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The Best Ways to Make Impressive Images for Social Media

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With the modern craze of social media, several brands are competing to attract more and more customers to their products. In order to improve business, brands want to project themselves as appealing and impressive to society. As a vast range of social media platforms emerges online, businesses are presented with an amazing means to connect to their customers in a casual and relaxed environment. There are several brands that strive to present themselves online, but they may be hardly noticed by their target audience. To improve your brand visibility, here are a few tips that will help you.

Make It Relatable and Fun

Some of the best known brands on the web earn their title by building strong, loyal relationships and earning trust. They are very aware of the fact that by keeping their brand personal, fun, and relatable, they can easily connect with consumers and make a powerful impact on them. Maintaining the human aspect of advertisement also keeps the workplace stress-free. There is no better place to start than with social media.
One of the ways in which you can portray your business as fun to your customers is to be interesting. This can be done by indulging in exciting competitions and quizzes. Do some quirky stuff to express your brand. Stay away from being serious as it will not interest them in your product.

Ensure that Your Spelling and Grammar is Impeccable

78 percent of the US population admit to investigating businesses for an effective language and communication skills before buying a product or service. If you own a brand, you must not make any grammatical or spelling mistakes as these will harm your brand reputation. Use words that will make you look professional to your audience. You will find an abundance of language tools online that can help improve your content quality.

Make Use of Dialog Feed

Dialog feed is one of the amazing applications that enable people to view content that is collected from blogs and social media. All of this content will feed your website with compelling user-generated data. New level of HR management recommends this strategy to be highly effective because of its potential to entice a lot of online users to your business. The best part of this strategy is that you need not worry if the content is inappropriate as it will quickly get filtered out and blacklisted at the time of data collection. Once you receive appropriate content, you can then use it to add, modify, or delete it as per your requirements.

Put Emphasis on Visual Posts

People are often most compelled, attracted, and driven by visual posts. Illustrations and images are much more powerful and effective than lengthy posts of text. Experts also believe that it is wise to use imagery to allure more people and create an effective engagement with them.

Conclusion

Social media provides a lucrative opportunity for businesses to make a powerful impression among online users. But this remarkable opportunity comes with a good amount of challenge to make your brands ads outperform others in the online market. With the use of these expert tips, however, you can easily stand out online among the most notable brands.

Making a Start in Social Media Marketing for Your Business

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StrategyDriven Marketing and Sales ArticleSocial media marketing can seem like a quick win for many businesses, but if you don’t fully understand how to utilize these platforms, the millions of likes and followers won’t mean much if they are not converting. Many businesses are fixated on high numbers when it comes to social presence, but in fact, engagement is an accurate representation of the quality leads you can expect from this form of marketing. By focusing on the bigger picture, you can implement a precise strategy to make the most out of this vast arena. It’s not enough to just upload content and hope for the best, as most people want to be a part of the brand experience plus if you interact and communicate on a deeper level, this can have enormous benefits for your company.

Take a look at the ways to make a start in social media marketing, so that you can utilize its potential.

Understand what you are trying to achieve

When you create content or promotions for your social media platform, it’s naïve to think that if you just pop it up that people will find it. Feeds change every second, so if you haven’t got anything interesting to shout about, it’ll get lost in the ether. Unless you know what you want to get out of the post, you will have no idea how to measure its success. It could be a simple tally of likes, or how many followers you achieved but delving deeper could identify the engagement level and what type of people are looking at your content.

You can’t be good at everything

You will rarely see one brand doing every platform well. There are so many to choose from that spreading yourself too thin will mean that each may fall under the radar in the long run. Looking at how the different platforms work and what type of people they attract will help you decide on where to focus your efforts. For example, young people love Snapchat and Instagram, whereas professionals will be on LinkedIn, so knowing your audience is key to delivering the right message and not wasting your time trying to promote to people that have no interest.

Make it visual

Posts that are wordy can put people off reading them, but if you have a succinct, snappy message with a high-quality image, you will generally grab people’s attention. You can also use free resources such as MailChimp landing pages to create a call-to-action to share on your social media. This helps to give your audience a specific message such as promotional offers, sign up page or competition entry form in a simple way.

There are many things to think about when using social media to target new and returning customers. By utilizing these platforms and creating content that is interesting and shareable, you will begin to see excellent results both in engagement and sales. Like all marketing efforts, this aspect can take time to grow so unless you’re one of the very few lucky ones to get that moment in the viral spotlight, you’ll have to be patient and persistent.

Benefits of Social Media for Small Businesses

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Many small businesses are increasingly focusing on the web when it comes to making their brand a success. It’s easy to see why when you take a look at the extreme success of various online businesses and take into account that almost every high street retailer also has a website which allows them to operate online in tandem with their brick and mortar store. Setting up a website gives you an edge. It allows customers to order goods from you from the comfort of their own home. This is the ultimate form of convenience, especially if you offer next day delivery options. A webstore also allows you to operate round the clock. You no longer have to work with strict opening and closing times, as you can leave an online store unmanned and operating twenty four hours a day, seven days a week. Then you can open up your brand to a worldwide market of consumers with the simple addition of international shipping options! However, your brand’s online presence has the potential to reach so much further than a website alone. You can also incorporate other forms of media into your business strategies in order to make profit. For now, let’s focus on social media. Here are just a few of the benefits that it can bring to your venture.

Facebook

Facebook is perhaps the most popular form of social media. It has approximately 2.2 billion users active every single month. So, this may well be the best place to start if brand exposure is what you’re looking for. When setting up a profile for your business on social media, make sure to establish that you are a business at the start of the page setup. This will give you access to more appropriate profile editing options that can benefit you as a brand. Perhaps the main benefit of Facebook (besides exposure) is that you can add certain details to your page’s profile which help customers to receive the best possible customer service that you can provide. Your profile can detail your store’s physical location (including address and postcode) so that customers can make their way to your brick and mortar store without hassle. You can also add a contact number and contact email address so that they can contact you easily. Then there’s the instant messenger option that you can activate. This means that customers can easily contact you, you will receive a notification, and you can respond to them as quickly as possible. You can then use your feed to give customers updates and put out announcements, such as sales, new lines, and special events.

Instagram

Another extremely popular form of social media is Instagram. This app specialises in the visual, which is particularly beneficial for online companies who only have visual representations of their goods to sell to their customers until they receive the real deal in the post after purchase. For the strongest Instagram presence possible, you need plenty of followers. The more followers you have, the more likes you will have on your posts. If consumers see that other consumers like something, it becomes increasingly desirable and they’re likely to want to purchase the goods that everyone else likes. However, cultivating these followers and likes is a little difficult to start with when you haven’t yet established a presence. Perhaps the best way to get started is to buy likes on Instagram. This will give your brand a presence, which will in turn generate more attention and more legitimate followers and likes.

Twitter

While Twitter isn’t necessarily automatically associated with brands, it’s an online powerhouse that you should engage with regardless. Twitter’s main benefit for companies is convenient communication. Tweets are capped at 140 characters, so it can be used for short and sweet exchanges with your customers and potential customers. More complex and lengthy conversations can be taken to the inbox feature. It can also be used for short announcements and updates for your followers. However, you can also take a controversial approach which brings mass attention to your brand. Just take a look at Denny’s twitter feed. Their comedic tweets have resulted in the fast food chain amassing 479,000 followers.

If you haven’t started engaging with social media on a professional level yet, it’s about time that you get around to it. After all, some of the most accessed apps have the potential to bring a ridiculous number of potential customers your way and also allow you the resources to keep in touch with them and make further sales!

3 Alternative Marketing Strategies

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StrategyDriven Marketing and Sales Article

Your business might have the best product or service in the market, but if you aren’t retaining customers, or no one knows your name, then your sales won’t increase (and may even drop). Companies need to undertake a marketing strategy so that consumers are aware that the firm exists, and more importantly, so that the dollars keep rolling in.

Marketing exists in various forms. While consumers may be more familiar with TV and print strategies, this doesn’t mean that you have to use the same strategy for your company. There is a range of marketing methods that you can use to help your business make its mark, especially in this digital age when mobile marketing and social media are at a full swing. Read on to find out if the following ideas could help you and your company.

Merchandising

Merchandising is one of the oldest, and most effective types of marketing. From mugs to custom lapel pins, t-shirts or sunglasses, your options are endless. Merchandising is a great alternative if you attend a lot of trade shows, or community events. By giving your consumers a take home gift, they will instantly remember your company, while associating it with a positive experience or memory. Even if the item that they take is only used within the home, any visitors may comment or engage with the item if they see that it has your company name or logo. If you are looking to boost awareness, get creative and are restricted by a small budget, then merchandising is the ideal tool for you. For best results, have merchandise that sits on an office desk or can be worn with pride.

Go Digital

The way we do business is changing. In fact, consumers are increasingly influenced by information that they obtain or interact with online. From Facebook to Instagram, and even LinkedIn and Twitter, don’t underestimate the power of using social media as part of your marketing strategy. The beauty of digital marketing is that you can start small too. From only a few posts a day, or scheduled tweets, you can begin to increase coverage and interest in your product or service. So if you thought that social media was only for millennials then think again. If you aren’t using digital marketing to help your business, then you risk getting left behind and becoming invisible.  But it doesn’t have to be that way.  There are plenty of tools and templates for social media marketing available to support your digital marketing efforts.

Go Traditional

Make sure that more traditional marketing methods also remain in your marketing strategy. It’s a good idea to produce brochures and sales materials if you are out and about, and want to provide potential customers with a point of reference, or catalogue for them to refer to. Depending on what your company offers, you may also want to consider TV and radio alternatives too. These methods are essential if you want to make the most of potential sales during key sales periods, including Christmas, Thanksgiving and Black Friday. Using TV or radio doesn’t mean that you have to produce a cheesy or dated commercial either. In fact, airtime is crucial if you want to obtain those all-important sales.

From traditional marketing methods, to merchandising and social media, you will need to review your marketing plan if you want to increase your business potential. Make sure to set aside some of your budget to aid your marketing plan, and feel free to get creative.

Top Marketing Strategies that Really Work

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StrategyDriven Marketing and Sales Article
Paying per click to Google isn’t how you make money. It isn’t how you make new, organic hits, and it isn’t how you make sales. Instead, it’s how you pay for a click. There is no guarantee how long that person stays there, whether it was a bot, or even a real person. When you market, especially as a small business, you need to be smart. You need to ensure that you are getting the right message out to the right people. You need to use these five marketing strategies that really work, instead of paying for ones that make every sale an uphill battle:

1. Improve Your SEO

The whole point of pay-per-click advertising is that it takes your listing to the top of the SERPs. This means you can cut out all the hard work and be the first result that someone sees when they search for a keyword you have chosen. The other way to get to the top spot is to improve your on-site and off-site SEO. There are many different methods and strategies for improving your SEO, and they continuously change as Google rolls out new and improved programs to fight against spam and to improve the quality of their links. Focus on improving your SEO, and you will be ranked more highly on relevant searches, without paying for everyone who clicks on your site.

Once you reach the coveted #1 spot, you’ll have organic hits coming in for years.

2. Social Media Marketing, With Emphasis on Social

Using bots and buying followers is a thing of the past. Not only is it pointless regarding your sales, but it can also make you look like spam. Instead, work on building up real relationships and real connections. Post great content that is shared and interacted with. Communicate not only with those who comment and message you, but to also engage with the community at large. The more genuine and real you seem, the better. Having a few repeat customers is better than battling it out for every new sale, and the same is true for your social communities. Real relationships will lead to sales; fake ones will make you look like spam, so work on improving your social media marketing strategy.

3. Daily Marketing with a One-Time Cost

The more people see a name and a brand, the more they learn to trust it. When you work in a neighborhood or small-town marketing by wrapping your vehicle will pay off greatly. Neighbors will see their neighbors use your service, and will call you up themselves. Similarly, just seeing your name over and over again will help them remember you, and trust you.

Start today by picking up some great used cars for sale, create the branding and the car wrap, and benefit from marketing yourself while you work. Create a few yard signs as well so that after you are done with a project, you can market your services on your client’s lawn (with their permission, of course).

Marketing is all about making connections. It is about creating relationships with your customers, even if they never see you in person. Use these proven marketing strategies, and benefit from the increased sales and repeat customers.

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