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Why Technology Is So Important In Business Practice

The information age got itself into full swing about 100 years ago, and we’re still living in it these days because of the amount of new information that can spring up in any sector in any market anywhere on the globe. As a result, it’s such a powerful time to run a business. You can be reached from anywhere and find the market you need instantly with a few search engine terms, and then operate on a larger scale than you ever would have been able to in the past. So with that in mind, here’s some of the mostly wide renowned reasons as to why technology is so important in our business practices.

Our Communication is So Much Better

Let’s consider this for a minute. When you’re able to write things down to send off, instead of speaking it to a person, we can draft out what we’re going to say. That means we can perfect our communicative skills, and make it a lot easier to close a deal with a few emails. Of course there’s no beating the natural charisma of the speech, but if you’re the kind of person who is in a leadership position and struggles with this, no longer do you need to think yourself turfed out because of it!

Not only does this impress possible investors and business connections, but you can also better perform customer service with the written word. No issues with connectivity over the phone, everything about a complaint is set out in front of you to refer back to, and you can focus on more than one task at once seeing as you’re using a screen instead of your voice. You can practice with online programs and apps without ever needing to hire out a service. It’s often a lot cheaper to run business through technology!

It Affects Our Operating Size

So whilst we may be a far cry away from replacing human workers with robots, despite burgeoning AI on the frontier, we can expand our businesses via the use of software. This is because everything is instantly accessible as long as you have an internet connection, and there’s hardly any countries left in the world where this isn’t reliable. Connectivity on a global scale means we can do international trading, conference calls across oceans, and bring in more and more people from the other side of the world with a whole wealth of talent. It’s incredibly exciting when you think about it!

You can even cut out a few hours of work time, or even lower the cost of hiring an accountant when you can do financial modeling on smart spreadsheets. It may still be a good idea to bring on someone who knows the numbers inside and out, as nothing is smarter than the human brain, but programs like this give people with lower budgets a better chance from the get go.

It Often Keeps Details More Secure

Of course in such a digital age you’re going to experience software bugs, and of course sometimes there’s the odd hack or two. However, having firewalls and digital security systems in place make these details you store on a network a lot more secure, plus they’re easier to reach for everyone involved in a transaction process.

On a more local scale, business operations can be kept secure by software from outside intrusion by competitors, and if you’re running a business that has a secret recipe involved in the creation of your product, this is where it’ll be the most safe. Even passwords alone are a great deterrent!

So the general theme is that if you have software systems in place to encrypt the data of customers, you’re not going to lose it in the back of a filing cabinet or need to input the same information everytime it comes to it, plus you’re better protected against any malware willing to get into your data banks. Don’t underestimate the power of technology when it comes to this purpose, and remember that customers always have a choice to either have their details remembered or not; you’re simply providing a better alternative for them to avoid hassle!

Overall, technology makes business easier and safer to conduct, and there’s a whole world of it out there for you to explore as an entrepreneur. Startups have never had such a strong foundation age, and whenever a sustainable business crops up on the block, it means the information age has done its bit for the future.

Protecting Your Ad Campaigns from Ad Fraud

Ad fraud poses a risk to the ad tech industry compromising the technology industry as a whole. This causes nearly 60% of digital display ad budgets to be lost due to fraud cases annually, according to the ANA and White Ops, 2016. Most ad fraud focuses mainly on non-human traffic that is not visible to humans and is misrepresented by fraudulent publishers. These include simple bots, sophisticated bots, botnets, invisible ads, arbitrage, domain spoofing, site bundling, ad injection, cookie stuffing and click farms

Why is Ad Fraud Difficult to Curb?

The digital markets enable ad fraud to thrive due to the nature of programmatic advertising marketplace as an open market environment with innovations that enable fraudsters to thrive. The programmatic environment also has misaligned incentives across its supply chain that causes inertia and passive treatment in addressing the ad fraud problem.

How to Protect Your Ad Campaigns against Ad Fraud

In order to optimize your ad campaigns, you must ensure that you look out for ad fraud cases to optimize visibility and brand safety of your ad campaigns. The nature of programmatic advertising allows for the use of the long-tail website which becomes hosts of ad fraud. Ad fraud can be curbed by handpicking website placements and taking a publisher-centric approach to ad campaigns when dealing with both public and private market purchases. Adwatcher.com advises adopting extra vigilance, especially when making audience-based ad campaigns in order to mitigate against ad fraud. This can be achieved through the following process:

Use Pre-Bid Contextual Data Segments

This is done by leveraging contextual brand safety segments during ad purchases in order to protect your ad campaign and making them available through the digital signal processor. Data from providers such as comScore is pre-bid hence minimizes chances of fraud making it easier than filtering it after purchase. This enables selection of segments with invalid traffic and visibility tiers ensuring that the ad campaigns not only avoid fraud but also are visible.

Source for an Ad Verification Vendor

Ad verification vendors, such as Integral Ad Science, ensure access to campaign metrics for ad campaigns, that enhance visibility and access to, invalid traffic thus ensuring safety for the brand. This requires having your own ad server, in which you incorporate the vendor’s tracking code in the ad tags.

Analyse the Campaign Data

Audit the ad campaigns for signs of fraud after receiving metrics like invalid traffic levels and use the information to optimize the ad campaigns by shutting down low-quality publishers and placements and reallocate your budget to higher-quality sites.

Maintain a Universal Blacklist

Blacklists are lists of domains that ensure that your ads are served elsewhere, which if handled well, should block low-quality sites from your campaigns. This may provide a competitive advantage against other, less-diligent advertisers.

Adopt Private Marketplaces Deals

Most fraudulent publishers do not access private marketplaces since they lack sales or ad ops teams to support such deals hence making it a safer option for ad campaigns.

How Digital Process Innovation Can Influence Organisational Change In The Finance Sector

The finance sector as we know it is being transformed by new technology. Digital innovation is everywhere, from Big Data to risk management software, and it’s all coming to change in the way that the sector is organised and run. NEX Optimisation are undergoing an ambitious project to use distributed ledger technology to provide a single source of truth regarding financial transactions. Their services (as well as selected third parties) can then be applied within this environment. This is just one example of how digital processes can be used to streamline regulatory and financial resources, and so we’ve taken a closer look at the impact digital process innovation is having on financial organisations around the world.

Integration

As globalisation continues at a rapid rate, the financial sector is under pressure to keep up with demand. Finance leaders are expected to orchestrate change by closely controlling how their finance systems work alongside other parts of the business. The concept is simple – the finance sector needs to be able to deliver insight and risk analysis around the world, which could see them becoming integrators of information in as little as three years. The strategy, budget, forecast, workforce management plan and capital expenditure plan all need to become more integrated in order for financial organisations to be global business services offering end-to-end solutions.

Demanding More From CFOs

As digital processes innovate and change the way that the finance industry operates, CFOs will be under more pressure to perform. Technology has already made it possible for real-time, event-driven updates to be delivered which is giving CFOs new opportunities. Among these opportunities is the chance for better understanding of the processes and wider finance systems that are currently in place. They will be able to quickly identify areas where there is room for improvement or new ways of working, including making processes more efficient or even outsourcing work where possible.

This increased understanding could see a demand for a new type of finance team emerging. According to industry experts, a broader range of skills is going to be required from finance teams in the near future. Finance employees will need to be able to analyse effectively and communicate their findings with the rest of the business, instead of simply relying on their accounting skills and qualifications. They’ll need to be able to spot reoccurring patterns and problems, as well as coming up with solutions to the problems that arise in this new digital age.

CFOs Must Continue To Innovate

At the moment, innovation within the financial sector is only just beginning. Already it’s shaking the industry and prompting finance leaders to question the structure of their organisations, as well as how to achieve their targets. It’s clear that, within the finance sector, technology is becoming a force for making processes more effective and efficient. CFOs will need to continue to innovate their processes in order to stay ahead of disruption and keep up with the latest technologies, otherwise they risk being left behind. As soon as 2020, innovation could be measured, just like other essential elements of the industry such as marketing and IT. This just goes to show how valuable digital process innovation is considered to be within the financial sector.

How to Improve Clinic Productivity

Many people try to increase the profit margin of their practice by cutting services, increasing costs or hoping to sell supplemental products and services to generate more money. However, increasing the productivity of your practices without similarly increasing one’s operating costs or payroll is far more effective. Here are a few tips on how to improve clinic productivity. And note that we’ll ensure that our advice stays within the regulatory requirements that often interfere with clinic efficiency.

Map Your Workflow

The workflow is both the standard flow of patients through the practice and the flow of key personnel as they go through their duties. You want to identify causes of wasted time and effort, and there has been an influx of industrial engineers and Lean experts into the healthcare field to help you do exactly that.

Little things like walking from your office to patients’ rooms instead of from room to room take up non-value added time. Putting a work desk in a central location could eliminate this waste for both doctors and nurses. Adopting electronic medical records and having tablets that can always call them up (and places to charge them and update them as necessary) can streamline operations.

Mapping the billing cycle and patient checkout process could identify wasteful steps that could be combined, or tasks that could be handled assembly line style more quickly.

Only Do Work at Your Credential Level

Physician assistants were widely adopted because their initial checks of a patient’s heart rate, blood pressure, weight and other vitals saved a doctor several minutes per patient. This allowed doctors to see more patients per day. Make sure you aren’t asking doctors to do other, more mundane tasks instead of focusing on the diagnostic care only they provide. This can include sending prescriptions to the pharmacy, creating copies of informational brochures for patients, providing explanations on how to use newly prescribed inhalers and giving them information on how to connect with a referred healthcare provider.

Study your workflow to look for tasks that nurses and other staff can do like authorizing refills that don’t require a physician’s signature, or using nurse educators instead of having the doctor lecture those diagnosed with diabetes on how to live with their condition. Don’t have doctors do sonograms but instead hire techs from the best ultrasound technician schools to perform these procedures.

Set Up Patient Portals

Patient portals are websites where patients can view their health records, see reminders for appointments and schedule their next visit. They reduce the need to call patients to discuss test results and allows them to email questions that nurses could answer in a timely manner, or that the doctor can answer when there is free time, which is certainly a more efficient way to do things. Don’t forget to ask patients to upload critical forms like ‘do not resuscitate orders’ and medical power of attorney documents so that your staff don’t have to scramble for them in an emergency.

Improving your clinic efficiency is possible if you follow some of the tips in this article. Doing something simple as mapping your workflow or delegating things like sonography could improve your productivity instantly.

What Are The Best Ways To Get Online Exposure for New Products and Services?


The success of any business, or product, depends directly on social influence and exposure gains. More exposure means that more people see what you have to offer, and why your business or product is a better choice than your competitors. Here are the best ways you can raise your online exposure profile.

Social Media Marketing

If your company does not have a Facebook, Twitter and Instagram page, you are missing out an important part of your marketing strategy and a huge opportunity for growth. Social media has grown in importance in the online marketing world significantly in the past ten years, and it has the power to reform the rankings of successful businesses and put yours at the top. Being able to reply individually to all customers – whether they are reviewing your service or product, sharing a complaint, or asking a question  – will show that you really make time for your clients, and care more about them than the contents on their bank account. Google+ has also gained a lot of traction in the past couple of years and is able to rival the daily users of even the dominant social media page Facebook. Having eye-catching titles that come out on top of a Google search for your specific niche will encourage more customers to try your product than someone further down the list. There is also the opportunity to do competitions and promotions across your social media accounts, where the conditions are sharing the pages and following all accounts that your company have to offer. Therefore promoting your business, without having to spend the time physically sharing it.

Blogger Outreach

Getting as many positive reviews about both your brand and products out there as possible will be a great way of gaining exposure. Get a positive review on a high traffic website, and you’ll see your sales rocket. Professional journalists or bloggers tend to have a loyal following of readers that will trust their reviews and recommendations, and if they have a large following, you will be able to reach a mass amount of people overnight. However, it can give you an endless stream of work if you are approaching bloggers individually and the promotion of your company could potentially read too much like an advert, turning off interested customers. Luckily, there are companies that help to bridge the gap between your business and the blog websites; simply reading through a review of FATJOEs Blogger Outreach Service will show you how simple it can be to reach your market, without doing all the legwork yourself. Companies that offer these services have creative writers that work your link in by using a natural, non-affiliated, anchor text in a guest blog catered to the host blog’s style, to ensure it isn’t overly promotional.

Create YouTube Videos Showing Off Your Products and Services

Not only can you embed any videos you make onto your website, but the comments section allows for further feedback from your customers. The videos themselves will allow potential customers to have a more in-depth look at your products and can be very persuasive if you manage to weave in a strong sales pitch. Customers can also gain a greater understanding of your services if you create a video addressing some common questions. If you have a unique style or way of doing things, you can display that here. It’s a chance to be personable with people who are interested to know more about your business, so keep it friendly and engaging.

There are many more ways to gain online exposure for your business, but these examples above are the most surefire way of increasing your visibility online.