you to reach out to others through shared connections or groups. Premium members also have access to a huge network of open profiles.

Social Media Marketing: Staying Ahead in the Industry

StrategyDriven Online Marketing and Website Development Article, Social Media Marketing: Staying Ahead in the IndustryStaying on top of the ever-changing social media landscape is vital to staying relevant and competitive. As platforms continue to optimize their content presentation and update their posting rules, keeping up with the latest trends is essential to remain relevant and reach the right users. In addition, monitoring your competitors’ social media profiles is necessary to keep current with your market and engage with your audience.

Retargeting

Retargeting works across many channels, such as social media and search engines. It analyzes your previous traffic and identifies your conversion goals. Then, it displays ads to past visitors and reminds them of your products and services. By targeting past visitors, you can ensure they return to your site and make a purchase.

Retargeting is a powerful marketing tool that can turn window shoppers into paying customers. It serves ads to people who show interest in your product through their website visits or social media clicks. It’s a proven technique marketers like Drive Social Media have used for years to connect with their audience. Retargeting campaigns can be set up with minimum effort, but they are most effective when well-optimized and analyzed.

You must tailor the driving campaign to your unique audience to get the most out of retargeting. It should also reflect your overall marketing strategy. This means constant testing and refinement to ensure your campaigns are relevant and practical. The more you learn about your audience, the better your results will be.

Keep track of All Your Posts on Every Channel

When doing social media marketing, it is essential to keep track of your posts. This is how you will know whether your content is generating interest and if it is reaching its intended audience. In addition, this information can help you improve your social media marketing strategy.

You must follow your competitor’s accounts to ensure you post pertinent content on the appropriate channels. You can get this done for you by your marketing company. For example, consider the Drive Social Media company. You can see your competitor’s posts, advertisements, and sophisticated tactics as a result of their work. In addition, you can use applications like Likealyzer, SEMrush, and BuzzSumo. Businesses frequently use engagement analytics to gauge their social media success, but these measures do not provide a complete picture.


Creating Video Content

Video is one of the best ways to boost your social media marketing strategy. It has several advantages, including an increased view-through rate. It can also be more engaging for viewers. Short videos can be more enticing than longer ones, especially on social media channels. In addition, you can add graphics to your videos to add to their appeal.

Aside from being highly informative, videos also help boost SEO. Therefore, you should embed them in relevant website pages. For example, if you are promoting a product, you should embed a product video on your homepage.

Similarly, if you are creating a FAQ page, you should also add a video there.

Monitoring Your Competitors’ Social Media Profiles

One of the best ways to keep your business ahead of competitors is to watch their social media profiles. You can use social listening tools to focus on specific shapes and gather information about their content. Industry blogs are also helpful in gathering information about the products and services of your competitors. Relevant data will help you make informed decisions about the most effective ways to promote your product or service.

To get started, sign in to your account and navigate to the Reports tab on the right side of the screen. From here, you can select Run Report from the drop-down menu. You can then choose from various report options, including competitor analysis. You can add up to four competitor profiles and run a comparison report.