The Most Important Areas Of A Business

When you’re managing your own business, it’s important that you know where to focus your attention. It can be very overwhelming at times because there are so many different things that demand your insight and skill, but one way to know how to manage all of that, is by setting out your priorities. While everything is important, some require a bit more concentration than others. The sooner you figure it out, the sooner you can ride your way to success without a worry in the world, because you’ll have everything covered and under control.

Here’s what you need to know.

Your product

How do you intend on selling something successfully, if the products aren’t any good to begin with? That will just make your job even harder, as no one wants to be pushing a dead weight around that nobody wants. Every good business starts with a good idea, so make sure that your product is something that people feel that they need within their lives in order to make it better. You want to be able to fill that void, and make them realise that what you’re selling is what they have always been longing for.

Your target audience

You should know exactly who your target audience is before you even attempt to connect with them. Who are you making your product for? What kind of lifestyle do you imagine them to live? What kind of personality do you think they have? And what age range do they belong to? It may sound rather personal – but it has to be otherwise you won’t be able to engage on a deep level. The better you know someone, the easier you can cater to their wants and needs – and that’s the key to building up a great relationship between yourself and the consumer.

Your money

As soon as you start to make an income, things begin to change. You will be dealing with numbers that need to be understood, because the moment you earn, you are expected to pay tax and insurance. So it’s vital that you keep an eye on what is going into your account, and more importantly what is going out. This can get tricky sometimes as there can be some confusion, this is why you should create a paystub, because that monitors all the little details so that you don’t need to stress yourself.

Your marketing

Failure to market yourself properly will mean that you’re not allowing people to see you in the best light, and you wouldn’t want to do anything that tarnished your business – especially not by accident. So you need to ensure that you market the correct way that leaves people wanting to experience what you’re selling. Social media is the most effective way of marketing, but you must understand how it works in order to achieve your desire. The content you post is what people will judge you off immediately, so you need to be posting things that are eye-catching and intriguing, while giving people valuable information about what it is that you’re offering.

Top Traits of Socially Responsible Employers

When talented workers are looking for new employment opportunities, they tend to go for the companies that have a proven track record of being socially responsible. If you start to demonstrate that you fit the bill, you should soon have a big pool of excellent employees to choose from. Beyond this, treating your staff members right will result in a team who are highly motivated and more likely to stick by your business. So, here are just a few top traits of socially responsible employers which you can look to emulate.

Encouraging Work/Life Balance

The all-important work/life balance is something which is talked about more and more these days. There are many ways that you can encourage this as an employer. Firstly, you could look into the option of offering flexible hours or the opportunity to work from home. As well as this, you could also offer a competitive number of holidays or even a scheme like giving employees important days like their birthday off from work.

Implementing Employment Standards

Employment laws are changing all the time and you need to ensure that you implement these at all times. You could consult with a legal team such as Ogletree to keep yourself abreast of all your individual responsibilities as an employer. If you don’t implement certain standards, there is every chance that you could get called out on this and in today’s world of social media and instant communication, any reputation as a poor employer will spread quickly.

Establishing Standards of Integrity

As an employer, it is your responsibility to implement certain standards of integrity and ethical behaviour. Not only do you have to come up with these in the first place, you also need to communicate these with your staff members to ensure that they know what is expected of them.

Recognising Achievement and Success

It is very easy for employees to feel overlooked if you don’t recognise their achievements and success. So, you should take the time to do this on a regular basis, whether it is in front of your company as a whole or simply on a one on one basis. When your company starts to grow, it may be difficult to do this as often as you would like, so you need to ensure that your managers are in the habit of talking up your team.

Caring About Health

There are plenty of ways that you can show that you care about the health and wellbeing of your employees. It could be something as simple as offering fresh fruit to eat on a regular basis. Alternatively, you could offer a discounted membership to your local gym or even hire a fitness expert to come in and give classes to your employees.

Social responsibility is one of the greatest traits that you can have as an employer, and these are just a few of the ways that you can achieve this.

Internet Based Businesses: Where The Real Money Is!

There are millions of sites out there that suggest ways to make money online. However, few are geared towards the creation of online businesses that can return a genuine profit over the long-term. In fact, you will often find that the majority are about ‘get rich quick schemes’ or ‘side hustles’ that are only designed to be a part-time way of enhancing a person’s income. This is strange, given the fact that there are some truly genuine ways to use the internet to create a prosperous business that will thrive over time. Luckily, we know where the real money is online, and you just have to read on to find out how you can get in on the game.


One way of setting up a viable business online is it go the e-commerce route. E-Commerce is where you sell products online at a profit, although there are a lot of different ways that you can do this in practice.

One is to set up your show on a ready-made platform and run your business through that. Popular choices in this area include eBay, Shopify, and Amazon whose FBA service not only helps you to sell your good but to store and deliver them as well. Something that can make things easier for those looking to set up their internet based business from home as they don’t have to find space for stock on their property.

Of course, there are other options for e-commerce as well. These include creating your own website to sell on, as well as getting a more well-known company to stock your products under their name. Something you can read more about here.

Service providers

Providing a service is also a good solid base for an internet company that is likely to go the distance and bring in a decent profit. That is as long as you pick the right service to offer.

Establishing which service will sell is something that may take some market research. Although services such as web hosting, professional social media management, and creative work such as illustration, writing, and video creation are particularly popular at the moment.

Professional video creation is one option for your online business.

Then there is always the option of setting yourself up in the role of exchange between clients that need and individuals offering these services. Something that site like Upwork, PeoplePerHour, and Task Rabbit have monetized to great effect.

Pay per call

Lastly, pay per call internet based business are also something that can do well in the long term, especially if you get a following of decorated customers that call in on a regular basis.

Of course, many people stay away from this type of offering because it is traditionally associated with the less seemly side of the internet industry. However, as you are in charge, you have control over the choice of service and the prices you offer. That means you can easily focus on things like advice, life coaching and work of self-esteem rather than the traditional tarot card, psychic, and other unmentionable services that are often associated with this type of online business.

Encourage Your Employees to Be Their Authentic Selves – And Improve Workplace Morale

Often people attempt to conceal their personalities at work. This might mean concealing their interests or their passions, but sometimes it goes even deeper. Occasionally, people try and change their accents, or hide their sexual orientation.

Sometimes, employees are concerned that their authentic selves will mark them out as too ‘different’ or ‘quirky’ or ‘airy fairy’ to succeed in the workplace. However, this means that they might be selling themselves short – and in the process, holding back your business.

More Authentic Personalities = Better Business People

People who feel more comfortable in themselves often have greater confidence in their own ability to get the job done. They can be resourceful and quick thinkers who are able to solve problems – because they feel empowered enough to do so. These kinds of individuals are only an asset to a business.

Individuals who are in a role that involves facing clients or closing deals should always present their authentic selves to sell well. Most people can detect fakery and avoid those people, choosing not to spend time with them and trust them in a business relationship.

Fostering an atmosphere of inauthenticity will only impact negatively upon your business. Your staff won’t be happy, productive staff – the kind that are so important to getting a job done well.

Encourage Your Staff to Be Themselves

There are many ways you can encourage your staff to be more authentic in the work place. Mostly it starts by allowing an environment where people feel empowered enough to be their authentic persons, while still being respectful.

It’s mostly about fostering trust between management and colleagues and allowing personalities to shine.

Here are our top tips on how to encourage your staff to be themselves.

1. Get to Know Them

Make sure that you devote some time to each individual member of your staff at least once a month. Ask them what their ambitions are and how they want to get there.

Frequent performance reviews create an environment of trust, so staff feel more empowered to give you honest feedback – something which will only be beneficial for the company.

2. Offer the Training They Want

Staff feel happier and more fulfilled – two elements which are crucial for authentic living – when they feel they’re moving into the future with skills.

If you have ambitious staff, offering them distinct training opportunities to foster their goals and talents. This will help them feel more confident and empowered in the workplace.

3. Don’t Enforce a Strict Corporate Dress Code

You might find a couple of Patrick Bateman weirdos who love wearing a full suit every day, but most modern men and women don’t. Let your employees express their personality in their clothes without judgement.

Most people won’t turn up to the office in sweatpants even if your dress code is more relaxed. People also pick up visual cues off leaders in their environment – if most people dress smart every day, they’ll dress well too.

4. Allow Employees to Personalize Their Workspace

Make sure people feel comfortable personalizing their space in their office. Allowing people to bring in photos of their friends and family, or adding a plant really makes the space more comfortable for them.

If employees have a work phone, let them choose the best phone case for them.

5. Hold Team Idea Meetings

Don’t wait for employees to come to you with ideas. You may never know but there could just be an idea that’s about to revolutionize your company and increase your profit margins in the head of someone sat down in a cubicle in your office.

Foster an environment where people feel comfortable enough to throw out ideas, to help people grow in confidence as they know their opinions are valued.

6. Encourage Structured Growth

To really get the best out of the people you work with, make a plan for each individual’s development. Make sure everyone has a set time each week to do their training or develop their passion projects, for the benefit of the business.

Remember: happier staff can only mean better things for your business.

The World Of Websites: Everything You’ll Ever Need To Know

As a business owner, you know that you need a website. The internet is definitely the future, and it has been for some time. So even when your business is offline, and you have a physical store or office, you know that you’re missing out on a huge chunk of custom by not being online. But at the same time, when you are an online business, you know that simply having a website just won’t do. You have to get it right, know the ins and outs of websites and what you need, and be able to create the best possible site for your business. And when you’re not all that well versed in technology or the internet, it can feel a bit overwhelming. But it doesn’t have to be.

Websites can often seem complicated at first. Because they involve code, plugins, development, widgets and more. Whether you want to know exactly what a widget is and why you need it, or you want to be able to drive a significant amount of traffic to your website, you’ll need to do some research. But when that tends to tire your brain, you might like to have it handed to you on a plate, in one concise article, right? So here it is – everything you need to know about the world of websites.

Getting Setup

If you’re yet to launch your own website, then this section is going to help you to get started. If you have, then you may find that you can improve and enhance what you have by following these steps.


First off, you’re going to want to make sure that you get some hosting in place. You may be considering setting up a free website, but this isn’t really the best choice when it comes to professionalism and being able to grow in the future. In fact, it’s only ever going to hold you back. Instead, you need to look into web hosting options as listed in that post, and choose a hosting plan that suits you best.

Choosing A Domain

Along with hosting, you’ll also need to find a domain. When you have your own website domain name, your site will look more professional. To do this, you can find expired domains with someone such as FreshDrop or search to see what is currently available. And choose carefully, as you will ideally want your domain name choice to stay with you.

Building The Website

Your final step in getting setup is choosing how you’re going to build the website itself. When you take out hosting, you may find that you’re given a range of options by your hosting provider, so this will help you to decide. You may also find that WordPress, in particular, is an easy to use and manage platform to build your website from.

The Design

When you’ve got the framework of your website ready, it’s time to think about how you want it to look and what functions you’d like to be able to have.

The Look

This is where you can start thinking about the colors that you like, a logo, your font choices, and what kind of image you want to give off on your website. Unless you are experienced with code, which we are presuming you are not, you’re going to want to look into a template that you can use here instead. This is often an inexpensive way to get a design on your site.

The Functions

At the same time, you need to be thinking about the key functions your need your website to do. There are a range of website features that are important, and you will be able to find widget and plugins to help you add this in. Essential, these are small pieces of software that allow you to add a particular function to your website, such as an email subscription tool. So work out what you want your website to have, and find the right plugins to help you do to do.

User Experience

As you start to move forward with your website, you’ll want to make sure that you’re thinking about the user journey. This is how visitors of your site move around the website and effectively use it. As you start to gather this information, you may even want to hire a developer to help you edit your template or create a new design that will suit your user journey better.

The Content

You’re also going to need to populate your website with content. There is a range of information that you will need to include, so let’s go over what that will be.


From browsing the internet yourself, you’ll know that websites need to have different pages. When you’re building your site, there will always be a range of pages that you need. Alongside your product or services pages, you need to have an about page, as well as an FAQ, testimonials, and even a privacy policy page. So be sure to get writing these as soon as you can.


Whether you want to add this in before you launch or later on down the line, having a blog for your business is a really great idea. Not only will it help with your SEO (we will go into more detail about this in the next section), but it also gives you content to share with your customers and site visitors too.

Contact Information

A contact page is one of the important pages that you will need to have on your website. But your contact information is often the most important kind of content that you need to include across your blog, and not just on that single page itself. You’ll want to have your information visible on the homepage, as well as links to your social profiles. You never want your customers to have to dig for your details, as they may choose to just give up if so.

Traffic Driving Strategies

Now that your website is essentially up and running, you need your customers to find you. But how? Here are a few ideas on how you can start generating traffic to your website.


In order for your website to show up on search engines like Google, it has to be optimized. And that is exactly what the practices of search engine optimization (SEO) do. To make sure that you’re optimizing your content and site as you’re building it, be sure to use this SEO checklist as you go along. This will help you to show up in searches and generate traffic to your site.

Social Media

Next, you’re going to want to turn to social media. Because you can actually generate some traffic from social media if you take the right approach with your marketing. You’ll want to make sure that you’re applying tactics that will engage your followers and lure them to your website. Yes, it can take time, but it’s actually quite fun to test out different ideas and see how they do.

Online PR

Finally, you’re going to want to think about doing some online PR. This fits nicely in the above two points. Getting links to your website from other sites will help with your SEO, and collaborations on social media and with other businesses or influencers can help you to generate some online PR and bring visitors to your site.

The Importance Of Analytics

Finally, you’re going to want to get to know your analytics. Why? Well, they are essential for you to be able to find success with your website. So let’s see how you can do that.

Knowing Where To Look

As you set up your website, you will find that you have some tools right there in your dashboard (particularly if you’re using WordPress). You will be able to see how many visitors you get and sometimes even where they came from or what links they’re clicking on. But, you need more. Registering for Google Analytics (GA) is important here. GA allows you to see how many hits your site has had and by how many people, how they found you, what pages they’ve been on, and what they have clicked onto. This data can then be hugely important to improving your website.

Using Your Analytics

Once you have got your GA hooked up, you’re then going to want to read something like this guide that will help you to get the most out of your analytics. This data is invaluable and can help you to understand your customers better, which will then help your website to meet their needs.

Continuing To Improve

Finally, you’re then going to want to make sure that you apply your data findings to tweak your site and get results. And you’re going to want to keep on refining your site and then finding new insights from your analytics over time to make sure that you’re always meeting your visitors’ needs.

It may seem like a lot, but when you approach your website in this way, by taking in the build, design, populate, promote, and refine stages that we’ve walked through, you should find that your website is exactly what you want it to be – successful!