StrategyDriven Practices for Professionals Article

The Best Way to Improve Your Business Assignment

StrategyDriven Practices for Professionals Article
Photo courtesy of Green Chameleon via Unsplash

Assignment writing isn’t always the easiest of tasks for everyone. Sometimes writing our assignments can be difficult, or the words just won’t flow correctly but luckily there is plenty of help and advice out there to help get those good grades on your work. We’ve decided to take a look into some of the best ways to improve your assignments, so without further ado, here is our list.

Additional Reading

Improving the quality of your assignment can ultimately come down to extra reading. It’s likely that you’ve been given a reading list, but if you truly want your assignment to stand out, bringing in information from outside of the set reading will not only help you form a more strategic and believable argument, but it will show that you’ve done the extra work. Use the library in every way you can. Take out books, DVDs, journals and more, and use the quiet study area to truly concentrate on what the source is telling you.

Critical Thinking

Thinking critically about your assignment will be what takes you up those extra grades. Proving that you’re not just regurgitating information onto the page and are actually thinking it through will ultimately help you write a better assignment and argument. Understand the information to begin, apply it in some sense, and from there, analyse and conclude. Go that step further with your assignment. Even if you don’t need to include it in the final assignment, that critical thinking will help the knowledge settle in your mind as a whole.

Appropriate Language

As with any assignment, you need to be careful and precise about the language that you use. Avoid using personal pronouns as much as possible, and the right tense for your essay is another vital choice to make. Plain English and appropriate jargon and vocabulary for your assignment can take you from a basic assignment, to a business-specific, intelligent sounding assignment.

Read with Understanding

Reading is one of the best and most prominent ways to get information but to truly get information from reading, you have to read with understanding. By this, we mean reading and understanding what you’re reading. It can be tempting to skim over words and make notes that you don’t truly understand, but making the effort to truly ‘get’ what you’re reading can be the difference between grades, and a good and bad assignment. Make notes while you read, but don’t copy them word for word. Rewrite the information in your own words rather than just highlighting sections of text, and make summaries of each paragraph that you read.


Planning and outlining your assignment before you start writing it will help you form a better argument within your assignment. After gathering all of your materials you’ll need to think about how you’re going to complete the task and how it will be written. Outline your work by identifying any key facts or words that need to be in the text, adopt a structure if it’s relevant to the assignment, and in the case that you form an outline, expand on this even more. Write down what you’ll include in each paragraph or what isn’t relevant. Analyse your arguments before you write for a more precise piece of writing before you even begin.

StrategyDriven Marketing and Sales Article

Don’t Underestimate The Power Of Old School Marketing

Any good business has to keep up with technology to survive. You won’t get anywhere these days without a good website and social media presence but they aren’t the be all and end all. Too many companies are directing all of their resources toward newer, more technologically focused marketing techniques and neglecting all the old school ones. While you do need to be up to date, some of the tried and tested marketing strategies are still just as effective as they always were. They’re also usually a lot cheaper so it makes sense to use them. If you think that these marketing techniques are obsolete, think again.

StrategyDriven Marketing and Sales Article
Photo by Tomás Del Coro from Las Vegas, Nevada, USA (Sign Spinning 2017) [CC BY-SA 2.0], via Wikimedia Commons

Trade Shows

Getting out there and meeting potential customers face to face is always a bonus. It gives them the chance to get a sense of who you are as a business and people are more likely to put their trust in somebody that they’ve met personally. A trade show is a great way to get thousands of potential customers in one place and show off your products. There’s going to be a hell of a lot of competition out there so you need to make sure that you’ve got great trade show displays that will catch people’s attention. There’s no way that people can visit every stall that’s there so you’ve got to make yours stand out. It’s also worth applying early so you can get the best position possible. Don’t make the mistake of thinking that the best place to set up camp is right next to the entrance, people like to do a round before stopping anywhere so right at the entrance is actually one of the worst places. You’ll get way more foot traffic on the end of a row or in the corner somewhere.

Promotional Gifts

Everybody loves something for free so a good promotional gift goes a long way. It gives your company value and it’s a brilliant way to give people a taster of your products. It’s also a good way of encouraging people to buy other products in order to get the promotional gift. If you don’t believe me, just think about the toys that you get in a McDonald’s happy meal or in boxes of cereal. Kids are constantly hassling their parents to buy that stuff just to get the gift. It doesn’t have to be anything expensive and if you’re getting them in bulk, it’ll be even cheaper.

Sign Spinning

When people walk past signs and billboards in the street the conversion rate is pretty small. Half the time they’ll just get ignored. Sign spinning is a pretty cheesy way of advertising but studies have shown that it does actually work. The spectacle draws people in and then they’ll read the information on the sign as they watch. It doesn’t work everywhere but if you pick a busy promenade that gets a lot of foot traffic then you’re likely to see some good returns on it with very little investment.

Always keep up to date with technology but don’t underestimate the power of old school marketing techniques.

StrategyDriven Marketing and Sales Article

The Reasons Why Video Marketing is So Powerful

StrategyDriven Marketing and Sales ArticleMany businesses don’t consider the power of video marketing because of the huge costs involved when it comes to video production. However, video marketing has been proven to be so powerful these days that even the smaller businesses that don’t have video production in their budgets are now jumping on the bandwagon. Businesses in all industries are now faced with high competition regardless of the niche, so it’s important for any business to compete with even better marketing strategies to have a chance of surviving – and that’s where video marketing comes into play. If you’re considering video production as your next marketing ploy, look at some of the below reasons why video marketing is so powerful.

Videos Boost Conversions

It has been proven that videos help boost conversions and sales. The figure differs between different industries, but there are reports that suggest a simple landing page video production has boosted conversions by a massive 80% – something that just can’t be ignored in the world of online marketing.

Excellent ROI Prospects

Many businesses overlook video production for their marketing ploys simply because they think it’s too expensive. No one can deny that the cost is often eye-watering, but given the fact a ROI is mostly guaranteed, there’s no reason why it shouldn’t be considered. Yes, video production could cost thousands or even more, but the returns on offer are limitless.

Viral Boosting Opportunities

All it takes is one video to get shared once for it to get shared hundreds of thousands of times. Granted, it takes a cracking idea to get onto that sort of level, but there’s no reason to suggest that it won’t happen for your business if you do it well.

Videos Build Trust

If your customers don’t trust your brand, you’re not going to have a brand that lasts. Therefore, it’s paramount you try and build trust from the get-go so your potential customers aren’t going to go elsewhere. Videos help businesses add a touch of human appeal to their brand, and that’s extremely important when building relationships.

Search Engines Crave Low Bounce Rates

If your website has a high bounce rate, search engines are going to penalize your pages because they think there’s obviously a reason why your visitors are leaving your pages quickly. By taking advantage of video marketing, it means your visitors are instantly attracted to the video and they’re going to stay on the site longer. This will, in turn, provide you with a lower bounce rate and you will be well rewarded with better SERPs in the long run. Contact a company like if you want to build links to help towards your SEO efforts.

Video marketing is excellent for those that can afford to go down that route. An 80% rise in conversions, better bounce rates, higher SERPs, and a helping hand to build trusting relationships are just some of the reasons why video marketing/production is one of the most powerful online tools there is.

Why Your Business Shouldn’t Outsource Overseas

Most business owners understand the financial benefits of outsourcing their processes overseas these days. They are much the same as the monetary advantages entrepreneurs encounter when buying from suppliers based in other countries. Still, there are some excellent reasons why you should avoid following that strategy below. Read them carefully!

Outsourcing overseas takes money out of our economy

After the recent US election, the new President committed to bringing as much money back to America as possible. He is fighting a losing battle if entrepreneurs still choose to send their work abroad. Do everyone a favor and make sure you only trade within your home nation.

Outsourcing overseas takes jobs away from your friends

There is an unemployment crisis in most western countries at the moment, and it’s the fault of companies that outsource work overseas. By bringing those jobs home, you could ensure all your friends and family members never have to struggle.

Outsourcing overseas presents many quality control issues

There is no getting away from the fact that it’s often impossible to keep a close eye on quality control when the people performing essential tasks don’t live in the same country. Bear that in mind if you want to build a good reputation for supplying solutions of the highest of standards.

Now you know some of the reasons outsourcing overseas is a bad idea, you can start to alter your strategy and approach. Take a look at the infographic under this post if you still have some confusion.

Designed by  GreenLeaf Industries

StrategyDriven Entrepreneurship Article

5 Things That Can Actually Make You More Money

StrategyDriven Entrepreneurship Article
Photo courtesy of Pexels

It’s easy to think that you need to spend as little as possible in business in order to make money. But that’s not always the case. Of course, in an ideal world, your income will always be more than your outgoings, but that doesn’t necessarily mean that you have to cut back. In your business plan, you’re going to want to ensure that you cover off ways to make money, but over time, things are likely to change. Whether you account for this, or it comes as a surprise, there are things you can do to ensure that you continue to make money.

Hiring Staff

The very first thing that may surprise you, but should definitely be apart of your business plan at some point down the line, is the hiring of staff. Because hiring yourself a member of staff or two can actually ensure that you’re able to make as much money as possible going forwards. In reality, doing everything yourself is just not going to work. So, instead, you need to think about hiring your first member of staff as soon as you can afford it. With employees, you can then start to grow your operations in-line with your projections.

Working With Experts

Next, you should think about turning your attention to the experts. Because not only are staff essential to helping you grow, talented teams are too. Whether you need a marketing guru or bookkeeping services, you should definitely be thinking about hiring these as and when you need them. Because when you have professionals taking care of their set area, they’re more likely to do a good job, and you can, gain, focus on business growth and not just the day to day operations.

Shifting Responsibility

At the same time, you may also want to look a little more closely at your workload. If you’re going anything and everything, then you need to take a step back. Even when you’ve hired staff and are working with teams, you need to learn to unload more and more responsibility. If you want to make more money, you have to be able to trust others to do a good job to keep driving your business forwards.

Investing More

Then, you could think about investing. Investing in your business is often an essential way to ensure that you can grow on track. Whether you need more man power, a bigger business space, or even to expand into new markets, you may need to invest more capital. And if it’s going to better your business and make you more money in the future, it’s always worth the expense.

Upgrading Operations

And finally, you may also want to look at upgrading the way you currently do things to see an increase in profits. A fine example of this is making your website better. You may not be necessarily changing anything you do, but with a more refined site that is efficient and just better all round, you could see a huge uplift in profits.